Johan de Nysschen
Cadillac offering buyouts to 400 smaller U.S. dealersFri, 23, Sep 2016
Cadillac is offering its 400 smallest U.S. dealers as much as $180,000 if they would rather give up their franchise than make the investment necessary to meet a host of new standards being imposed by the brand.
Cadillac offers a way out, not a pushMon, 26, Sep 2016
Cadillac says it isn't trying to push small dealers out. It's just giving them a simpler alternative to what brand boss Johan de Nysschen warns will be a “long, arduous and challenging journey.”
Cadillac boss De Nysschen to speak at World CongressMon, 12, Sep 2016
Cadillac President Johan de Nysschen, who is aggressively setting a new course for the luxury brand, will speak at the Automotive News World Congress on Jan. 11.
Cadillac retail plan draws another challenge; global sales surge in AugustTue, 06, Sep 2016
The nation's largest state dealer association has urged Cadillac to delay its Project Pinnacle incentive program, arguing that the plan will hurt dealers and violate at least eight California franchise laws.
Cadillac boss's big revealMon, 05, Sep 2016
Cadillac will get a new flagship, and the brand has a new small car in the works. Those are just some of the revelations Cadillac President Johan de Nysschen made in responding to an Internet report describing an alleged product squeeze at the General Motors luxury brand.
Polite nods for EscalaMon, 29, Aug 2016
The latest trip to the Monterey Peninsula for Cadillac -- to introduce the five-door Escala -- has thus far elicited the auto show equivalent of polite golf claps from auto scribes.
De Nysschen: No retreat on Cadillac retail overhaulMon, 29, Aug 2016
Cadillac chief Johan de Nysschen isn't bending to accusations that his plan to transform the brand's retail network violates franchise laws and threatens smaller stores' survival. Critics of the plan, he says, are merely resistant to change.