American Honda splits marketing and sales operation by brand

2:00 pm U.S. ET | March 10, 2014
American Honda has reassigned marketing boss Mike Accavitti to lead the Acura brand amid a restructuring of the automaker's North American operation that will group marketing and sales functions under separate divisions for the Honda and Acura brands....
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Acura task force targets 'wandering' image

12:01 am U.S. ET | March 3, 2014
Concerned that its Acura premium brand may still be traveling "a wandering road," Honda North America created an Acura Business Planning Office to give the marque more focus....
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Acura crossovers surge while Honda takes break

3:53 pm U.S. ET | March 3, 2014
A 30 percent surge for Acura's crossovers helped cushion February's sales decline for American Honda Motor Co., whose overall sales dropped 7 percent to 100,405 units. Honda Division sales fell 8 percent to 88,860 units....
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Japanese stay atop Consumer Reports rankings as Detroit struggles

12:45 pm U.S. ET | Feb. 25, 2014
Detroit has come clawing back from the brink with award-winning products, but Japanese and luxury brands still have the best lineups of cars and light trucks in the industry, the editors of the influential shopping guide Consumer Reports say....
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Honda forms new Acura planning arm after sedan sales fall

5:34 pm U.S. ET | Feb. 24, 2014
Honda, which saw a 10 percent drop in U.S. Acura sedan sales last year, is creating a new group to plan business development for the premium brand. Erik Berkman, president of Honda R&D Americas, will become executive vice president for the North American unit and division manager of the newly created Acura Business Planning Office....
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Lexus keeps J.D. Power dependability crown; GM scores 2 spots in top 5

10:00 am U.S. ET | Feb. 12, 2014
Lexus again is the most dependable auto brand after three years of ownership while two General Motors marques joined the top five, J.D. Power and Associates said today....
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Acura sees TLX being top seller

12:01 am U.S. ET | Feb. 3, 2014
Acura says the new TLX sedan can become the brand's volume leader, a role once occupied by its predecessor, the TL sedan. Recalling the days when annual TL sales consistently topped 60,000, John Mendel, American Honda's executive vice president of sales, said after Acura's make meeting here: "We can clearly see TLX adding that kind of volume to the Acura franchise."...
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Acura aims for 175,000 in U.S. sales, led by new TLX

5:20 pm U.S. ET | Jan. 25, 2014
Acura is gunning for sales of 175,000 units in the United States in 2014, propelled by sales of the new TLX sedan, dealers were told at the make meeting today....
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Dealers grapple with growth

4:02 pm U.S. ET | Jan. 24, 2014
What are the top issues facing dealers as the convention begins? In recent weeks, Automotive News spoke with 24 dealer leaders representing 29 brands. The series of interviews begins on Page 6 and continues in the Sunday and Monday issues of the NADA Daily....
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Art Wright

Acura dealers would like more clout in sedan segments

1:30 pm U.S. ET | Jan. 24, 2014
This looks like an important year for Acura. The brand's venerable TL mid-sized sedan will be replaced with a new model, the TLX, this summer. Although the car is a bit smaller, Art Wright, chairman of the Acura Dealer Advisory Board, expects it to appeal to a broader swath of consumers than the model it replaces and help revive the brand's sluggish sedan sales....
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Acura's 2015 TLX mid-sized sedan will do double duty

12:01 am U.S. ET | Jan. 20, 2014
Acura unveiled a prototype of its 2015 TLX mid-sized sedan, a car that will replace both the TL and TSX sedans in its lineup this summer. Acura's front-wheel-drive sedans have struggled to find their way against rear-wheel-drive cars from Lexus, BMW and Mercedes-Benz. The TLX is intended to correct that....
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Acura sees TL raising sedan sales

