Timothy J. Mahoney

AUTOMOTIVE NEWS MARKETING SEMINAR

Big ideas in the Big Apple

12:01 am U.S. ET | Sept. 29, 2014

Four of the industry's chief marketers shared strategies for communicating in the digital age during the third annual Automotive News Marketing Seminar last week in New York....
Read More »

Audi, Chevy, Lincoln plan bigger marketing outlays to support '15 launches

9:08 pm U.S. ET | Sept. 23, 2014

Several major auto brands will boost their marketing budgets next year to support busy model launch schedules, a group of executives said at the Automotive News Marketing Seminar in New York on Tuesday....
Read More »

Q&A

Chevy gears up to roll out tech, trucks

12:01 am U.S. ET | Sept. 22, 2014

Chevrolet's biggest marketing campaign this fall is in support of a technology: the launch of 4G LTE wireless Internet service across much of its lineup. The campaign is running across TV, digital platforms, movie theaters and in-flight media and highlights not only the technology's benefits, but also the brand's innovation as the first to widely deploy 4G, Chevy's Global Chief Marketing Officer Tim Mahoney says....
Read More »

Chevy big wheel gets a rude awakening to 'city life'

12:01 am U.S. ET | Aug. 18, 2014

What happens when a suburban boy from south Jersey moves to Detroit?...
Read More »

Simplify communication? Marketers will tell how at seminar

12:01 am U.S. ET | Aug. 18, 2014

How are automakers simplifying communication with consumers in a digital environment that is constantly growing and changing?...
Read More »

2014 MANAGEMENT BRIEFING SEMINARS

Next-gen Chevy Volt to debut at 2015 Detroit auto show

10:54 am U.S. ET | Aug. 7, 2014

General Motors will show the next-generation Chevrolet Volt plug-in at the Detroit auto show in January, Chevy's top marketer said today. Tim Mahoney, Chevy's global chief marketing officer, disclosed the plans at the 2014 Management Briefing Seminars in Traverse City, Mich....
Read More »

NICK BUNKLEY

BLOG: Why GM is re-engineering its 'political punching bag'

2:30 pm U.S. ET | Aug. 7, 2014

GM critics might think the company is wasting money -- a lot of which came from taxpayers who often moonlight as critics of GM -- by continuing to invest in the Volt. But the Volt may be GM’s most successful money-losing car ever....
Read More »

Automotive News
Special Video Report
Toyota's Lentz in Texas: A Lexus regret, fixing 'starved' Scion, the next Prius

Toyota's Lentz in Texas: A Lexus regret, fixing 'starved' Scion, the next Prius

Toyota North America CEO Jim Lentz is a pioneer. He and a handful of other employees moved to north Texas last September to help build the automaker's new U.S. headquarters.
» Watch the Video
     
News by Brand