Show stoppersMay 14
BMW's decision to unveil a car in a video game illustrates how the digital era is transforming the way automakers introduce vehicles, forcing Detroit and other big auto shows to figure out how to stay relevant.
How the extravagant Tokyo show lost its mojoMay 14
Back in its crazy, hazy heyday, the Tokyo Motor Show was the place to be. Even after Japan's economic miracle deflated in the late 1990s, the show sustained much of its allure. But then it was unceremoniously knocked off-kilter by a brutal one-two punch.
Horsepower? What about star power?May 14
Cadillac's virtual reality project has 'no limits,' innovation head saysMay 11
For many brands, regional shows are big dealsMay 14
The long and painful birth of a brandMay 14
As thorny as Genesis' retail rework has been, the U.S. dealer showdown is just one of many trials testing global brand chief Manfred Fitzgerald as he births a luxury brand. Zoom out to the global scale, and Genesis is clearly a work in progress on other measures, too.
TrueCar's Perry: 'We embraced the need to change'May 14
Can a tamer TrueCar be true to itself?May 14
Under Chip Perry, TrueCar is not a different company, but it's a very different brand, casting itself more clearly as the friend of the auto dealer. In the process, TrueCar gave up some of what made it distinctive in a sea of lead generators.
Mazda picks up a slight German accentMay 14
BACK FROM THE BRINKMay 14
In mid-2011, a rival CEO snidely suggested someone should "sprinkle holy water" on Lincoln. But instead of planning for a funeral, the brand's executives were quietly crafting a plan that would eventually lead Ford's luxury marque back to relevance.
They got gameMay 14
A quest to ban banalityMay 14
Former BMW chief designer Chris Bangle has strong feelings about the future of car design. He believes companies should be doing more to stand out from their rivals. This includes doing away with something he was once in charge of at his former employer: establishing a common design language for the entire brand.