Johan de Nysschen
Cadillac retailers in wait-and-see over Pinnacle changesMon, 06, Feb 2017
Cadillac's dealer council hasn't decided yet whether to endorse Project Pinnacle, brand chief Johan de Nysschen's overhaul of the standards retailers must meet and the way they are paid. That's because Cadillac's dealer body is still waiting to see the final product before it takes effect April 1.
Cadillac gives relief on PinnacleSat, 28, Jan 2017
Cadillac is modifying portions of the dealer-incentive program that starts in April to let retailers receive payments sooner and earn partial bonuses even if they fall as much as 15 percent short of monthly sales targets.
Sales job awaits Caddy bossThu, 26, Jan 2017
With barely two months to go before Cadillac radically overhauls the way it pays its retailers and imposes stricter standards on them in a bid to regain cachet, dealers still have a lot of questions. For some of those seeking answers at Saturday's meeting with brand executives, the overarching question is whether the factory even wants them to be a part of Cadillac anymore.