Johan de Nysschen

Caddy works on twin-turbo, V-8-powered CT6

12:01 am U.S. ET | March 2, 2015
The Cadillac CT6 sedan eventually will get a performance model with a twin-turbocharged V-8 engine. Brand boss Johan de Nysschen said last week that the CT6's lightweight structure will allow for "a very wide mix of engines, starting with a 2-liter turbo, up to, eventually, a high-performance advanced V-8 turbo," which presumably would wear a V-series badge....
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RICHARD TRUETT

De Nysschen, 'Dare' I say, needs a better plan to reconstruct Cadillac's image

12:01 am U.S. ET | March 2, 2015
It seems nothing gets people chattering these days like Cadillac, a brand in transition. So when reporter Richard Truett took to autonews.com last week with an "open letter" to Cadillac boss Johan de Nysschen, reactions poured in. Here is Truett's column and excerpts from three emails that arrived in his inbox....
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RICHARD TRUETT

De Nysschen, 'Dare' I say, needs a better plan to rebuild Caddy's image

12:01 am U.S. ET | Feb. 24, 2015
An open letter to Cadillac boss Johan de Nysschen: Fixing Cadillac will be the biggest challenge of your career, a far larger task, even, than breathing new life into Audi. My brother is a perfect example why....
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OMARI GARDNER

A no-holds-barred online Q&A with Cadillac boss Johan de Nysschen

3:46 pm U.S. ET | Feb. 23, 2015
Jalopnik beckoned its readers this afternoon to “Ask Cadillac President de Nysschen anything.” They were more than happy to oblige....
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RED CARPET NIGHT

Cadillac's new branding effort debuts at the Oscars; CT6 gets sneak peek

7:00 pm U.S. ET | Feb. 22, 2015
The commercials that Cadillac teed up for the Oscars broadcast Sunday night could be seen as simply the first step in what brand boss Johan de Nysschen has described as a "journey" to luxury prominence. Or maybe it's the crushing of the first batch of grapes -- de Nysschen has also likened Cadillac's comeback to "crafting a fine wine."...
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GUEST BLOG

Cadillac has a new brand strategy involving subtlety and fashion

2:05 pm U.S. ET | Feb. 20, 2015
Bet you never thought you'd utter the words "Anna Wintour" and "Cadillac" in the same breath. Well, think again....
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Cadillac boss to introduce 'boutique' store concept to 700 dealers

9:37 am U.S. ET | Jan. 22, 2015
Cadillac plans to ask about 700 of its dealerships to invest in small "boutique" stores that would offer "high technology showrooms" and a higher level of service than they offer today. Cadillac President Johan de Nysschen outlined the plan in an appearance at the Washington, DC, auto show today and will do so again at the National Automobile Dealers Association convention in San Francisco this weekend....
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Caddy's focus: Plug lineup holes

12:01 am U.S. ET | Jan. 19, 2015
Cadillac President Johan de Nysschen has had about five months since taking over the brand to assess the gaps in his vehicle lineup. He has found a lot of them....
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GM to crank up production of Escalades amid tight supplies

12:01 pm U.S. ET | Jan. 13, 2015
Cadillac is boosting production of its Escalade SUV amid strong demand for the redesigned truck, which rolled out last spring....
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Cadillac will develop entry-level sedan, de Nysschen says

5:37 pm U.S. ET | Jan. 12, 2015
Cadillac President Johan de Nysschen said sales of the ATS compact sedan have been hurt by the Mercedes CLA and other lower-priced recent entries, and he plans to respond with an entry-level sedan of his own....
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GM to splurge $12 billion to fund new Cadillac models by 2020

1:16 pm U.S. ET | Jan. 12, 2015
General Motors, working to revive its slumping Cadillac luxury brand, plans to spend $12 billion to develop eight new models by 2020 and two more in the next decade, the brand’s chief said....
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Cadillac drops price on CTS sedan by up to $3,000

