Acura

Honda, Acura, dealers tangle for Google ads

12:01 am U.S. ET | April 14, 2014
A battle is shaping up among Honda, Acura and their dealers for control of Google shoppers. Competition for keywords can drive up Google ad prices. It's a quandary Honda Motor Co. and its Acura brand seem intent on tackling....
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Accord, Pilot drag down Honda

4:16 pm U.S. ET | April 1, 2014
American Honda was one of the few volume losers in March, as its sales slid 2 percent from a year earlier to 133,318 units....
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Acura gains clout, searches for cachet

12:01 am U.S. ET | March 23, 2014
American Honda executives hope that their move to create a cohesive r&d, sales and marketing silo for Acura will be reflected in smarter product, better marketing, and a better share of mind with Honda executives in Japan....
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2014 NEW YORK AUTO SHOW

Acura readies TLX sedan for New York auto show

1:01 pm U.S. ET | March 21, 2014
The 2015 TLX luxury sport sedan -- a key model charged with jump-starting Acura's lagging car sales -- will make its debut at the 2014 New York Auto Show next month....
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Drifting Acura brand gets own sales, marketing unit

12:01 am U.S. ET | March 17, 2014
American Honda last week took a big symbolic step toward giving Acura a clearer direction by carving out a separate sales and marketing operation for the luxury brand....
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American Honda splits marketing and sales operation by brand

2:00 pm U.S. ET | March 10, 2014
American Honda has reassigned marketing boss Mike Accavitti to lead the Acura brand amid a restructuring of the automaker's North American operation that will group marketing and sales functions under separate divisions for the Honda and Acura brands....
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Acura task force targets 'wandering' image

12:01 am U.S. ET | March 3, 2014
Concerned that its Acura premium brand may still be traveling "a wandering road," Honda North America created an Acura Business Planning Office to give the marque more focus....
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Acura crossovers surge while Honda takes break

3:53 pm U.S. ET | March 3, 2014
A 30 percent surge for Acura's crossovers helped cushion February's sales decline for American Honda Motor Co., whose overall sales dropped 7 percent to 100,405 units. Honda Division sales fell 8 percent to 88,860 units....
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Japanese stay atop Consumer Reports rankings as Detroit struggles

12:45 pm U.S. ET | Feb. 25, 2014
Detroit has come clawing back from the brink with award-winning products, but Japanese and luxury brands still have the best lineups of cars and light trucks in the industry, the editors of the influential shopping guide Consumer Reports say....
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Honda forms new Acura planning arm after sedan sales fall

5:34 pm U.S. ET | Feb. 24, 2014
Honda, which saw a 10 percent drop in U.S. Acura sedan sales last year, is creating a new group to plan business development for the premium brand. Erik Berkman, president of Honda R&D Americas, will become executive vice president for the North American unit and division manager of the newly created Acura Business Planning Office....
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Lexus keeps J.D. Power dependability crown; GM scores 2 spots in top 5

10:00 am U.S. ET | Feb. 12, 2014
Lexus again is the most dependable auto brand after three years of ownership while two General Motors marques joined the top five, J.D. Power and Associates said today....
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Acura sees TLX being top seller

12:01 am U.S. ET | Feb. 3, 2014
Acura says the new TLX sedan can become the brand's volume leader, a role once occupied by its predecessor, the TL sedan. Recalling the days when annual TL sales consistently topped 60,000, John Mendel, American Honda's executive vice president of sales, said after Acura's make meeting here: "We can clearly see TLX adding that kind of volume to the Acura franchise."...
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Acura aims for 175,000 in U.S. sales, led by new TLX

5:20 pm U.S. ET | Jan. 25, 2014
Acura is gunning for sales of 175,000 units in the United States in 2014, propelled by sales of the new TLX sedan, dealers were told at the make meeting today....
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Dealers grapple with growth

4:02 pm U.S. ET | Jan. 24, 2014
What are the top issues facing dealers as the convention begins? In recent weeks, Automotive News spoke with 24 dealer leaders representing 29 brands. The series of interviews begins on Page 6 and continues in the Sunday and Monday issues of the NADA Daily....
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Art Wright
Q&A: ART WRIGHT, ACURA NATIONAL DEALER ADVISORY BOARD

