NSX

Stars and cars, Jeeps and sheep: Super Bowl auto ad roundup

12:01 am U.S. ET | Feb. 7, 2016

Beneath the glamour of 2016's star-filled auto Super Bowl ads sat a group of vehicles that will be pawns crucial to each brand's product lineup....
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Acura boss: 'I'm getting schooled' in marketing

12:01 am U.S. ET | Feb. 1, 2016

Acura General Manager Jon Ikeda is on a learning curve....
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Acura runs with Van Halen for NSX Super Bowl spot

6:00 am U.S. ET | Jan. 29, 2016

David Lee Roth's potent vocals in the Van Halen classic "Runnin' with the Devil" proved irresistible for the creative team that developed the Super Bowl spot for the Acura NSX supercar....
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Acura plans return to Super Bowl with NSX ad

9:00 am U.S. ET | Dec. 9, 2015

Acura is returning to the Super Bowl after four years. The brand says the first quarter spot will feature the NSX supercar and focus on its North American roots....
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Acura hopes NSX will prove worth the wait

12:01 am U.S. ET | Nov. 7, 2015

When the 2017 Acura NSX sports car finally goes on sale next spring, it will mark the end of a long, strange trip for Honda's second-generation halo car....
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DAVID UNDERCOFFLER

BLOG: On the road -- and track -- with Acura's reimagined NSX

12:01 am U.S. ET | Oct. 26, 2015

After teasing the world since 2012, Acura finally told us the real details we'd been waiting for about the NSX: 573 horsepower, 476 pound-feet of torque, a 3,803-pound curb weight and 0-60 mph in just over three seconds....
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Acura's new boss wants sedans 'that people get excited about'

12:01 am U.S. ET | Aug. 30, 2015

Jon Ikeda is barely a few weeks into his new role as general manager of Acura, but the designer-turned-executive already knows what's atop his agenda at American Honda's luxury marque....
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Acura delays NSX launch until first quarter of 2016

1:15 pm U.S. ET | Aug. 18, 2015

Acura says deliveries of the all-wheel-drive NSX supercar have been pushed back to the first quarter of 2016. Honda’s luxury division said earlier this year it was targeting deliveries for the end of 2015....
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