Nissan returns to Japan's most exclusive addressFri, 23, Sep 2016
Nissan's flagship showroom has returned to Japan's most exclusive, priciest address -- Tokyo's glitzy Ginza district, flush with department stores and geisha clubs. A sleek new two-story showroom sits at the shopping district's main neon-soaked intersection.
Toyota's Japan ad agency Dentsu to repay advertising overchargesFri, 23, Sep 2016
Ad agency Dentsu will pay an estimated 230 million yen ($2.3 million) back to customers, including Toyota, that it overcharged for Internet advertisements in a case likely to stoke concern that digital media transactions have lacked transparency.
Toyota says ad agency Dentsu disclosed 'irregularities' around transactions in JapanThu, 22, Sep 2016
Toyota says its longtime advertising partner, Japanese agency giant Dentsu, has informed it of "irregularities" related to some digital media business transactions. Reports have said the problem was about a division of Dentsu in Japan overcharging the automaker.
BMW reprises its role as filmmakerTue, 20, Sep 2016
BMW will produce a short film to mark the 15th anniversary of its original series. The 10-minute film is called “The Escape,” and features Hollywood stars. The teaser was one of the highlights of the Automotive News Marketing Seminar in New York.
Toyota replaces Nissan as auto sponsor of 'The Voice'Tue, 20, Sep 2016
Toyota has signed on to be the exclusive auto sponsor of NBC's "The Voice" for the next two seasons. The automaker replaces Nissan, who was the official auto partner for four seasons of the reality singing competition. Kia was also an early sponsor of "The Voice."
EchoPark marketing strategy: Get them while they're youngMon, 19, Sep 2016
As Sonic Automotive expands its used-vehicle-only EchoPark stores across the U.S., its grass-roots marketing targets future customers when they're young. Driver's education programs and sponsoring high school sports are among the ways it aims to get its brand in front of teens and their parents.
Genesis: The birth of a brandSat, 17, Sep 2016
The last time a major automaker launched a luxury brand in the U.S. was more than 25 years ago. Now, it's Hyundai’s turn, with Genesis.
A dealer takes a risk -- and gains an edge -- with religious outreachSun, 18, Sep 2016
Mark Benson believes marketing should be edgy to be effective. And in his search for an edge, he has found religion.
Does religion have a place in advertising?Sun, 18, Sep 2016
Communications experts discuss the role of religion and faith in advertising and marketing.
How to avoid these pitfalls of marketing on FacebookMon, 19, Sep 2016
Marketing consultant Kathi Kruse says the opportunities to market dealerships and vehicles through Facebook are huge, but warns dealers to avoid these common mistakes.
How agency is breathing new life into LincolnSat, 17, Sep 2016
With the 2017 Continental slated to launch this fall, there's an opportunity for Lincoln's ad agency, Hudson Rouge, to take a bigger leap in transforming the brand's image.
Audi's quest for 'public prestige'Mon, 19, Sep 2016
Audi remains hungry. For all its gains, its U.S. sales are still running behind luxury's big three: BMW, Mercedes and Lexus.