Marketing

JAMIE LaREAU

What the rich and single drive these days

12:01 am U.S. ET | Nov. 9, 2014
Apparently, sleek product redesign and TV spots featuring handsome movie star Matthew McConaughey are resonating among some wealthy singletons. Or something?...
Read More »

 

After 'stuff' happens, Chevy team scrambles

12:01 am U.S. ET | Nov. 8, 2014
Chevy's swift response in converting an awkward World Series award presentation from a punch line to a marketing coup became a case study on the real-time power of social media to seize a moment. Chevy estimates it netted an extra $5 million in media exposure for its new midsize truck....
Read More »

 

BRUCE GAIN

Suzuki seeks BMW-like success -- on the seas

12:01 am U.S. ET | Nov. 7, 2014
Suzuki is trying to emulate BMW's and Volvo's success on the seas by associating its brand with one of the world's most famous sailboat races. Partnering with Route du Rhum can only help Suzuki boost its small presence in Europe...
Read More »

 

Chevy retires 'technology and stuff' after reaping publicity windfall

3:44 pm U.S. ET | Nov. 7, 2014
Chevrolet is sending #ChevyGuy and his #TechnologyAndStuff pitch to the showers -- but not before recording about $5 million in free media exposure....
Read More »

 

Mercedes gears up for its 3rd Super Bowl appearance

4:27 pm U.S. ET | Nov. 7, 2014
Automakers' plans for the Super Bowl in February are beginning to emerge. Mercedes-Benz has bought time in the big game, according to Donna Boland, a spokeswoman for the company. The news was reported earlier Friday by The New York Times....
Read More »

 

Michigan car czar Nigel Francis to step down, return to industry

2:54 pm U.S. ET | Nov. 7, 2014
Michigan's auto czar is resigning from the post to work for an automotive company in the state. Nigel Francis, senior automotive adviser for the state of Michigan and senior vice president at the Michigan Economic Development Corporation, will step down November 14. He will be replaced by current vice president of the automotive office, Kevin Kerrigan....
Read More »

 

Longer vehicle ownership might mean less loyalty, study says

2:51 pm U.S. ET | Nov. 5, 2014
The longer a customer owns a vehicle, the less likely he or she is to buy that same brand again, an Experian Automotive study found....
Read More »

 

Nissan recalls Infiniti hybrid sedans for software, transmission issues

10:16 am U.S. ET | Nov. 4, 2014
Nissan said today it is recalling more than 14,000 hybrid Infiniti Q50 and Q70 luxury sedans globally due to possible software and transmission issues....
Read More »

 

'Car Talk' co-host Tom Magliozzi dies at age 77

3:42 pm U.S. ET | Nov. 3, 2014
Tom Magliozzi, the retired co-host of National Public Radio's “Car Talk” show known for his contagious laugh and car-infused banter, died today, NPR said. Magliozzi died of complications from Alzheimer's disease. He was 77....
Read More »

 

'Chevy Guy' turns into overnight marketing sensation

12:01 am U.S. ET | Nov. 3, 2014
Rikk Wilde's stumbling, train wreck of a free-truck presentation to the World Series MVP made him, literally, an overnight sensation. Now Chevy's trying to make the most of it....
Read More »

 

Sergio sends message with quick exits

12:01 am U.S. ET | Nov. 3, 2014
Last year, Chrysler quality chief Doug Betts praised boss Sergio Marchionne, saying the CEO's culture of accountability was just what the automaker needed. Last week, Betts became an unwitting poster child for Marchionne's methods....
Read More »

 

DAVID BARKHOLZ

Edmunds ad crisis obvious before it even happened

12:01 am U.S. ET | Nov. 3, 2014
Edmunds.com President Seth Berkowitz had the guts last week to ask me what I thought of the shopping site's controversial ads that spoofed price haggling at dealerships. With his foreknowledge, I'll tell you what I told him....
Read More »

 

Parody Publicity

12:01 am U.S. ET | Nov. 3, 2014
If the success of an ad campaign -- and the brand it touts -- was measured by the number of parodies it generated, Lincoln's moody ads featuring Oscar-winning actor Matthew McConaughey would already be in the Advertising Hall of Fame....
Read More »

 

$716 million question: Does Twitter spur sales?