2:17 pm U.S. ET | Jan. 7, 2015
Cadillac is cutting prices on its CTS sedan in the US by as much as $3,000, a partial walk back of a big price increase 15 months ago that dealers say has driven away some loyal buyers. Cadillac told dealers in a memo that it will reduce sticker prices on most 2015 CTS models by $1,000 to $3,000, effective today....
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De Nysschen: Infiniti deserves a driver's car

12:01 am U.S. ET | Jan. 5, 2015
Chatting on Facebook recently, Cadillac CEO Johan de Nysschen called out a former Infiniti underling for supposedly killing the Q50 Eau Rouge, the Nissan GT-R-powered high-performance sedan that de Nysschen championed before leaving Infiniti for Cadillac last summer....
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CADILLAC

New bosses are shaking it up

12:01 am U.S. ET | Jan. 5, 2015
Brand chief Johan de Nysschen, who took over in August, and marketing head Uwe Ellinghaus, on the job since January 2014, have quickly shaken things up....
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Cadillac names Publicis Worldwide as new global ad agency

11:23 am U.S. ET | Dec. 4, 2014
Cadillac today named Publicis Worldwide its new global advertising agency of record, replacing agencies controlled by Interpublic Group, which held the account since July 2013....
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Cadillac chief envisions $250,000 flagship car -- in 2029

10:45 pm U.S. ET | Nov. 19, 2014
Cadillac's new boss believes General Motors' luxury brand could eventually sell ultra-luxury cars that retail for a quarter-million dollars by 2029. Cadillac may also get more crossover models to supplement the SRX....
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Cadillac will report its own financial results, de Nysschen says

5:59 pm U.S. ET | Nov. 19, 2014
GM's Cadillac luxury line, working to revive its image, will begin reporting financial results about 2017 and double global sales by the end of the decade, said Johan de Nysschen, the brand's chief....
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Cadillac inks lease on its NYC headquarters

2:04 pm U.S. ET | Nov. 14, 2014
Cadillac has chosen a space in New York for its new global headquarters, after coming under fire in September for its plan to move away from General Motors' Detroit headquarters, real estate companies for the automaker said Thursday....
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LETTER TO THE EDITOR

How to get off on the wrong foot

12:01 am U.S. ET | Oct. 27, 2014
I am neither an "armchair marketing expert" nor an indignant Detroit soul, but I do know arrogance when I see it, and I know what it takes to build teams....
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Cadillac dealers feel the heat

12:01 am U.S. ET | Oct. 20, 2014
Many Cadillac retailers say they've bought into the vision of Cadillac president Johan de Nysschen, who along with other top General Motors executives sold that vision during a dealer meeting last month in Las Vegas. The meeting left them inspired by promises of an abundance of product and a management philosophy that preaches product exclusivity. But others, especially lower-volume Cadillac dealers, are worried....
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LETTER TO THE EDITOR

N.Y. move is not a vote against Detroit

12:01 am U.S. ET | Oct. 13, 2014
I read the observations regarding Cadillac in Keith Crain's Oct. 6 column with interest. Without wishing to consume valuable column space elaborating the rationale behind the various changes taking place at Cadillac, I am, however, compelled to respond to some of the issues he has raised....
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De Nysschen: 'Don't mess with me'

12:01 am U.S. ET | Oct. 6, 2014
Cadillac's new global chief used a long and, at times, cutting Facebook post to punch back at critics of his plans....
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KEITH CRAIN

Cadillac is making big mistakes

12:01 am U.S. ET | Oct. 6, 2014
Cadillac is an American icon. It is not a German car. It doesn't matter who's running Cadillac or what his background is. Cadillac belongs in Detroit....
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RICHARD JOHNSON

Ghosn's take on being on the front lines in battle for auto talent

5:53 pm U.S. ET | Oct. 1, 2014
How does Carlos Ghosn feel about the high-level executives who have left Renault-Nissan of late? He takes it all in Ghosn-like stride, which is to say: analytically, not emotionally....
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RICHARD JOHNSON

Ghosn's take on being on the front lines in battle for auto talent

5:53 pm U.S. ET | Oct. 1, 2014
How does Carlos Ghosn feel about the high-level executives who have left Renault-Nissan of late? He takes it all in Ghosn-like stride, which is to say: analytically, not emotionally....
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