Regal

Buick trims Regal prices for 2016 to counter sedan slump

10:15 pm U.S. ET | July 31, 2015

Buick, faced with an aging Regal and U.S. consumers that continue to abandon sedans for crossovers and SUVs, is lowering prices as much as nearly 9 percent on the car for 2016....
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Buick targets affluent viewers of 'black-ish,' 'Knife Fight'

12:01 am U.S. ET | May 11, 2015

GM's Buick has launched a big product placement with ABC's hit comedy blackish and other shows. The brand hopes to attract affluent multicultureal attention to its products and shatter outdated stereotypes of the brand....
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Monza to set tone for next Buick Regal

12:01 am U.S. ET | Oct. 4, 2014

The next-generation Opel Insignia -- which will be rebadged as the next Buick Regal sedan for the U.S. -- will be more premium and take styling cues from the lithe Monza concept car that Opel revealed in 2013....
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