Timothy J. Mahoney

Chevy's Olympic ad blitz seeks to brighten lackluster image

12:01 am U.S. ET | Feb. 3, 2014
For a glimpse of Chevrolet's future advertising direction, flip on the TV pretty much any time during the 17-day Winter Olympics starting Friday, when Chevy will dominate coverage with 11 new commercials broadcast more than 400 times.... Read More »


GM picks Paul Edwards to lead Chevy's U.S. marketing

12:01 am U.S. ET | Jan. 13, 2014
CHEVROLET chose 22-year General Motors veteran Paul Edwards to replace Chris Perry, who resigned in December as Chevrolet's U.S. marketing vice president.... Read More »


Chevy exec overhaul continues with Perry exit

12:01 am U.S. ET | Dec. 23, 2013
Chris Perry resigned last week as Chevrolet's top U.S. marketer, part of an ongoing overhaul of the bow-tie brand's executive ranks.... Read More »



With 'Find New Roads,' Chevy looks for consistency

12:01 am U.S. ET | Sept. 16, 2013
Tim Mahoney has kept a low profile since taking the newly created job of chief marketing officer for global Chevrolet on April 1.... Read More »


Mahoney seeks consistent Chevy message

12:01 am U.S. ET | Sept. 8, 2013
In the four years since General Motors emerged from bankruptcy, its bread-and-butter Chevrolet brand has cycled through four main advertising agencies, three promotional tag lines and a long string of marketing executives. The result: a lack of consistency that left the bow-tie brand's identity fuzzy in the minds of consumers, says Tim Mahoney, Chevy's global chief marketing officer.... Read More »


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How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, struggled to find good used cars. So it started providing free appraisals to service customers and offered to buy their vehicles on the spot. Mon., April 14
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