The millennials are comingMon, 27, Feb 2017
So you thought millennials didn’t care about owning cars? Think again. They’re the fastest-growing segment among vehicle buyers and are likely to represent about 40 percent of the U.S. new car market by 2020.
Millennials won't compromise on technologyMon, 27, Feb 2017
Subaru sees Impreza as gateway to young buyersSat, 25, Feb 2017
How is Subaru reaching out to millennials? With a puppy, of course. It's one of the images Subaru of America is using to reach millennials in its national ad campaign for the all-new 2017 Subaru Impreza.
MOBILITY REPORT: How to sell mobility servicesMon, 27, Feb 2017
AutoNation captures growth of millennialsMon, 27, Feb 2017
New Audi S5 Coupe campaign pits man against beastFri, 24, Feb 2017
Why did they buy? Millennials explainMon, 27, Feb 2017
Acura lands jersey sponsorship deal with Columbus Crew soccer clubFri, 24, Feb 2017
Acura will be the official jersey sponsor and automotive partner for Major League Soccer's Columbus Crew. The deal calls for the Acura logo to appear on the front of Crew jerseys for the next three seasons.
Cadillac takes on 'divided nation' in Oscars adFri, 24, Feb 2017
Add Cadillac to the list of advertisers using an ad in an attempt to bridge political divides. In a TV spot that will run during Sunday's Oscars, the GM unit seeks to dispel the notion that America is a nation divided.
Autotrader, Kia capitalize on NBA All-Star Weekend festivitiesFri, 17, Feb 2017
Autotrader is using NBA All-Star Weekend as a springboard for its latest ad campaign. Kia, meanwhile, has been capitalizing on the All-Star hype this week by giving people in New Orleans free rides through a promotion with Uber.