Acura

CARS & CONCEPTS

NSX's electric motors will help handling

12:01 am U.S. ET | May 20, 2013
Technical details on the Acura NSX coming in 2015 are scarce, but large-project leader Ted Klaus offered a few nuggets last week as Honda officials announced that the sports car will be built in Ohio.... Read More »

 

Acura seeks image boost by reviving NSX in Ohio

12:01 am U.S. ET | May 20, 2013
Honda officials hope the revived Acura NSX, an advanced hybrid sports car scheduled to arrive in 2015, will strengthen Acura's luxury footing. Honda said last week that it will invest $70 million in Ohio to assemble the NSX.... Read More »

 

Honda returns to F1 racing as engine supplier

3:49 am U.S. ET | May 16, 2013
Honda will return to Formula One racing as an engine supplier to help develop vehicle technology after exiting the racing series in 2008.... Read More »

 

Honda to convert Ohio seat plant for Acura NSX output

11:00 am U.S. ET | May 14, 2013
Honda said today it will invest $70 million to convert a former seat plant here to assemble the next-generation Acura NSX. The plant will be staffed with about 100 specially trained production workers and equipped with robots to build the gasoline-electric hybrid sports car, Honda said.... Read More »

 

MARKETING EXECUTIVE Q&A: ALEX LEIKIKH

Acura's new ad agency targets buyers from luxury rivals

12:01 am U.S. ET | May 13, 2013
Alex Leikikh, the son of Russian immigrants to Minnesota, had key posts at agencies Leo Burnett and Fallon -- working at Fallon on the BMW account -- before being named president of Mullen's headquarters office in Boston. This year, his team made an emotion-filled pitch to win the Acura business.... Read More »

 

Crossovers lead Honda April gains

5:00 pm U.S. ET | May 1, 2013
Stoked by record April results for the Honda CR-V and Acura RDX compact crossovers, American Honda sales increased 7 percent to 130,999 units last month.... Read More »

 

Accavitti sees American Honda's U.S. sales rising 6% in April

12:01 am U.S. ET | April 25, 2013
Honda's sales in the United States should increase by more than 6 percent in April, a top executive said Wednesday. Separately, GM CEO Dan Akerson said he sees April sales rising at a similar rate as the previous month, when they increased 3 percent.... Read More »

 

FINAL ASSEMBLY

Is Acura's ILX a loser? Or doing its Civic duty?

12:01 am U.S. ET | April 22, 2013
American Honda's plant in Greensburg, Ind., built just 91 units of the Acura ILX entry-luxury sedan that debuted last summer. So does Honda have an out-and-out flop on its hands?... Read More »

 

MARK RECHTIN

The story behind low Acura ILX production numbers

2:18 pm U.S. ET | April 16, 2013
Those with keen eyesight will have noticed an aberration in the production numbers listed by the Automotive News Data Center. The Honda plant in Indiana built just 91 units of the nearly new Acura ILX entry-luxury sedan in March. This came after a couple of previous slower months.... Read More »

 

SHANGHAI AUTO SHOW PREVIEW

A bevy of crossovers and SUVs will take center stage at China's auto extravaganza

12:01 am U.S. ET | April 15, 2013
Automakers will test China's huge appetite for crossovers and SUVs with introductions this week at the Shanghai auto show. Acura, BMW, Citroen, Mercedes-Benz and Volkswagen plan world debuts for compact crossovers, while Jeep -- which arguably started the SUV craze -- will roll out its new Cherokee.... Read More »

 

Accord fuels Honda gains in March

4:40 pm U.S. ET | April 2, 2013
Boosted by strong Accord sales and new Acura products, American Honda's March sales of 136,038 units rose 7 percent over last March's numbers.... Read More »

 

NEW YORK AUTO SHOW

Some dazzled N.Y.; some blew their noses

12:01 am U.S. ET | April 1, 2013
As West Coast Editor Mark Rechtin considered the vehicles unveiled at the New York auto show, he encountered a design trait we're destined to see more of: Sleek, sloping hoods are being replaced with bulkier snouts and corners.... Read More »

 

