Timothy J. Mahoney

Q&A

Despite recall noise, Chevy is 'finding its voice'

12:01 am U.S. ET | May 10, 2014
Tim Mahoney, Chevrolet's global chief marketing officer, inherited a fresh "Find New Roads" theme when he took over in spring of 2013. The "new" message has gotten more challenging for Chevrolet amid General Motors' recall crisis....
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Chevy's Olympic ad blitz seeks to brighten lackluster image

12:01 am U.S. ET | Feb. 3, 2014
For a glimpse of Chevrolet's future advertising direction, flip on the TV pretty much any time during the 17-day Winter Olympics starting Friday, when Chevy will dominate coverage with 11 new commercials broadcast more than 400 times....
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GM picks Paul Edwards to lead Chevy's U.S. marketing

12:01 am U.S. ET | Jan. 13, 2014
CHEVROLET chose 22-year General Motors veteran Paul Edwards to replace Chris Perry, who resigned in December as Chevrolet's U.S. marketing vice president....
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Chevy exec overhaul continues with Perry exit

12:01 am U.S. ET | Dec. 23, 2013
Chris Perry resigned last week as Chevrolet's top U.S. marketer, part of an ongoing overhaul of the bow-tie brand's executive ranks....
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Q&A: TIM MAHONEY, CHIEF MARKETING OFFICER, GLOBAL CHEVROLET

With 'Find New Roads,' Chevy looks for consistency

12:01 am U.S. ET | Sept. 16, 2013
Tim Mahoney has kept a low profile since taking the newly created job of chief marketing officer for global Chevrolet on April 1....
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Mahoney seeks consistent Chevy message

12:01 am U.S. ET | Sept. 8, 2013
In the four years since General Motors emerged from bankruptcy, its bread-and-butter Chevrolet brand has cycled through four main advertising agencies, three promotional tag lines and a long string of marketing executives. The result: a lack of consistency that left the bow-tie brand's identity fuzzy in the minds of consumers, says Tim Mahoney, Chevy's global chief marketing officer....
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