Marketing

Vive la Ford: French army picks Rangers

12:01 am U.S. ET | May 11, 2015

The French Army is buying 1,000 Ford Rangers to begin replacing its aging fleet of Peugeot P4 jeeps, The New York Times reported last week....
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Well-heeled houseguests experience Lincoln luxury

12:01 am U.S. ET | May 11, 2015

Lincoln Motor Co., to woo demanding luxury consumers, is offering getaways in finely decorated dwellings that showcase the colors and high-end materials of its Black Label auto trim....
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DAVID BARKHOLZ

Love 'em or hate 'em, handle call centers the right way

12:01 am U.S. ET | May 11, 2015

Business development centers can help dealers handle prospects, but 90 percent are underperforming, says BDC authority....
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Orlando dealership taps Hispanic chambers of commerce for email gold

12:01 am U.S. ET | May 11, 2015

Ricky Lopez says the secret to selling cars to Latinos is finding reliable contact information for them. To do that, Lopez, Internet director at David Maus Toyota in Sanford, Fla., said he taps the databases of local Hispanic chambers of commerce and nonprofit organizations to get emails and other information....
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Ads in Spanish can open dealerships' doors

12:01 am U.S. ET | May 11, 2015

With Latinos now buying nearly one in every five new vehicles sold in the United States, dealerships that refuse to cater to that population are missing a big opportunity, say dealers and marketing vendors. With Latinos now buying nearly one in every five new vehicles sold in the United States, dealerships that refuse to cater to that population are missing a big opportunity, say dealers and marketing vendors....
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Q&A: JUSTIN BRUN

E-commerce director: Run to mobile, away from herd

12:01 am U.S. ET | May 11, 2015

Justin Brun co-founder of Dynamic Beacon, a digital agency for auto dealerships, says many dealerships still lack satisfying experiences for shoppers who use smartphones. And many dealership websites aren't Google friendly....
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Tucker's approach with Nissan: Efficient tenacity

12:01 am U.S. ET | May 11, 2015

Jeremy Tucker was named Nissan North America vice president of marketing communications and media last September as Nissan prepared for a series of key projects....
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BMW expands event marketing after success in '14

12:01 am U.S. ET | May 11, 2015

BMW is expanding its event marketing because 25 percent of last year's participants who drove a vehicle later bought one, says BMW's chief marketer....
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Pre-roll video ads build traffic for 2 Phoenix Chevy stores

12:01 am U.S. ET | May 11, 2015

A Phoenix Chevy dealer is finding car buyers using an ad strategy largely untapped by car dealers - video pre-roll, the videos that run before an the video that views click on....
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Porsche takes it to the track in China

12:01 am U.S. ET | May 11, 2015

Porsche is building in China a small, one-mile race track for close to 25 million euros ($28 million). The track will allow Porsche owners to experience hard acceleration or feel the g-forces tug during a hard corner....
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SELLING THE MUSCLE

How Dodge stoked viral flame for Hellcats

12:01 am U.S. ET | May 10, 2015

The 707-hp Hellcat trims of the Dodge Challenger and Charger sparked a viral flame on the Web after their unveilings last year. Dodge just stood back and let viral marketing magic do its work as the automaker steadily released morsels of information - showing just how powerful the Web can be for stirring up excitement well before any ads reach the airwaves....
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Q&A WITH PAUL EDWARDS AND GARY PASCOE

Chevy seeks youthful audience with humor, surprises

12:01 am U.S. ET | May 10, 2015

Chevrolet and its ad agency, Commonwealth//McCann, are out to prove that the brand's advertising can be fresh and interesting....
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REALITY CHECK

Cadillac dealers treading water until de Nysschen's vision materializes

12:01 am U.S. ET | May 10, 2015

Cadillac dealers are caught between the short-term pain of lackluster sales and brand chief Johan de Nysschen's vision of a brighter future....
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Q&A WITH OLIVIER FRANCOIS