Acura dealers would like more clout in sedan segments

1:30 pm U.S. ET | Jan. 24, 2014
This looks like an important year for Acura. The brand's venerable TL mid-sized sedan will be replaced with a new model, the TLX, this summer. Although the car is a bit smaller, Art Wright, chairman of the Acura Dealer Advisory Board, expects it to appeal to a broader swath of consumers than the model it replaces and help revive the brand's sluggish sedan sales....
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DETROIT AUTO SHOW

Acura's 2015 TLX mid-sized sedan will do double duty

12:01 am U.S. ET | Jan. 20, 2014
Acura unveiled a prototype of its 2015 TLX mid-sized sedan, a car that will replace both the TL and TSX sedans in its lineup this summer. Acura's front-wheel-drive sedans have struggled to find their way against rear-wheel-drive cars from Lexus, BMW and Mercedes-Benz. The TLX is intended to correct that....
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DEALER COUNCIL LEADERS

Acura sees TL raising sedan sales

12:01 am U.S. ET | Jan. 20, 2014
Acura's new TL sedan replacement coming next summer should give a boost to Acura's sluggish sedan sales, a big priority for the brand's dealers. This summer the venerable TL sedan gets replaced by the TLX, a sedan based on the current Honda Accord's underpinnings that is smaller than the current TL. Art Wright, chairman of the Acura Dealer Advisory Board, says the TLX will have four-cylinder and V-6 options, and all-wheel-drive will be available....
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Acura mulls Honda Fit-based compact crossover

9:55 am U.S. ET | Jan. 15, 2014
Acura is considering a compact crossover to complement the Honda brand's upcoming Fit-based utility vehicle....
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2014 DETROIT AUTO SHOW

Acura's TLX to do double duty

11:05 am U.S. ET | Jan. 14, 2014
Acura today unveiled a prototype version of its 2015 TLX mid-sized sedan, a car that will replace the TL and TSX sedans in its lineup....
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Honda launches review of digital advertising, marketing work

12:01 am U.S. ET | Jan. 13, 2014
American Honda put its digital advertising strategy, currently handled by a handful of agencies, under review....
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Honda launches review of digital advertising, marketing work

1:55 pm U.S. ET | Jan. 7, 2014
After selecting new creative and media agencies last March, American Honda is turning its attention to digital strategy and web development for its brands in North America. The Japanese automaker sent out a request for information this week as it preps for a review....
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4 ways Krafcik might get back on the fast track after Hyundai

12:01 am U.S. ET | Jan. 6, 2014
John Krafcik, the former head of Hyundai Motor America, is still seen as a top-shelf talent, so there's a lot of speculation about where he might turn up next....
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2014 DETROIT AUTO SHOW

Aluminum F-150, sporty cars from Chevy, BMW, Lexus add pizzazz

12:01 am U.S. ET | Jan. 5, 2014
Ford will make the biggest splash of the Detroit auto show with the redesigned 2015 F-150. At other brands, sporty cars will dominate the headlines. Chevrolet will show the high-performance Corvette Z06. BMW will unveil redesigned M3 and M4 cars. And Lexus will show a sporty car whose V-8 delivers 460 hp, sources say....
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Honda float to set Rose Parade record with nod to Acura NSX

12:01 am U.S. ET | Dec. 29, 2013
Honda is set to break a size record in that most American of pageants, the Tournament of Roses Parade....
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Q&A

Seinfeld on his deliberately bad spots for Acura

10:00 am U.S. ET | Dec. 23, 2013
Jerry Seinfeld's prescription for bad car advertising? No more shots of speeding cars raising dust clouds in the desert. The star of the Web series, "Comedians in Cars Getting Coffee," is entitled to weigh in on the modern state of advertising. In addition to starring in several Super Bowl commercials over the years, the co-creator and star of Seinfeld is now a copywriter himself....
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Defying Dad, by building on his legacy

Defying Dad, by building on his legacy

At Courtesy Auto Group in Illinois, second-generation dealers Ray and Rik Fregia have seen a 30 percent boost in sales this year, thanks largely to million-dollar overhauls at their three stores. Mon., September 15
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