Marketing

Comedian Jon Stewart rips GM over ignition switch recall

9:46 am U.S. ET | April 3, 2014
Last night on Comedy Central's The Daily Show with Jon Stewart, the faux news-anchor and popular comedian targeted General Motors in a segment related to GM's ignition switch recall.... Read More »

 

Tesla appeals N.J. ruling on direct-sales ban

3:05 pm U.S. ET | April 2, 2014
Tesla filed an appeal Wednesday in New Jersey Superior Court to overturn last month's ruling that banned the electric-vehicle maker from selling its cars directly to consumers through factory-owned stores there.... Read More »

 

LARRY P. VELLEQUETTE

Auto companies are buying the creative souls of late night TV

6:42 pm U.S. ET | April 1, 2014
Two bedrocks of late night TV did something so unseemly last week it looked as though they had responded to an unholy informercial.... Read More »

 

Ford will redo Empire State stunt for Mustang

12:01 am U.S. ET | March 31, 2014
As the 50th anniversary of the unveiling of the Mustang in New York nears, Ford has rediscovered its old marketing playbook and is using it to herald the occasion.... Read More »

 

AutoNation has a notion it's akin to Tiffany

12:01 am U.S. ET | March 31, 2014
Is AutoNation more like Tiffany & Co. or Penske Automotive? Tiffany, says AutoNation's compensation committee.... Read More »

 

Buick's new 'no geezermobiles' pitch

12:01 am U.S. ET | March 31, 2014
Buick last week introduced another commercial that tries to convince people that its vehicles aren't made for the blue-haired set. But this time it enlisted the help of a few blue-hairs.... Read More »

 

Marchionne commits to 9-speed, says technology keeps evolving

12:01 am U.S. ET | March 30, 2014
Chrysler was forced to delay the launch of its 2014 Jeep Cherokee by two months last fall as engineers struggled with a software flaw in the SUV's nine-speed automatic. But CEO Sergio Marchionne says he remains committed to using the new transmission throughout the company's lineup of front-wheel-drive-based models.... Read More »

 

Texas dealers argue against altering franchise laws to lure Tesla plant

3:39 pm U.S. ET | March 28, 2014
Texas dealers defended the state's franchise laws today, just days after Gov. Rick Perry suggested that the laws should be reviewed and perhaps changed to let Tesla Motors sell its electric vehicles directly to consumers.... Read More »

 

Ram van falls a few fridges shy of cargo claim

12:46 pm U.S. ET | March 28, 2014
When Ram converted the Fiat Ducato last fall into the 2014 Ram ProMaster for the United States, it also converted the van's cargo capacity from Europe: 15 cubic meters to 530 cubic feet. But there's a problem: In the United States, cargo capacity is measured differently.... Read More »

 

SEAN GAGNIER

Ford vs. Cadillac: C-Max video spoofs rich-guy ELR spot, speaking to the common man

3:49 pm U.S. ET | March 28, 2014
Instead of portraying an ELR buyer as smug and boastful, Ford hits on the same themes that Cadillac did -- hard work, entrepreneurship and environmentalism --- and paints the buyer of a C-Max Energi as someone who wants to make a difference.... Read More »

 

VW aids dealers with winter stair-step bonuses

3:58 pm U.S. ET | March 28, 2014
Volkswagen Group of America has devised a national bonus program that allows dealerships to recoup stair-step bonuses threatened during this winter's miserable weather.... Read More »

 

GM pulling Opel out of China after two decades

1:35 pm U.S. ET | March 28, 2014
GM will pull Opel from China next year after failing to gain traction in the market over the last two decades and will invest in Europe to boost the German car brand’s sales in its home region.... Read More »

 

JAMES B. TREECE

What's on dealers' minds -- and what's not

1:20 pm U.S. ET | March 28, 2014
ModeratorA small group of Florida dealers gathered last week at a Fort Lauderdale hotel to share best practices. What was unsaid intrigued me.... Read More »

 

JAMIE LaREAU

Don't promise a customer what you can't deliver

1:14 pm U.S. ET | March 28, 2014
Former New York City Mayor Rudy Giuliani once said that to succeed, it is best to “under-promise and over-deliver.” Many dealers do a stellar job of over-delivering for their customers.... Read More »

 

Cadillac's European retail schemes could be adapted for U.S.

