Johan de Nysschen

Cadillac boss to introduce 'boutique' store concept to 700 dealers

9:37 am U.S. ET | Jan. 22, 2015
Cadillac plans to ask about 700 of its dealerships to invest in small "boutique" stores that would offer "high technology showrooms" and a higher level of service than they offer today. Cadillac President Johan de Nysschen outlined the plan in an appearance at the Washington, DC, auto show today and will do so again at the National Automobile Dealers Association convention in San Francisco this weekend....
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Caddy's focus: Plug lineup holes

12:01 am U.S. ET | Jan. 19, 2015
Cadillac President Johan de Nysschen has had about five months since taking over the brand to assess the gaps in his vehicle lineup. He has found a lot of them....
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GM to crank up production of Escalades amid tight supplies

12:01 pm U.S. ET | Jan. 13, 2015
Cadillac is boosting production of its Escalade SUV amid strong demand for the redesigned truck, which rolled out last spring....
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Cadillac will develop entry-level sedan, de Nysschen says

5:37 pm U.S. ET | Jan. 12, 2015
Cadillac President Johan de Nysschen said sales of the ATS compact sedan have been hurt by the Mercedes CLA and other lower-priced recent entries, and he plans to respond with an entry-level sedan of his own....
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GM to splurge $12 billion to fund new Cadillac models by 2020

1:16 pm U.S. ET | Jan. 12, 2015
General Motors, working to revive its slumping Cadillac luxury brand, plans to spend $12 billion to develop eight new models by 2020 and two more in the next decade, the brand’s chief said....
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Cadillac drops price on CTS sedan by up to $3,000

2:17 pm U.S. ET | Jan. 7, 2015
Cadillac is cutting prices on its CTS sedan in the US by as much as $3,000, a partial walk back of a big price increase 15 months ago that dealers say has driven away some loyal buyers. Cadillac told dealers in a memo that it will reduce sticker prices on most 2015 CTS models by $1,000 to $3,000, effective today....
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De Nysschen: Infiniti deserves a driver's car

12:01 am U.S. ET | Jan. 5, 2015
Chatting on Facebook recently, Cadillac CEO Johan de Nysschen called out a former Infiniti underling for supposedly killing the Q50 Eau Rouge, the Nissan GT-R-powered high-performance sedan that de Nysschen championed before leaving Infiniti for Cadillac last summer....
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CADILLAC

New bosses are shaking it up

12:01 am U.S. ET | Jan. 5, 2015
Brand chief Johan de Nysschen, who took over in August, and marketing head Uwe Ellinghaus, on the job since January 2014, have quickly shaken things up....
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Cadillac names Publicis Worldwide as new global ad agency

11:23 am U.S. ET | Dec. 4, 2014
Cadillac today named Publicis Worldwide its new global advertising agency of record, replacing agencies controlled by Interpublic Group, which held the account since July 2013....
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Cadillac chief envisions $250,000 flagship car -- in 2029

10:45 pm U.S. ET | Nov. 19, 2014
Cadillac's new boss believes General Motors' luxury brand could eventually sell ultra-luxury cars that retail for a quarter-million dollars by 2029. Cadillac may also get more crossover models to supplement the SRX....
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Cadillac will report its own financial results, de Nysschen says

5:59 pm U.S. ET | Nov. 19, 2014
GM's Cadillac luxury line, working to revive its image, will begin reporting financial results about 2017 and double global sales by the end of the decade, said Johan de Nysschen, the brand's chief....
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Cadillac inks lease on its NYC headquarters

2:04 pm U.S. ET | Nov. 14, 2014
Cadillac has chosen a space in New York for its new global headquarters, after coming under fire in September for its plan to move away from General Motors' Detroit headquarters, real estate companies for the automaker said Thursday....
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LETTER TO THE EDITOR

How to get off on the wrong foot

12:01 am U.S. ET | Oct. 27, 2014
I am neither an "armchair marketing expert" nor an indignant Detroit soul, but I do know arrogance when I see it, and I know what it takes to build teams....
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Cadillac dealers feel the heat

