Acura

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BLOG: Hyundai's Super Bowl blitz scored big

4:00 pm U.S. ET | Feb. 8, 2016

Hyundai wanted to make a splash in its first Super Bowl as the NFL's automotive sponsor, but it didn't just throw money around with reckless abandon....
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Stars and cars, Jeeps and sheep: Super Bowl auto ad roundup

12:01 am U.S. ET | Feb. 7, 2016

Beneath the glamour of 2016's star-filled auto Super Bowl ads sat a group of vehicles that will be pawns crucial to each brand's product lineup....
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Acura boss: 'I'm getting schooled' in marketing

12:01 am U.S. ET | Feb. 1, 2016

Acura General Manager Jon Ikeda is on a learning curve....
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Acura runs with Van Halen for NSX Super Bowl spot

6:00 am U.S. ET | Jan. 29, 2016

David Lee Roth's potent vocals in the Van Halen classic "Runnin' with the Devil" proved irresistible for the creative team that developed the Super Bowl spot for the Acura NSX supercar....
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JAPAN'S LUXURY PLAN

Lexus, Acura and Infiniti search for halos in assault on Germans

12:01 am U.S. ET | Jan. 18, 2016

There's a new luxury plan from Japan, and its message is emotion and power. Even as customers flock to their crossovers, the Japanese luxury brands are combating their traditional weakness in passenger cars. Lexus, Acura and Infiniti rolled out new cars at the Detroit auto show to redefine their brands....
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Dim tunnels, desire and god: What people are saying about Acura's Precision concept

2:00 pm U.S. ET | Jan. 15, 2016

With a striking red paint job and sleek, chiseled flanks, Acura's Precision concept signals that the days of the brand's controversial beak grille are coming to an end. And it previews future styling cues coming to Acura sedans. Here's what reporters, critics and others are saying about the concept....
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WES RAYNAL

BLOG: Seeing double in Detroit

3:15 pm U.S. ET | Jan. 14, 2016

The 2016 edition of the Detroit auto show is packed with the usual introductions, concepts and good gossip. This year, more than in previous years, though, we can't help but notice some of the cars and trucks are all starting to run together....
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New Acura ad will feature voice of 'Creed' star

9:00 am U.S. ET | Jan. 14, 2016

Acura's latest national ad push will pack a punch. The brand tabbed Michael B. Jordan, star of the hit boxing movie Creed, to do the voiceover for the campaign. The spot will begin running on Sunday during the NFL's AFC playoff game between the Denver Broncos and Pittsburgh Steelers on CBS....
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The 5 most important models in Detroit

11:45 am U.S. ET | Jan. 12, 2016

Though the number of concept and future production vehicles making world debuts at the Detroit auto show are far fewer this year than in years past, there are some stars. In no particular order, here are the five most important vehicles at the show and how they grade....
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Acura gets sleek, sexy with Precision Concept

8:15 am U.S. ET | Jan. 12, 2016

The Acura Precision Concept -- a swept-back, long-hooded sports sedan -- previews the brand's new design direction while aiming to reinvent the marque's image as aspirational. The concept is a dramatically creased vision for a brand in search of an identity....
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Emotional Acura, Hyundai ads among honorees of One Show awards

4:30 pm U.S. ET | Jan. 11, 2016

Acura and Hyundai's heartstring-pulling spots were among the winners during the third annual One Show Automobile Advertising of the Year Awards. The winners were announced today during the Detroit auto show....
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Honda plans new Acura crossover for China, report says

10:11 am U.S. ET | Jan. 9, 2016

Honda plans to launch a new small Acura crossover vehicle this year in China to compete with BMW and Audi in the world's biggest car market, two individuals closely involved in the effort told Reuters....
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American Honda rides trucks to December, annual records

