Johan de Nysschen

LETTER TO THE EDITOR

Cadillac needs to change its tone

12:01 am U.S. ET | March 30, 2015

In reference to Richard Truett's observations about Cadillac, I am dismayed by the humble (defeatist) tone in the latest marketing effort ("De Nysschen, 'Dare' I say, needs a better plan to reconstruct Cadillac's image," March 2). It's a far cry from the old "Standard of the World" posture....
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Cadillac Europe will be run by former BMW executive

March 15, 2015 06:01 CET

GM has appointed veteran BMW executive Andreas Schaaf as its new Cadillac chief in Europe. Schaaf replaces Thomas Sedran, a former interim CEO at Opel, who is leaving the automaker....
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RICHARD TRUETT

BLOG: A test drive converts a Cadillac skeptic

11:30 am U.S. ET | March 10, 2015

There’s one last item to address before we close the book on my recent column about GM's latest efforts to reposition Cadillac....
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Caddy works on twin-turbo, V-8-powered CT6

12:01 am U.S. ET | March 2, 2015

The Cadillac CT6 sedan eventually will get a performance model with a twin-turbocharged V-8 engine. Brand boss Johan de Nysschen said last week that the CT6's lightweight structure will allow for "a very wide mix of engines, starting with a 2-liter turbo, up to, eventually, a high-performance advanced V-8 turbo," which presumably would wear a V-series badge....
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RICHARD TRUETT

De Nysschen, 'Dare' I say, needs a better plan to reconstruct Cadillac's image

12:01 am U.S. ET | March 2, 2015

It seems nothing gets people chattering these days like Cadillac, a brand in transition. So when reporter Richard Truett took to autonews.com last week with an "open letter" to Cadillac boss Johan de Nysschen, reactions poured in. Here is Truett's column and excerpts from three emails that arrived in his inbox....
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RICHARD TRUETT

BLOG: De Nysschen, 'Dare' I say, needs a better plan to rebuild Caddy's image

12:01 am U.S. ET | Feb. 24, 2015

An open letter to Cadillac boss Johan de Nysschen: Fixing Cadillac will be the biggest challenge of your career, a far larger task, even, than breathing new life into Audi. My brother is a perfect example why....
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OMARI GARDNER

BLOG: A no-holds-barred online Q&A with Cadillac boss Johan de Nysschen

3:46 pm U.S. ET | Feb. 23, 2015

Jalopnik beckoned its readers this afternoon to “Ask Cadillac President de Nysschen anything.” They were more than happy to oblige....
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RED CARPET NIGHT

Cadillac's new branding effort debuts at the Oscars; CT6 gets sneak peek

7:00 pm U.S. ET | Feb. 22, 2015

The commercials that Cadillac teed up for the Oscars broadcast Sunday night could be seen as simply the first step in what brand boss Johan de Nysschen has described as a "journey" to luxury prominence. Or maybe it's the crushing of the first batch of grapes -- de Nysschen has also likened Cadillac's comeback to "crafting a fine wine."...
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GUEST BLOG

BLOG: Cadillac has a new brand strategy involving subtlety and fashion

2:05 pm U.S. ET | Feb. 20, 2015

Bet you never thought you'd utter the words "Anna Wintour" and "Cadillac" in the same breath. Well, think again....
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