Buick to launch Avenir as high-end subbrandFri, 30, Sep 2016
Buick is creating a subbrand called Avenir to take advantage of consumers' growing appetite for high-end touches. Avenir will be Buick's equivalent of Denali at the GMC brand. It will include larger wheels, a unique grille and premium trim features, among other upgrades.
Nissan plans Rogue limited edition for Star Wars promotionFri, 30, Sep 2016
Nissan said today it will design a 2017 Nissan Rogue: Rogue One Star Wars Limited Edition to go along with the latest Star Wars movie, Rogue One: A Star Wars Story, which arrives in theaters Dec. 16.
FTC charges Sage Auto Group with deceptive, unfair sales and financingThu, 29, Sep 2016
The Federal Trade Commission today charged Sage Auto Group with using deceptive and unfair sales and financing tactics, including so-called “yo-yo” financing.
Golf icon Arnold Palmer also was an auto industry playerTue, 27, Sep 2016
Golf legend Arnold Palmer took many of his business endeavors into the automotive industry, endorsing his beloved Cadillac and longtime partner Hertz as well as owning six General Motors and Ford dealerships in five states.
Jeep uses Cat Stevens song in unifying debate adMon, 26, Sep 2016
Just about the time Republicans and Democrats were yelling over who won Monday's presidential debate, Jeep released an ad that, perhaps impossibly, seeks to unite the country.
Audi seizes on Clinton-Trump debate with new adMon, 26, Sep 2016
Hillary Clinton and Donald Trump won't be the only man and woman dueling on TV on Monday night. Audi is seizing on the highly anticipated presidential debate by running a new ad showing two hotel valets battling to get behind the wheel of an Audi RS 7.
With global debuts, Nissan makes the most of MiamiMon, 26, Sep 2016
Nissan felt the Miami International Auto Show was an ideal spot to reveal the Rogue because it's a prime market to reach Hispanic buyers. Nissan is among the leading brands for Hispanic consumers, with a market share around 12 percent among that demographic, according to IHS. The Rogue is one of Nissan's top sellers to Hispanics and in the U.S. overall.
VW marketing chief sees opening with immigrantsMon, 26, Sep 2016
Volkswagen figures Hispanics migrating to the U.S. likely are familiar with the brand when they arrive.
Nissan returns to Japan's most exclusive addressFri, 23, Sep 2016
Nissan's flagship showroom has returned to Japan's most exclusive, priciest address -- Tokyo's glitzy Ginza district, flush with department stores and geisha clubs. A sleek new two-story showroom sits at the shopping district's main neon-soaked intersection.
Toyota's Japan ad agency Dentsu to repay advertising overchargesFri, 23, Sep 2016
Ad agency Dentsu will pay an estimated 230 million yen ($2.3 million) back to customers, including Toyota, that it overcharged for Internet advertisements in a case likely to stoke concern that digital media transactions have lacked transparency.
Toyota says ad agency Dentsu disclosed 'irregularities' around transactions in JapanThu, 22, Sep 2016
Toyota says its longtime advertising partner, Japanese agency giant Dentsu, has informed it of "irregularities" related to some digital media business transactions. Reports have said the problem was about a division of Dentsu in Japan overcharging the automaker.
BMW reprises its role as filmmakerTue, 20, Sep 2016
BMW will produce a short film to mark the 15th anniversary of its original series. The 10-minute film is called “The Escape,” and features Hollywood stars. The teaser was one of the highlights of the Automotive News Marketing Seminar in New York.