Marketing

Mercedes sales top Audi in Sept. as global competition intensifies

7:15 am U.S. ET | Oct. 9, 2014
Audi sold fewer cars globally than rival Mercedes-Benz for the first time this year in the latest sign that the sales rivalry among Germany's top luxury automakers is intensifying....
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De Nysschen: 'Don't mess with me'

12:01 am U.S. ET | Oct. 6, 2014
Cadillac's new global chief used a long and, at times, cutting Facebook post to punch back at critics of his plans....
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Cadillac, American Airlines partner to offer travel perks, test drives

4:05 pm U.S. ET | Oct. 6, 2014
Cadillac and American Airlines are teaming up to offer travel benefits to the airline’s frequent fliers and encourage test drives of the luxury brand’s lineup through a new marketing partnership....
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Toyota's first ad campaign from new marketing team to pitch Camry

12:01 am U.S. ET | Oct. 4, 2014
The first ad campaign created by Toyota Total, the automaker's multicultural marketing team, will break this weekend on some of the most mainstream programming around: NFL football....
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Tokyo Motor Show picks fantasy theme for 2015 event

9:04 am U.S. ET | Oct. 3, 2014
Next year’s Tokyo Motor Show goes futuristic with a “Technology & Fantasy” concept organizers hope generates buzz. The tagline “Your heart will race” underscores the aim to get pulses pumping at what was once Asia’s premier auto exhibition....
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Luxury brands standardize models to aid buyers, boost margins

9:00 pm U.S. ET | Oct. 2, 2014
Mercedes-Benz and BMW are aiming to sell more standardized cars and services to boost profit margins and simplify the complex list of options for buyers -- while also giving them the choice of a bespoke car if they want....
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NICK BUNKLEY

The Big (Detroit) 3 are back on top, with nudge from Fiat

12:01 am U.S. ET | Oct. 1, 2014
The Big 3 are back. Though maybe not for long. The top of September’s U.S. sales chart would look fairly routine to anyone who was asleep for the past decade and plans to spend this weekend browsing dealer ads in the Sunday newspaper for a good deal on a new PT Cruiser....
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Irma Elder, first woman to own a Ford dealership in Detroit area, dies at 84

1:28 pm U.S. ET | Sept. 30, 2014
Irma Elder, CEO of Elder Automotive Group and the first woman to own a Ford dealership in the Detroit area, died today. She was 84....
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McConaughey MKC ads fuel comedians

12:01 am U.S. ET | Sept. 29, 2014
If spoofs are the sincerest form of flattery, Lincoln's new MKC ad campaign featuring actor Matthew McConaughey in a series of moody spots is already a smash hit....
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Ford sets goal of 9.4M global sales by 2020, cuts profit outlook for '14

3:28 pm U.S. ET | Sept. 29, 2014
Ford aims to raise global sales 52 percent annually by 2020 by tapping fast-growing Asian markets, investing heavily in Lincoln, and expanding its global offerings of small cars and utility vehicles. But company officials today warned 2014 profits will be sharply lower than previous estimates because of higher warranty outlays and wider losses in South America....
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KC CRAIN

Wrong move for Cadillac -- the creative vibe is in Detroit, not New York

11:28 am U.S. ET | Sept. 29, 2014
It seems like GM is missing a big opportunity in moving Cadillac's headquarters to trendy SoHo in New York. I know I'm biased, but I can't think of many cooler places to have a marketing office than Detroit....
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Ford brings new F-150 to dealers, consumers for test drives

12:30 am U.S. ET | Sept. 29, 2014
Ford is demonstrating the capabilities of its redesigned, aluminum-bodied 2015 F-150 pickup to dealership sales personnel and consumers. Sales consultants in 26 cities have begun testing the new truck and its features in a program called the “Built Ford Tough Roundup.”...
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AUTOMOTIVE NEWS MARKETING SEMINAR

