Get back in the auto show game — before it's too lateOct. 15
Automaker's 75-year advertising relationship dates back to Henry FordOct. 11
FTC orders D.C.-area dealership group to stop deceptive recall schemeOct. 10
Ford switches creative ad agency work to BBDO from WPPOct. 8
Ford, following a five-month review of its advertising efforts, said BBDO will replace longtime partner WPP as its lead creative ad agency. WPP will retain a role in what Ford calls a new multi-agency advertising model. WPP will continue to lead advertising efforts for Lincoln.
Software helps auto retailer fine-tune marketingOct. 8
Record turnout at RennsportOct. 7
New Honda ad campaign focuses on crossovers, minority consumersOct. 3
Lyft is paying people to park their cars for a monthSept. 26
GM returning Cadillac HQ to Detroit from New YorkSept. 26
General Motors is moving Cadillac's headquarters back to Michigan roughly three years after the brand moved to New York City's trendy SoHo neighborhood. The decision comes less than six months after GM executives ousted Cadillac President Johan de Nysschen in exchange for GM lifer Steve Carlisle.
Ford starts online sales in U.K.Sept. 26
VW parts ways with U.S. ad agency Deutsch amid global reviewSept. 24
Lincoln rethinking ownership experimentSept. 24
While Lincoln has no plans to discontinue its subscription pilot, officials say they'll have to alter the service — including getting dealerships more involved — if it's ever to grow beyond the test phase.