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Buick targets affluent viewers of 'black-ish,' 'Knife Fight'

12:01 am U.S. ET | May 11, 2015

GM's Buick has launched a big product placement with ABC's hit comedy blackish and other shows. The brand hopes to attract affluent multicultureal attention to its products and shatter outdated stereotypes of the brand....
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Monza to set tone for next Buick Regal

12:01 am U.S. ET | Oct. 4, 2014

The next-generation Opel Insignia -- which will be rebadged as the next Buick Regal sedan for the U.S. -- will be more premium and take styling cues from the lithe Monza concept car that Opel revealed in 2013....
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Buick Regal, Volvo S60 join Consumer Reports' list of top upscale, sports sedans

6:00 am U.S. ET | July 22, 2014

The Buick Regal, refreshed with a revamped powertrain for 2014, now ranks among the top upscale sports sedans tested by Consumer Reports, just behind the BMW 328i but high enough to easily top the magazine's road test scores for the Cadillac ATS and CTS sedans....
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