Timothy J. Mahoney

AUTOMOTIVE NEWS MARKETING SEMINAR

Big ideas in the Big Apple

12:01 am U.S. ET | Sept. 29, 2014

Four of the industry's chief marketers shared strategies for communicating in the digital age during the third annual Automotive News Marketing Seminar last week in New York....
Read More »

Audi, Chevy, Lincoln plan bigger marketing outlays to support '15 launches

9:08 pm U.S. ET | Sept. 23, 2014

Several major auto brands will boost their marketing budgets next year to support busy model launch schedules, a group of executives said at the Automotive News Marketing Seminar in New York on Tuesday....
Read More »

Q&A

Chevy gears up to roll out tech, trucks

12:01 am U.S. ET | Sept. 22, 2014

Chevrolet's biggest marketing campaign this fall is in support of a technology: the launch of 4G LTE wireless Internet service across much of its lineup. The campaign is running across TV, digital platforms, movie theaters and in-flight media and highlights not only the technology's benefits, but also the brand's innovation as the first to widely deploy 4G, Chevy's Global Chief Marketing Officer Tim Mahoney says....
Read More »

Automotive News Cover
News by Brand