Acura launches ad campaign for 30th anniversaryMon, 02, May 2016
Instead of cake and candles, Acura is running a new ad campaign for the brand's 30th anniversary.
Nissan takes new ad path after U.S. exec ripped agenciesMon, 02, May 2016
Nissan is making a new safety pitch in U.S. ads breaking this week as part of a larger marketing overhaul that will take full effect in June.
Gen Y more likely than older drivers to trust self-driving tech, study findsThu, 28, Apr 2016
More than half of those born after 1976 say they trust autonomous tech, compared with 41 percent in Generation X, 23 percent of baby boomers and 18 percent of the pre-boomer generation, J.D. Power's annual U.S. Tech Choice Study found.
China's GAC looks to Fiat Chrysler to help enter U.S.Thu, 28, Apr 2016
China's Guangzhou Automobile Group, whose partnership with Fiat Chrysler Automobiles enables the Italian-American automaker to manufacture in China, wants Fiat Chrysler to return the favor by helping it launch U.S. sales.
ALG chief: Millennials will drive strong leasingMon, 25, Apr 2016
Millennials are paying off their student loans and moving out of their parents' basements. That cohort's emphasis on affordability will continue to drive lease growth, Jim Nguyen, the new head of ALG, predicts in this Q&A.
Chevrolet remembers Prince with full-page adsFri, 22, Apr 2016
When legendary musician Prince died on Thursday, Chevrolet tweeted out a picture of a red, 1963 Corvette -- a nod to his hit 1982 song “Little Red Corvette.” Chevrolet also ran full page ads in Friday newspapers across the country, including The New York Times, The Detroit News and The Star Tribune. Here's a roundup of reaction from social media.
Teasing Tesla: No waiting on a Nissan LeafMon, 25, Apr 2016
Nissan couldn't resist taking a swipe at Tesla last weekend, reminding consumers in nationwide advertising that it has been mass-producing the all-electric Leaf since 2010.
Nissan ads take a poke at upstart TeslaFri, 22, Apr 2016
Tesla Motors has been crowing about the nearly 400,000 "reservations" it has received for its electric Model 3 sedan. Nissan has now turned those reservations into fodder for its own advertising for the electric Nissan Leaf.
Toyota partners with Texas Rangers as move to the Lone Star state approachesThu, 21, Apr 2016
Toyota just became the official truck sponsor of the Texas Rangers baseball team that plays down the road from its future headquarters in Plano, the company said today.
Mobility exposition planned at Detroit show as CES gains momentumTue, 19, Apr 2016
The 2017 Detroit auto show will feature a mobility exposition, a move that comes as the show has faced competition from the increasingly popular CES electronics show in Las Vegas.
SNL unveils faux Mercedes AA-class EV; Mercedes plays alongTue, 19, Apr 2016
“Saturday Night Live” last week unveiled a (faux) commercial for the Mercedes-Benz AA class, an electric luxury sedan entirely powered by AA batteries. Mercedes played along with the gag on Monday.
Audi tests the frontier of virtual reality technologyMon, 18, Apr 2016
Marketers are eager to exploit virtual-reality technology, but there is no playbook for how to use it effectively as a marketing tool. Audi, a pioneer, is developing one as it goes.