Marketing

Cars.com, LotLinx fill exec openings

3:03 pm U.S. ET | Aug. 11, 2015

Cars.com and LotLinx, marketing vendors for auto dealers, have filled executive vacancies....
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Hyundai hires Subaru veteran Evans to fill top U.S. marketing post

11:30 am U.S. ET | Aug. 10, 2015

Dean Evans, who managed the feel-good advertising at Subaru from 2011 to 2014 and pushed the automaker to concentrate more strongly on digital marketing, has been hired by Hyundai as its U.S. marketing chief....
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Hyundai gears up to plug holes

12:01 am U.S. ET | Aug. 10, 2015

For the last few years, Hyundai's ambitions for U.S. growth have been foiled by a scant lineup of crossovers and trucks. Hyundai will remedy that with a future product plan that includes a small CUV to vie with the Honda HR-V and perhaps a versatile pickup truck based on the Santa Cruz concept from the January's Detroit auto show....
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Mel Farr, former Detroit dealer, dies

12:01 am U.S. ET | Aug. 10, 2015

Mel Farr, former Detroit Lion's running back and once owner of the largest black-owned dealership group in the country, died Monday, August 3. He was 70....
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Hear marketing execs on getting messages heard

12:01 am U.S. ET | Aug. 10, 2015

With a constantly changing marketing landscape, how are you ensuring that your message is on target, fluid and reaching new and diverse consumers? Three influential automotive marketing executives will discuss the topic at the Automotive News Marketing Seminar on Sept. 22 at the New York Marriott Marquis....
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For dealers, email still king for nabbing sales leads

12:01 am U.S. ET | Aug. 10, 2015

The old-fashioned email campaign remains the top producer of sales prospects for dealerships, even as digital marketing becomes increasingly sophisticated....
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Skoda tops Mercedes in online buzz for new launches

Aug. 9, 2015 06:01 CET

VW Group's value brand, Skoda, created a bigger digital buzz than luxury automaker Mercedes among online commentators who posted their thoughts on Europe's new-car launches, a survey shows....
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In playful rivalry, Dodge pokes fun at Volkswagen Passat

12:01 am U.S. ET | Aug. 8, 2015

Dodge has been throwing playful darts at Volkswagen for nearly two years in Charger ads that use the Passat as a target of punchlines. Dodge insists it has no sinister intentions in the commercials. Automotive News Staff Reporter Vince Bond Jr. spoke with Randy Ortiz, head of Dodge and SRT brand advertising, about Dodge's rivalry with VW....
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Evolving Mini takes aim at high-end brands

12:01 am U.S. ET | Aug. 8, 2015

Mini is changing its marketing and will pitch to the “executive personality” as products move upmarket, says its North American chief....
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Honda's $16,000 coupe sells out in Japan after first production run

4:08 pm U.S. ET | Aug. 7, 2015

Honda has sold out all 8,600 of its new roadsters slated for production this year and is fully booked through June. The only problem: four in five buyers of the $16,000 sports car are over 40....
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Car buyers getting older, richer, NADA economist says

2:36 pm U.S. ET | Aug. 4, 2015

The auto industry must prepare for a challenging demographic shift as baby boomers age and millennials gain more buying power, the National Automobile Dealers Association's chief economist said today....
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TrueCar hit with another dealer lawsuit

3:01 pm U.S. ET | July 31, 2015

A group of 100 auto dealerships that are part of TrueCar's network are suing the online car-buying service for not disclosing to consumers the nature of the fees that dealers pay the company for each sale....
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VW diesel ad campaign gets sassy

8:18 am U.S. ET | July 31, 2015

The Golden Sisters -- Mary Bartnicki, Josie Cavaluzzi and Teresa Dahlquist -- may not be new kids on the block, but they are Volkswagen's secret weapon as it seeks to rebuild its flagging U.S. sales....
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BMW revamps China marketing to focus more on tech, less on the badge

July 31, 2015 12:21 CET

BMW will increase spending on online marketing in China to emphasize its technology as part of efforts to target younger buyers, who care more about the latest features than the brand as a status symbol....
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Amazon hires ex-Top Gear presenter Clarkson for TV series

11:02 am U.S. ET | July 30, 2015

Jeremy Clarkson, the TV presenter who was ousted as host of “Top Gear” this year, will front a new show on Amazon.com in 2016, underscoring the online retailer's drive to push its streaming service with big-ticket names....
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Tech is a key for new-car marketing, study says

12:50 pm U.S. ET | July 30, 2015

Targeting techies is an important marketing strategy for automakers, according to a new study from J.D. Power. The company's 2015 U.S. Automotive Media and Marketing Report -- Summer edition found that 30 percent of new-vehicle drivers cited their vehicle's latest technology as a reason for purchasing....
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Tesla offers $1,000 referral incentive on Model S

4:09 pm U.S. ET | July 29, 2015

Tesla, testing the power of viral marketing to sell its EVs, will offer a word-of-mouth discount on the Model S through the end of October, with both referrer and buyer receiving $1,000....
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Nissan backs away from dealer ad attacking Trump for denouncing Mexican immigrants

9:00 pm U.S. ET | July 28, 2015

Nissan distanced itself from a controversial ad created by a California dealership that shows store managers whacking away at a Mexican piņata resembling Republican Party presidential candidate Donald Trump....
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VINCE BOND JR.

BLOG: Automakers should deploy mobile ads earlier in purchase cycle, Facebook study finds

9:00 am U.S. ET | July 23, 2015

A Facebook study finds automakers need to reach potential buyers in the digital realm, particularly on mobile devices, earlier in the purchase cycle....
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High-performance Cadillacs roar into Japan

7:23 am U.S. ET | July 21, 2015

GM is introducing two high-performance V-Series Cadillac nameplates in Japan that outspoken presidential hopeful Donald Trump famously blasted as closed to Detroit automakers....
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Bugatti names former Bentley, Ferrari exec as marketing boss

July 21, 2015 06:01 CET

Bugatti named Oliver Winkes as its new marketing chief. The VW Group veteran who started his career with Ferrari will be responsible for the supercar marque's marketing activities....
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Ad agency's viral-video goal: Surprise, create buzz

12:01 am U.S. ET | July 20, 2015

Using the Car Lister auto-buying service is as easy as lifting the front wheels of a Ford Escape taxi off the ground. At least that's what the pranksters at ad agency Thinkmodo would like you to believe in a recent video....
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FCA, VW, GM lead Strategic Vision quality survey

8:00 am U.S. ET | July 17, 2015

U.S. customers are happiest with vehicles from Fiat Chrysler Automobiles, Volkswagen and General Motors, according to a survey of new car and light-truck buyers....
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Chevy sticks with Kid Rock amid Confederate flag controversy

10:48 am U.S. ET | July 15, 2015

General Motors will still sponsor the Kid Rock summer tour, despite the performer's support of the Confederate flag, the company confirmed today....
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Auto shows strongly influence car shoppers, new study finds

10:00 am U.S. ET | July 14, 2015

More than half of auto show goers who bought vehicles after attending the events say the shows influenced their purchase decisions, according to a new study commissioned by Auto Shows of North America....
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