12:01 am U.S. ET | Jan. 20, 2014
Acura's new TL sedan replacement coming next summer should give a boost to Acura's sluggish sedan sales, a big priority for the brand's dealers. This summer the venerable TL sedan gets replaced by the TLX, a sedan based on the current Honda Accord's underpinnings that is smaller than the current TL. Art Wright, chairman of the Acura Dealer Advisory Board, says the TLX will have four-cylinder and V-6 options, and all-wheel-drive will be available....
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Acura mulls Honda Fit-based compact crossover

9:55 am U.S. ET | Jan. 15, 2014
Acura is considering a compact crossover to complement the Honda brand's upcoming Fit-based utility vehicle....
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Acura's TLX to do double duty

11:05 am U.S. ET | Jan. 14, 2014
Acura today unveiled a prototype version of its 2015 TLX mid-sized sedan, a car that will replace the TL and TSX sedans in its lineup....
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Honda launches review of digital advertising, marketing work

12:01 am U.S. ET | Jan. 13, 2014
American Honda put its digital advertising strategy, currently handled by a handful of agencies, under review....
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Honda launches review of digital advertising, marketing work

1:55 pm U.S. ET | Jan. 7, 2014
After selecting new creative and media agencies last March, American Honda is turning its attention to digital strategy and web development for its brands in North America. The Japanese automaker sent out a request for information this week as it preps for a review....
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4 ways Krafcik might get back on the fast track after Hyundai

12:01 am U.S. ET | Jan. 6, 2014
John Krafcik, the former head of Hyundai Motor America, is still seen as a top-shelf talent, so there's a lot of speculation about where he might turn up next....
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Aluminum F-150, sporty cars from Chevy, BMW, Lexus add pizzazz

12:01 am U.S. ET | Jan. 5, 2014
Ford will make the biggest splash of the Detroit auto show with the redesigned 2015 F-150. At other brands, sporty cars will dominate the headlines. Chevrolet will show the high-performance Corvette Z06. BMW will unveil redesigned M3 and M4 cars. And Lexus will show a sporty car whose V-8 delivers 460 hp, sources say....
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Honda float to set Rose Parade record with nod to Acura NSX

12:01 am U.S. ET | Dec. 29, 2013
Honda is set to break a size record in that most American of pageants, the Tournament of Roses Parade....
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Seinfeld on his deliberately bad spots for Acura

10:00 am U.S. ET | Dec. 23, 2013
Jerry Seinfeld's prescription for bad car advertising? No more shots of speeding cars raising dust clouds in the desert. The star of the Web series, "Comedians in Cars Getting Coffee," is entitled to weigh in on the modern state of advertising. In addition to starring in several Super Bowl commercials over the years, the co-creator and star of Seinfeld is now a copywriter himself....
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Honda to introduce redesigned Fit, Acura TLX in Detroit

5:00 am U.S. ET | Dec. 19, 2013
American Honda is counting on two new-generation cars debuting next month at the Detroit auto show to boost U.S. sales in 2014. Honda will unveil the third-generation 2015 Fit subcompact at the show, the company said today....
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Honda recalls 19,197 Acura MDX SUVs to inspect, repair propeller shaft

8:10 am U.S. ET | Dec. 13, 2013
Honda is recalling 19,197 units of the 2014 Acura MDX luxury SUV in the United States due to potential problems with propeller shafts, the company and U.S. government regulators said Friday....
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Honda volume flat as Civic wipes out Acura gains

4:46 pm U.S. ET | Dec. 3, 2013
American Honda saw its sales tread water last month as higher Acura crossover sales failed to offset a decline in Honda Civic deliveries....
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Honda and Acura will offer Siri system on some models

12:01 am U.S. ET | Dec. 2, 2013
Automakers such as BMW, Mercedes-Benz, Toyota, Audi, Chrysler and Jaguar Land Rover, plan to integrate Siri with infotainment systems....
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Honda Accord, Acura RDX and ILX to get Apple's Siri Eyes Free

11:50 am U.S. ET | Nov. 26, 2013
American Honda said today that it will offer Apple's Siri Eyes Free in select vehicles, including the 2013-14 Honda Accord and 2013 Acura RDX and ILX....
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