Marketing

'House of Cards' Lexus line lights up Twittersphere

12:01 am U.S. ET | March 16, 2015

"I want the Lexus," says Viktor Petrov, fictional Russian president in an episode of the hit series "House of Cards." A nifty bit of product placement? No, but darn memorable....
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Cadillac Europe will be run by former BMW executive

March 15, 2015 06:01 CET

GM has appointed veteran BMW executive Andreas Schaaf as its new Cadillac chief in Europe. Schaaf replaces Thomas Sedran, a former interim CEO at Opel, who is leaving the automaker....
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Buick has a March Madness tourney of its own

7:00 pm U.S. ET | March 15, 2015

Buick is joining in on the March Madness bracket craze with its own “Sweet 16.” The brand on Monday is launching the Bracket Showdown, which pits 16 trick-shot artists in a tournament-style online promotion on Buick.com....
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Toyota ad hits bad guitar note

12:01 am U.S. ET | March 14, 2015

Toyota is in trouble with an author who reunited blues legend B.B. King with one of his favorite Gibson "Lucille" guitars. In a lawsuit, the author says the automaker used his story in a TV commercial without his permission....
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Dodge stops taking Hellcat orders to tackle big backlog

5:00 pm U.S. ET | March 13, 2015

Fiat Chrysler has stopped taking orders for the Dodge Challenger and Charger SRT Hellcats so it can work through a lengthy backlog....
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Toyota signs on as global Olympics sponsor

7:05 am U.S. ET | March 13, 2015

Toyota signed on as a worldwide Olympics sponsor Friday in a long-term deal reportedly worth $835 million. The deal starts in 2017 and runs through the 2024 Olympics, including the 2020 summer games in Tokyo. Toyota becomes the first car company ever signed up by the International Olympic Committee for its top-tier sponsorship program....
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Safety highlights, mpg, limited-time offers can make digital ads more effective, study says

9:00 am U.S. ET | March 12, 2015

Mentioning a vehicle's mpg in a digital display ad, and then following that up with a safety reference within the same ad is a strong one-two punch for auto advertisers, according to a new report....
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Honda ads will urge drivers to seek Takata airbag fixes

8:00 am U.S. ET | March 12, 2015

American Honda on Monday will launch an ad campaign urging owners to fix vehicles recalled for Takata airbag inflators at risk of exploding during a crash....
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Fans demand BBC reinstate 'Top Gear' host Clarkson

1:34 pm U.S. ET | March 11, 2015

Nearly 450,000 fans from around the world have backed a petition calling for British presenter Jeremy Clarkson to be reinstated to his job hosting the "Top Gear" motoring show after the BBC suspended him following a "fracas" with a producer....
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BBC suspends 'Top Gear' host Jeremy Clarkson after fracas

1:36 pm U.S. ET | March 10, 2015

Britain's BBC said today it suspended Jeremy Clarkson, the host of the globally popular "Top Gear" show, after he was involved in a fracas with one of the broadcaster's producers....
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TrueCar sued by dealers for 'false advertising'

5:45 pm U.S. ET | March 9, 2015

Dealers representing 117 new-car franchises are suing TrueCar for more than $250 million, claiming they are victims of false advertising and unfair competition. In the complaint, the dealers argue that TrueCar's advertisements falsely claim that consumers who use the vehicle-shopping site's services can buy a car without haggling or negotiations. The filing dealers are not current users of TrueCar, though some have used the service in the past....
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Dodge extends ties with 'Fast and Furious' movie series

4:30 pm U.S. ET | March 9, 2015

Dodge is continuing its partnership with the high-octane “Fast and Furious” movie franchise with the upcoming Furious 7....
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DAVID BARKHOLZ

Dealership groups give soft sell a Hollywood twist

12:01 am U.S. ET | March 9, 2015

Waikem Auto Family expects to fill a century-old theater in Massillon, Ohio, with 150 customers and guests for the premiere of a new family film, Little Boy....
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GM spends big to raise GMC profile

