Marketing

Chevrolet hires ex-Ford social media manager to bolster strategy

1:20 pm U.S. ET | Dec. 1, 2014
Chevrolet, which wants a broader, more consistent social media strategy, has hired former Ford social media manager Craig Daitch....
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Fiat finally confronts 'Fix It Again, Tony'

12:01 am U.S. ET | Dec. 1, 2014
Tony doesn't exist, yet Fiat global brand head Olivier Francois calls Tony "the elephant in the room." And in a new commercial for the Fiat 500X, Francois takes on Tony....
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NOVEMBER SALES PREVIEW

Black Friday deals could siphon some auto sales from December

7:19 am U.S. ET | Dec. 1, 2014
Black Friday, once associated with big-box retailers and shopping malls, has become a crucial day on the automotive sales calendar. Given robust demand for automobiles and rising prices, the deals are unlikely to hurt automaker's margins, analysts say. Even so, they might pull sales forward from December....
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Lincoln MKC: Designers 'should get a high-five'

12:01 am U.S. ET | Dec. 1, 2014
Lincoln's new MKC crossover is off to a strong sales start. Reviewers pick nits, but they are minor. Here are highlights from some early reviews....
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Virtual reality adds lively dimension to auto shows

12:01 am U.S. ET | Dec. 1, 2014
The knock on auto shows has always been that, unless you're a gearhead or a consumer shopping for a new vehicle, cars on carpets can be a little boring. But automakers are increasingly turning to virtual reality to ensure that consumers not only look at their auto show displays but immerse themselves in them....
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Who knew Cadillac's marketing chief told jokes? No one, actually

12:01 am U.S. ET | Dec. 1, 2014
Uwe Ellinghaus could use some work on his comedic timing. Or maybe Americans just aren't used to Germans telling jokes....
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Not in Kansas anymore

12:01 am U.S. ET | Dec. 1, 2014
On Nov. 17, Scholfield Honda, in Wichita, Kan., received an email from Robert Farrell of Aberdeen, N.C., saying one of the dealership's promotional balloons had landed in his backyard -- about 1,180 miles from Wichita....
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BMW rolls out showpieces

12:01 am U.S. ET | Dec. 1, 2014
BMW will present two of its BMW Art Cars -- a BMW 320 that Roy Lichtenstein used as a canvas in 1977, and a 1989 BMW M3 with artwork by Michael Jagamara Nelson -- at the 2014 Art Basel in Miami Beach, Fla....
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Cadillac to chart new brand course in N.Y.

12:01 am U.S. ET | Nov. 29, 2014
Uwe Ellinghaus doesn't like to see Cadillac explicitly comparing itself to German luxury competitors in its ads. But he's determined to see Cadillac adopt the marketing strategies used by those rivals, including his former employer, BMW. The results of that drive will show up in April, Cadillac's marketing chief says, when Cadillac unveils its range-topping CT6 sedan....
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Opel is succeeding in restoring poor image, exec says

Nov. 27, 2014 06:01 CET
Opel is succeeding in turning around its tattered image in Germany, the brand's marketing chief Tina Mueller said....
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Fiat takes on 'Fix It Again, Tony' in spot for the 500X

11:30 am U.S. ET | Nov. 24, 2014
Fiat global brand head Olivier Francois calls Tony “the elephant in the room.” And for more than five years, Fiat has tried to run away from him, even though Tony does not exist, but no more. A new spot for the Fiat 500X finally takes on Tony -- the nom de guerre for the brand's decades-old quality woes in its “Fix It Again, Tony” English-language acronym....
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Chevy will sit out Super Bowl

12:01 am U.S. ET | Nov. 24, 2014
After two big plays in the last Super Bowl, Chevrolet may watch from the couch....
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Chevy Trax marketing will be heavy on digital

12:01 am U.S. ET | Nov. 24, 2014
Chevrolet will use a heavy dose of digital ads for the Trax when the subcompact crossover's marketing begins early next year....
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Chrysler blitzes American Music Awards

11:00 pm U.S. ET | Nov. 23, 2014
Chrysler on Sunday night launched an ad blitz during the American Music Awards that linked five of its brands to A-list recording artists in spots that co-promoted both the vehicles and Interscope singles....
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How the stars aligned with Chrysler brands

11:00 pm U.S. ET | Nov. 23, 2014
How did Chrysler decide which star fit best with which auto brand? Marissa Hunter, director of global brand advertising and head of Ram Truck brand advertising, laid it out like this....
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Two-car households will decline, KPMG report predicts

12:01 am U.S. ET | Nov. 22, 2014
Two-car households may be on the decline as urbanization increases, but they are far from disappearing, a KPMG report said this week....
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VINCE BOND JR.

Chevy Chaparral 2X Vision Gran Turismo concept pays homage to past, future

3:36 pm U.S. ET | Nov. 20, 2014
It's ironic that the most futuristic Vision Gran Turismo virtual racer to date also has the deepest historical ties to motorsports....
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Alfa Romeo midsize sedan will be unveiled next June

Nov. 20, 2014 10:04 CET
Alfa Romeo's new midsized sedan will be unveiled next June, according to sources. The sedan will be positioned in the market between the BMW 3 series and 5 series, sources said....
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Volkswagen won't advertise during 2015 Super Bowl

11:41 am U.S. ET | Nov. 20, 2014
Volkswagen, which made a huge splash with its “The Force” Super Bowl spot in 2011, will be sitting out the big game this year, the company confirmed....
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Volvo Cars plots U.S. resurgence with model overhaul

10:00 am U.S. ET | Nov. 19, 2014
Chinese-owned Volvo Car Group said today a sweeping overhaul of its model range over the next five years would propel its long-suffering sales volumes in the United States back above 100,000 cars per year....
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GM getting positive reviews on Wall Street despite record recalls

8:51 am U.S. ET | Nov. 19, 2014
If relative value means anything, GM may be the best buy in the auto industry. That, at least, is the consensus of bullish analysts, who are extolling the highest-quality vehicles in decades and operating margins to go with them, even as GM suffers a record recall of cars....
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M-B tweaks model names

12:01 am U.S. ET | Nov. 17, 2014
In the interest of "logic and transparency," Mercedes-Benz plans new names for almost every model other than the core A, C, E and S class....
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Fields: But how many parodies do your ads have?

12:01 am U.S. ET | Nov. 17, 2014
What does Mark Fields think of all those spoofs of the Lincoln MKC commercials starring Matthew McConaughey?...
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Chevy eyes Buick's regional ad style

12:01 am U.S. ET | Nov. 15, 2014
Chevy's approach to its so-called Tier 2 advertising, under which regional dealer groups pool money to buy ads, is in something of a transition....
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Dealerships' newspaper ad spending forecast to dive

12:01 am U.S. ET | Nov. 15, 2014
Auto dealers large and small will eliminate $800 million worth of print advertising from U.S. newspapers next year, according to a new industry forecast, accelerating their media rush onto the Internet....
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Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

At Bay King Chrysler, Dodge, Jeep, Ram in Hamilton, Ontario, dealer Jamie Richter has put luxury-hotel touches in his new showroom. They include concierges who see to the needs of service customers. Mon., December 15
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