2013 NEW YORK AUTO SHOW

Acura adds longer wheelbase, roominess to MDX

12:00 pm U.S. ET | March 27, 2013
While slightly narrower, the redesigned 2014 Acura MDX gains several inches of wheelbase and two inches of overall length to increase roominess. Responding to Sun Belt dealers' requests, the MDX will be sold with a front-drive powertrain as well as with its traditional all-wheel-drive setup.... Read More »

 

NEW YORK AUTO SHOW PREVIEW

Show to star a cavalcade of crossovers and SUVs

12:01 am U.S. ET | March 25, 2013
A parade of new and redesigned crossovers and SUVs will headline the New York auto show this week. The list includes the Jeep Cherokee, which replaces the Liberty, and new renditions of the Acura MDX, Toyota Highlander and Range Rover Sport. Subaru will debut a hybrid version of its XV Crosstrek.... Read More »

 

Pizazz, passion, props win Acura ad account

12:01 am U.S. ET | March 25, 2013
With a flashy and well researched pitch, Mullen Advertising won American Honda's Acura account over incumbent RPA and others by promising to focus Acura's message and inject more emotion into its ads.... Read More »

 

Honda recalls Acura TSX sedans to reinforce electronic control unit

9:47 am U.S. ET | March 22, 2013
Honda will recall 76,000 Acura TSX sedans in the United States to install a water-resistant cover over the electronic control unit to prevent corrosion that could ultimately lead to stalling.... Read More »

 

Honda recalls 250,000 vehicles for braking problems

8:14 am U.S. ET | March 14, 2013
Honda Motor Co. is recalling nearly 250,000 vehicles globally, including some Acura MDX crossover SUVs, due to braking problems, the automaker said on Thursday.... Read More »

 

Strong Accord sales can't overcome Civic transition for Honda

4:17 pm U.S. ET | March 1, 2013
American Honda's February sales fell 2 percent, as rare slumps by such volume models as the Civic, CR-V and Odyssey offset a strong month for the redesigned Accord.... Read More »

 

MAKE MEETINGS -- ACURA

Acura: RDX, ILX to fuel 19% gain in retail sales

12:01 am U.S. ET | Feb. 18, 2013
Acura plans a 19 percent increase in new-vehicle retail sales in 2013, dealers were told at the make meeting. The brand is counting on its RDX crossover and ILX entry-level sedan to drive sales this year.... Read More »

 

Acura to give each dealer 2 RLX sedans ahead of launch

2:33 pm U.S. ET | Feb. 11, 2013
Acura plans to give each of its 265 dealers two 2014 RLX flagship sedans on Friday, a month before the car goes on sale March 15.... Read More »

 

DEALER COUNCIL LEADERS

Acura RLX demos due this month

12:01 am U.S. ET | Feb. 11, 2013
Acura will try to build early demand for its new flagship sedan by sending demonstration cars to its dealerships prior to the launch.... Read More »

 

Honda planner: Civic, Accord hitting stride

10:22 am U.S. ET | Feb. 9, 2013
Vicki Poponi, American Honda assistant vice president of product planning, is seeing the results of her department’s work: a swath of new products hitting dealerships or on the way. She spoke with Staff Reporter Mark Rechtin about what 2013 holds in store.... Read More »

 

Q&A: MAC CHURCHILL -- ACURA DEALER ADVISORY BOARD

Launches, bloated inventory are top priorities for Acura

12:01 am U.S. ET | Feb. 9, 2013
Mac ChurchillParing down vehicle inventories and successfully launching flagship products are the big tests for Acura this year. The new RLX sedan goes on sale in March, followed by the redesigned MDX crossover in the middle of the year. Acura dealers are working with the manufacturer on launch strategies, says Mac Churchill, who owns an Acura dealership in Fort Worth, Texas.... Read More »

 

DealerTrack to supply sales tools to Honda, Acura

6:01 pm U.S. ET | Feb. 8, 2013
DealerTrack Inc. said Friday that it has signed an exclusive agreement to provide Honda and Acura with loan-origination and other sales tools. The company said it will partner with American Honda Finance Corp. and make "a significant investment" to create software that will streamline sales financing. The goal is to improve the customer experience, DealerTrack said.... Read More »

 

Spotty January for Honda; Accord, RDX surge

11:59 am U.S. ET | Feb. 1, 2013
American Honda's January sales increased 13 percent, as strong gains for the redesigned Accord sedan and Acura RDX crossover countered sluggish demand for much of the lineup.... Read More »