2:45 pm U.S. ET | Jan. 5, 2016

American Honda, including Acura brand, set a December U.S. sales record, as sales rose 9.9 percent to 150,893 cars and light trucks. Full-year sales climbed 3 percent to a record 1,586,551....
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DETROIT AUTO SHOW PREVIEW

High-end vehicles and crossovers will take center stage in Motown

12:01 am U.S. ET | Jan. 4, 2016

The Detroit auto show's focus next week will be on luxury and crossovers, as Mercedes-Benz, BMW, Volvo, Hyundai's new Genesis brand and others unveil upscale sedans and crossovers....
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ACURA

Betting on NSX glory

12:01 am U.S. ET | Jan. 4, 2016

Acura will hone its "precision crafted performance" marketing message on the back of the NSX as it looks to reassert itself in the U.S. before it can look globally....
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The comedian-in-chief

12:01 am U.S. ET | Jan. 4, 2016

A trailer for the new season of Jerry Seinfeld's "Comedians in Cars Getting Coffee" shows this 1963 Corvette Stingray Split Window Coupe pulling up to the White House to pick up the guest for last week's season premiere, President Barack Obama....
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Acura's NSX starts at $157,800, tops out at $207,500

11:00 am U.S. ET | Dec. 18, 2015

It has supercar power and supercar looks, and now Acura's all-new NSX has a supercar price tag to match. The 2017 NSX will start at $157,800 and will top out at $207,500 for a fully loaded model (both prices include destination)....
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Acura to preview new styling direction in Detroit

11:00 am U.S. ET | Dec. 18, 2015

Acura will use next month's Detroit auto show to offer a peek into the future design of its sedans. Honda's luxury division plans to show a car it calls the Acura Precision Concept on the second day of the North American International Auto Show....
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Acura plans return to Super Bowl with NSX ad

9:00 am U.S. ET | Dec. 9, 2015

Acura is returning to the Super Bowl after four years. The brand says the first quarter spot will feature the NSX supercar and focus on its North American roots....
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Honda volume slides 5.2%; Acura falls 18%

2:00 pm U.S. ET | Dec. 1, 2015

American Honda emerged as one of the few dark spots in U.S. sales last month, saying that its November sales slid 5.2 percent to 115,441 vehicles even as most of the auto industry saw modest gains....
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Acura sees its future in stronger sedans

12:01 am U.S. ET | Nov. 29, 2015

Despite decades of muddled brand identity and mixed success with its vehicles, Acura has no plans to borrow a page from Hyundai's playbook as it launches the Genesis brand, or any other luxury brand's, for that matter. Instead, Acura needs to play to its own strengths in the crossover market while squarely addressing its weaknesses in sedans, says American Honda Executive Vice President John Mendel....
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TAKAHIRO HACHIGO, CEO, HONDA MOTOR CO.

TALK FROM THE TOP: Hachigo steers back-to-basics strategy at Honda

12:01 am U.S. ET | Nov. 9, 2015

Takahiro Hachigo took over as Honda Motor Co. CEO last June as the company was recovering from several body blows....
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Acura hopes NSX will prove worth the wait

12:01 am U.S. ET | Nov. 7, 2015

When the 2017 Acura NSX sports car finally goes on sale next spring, it will mark the end of a long, strange trip for Honda's second-generation halo car....
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Crossovers, Acura cars deliver record month for American Honda

4:15 pm U.S. ET | Nov. 3, 2015

American Honda joined Japanese rival Toyota to post an October U.S. sales record. Honda’s volume of 131,651 vehicles was an 8.6 percent increase over the same month in 2014, and was gleaned from increases by sedans and crossovers....
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DAVID UNDERCOFFLER

BLOG: On the road -- and track -- with Acura's reimagined NSX

12:01 am U.S. ET | Oct. 26, 2015

After teasing the world since 2012, Acura finally told us the real details we'd been waiting for about the NSX: 573 horsepower, 476 pound-feet of torque, a 3,803-pound curb weight and 0-60 mph in just over three seconds....
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