Big ideas in the Big Apple

12:01 am U.S. ET | Sept. 29, 2014
Four of the industry's chief marketers shared strategies for communicating in the digital age during the third annual Automotive News Marketing Seminar last week in New York....
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VanDyke says Lincoln's N.Y. agency move is working

12:01 am U.S. ET | Sept. 27, 2014
After Cadillac announced the move of its marketing headquarters to New York, Lincoln's brand chief said setting up a new agency in the city more than two years ago has helped begin to reshape the luxury marque's image....
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Ram 1500 wins top tailgate vehicle status

3:39 pm U.S. ET | Sept. 26, 2014
With football season well underway, the CarGurus Blog this month ranked the top 10 vehicles for tailgating, dubbing the Ram 1500 No. 1....
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RICHARD TRUETT

Automakers battle in annual Texas truck showdown

12:45 pm U.S. ET | Sept. 25, 2014
General Motors, Ford, Chrysler and Toyota are rolling into this weekend's Texas State Fair in Dallas with guns blazing -- at each other. Around 3 million pairs of cowboy boots visit the fair each year, which makes it ground zero in the truck and SUV marketing wars....
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Mazda ponders designer goods line in upscale push

11:42 am U.S. ET | Sept. 24, 2014
Does Mazda have enough brand cachet to market designer goods -- such as gadgets, apparel and furniture -- as luxury marques such as Porsche have done?...
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Fiat, VW must face lawsuit over fuel figures, group says

Sept. 23, 2014 15:35 CET
An Italian consumer group is inviting car buyers to join a lawsuit against Fiat and VW over allegations that two of the automakers' vehicles were between 18 percent and 50 percent less fuel efficient than stated by the companies....
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Audi, Chevy, Lincoln plan bigger marketing outlays to support '15 launches

9:08 pm U.S. ET | Sept. 23, 2014
Several major auto brands will boost their marketing budgets next year to support busy model launch schedules, a group of executives said at the Automotive News Marketing Seminar in New York on Tuesday....
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GM says it will move Cadillac headquarters to New York

9:09 am U.S. ET | Sept. 23, 2014
General Motors today confirmed plans to move its Cadillac brand headquarters to New York next year in a move to remake the luxury marque's image and broaden its appeal outside North America....
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Can Cadillac make it in New York?

12:01 am U.S. ET | Sept. 22, 2014
New Cadillac chief Johan de Nysschen confirmed to Automotive News last week that Cadillac is considering relocating some functions to New York. While much is still undecided, at least one function seems sure to get a sizable presence in the Big Apple: marketing....
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Q&A

Scion retools its pitch to youth in comeback bid

12:01 am U.S. ET | Sept. 22, 2014
Once-adorable Scion is entering its awkward tween years, but hasn't hit its growth spurt yet. Nancy Inouye, now in her second year as Scion's national marketing communications manager, says the brand is targeting millennials....
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Q&A

AutoNation's brand building sets up more growth

12:01 am U.S. ET | Sept. 22, 2014
Mike Maroone, COO of AutoNation Inc., says the nation's largest dealership group is meeting the goals of a multiyear $100 million branding campaign....
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Q&A

Chevy gears up to roll out tech, trucks

12:01 am U.S. ET | Sept. 22, 2014
Chevrolet's biggest marketing campaign this fall is in support of a technology: the launch of 4G LTE wireless Internet service across much of its lineup. The campaign is running across TV, digital platforms, movie theaters and in-flight media and highlights not only the technology's benefits, but also the brand's innovation as the first to widely deploy 4G, Chevy's Global Chief Marketing Officer Tim Mahoney says....
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3rd parties see their role sticking around

12:01 am U.S. ET | Sept. 22, 2014
Third-party online shopping sites are likely to continue influencing auto shoppers for the foreseeable future, despite pledges by dealership groups such as AutoNation Inc. to rely less on them for prospects, two new studies say....
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Special Report
How #1 store scores with employees

How #1 store scores with employees

Texas dealer Greg May encourages staffers to provide input and solve problems on their own. Mon., October 20
» Watch the Video
     
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