12:01 am U.S. ET | March 9, 2015

General Motors plans to roughly double its investment in GMC, which until now has largely flown under the radar despite being GM's No. 2 volume brand and a big money maker. The goal is to expand the truck brand's retail market share to 4 percent within five years, from 3 percent, and up it to 5 percent within a decade....
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Hyundai hires golf celeb to pitch Genesis, show it's a luxury player

12:01 am U.S. ET | March 9, 2015

Seeking more customers for its upscale Genesis, Hyundai is relying on a tried-and-true interest of affluent shoppers: golf....
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Tonka grows up

12:01 am U.S. ET | March 9, 2015

Ford knows the first truck most boys loved was not an F-150, but a Tonka. So last week, it had some fun at the annual NTEA Work Truck Show in Indianapolis by showing a real, working, life-size Tonka dump truck based on an F-750....
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GMC ads: 'This is precision'

12:01 am U.S. ET | March 9, 2015

You won't see GMC trucks clambering over rocks in new commercials that are part of the brand's broadest advertising campaign in 15 years,...
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Surveys can lie, but the brain knows if shoppers like ads

12:01 am U.S. ET | March 7, 2015

Auto advertisers, who drop billions each year on TV ads, are now using neuroscience researcher tools to tap into a person's subconscious to find out if commercials are resonating emotionally. Triggering a strong emotional reaction is crucial for advertisers because it activates the brain's memory centers and could be the gateway to a sale....
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JAMIE LaREAU

BLOG: Lexus gets lucky on House of Cards

5:11 pm U.S. ET | March 6, 2015

When a fictional Russian president says, “I want the Lexus” while reminiscing about copulating with his ex-wife in one, it is either genius product placement or incredibly fortuitous for Toyota’s luxury arm that the writers of Netflix’s hit House of Cards like the brand....
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LINDSAY CHAPPELL

BLOG: Why Renault should plan a U.S. return

2:07 pm U.S. ET | March 6, 2015

France's Renault brand will eventually return to the US market, I do predict. Not any time soon, I will concede. But sooner or later....
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GM hires new media-strategy director

12:33 pm U.S. ET | March 5, 2015

General Motors has hired Jonathan Halvorson as director of global media strategy and branded entertainment. The appointment is effective April 1....
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Caddy works on twin-turbo, V-8-powered CT6

12:01 am U.S. ET | March 2, 2015

The Cadillac CT6 sedan eventually will get a performance model with a twin-turbocharged V-8 engine. Brand boss Johan de Nysschen said last week that the CT6's lightweight structure will allow for "a very wide mix of engines, starting with a 2-liter turbo, up to, eventually, a high-performance advanced V-8 turbo," which presumably would wear a V-series badge....
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GMC doubles down with 10-year plan to boost U.S. share to 5%

12:30 pm U.S. ET | March 2, 2015

General Motors plans to roughly double its total spending on its GMC truck brand over the next decade with the goal of boosting its U.S. market share by two-thirds, the brand's top executive said today. Duncan Aldred, vice president of the GMC and Buick brands, said the doubling of investment in GMC will cut across vehicle development, marketing and other areas....
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CLA’s minor dings put a big dent in Mercedes’ rating

12:01 am U.S. ET | March 2, 2015

It wasn't cranky engines, shiftless transmissions or funky infotainment systems that sunk Mercedes-Benz last week in the Consumer Reports Car Brand Report Cards. Several of Mercedes' newer vehicles, including the front-wheel-drive CLA sedan, suffered a variety of problems with loose-fitting trim, rattles and other minor maladies. That knocked the German automaker from ninth place on last year's report to 21st this year out of 28 brands....
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VW and Bjork collaborate on a 'Sound Journey'

12:01 am U.S. ET | March 2, 2015

Volkswagen has sponsored New York's Museum of Modern Art since 2011. This year, VW is helping to make some art for MoMA: an interactive soundscape for an exhibit on Icelandic musician Bjork's three-decade career....
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