12:01 am U.S. ET | Nov. 3, 2014
It's a burning question for auto marketers on Twitter: Are our tweets influencing people to buy cars? Depends on whom you ask....
Read More »

 

Infotainment bugs bite in reliability survey

12:01 am U.S. ET | Nov. 3, 2014
As consumer demand for automotive infotainment systems that blend with digital lifestyles has grown the past few years, so have gripes about buggy or confusing technology that still isn't quite ready for prime time....
Read More »

 

AutoNation takes cancer fight to football field

12:01 am U.S. ET | Nov. 3, 2014
The country's largest dealership group will sponsor the AutoNation Cure Bowl in Orlando, a new bowl game debuting Dec. 19, 2015, on CBS and benefiting the Breast Cancer Research Foundation. It will feature teams from the American Athletic and Sun Belt conferences....
Read More »

 

Infiniti embraces events marketing

12:01 am U.S. ET | Nov. 3, 2014
Infiniti Motor Co. will ask its new global ad agency to turn up the volume on public events and customer interaction as it hunts for customers in new markets around the world....
Read More »

 

GM tries to overcome 'recall fatigue'

12:01 am U.S. ET | Nov. 1, 2014
GM launched a cutting-edge digital marketing tool using Facebook and other popular websites to get owners of decade-old cars to have their defective ignition switches replaced before something bad happens....
Read More »

 

Ram quality, reliability dragged down by technology, new boss says

12:01 pm U.S. ET | Oct. 31, 2014
Fiat Chrysler Automobiles' Ram brand chief says cockpit technology was partly responsible for the brand's ranking in the latest Consumer Report's reliability study....
Read More »

 

NICK BUNKLEY

How the 'Chevy Guy' became, you know, a hit and stuff

10:51 am U.S. ET | Oct. 30, 2014
Late Wednesday night, General Motors introduced America to the 2015 Chevrolet Colorado -- the dependable, all-new pickup that comes with “you know, technology and stuff.”...
Read More »

 

Ford’s Fields lunch auction draws top bid of $100,000

3:57 pm U.S. ET | Oct. 29, 2014
The price to have lunch with Mark Fields? $100,000. Ford's new CEO will have an exclusive lunch with the highest bidder to benefit Detroit charity Focus: HOPE....
Read More »

 

On Twitter, 140 characters = $716 million in car sales

3:21 pm U.S. ET | Oct. 28, 2014
It's a burning question for auto marketers on Twitter: Are our tweets influencing people to buy cars? To tackle this question, the social network released new data today that attempts to show just how much 140 characters are worth....
Read More »

 

JAMIE LaREAU

Why the XC90 can't come soon enough for Volvo dealers

12:24 pm U.S. ET | Oct. 28, 2014
Some Volvo dealers are expecting the brand’s image to blossom this spring with the arrival of its redesigned flagship crossover. And they can’t wait to see what image emerges....
Read More »

 

Q&A

Geely's Horbury takes his auto design cues from a nation's style

12:01 am U.S. ET | Oct. 28, 2014
As a design leader at companies such as Ford and Volvo, Peter Horbury has always been the outsider with great insight, the foreigner able to identify style motifs native to a particular country and put them to good use....
Read More »

 

HANS GREIMEL

New Subaru marketing could foreshadow upmarket push

10:24 am U.S. ET | Oct. 28, 2014
If you liked the quality of Subaru cars before, you're going to love the “new” quality the brand aspires to. That's the marketing meme Subaru is cultivating in Japan under a “New Subaru Quality” push aiming to move its image upmarket....
Read More »

 

Latest digital edition
Digital Edition Archive
Table of Contents
 Automotive News
Special Report
How 3 dealerships are connecting with tech-savvy shoppers

How 3 dealerships are connecting with tech-savvy shoppers

Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17
» Watch the Video
     
News by Brand