Buick trims Regal prices for 2016 to counter sedan slump

10:15 pm U.S. ET | July 31, 2015

Buick, faced with an aging Regal and U.S. consumers that continue to abandon sedans for crossovers and SUVs, is lowering prices as much as nearly 9 percent on the car for 2016....
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Buick targets affluent viewers of 'black-ish,' 'Knife Fight'

12:01 am U.S. ET | May 11, 2015

GM's Buick has launched a big product placement with ABC's hit comedy blackish and other shows. The brand hopes to attract affluent multicultureal attention to its products and shatter outdated stereotypes of the brand....
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Mazda's Wager: Self-driving cars will be ‘disastrous’ for industry

Mazda's Wager: Self-driving cars will be ‘disastrous’ for industry

Mazda’s N.A. marketing chief Russell Wager says a lot is at risk in the rush to create self-driving cars – including brands and advertising as we know it.
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