12:01 am U.S. ET | Oct. 20, 2014
Many Cadillac retailers say they've bought into the vision of Cadillac president Johan de Nysschen, who along with other top General Motors executives sold that vision during a dealer meeting last month in Las Vegas. The meeting left them inspired by promises of an abundance of product and a management philosophy that preaches product exclusivity. But others, especially lower-volume Cadillac dealers, are worried....
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LETTER TO THE EDITOR

N.Y. move is not a vote against Detroit

12:01 am U.S. ET | Oct. 13, 2014
I read the observations regarding Cadillac in Keith Crain's Oct. 6 column with interest. Without wishing to consume valuable column space elaborating the rationale behind the various changes taking place at Cadillac, I am, however, compelled to respond to some of the issues he has raised....
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De Nysschen: 'Don't mess with me'

12:01 am U.S. ET | Oct. 6, 2014
Cadillac's new global chief used a long and, at times, cutting Facebook post to punch back at critics of his plans....
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KEITH CRAIN

Cadillac is making big mistakes

12:01 am U.S. ET | Oct. 6, 2014
Cadillac is an American icon. It is not a German car. It doesn't matter who's running Cadillac or what his background is. Cadillac belongs in Detroit....
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RICHARD JOHNSON

Ghosn's take on being on the front lines in battle for auto talent

5:53 pm U.S. ET | Oct. 1, 2014
How does Carlos Ghosn feel about the high-level executives who have left Renault-Nissan of late? He takes it all in Ghosn-like stride, which is to say: analytically, not emotionally....
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RICHARD JOHNSON

Ghosn's take on being on the front lines in battle for auto talent

5:53 pm U.S. ET | Oct. 1, 2014
How does Carlos Ghosn feel about the high-level executives who have left Renault-Nissan of late? He takes it all in Ghosn-like stride, which is to say: analytically, not emotionally....
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Cadillac prepares dealers for a jolt

12:01 am U.S. ET | Sept. 29, 2014
New Cadillac boss Johan de Nysschen’s philosophy of creating some scarcity for a product that often has been the focus of discount sales will come as a blow to some U.S. dealers. And according to one attendee at the brand’s annual gathering last week, dealers were told “things are going to get worse before they get better.”...
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EDITORIAL

Cadillac's next move

8:48 am U.S. ET | Sept. 26, 2014
If moving Cadillac headquarters to New York is a substitute for greater investment, it's bound to fail. But if it's the start of a long-term commitment to develop an independent global perspective, Cadillac may flourish in the Big Apple....
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GM says it will move Cadillac headquarters to New York

9:09 am U.S. ET | Sept. 23, 2014
General Motors today confirmed plans to move its Cadillac brand headquarters to New York next year in a move to remake the luxury marque's image and broaden its appeal outside North America....
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Cadillac names European exec Jim Bunnell as U.S. sales chief

2:31 pm U.S. ET | Sept. 22, 2014
Cadillac named Jim Bunnell as its new sales chief in the United States today as the brand looks to improve sluggish volume and implement a fresh approach under new global boss Johan de Nysschen. Bunnell, 59, who joined General Motors in 1979 and spent most of his career in sales and product planning roles at Pontiac and GMC, becomes the fourth head of Cadillac sales in a little more than two years....
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New Cadillac boss dusts off Audi playbook, pushes autonomy

12:01 am U.S. ET | Sept. 22, 2014
Johan de Nysschen believes the people who work at Cadillac can't just make cars to rival BMW and Mercedes -- they need to think like those juggernaut brands, too. Cadillac's new global chief wants to create an identity that stands apart from parent GM, starting with a no-apologies pricing strategy that he acknowledges could leave some loyal customers behind....
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Can Cadillac make it in New York?

12:01 am U.S. ET | Sept. 22, 2014
New Cadillac chief Johan de Nysschen confirmed to Automotive News last week that Cadillac is considering relocating some functions to New York. While much is still undecided, at least one function seems sure to get a sizable presence in the Big Apple: marketing....
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