Inside the mind of Fiat Chrysler's marketing boss

12:01 am U.S. ET | May 9, 2015

Olivier Francois, Fiat Chrysler's chief marketing officer, sat down with Automotive News staffers to discuss the Chrysler brand's evolving message and his views on ad agency competition....
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Dealertrack, Autobytel digest acquisitions

1:12 pm U.S. ET | May 8, 2015

Dealertrack Technologies and Autobytel, vendors to auto dealers, are benefiting from the hot vehicle-sales market even if they are trying to absorb acquisitions made last year, the companies said in separate earnings announcements this week....
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Porsche's Atlanta center opens in June

11:30 am U.S. ET | May 7, 2015

Beginning in June, potential Porsche buyers can test drive the brand's cars and crossovers at the company's new $100 million US headquarters and customer experience center in Atlanta....
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Ram debuts 2 new ads during Kentucky Derby

3:57 pm U.S. ET | May 1, 2015

Ram debuted two TV ads that highlight female leaders and breaking away from the pack during the Kentucky Derby Saturday....
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Renault taps Hollywood star to promote new Espace

April 29, 2015 06:01 CET

Renault is tapping a Hollywood star appeal to boost sales of its new Espace minivan. Actor Kevin Spacey appears in Renault's Europewide marketing campaign for the Espace. The Espace launches the renewal of the automaker's upper range where the brand trails rivals such as Volkswagen, Ford and Opel....
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MIKE COLIAS

BLOG: Buick chief says new China duties won't distract from 'a lot more to do' in U.S.

6:00 am U.S. ET | April 24, 2015

In the year since he took over the Buick and GMC brands in the U.S., Duncan Aldred has made a lot of fans among dealers....
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Dealerships can gain an edge with Spanish-language marketing

2:10 pm U.S. ET | April 23, 2015

Dealerships willing to advertise and post videos in Spanish face little competition reaching a growing number of Latino car buyers, said Ricky Lopez, Internet director at David Maus Toyota in Sanford, Fla....
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GM gets boost from smaller pickups, but doubters question for how long

10:29 am U.S. ET | April 23, 2015

General Motors' return to selling smaller pickups in the United States has resuscitated a moribund market segment, but new data highlights the risk that the automaker's new trucks are cannibalizing sales of higher-priced models....
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Google's 'Mobilegeddon' forces dealerships to get mobile-friendly

3:54 pm U.S. ET | April 22, 2015

If consumer preferences haven't already prompted auto dealerships to operate mobile-friendly websites and digital marketing tools, Google is giving them an extra nudge....
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VINCE BOND JR.

BLOG: Toyota's message to critics who, um, pooh-pooh fuel cells

3:40 pm U.S. ET | April 22, 2015

Tongue planted firmly in cheek, Toyota launched a new campaign today showing how cow pies are a viable source of renewable energy....
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NICK BUNKLEY

BLOG: Why Lincoln is ready to toss the alphabet soup

2:44 pm U.S. ET | April 21, 2015

Lincoln's announcement last month that the Continental will replace the MKS signaled the automaker might be rethinking its decision to drop actual names nearly a decade ago. Ford's Joe Hinrichs today acknowledged that the MK monikers can be hard for anyone who's not a Ford executive to keep straight....
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How Hyundai's synchronized 'Message to Space' came together

10:41 am U.S. ET | April 21, 2015

Before Hyundai could send “A Message to Space,” it had to deal with a slew of hurdles on Earth. Erratic weather conditions were just one of several challenges Hyundai faced in its mission to create a message out of tire marks in the ground of the arid Delamar Dry Lake in Nevada....
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Automotive News
Special Video Report
Nissan's Munoz: 'You grow or you go'

Nissan's Munoz: 'You grow or you go'

Nissan N.A. boss Jose Munoz continues to push U.S. dealers for a big jump in market share while deflecting complaints that his stair-step sales targets are too hard to achieve.
» Watch the Video
     
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