Johan de Nysschen


De Nysschen, 'Dare' I say, needs a better plan to reconstruct Cadillac's image

12:01 am U.S. ET | March 2, 2015

It seems nothing gets people chattering these days like Cadillac, a brand in transition. So when reporter Richard Truett took to last week with an "open letter" to Cadillac boss Johan de Nysschen, reactions poured in. Here is Truett's column and excerpts from three emails that arrived in his inbox....
Read More »


BLOG: De Nysschen, 'Dare' I say, needs a better plan to rebuild Caddy's image

12:01 am U.S. ET | Feb. 24, 2015

An open letter to Cadillac boss Johan de Nysschen: Fixing Cadillac will be the biggest challenge of your career, a far larger task, even, than breathing new life into Audi. My brother is a perfect example why....
Read More »


BLOG: A no-holds-barred online Q&A with Cadillac boss Johan de Nysschen

3:46 pm U.S. ET | Feb. 23, 2015

Jalopnik beckoned its readers this afternoon to “Ask Cadillac President de Nysschen anything.” They were more than happy to oblige....
Read More »


Cadillac's new branding effort debuts at the Oscars; CT6 gets sneak peek

7:00 pm U.S. ET | Feb. 22, 2015

The commercials that Cadillac teed up for the Oscars broadcast Sunday night could be seen as simply the first step in what brand boss Johan de Nysschen has described as a "journey" to luxury prominence. Or maybe it's the crushing of the first batch of grapes -- de Nysschen has also likened Cadillac's comeback to "crafting a fine wine."...
Read More »


BLOG: Cadillac has a new brand strategy involving subtlety and fashion

2:05 pm U.S. ET | Feb. 20, 2015

Bet you never thought you'd utter the words "Anna Wintour" and "Cadillac" in the same breath. Well, think again....
Read More »

Cadillac boss to introduce 'boutique' store concept to 700 dealers

9:37 am U.S. ET | Jan. 22, 2015

Cadillac plans to ask about 700 of its dealerships to invest in small "boutique" stores that would offer "high technology showrooms" and a higher level of service than they offer today. Cadillac President Johan de Nysschen outlined the plan in an appearance at the Washington, DC, auto show today and will do so again at the National Automobile Dealers Association convention in San Francisco this weekend....
Read More »

Caddy's focus: Plug lineup holes

12:01 am U.S. ET | Jan. 19, 2015

Cadillac President Johan de Nysschen has had about five months since taking over the brand to assess the gaps in his vehicle lineup. He has found a lot of them....
Read More »

GM to crank up production of Escalades amid tight supplies

12:01 pm U.S. ET | Jan. 13, 2015

Cadillac is boosting production of its Escalade SUV amid strong demand for the redesigned truck, which rolled out last spring....
Read More »

Cadillac will develop entry-level sedan, de Nysschen says

5:37 pm U.S. ET | Jan. 12, 2015

Cadillac President Johan de Nysschen said sales of the ATS compact sedan have been hurt by the Mercedes CLA and other lower-priced recent entries, and he plans to respond with an entry-level sedan of his own....
Read More »

GM to splurge $12 billion to fund new Cadillac models by 2020

1:16 pm U.S. ET | Jan. 12, 2015

General Motors, working to revive its slumping Cadillac luxury brand, plans to spend $12 billion to develop eight new models by 2020 and two more in the next decade, the brand’s chief said....
Read More »

Cadillac drops price on CTS sedan by up to $3,000

2:17 pm U.S. ET | Jan. 7, 2015

Cadillac is cutting prices on its CTS sedan in the US by as much as $3,000, a partial walk back of a big price increase 15 months ago that dealers say has driven away some loyal buyers. Cadillac told dealers in a memo that it will reduce sticker prices on most 2015 CTS models by $1,000 to $3,000, effective today....
Read More »

De Nysschen: Infiniti deserves a driver's car

12:01 am U.S. ET | Jan. 5, 2015

Chatting on Facebook recently, Cadillac CEO Johan de Nysschen called out a former Infiniti underling for supposedly killing the Q50 Eau Rouge, the Nissan GT-R-powered high-performance sedan that de Nysschen championed before leaving Infiniti for Cadillac last summer....
Read More »


New bosses are shaking it up

12:01 am U.S. ET | Jan. 5, 2015

Brand chief Johan de Nysschen, who took over in August, and marketing head Uwe Ellinghaus, on the job since January 2014, have quickly shaken things up....
Read More »

Cadillac names Publicis Worldwide as new global ad agency

11:23 am U.S. ET | Dec. 4, 2014

Cadillac today named Publicis Worldwide its new global advertising agency of record, replacing agencies controlled by Interpublic Group, which held the account since July 2013....
Read More »