Acura

Acura TLX: The storm before the calm

12:01 am U.S. ET | July 28, 2014
Once the TLX sedan is introduced this fall -- replacing both the TL and TSX in the lineup -- Acura will be in a product-launch lull....
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Hot hybrid

12:01 am U.S. ET | July 28, 2014
Honda Motor Co. engineers are trying to figure out why an Acura NSX undergoing high-speed testing at Germany's Nurburgring last week caught fire and burned to the ground....
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Acura NSX prototype bursts into flames during testing

1:42 pm U.S. ET | July 24, 2014
An Acura NSX prototype burst into flames today while testing in Germany, but Acura says the futuristic sports car is continuing "progress toward its highly anticipated launch."...
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Honda asks dealers to add service

12:01 am U.S. ET | July 21, 2014
Griffith Motors is one of hundreds of Honda and Acura dealers that American Honda is asking to add service bays, hours or both by 2018 to accommodate the automaker's forecast of rising sales....
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MARK VAUGHN

Acura claims a sales honor with MDX

11:55 am U.S. ET | July 15, 2014
Automakers are always defining segments and claiming sales crowns for their own purposes. Here's the latest instance....
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Acura plans second-half sales lift from TLX in U.S.

7:34 am U.S. ET | July 11, 2014
Honda's Acura, struggling to boost sales in the United States amid competition from bigger luxury brands, should see faster growth from August with the arrival of a new sport sedan, the division’s U.S. chief said....
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Jerry Seinfeld pens another batch of Web ads for Acura

11:59 am U.S. ET | July 1, 2014
For the second season in a row, Jerry Seinfeld has taken a stab at writing Acura ads that will appear before and after episodes of "Comedians in Cars Getting Coffee."...
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Acura sponsoring Tiger Woods Foundation

1:54 pm U.S. ET | June 18, 2014
American Honda's Acura division has signed a three-year agreement to support the Tiger Woods Foundation and three related golf tournaments associated with the star golfer's educational efforts....
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Acura to sponsor Seinfeld's show for 4 more seasons

7:00 am U.S. ET | May 23, 2014
Acura has signed up to sponsor comedian Jerry Seinfeld's "Comedians in Cars Getting Coffee" web series for four more seasons....
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Honda posts first increase of the year

4:38 pm U.S. ET | May 1, 2014
Strong demand for crossovers helped American Honda bounce back from three straight monthly sales declines, with sales rising 1 percent to 132,456 vehicles in April from a year earlier....
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New TLX is key to Acura's sedan revival

12:01 am U.S. ET | April 21, 2014
Acura is counting on the 2015 TLX mid-sized sedan tol reverse a slide in the brand's sedan sales. Acura's U.S. sedan sales skidded 10 percent last year and have dropped 23 percent this year through March. On the flip side, Acura's crossovers are red hot, up 21 percent last year and up 38 percent through March....
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2014 NEW YORK AUTO SHOW

Acura TLX much more than rebadged Accord

3:08 pm U.S. ET | April 16, 2014
Acura unveiled today the production version of its redesigned 2015 TLX mid-sized sedan, a car that will replace the TL and TSX sedans in its lineup for the United States....
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2014 NEW YORK AUTO SHOW

Hyundai, Toyota to debut mid-sized sedan rivals

April 15, 2014 06:01 CET
Hyundai and Toyota have key product debuts at the New York auto show. BMW will unveil the X4 crossover while Mercedes debuts the S63 AMG coupe, a high-performance version of the S-class coupe....
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2014 NEW YORK AUTO SHOW

Mid-sized sedans and crossovers to square off in the Big Apple

12:01 am U.S. ET | April 14, 2014
Hyundai will roll out its 2015 Sonata while Toyota offers an aggressive midcycle freshening of the Camry at the New York auto show this week. And Subaru will pit its redesigned 2015 Outback crossover against the next Nissan Murano....
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Honda, Acura, dealers tangle for Google ads

12:01 am U.S. ET | April 14, 2014
A battle is shaping up among Honda, Acura and their dealers for control of Google shoppers. Competition for keywords can drive up Google ad prices. It's a quandary Honda Motor Co. and its Acura brand seem intent on tackling....
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Accord, Pilot drag down Honda

4:16 pm U.S. ET | April 1, 2014
American Honda was one of the few volume losers in March, as its sales slid 2 percent from a year earlier to 133,318 units....
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Acura gains clout, searches for cachet

12:01 am U.S. ET | March 23, 2014
American Honda executives hope that their move to create a cohesive r&d, sales and marketing silo for Acura will be reflected in smarter product, better marketing, and a better share of mind with Honda executives in Japan....
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2014 NEW YORK AUTO SHOW

Acura readies TLX sedan for New York auto show

1:01 pm U.S. ET | March 21, 2014
The 2015 TLX luxury sport sedan -- a key model charged with jump-starting Acura's lagging car sales -- will make its debut at the 2014 New York Auto Show next month....
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Drifting Acura brand gets own sales, marketing unit

12:01 am U.S. ET | March 17, 2014
American Honda last week took a big symbolic step toward giving Acura a clearer direction by carving out a separate sales and marketing operation for the luxury brand....
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American Honda splits marketing and sales operation by brand

2:00 pm U.S. ET | March 10, 2014
American Honda has reassigned marketing boss Mike Accavitti to lead the Acura brand amid a restructuring of the automaker's North American operation that will group marketing and sales functions under separate divisions for the Honda and Acura brands....
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Acura task force targets 'wandering' image

12:01 am U.S. ET | March 3, 2014
Concerned that its Acura premium brand may still be traveling "a wandering road," Honda North America created an Acura Business Planning Office to give the marque more focus....
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Acura crossovers surge while Honda takes break

3:53 pm U.S. ET | March 3, 2014
A 30 percent surge for Acura's crossovers helped cushion February's sales decline for American Honda Motor Co., whose overall sales dropped 7 percent to 100,405 units. Honda Division sales fell 8 percent to 88,860 units....
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Japanese stay atop Consumer Reports rankings as Detroit struggles

12:45 pm U.S. ET | Feb. 25, 2014
Detroit has come clawing back from the brink with award-winning products, but Japanese and luxury brands still have the best lineups of cars and light trucks in the industry, the editors of the influential shopping guide Consumer Reports say....
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Honda forms new Acura planning arm after sedan sales fall

5:34 pm U.S. ET | Feb. 24, 2014
Honda, which saw a 10 percent drop in U.S. Acura sedan sales last year, is creating a new group to plan business development for the premium brand. Erik Berkman, president of Honda R&D Americas, will become executive vice president for the North American unit and division manager of the newly created Acura Business Planning Office....
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Lexus keeps J.D. Power dependability crown; GM scores 2 spots in top 5

10:00 am U.S. ET | Feb. 12, 2014
Lexus again is the most dependable auto brand after three years of ownership while two General Motors marques joined the top five, J.D. Power and Associates said today....
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