March 28, 2014 06:01 CET
Cadillac plans to open several test-drive centers, stand-alone service facilities and pop-up storefronts across western Europe. The idea is to expose prospective customers to Cadillac products without forcing them to visit a dealership.... Read More »

 

Ferrari fights 21-year-old racer for control of Facebook page

March 27, 2014 06:01 CET
Ferrari and amateur racecar driver Sammy Wasem are in a legal battle over a fan page Wasem started that has become one of Facebook's most popular car sites. The case may help define freedom of expression rights in social media.... Read More »

 

Barra vows 'world class process' for GM vehicle safety

11:40 am U.S. ET | March 26, 2014
General Motors CEO Mary Barra vowed in videos posted on YouTube today to implement "a world class process" for vehicle safety -- her first direct message to consumers affected by GM's recall of 1.6 million cars for a defective ignition switch.... Read More »

 

DAVID PHILLIPS

For '15 Mustang, deją vu high above Manhattan

1:06 pm U.S. ET | March 25, 2014
As the 50th anniversary of the unveiling of the Mustang in New York nears, Ford has rediscovered its old marketing playbook. The company said today it will place the redesigned 2015 Mustang on the 86th floor observation deck of the famed Empire State building -- no small feat -- replicating a stunt it did with the original pony car back in 1965.... Read More »

 

MIKE COLIAS

New twist: Using old folks to help Buick's image

3:21 pm U.S. ET | March 25, 2014
Buick will introduce a commercial this week that will try to convince consumers once again that its vehicles aren't made for the blue-haired set. But this time it will enlist the help of, well, a few blue hairs.... Read More »

 

Massachusetts dealership settles with the FTC over deceptive ads

11:27 am U.S. ET | March 24, 2014
Courtesy Auto Group of Massachusetts agreed to resolve FTC charges that the dealership violated the FTC Act by deceptively advertising that consumers could lease a vehicle for $0 down and specific monthly payments. But, the FTC said, the advertised amounts failed to include "substantial fees."... Read More »

 

Store turns union protest into an advertising pitch

12:01 am U.S. ET | March 24, 2014
Subaru of Wichita answered a protest sign placed in front of the store with a sign of its own, and claims to have made a lot of friends as a result.... Read More »

 

Cadillac's European retail strategy may be adapted for U.S.

12:01 am U.S. ET | March 24, 2014
Cadillac's latest effort to gain a toehold in Europe involves test-drive centers, stand-alone service facilities and pop-up storefronts -- ideas that could make their way to the United States.... Read More »

 

Chrysler 200 advances but rear seat suffers

12:01 am U.S. ET | March 24, 2014
Chrysler Group executives believe their redesigned Chrysler 200 is good enough to replace its predecessor and the Dodge Avenger and still gain in the crowded mid-sized sedan segment.... Read More »

 

Musk touts Tesla video ad made by recent college grads for $1,500

11:48 am U.S. ET | March 18, 2014
Tesla Motors doesn't spend a dime on paid advertising, but a group of recent college graduates decided to make a video spot for the electric car company anyway -- much to the delight of CEO Elon Musk.... Read More »

 

SEAN GAGNIER

And then there were four (maybe) on Jimmy Fallon's truck-shopping list

4:09 pm U.S. ET | March 17, 2014
Jimmy Fallon, new host of “The Tonight Show” on NBC, has let the world know that he wants to buy a new truck and on Friday he narrowed his choices to four vehicles -- maybe.... Read More »

 

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How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, needed more used cars. But driving 150 miles to the nearest auction was time-consuming and costly. Mon., April 14
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