Timothy J. Mahoney

AUTOMOTIVE NEWS MARKETING SEMINAR

Big ideas in the Big Apple

12:01 am U.S. ET | Sept. 29, 2014
Four of the industry's chief marketers shared strategies for communicating in the digital age during the third annual Automotive News Marketing Seminar last week in New York....
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Audi, Chevy, Lincoln plan bigger marketing outlays to support '15 launches

9:08 pm U.S. ET | Sept. 23, 2014
Several major auto brands will boost their marketing budgets next year to support busy model launch schedules, a group of executives said at the Automotive News Marketing Seminar in New York on Tuesday....
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Q&A

Chevy gears up to roll out tech, trucks

12:01 am U.S. ET | Sept. 22, 2014
Chevrolet's biggest marketing campaign this fall is in support of a technology: the launch of 4G LTE wireless Internet service across much of its lineup. The campaign is running across TV, digital platforms, movie theaters and in-flight media and highlights not only the technology's benefits, but also the brand's innovation as the first to widely deploy 4G, Chevy's Global Chief Marketing Officer Tim Mahoney says....
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Chevy big wheel gets a rude awakening to 'city life'

12:01 am U.S. ET | Aug. 18, 2014
What happens when a suburban boy from south Jersey moves to Detroit?...
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Simplify communication? Marketers will tell how at seminar

12:01 am U.S. ET | Aug. 18, 2014
How are automakers simplifying communication with consumers in a digital environment that is constantly growing and changing?...
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2014 MANAGEMENT BRIEFING SEMINARS

Next-gen Chevy Volt to debut at 2015 Detroit auto show

10:54 am U.S. ET | Aug. 7, 2014
General Motors will show the next-generation Chevrolet Volt plug-in at the Detroit auto show in January, Chevy's top marketer said today. Tim Mahoney, Chevy's global chief marketing officer, disclosed the plans at the 2014 Management Briefing Seminars in Traverse City, Mich....
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NICK BUNKLEY

Why GM is re-engineering its 'political punching bag'

2:30 pm U.S. ET | Aug. 7, 2014
GM critics might think the company is wasting money -- a lot of which came from taxpayers who often moonlight as critics of GM -- by continuing to invest in the Volt. But the Volt may be GM’s most successful money-losing car ever....
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Q&A

Despite recall noise, Chevy is 'finding its voice'

12:01 am U.S. ET | May 10, 2014
Tim Mahoney, Chevrolet's global chief marketing officer, inherited a fresh "Find New Roads" theme when he took over in spring of 2013. The "new" message has gotten more challenging for Chevrolet amid General Motors' recall crisis....
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Chevy's Olympic ad blitz seeks to brighten lackluster image

12:01 am U.S. ET | Feb. 3, 2014
For a glimpse of Chevrolet's future advertising direction, flip on the TV pretty much any time during the 17-day Winter Olympics starting Friday, when Chevy will dominate coverage with 11 new commercials broadcast more than 400 times....
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GM picks Paul Edwards to lead Chevy's U.S. marketing

12:01 am U.S. ET | Jan. 13, 2014
CHEVROLET chose 22-year General Motors veteran Paul Edwards to replace Chris Perry, who resigned in December as Chevrolet's U.S. marketing vice president....
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Chevy exec overhaul continues with Perry exit

12:01 am U.S. ET | Dec. 23, 2013
Chris Perry resigned last week as Chevrolet's top U.S. marketer, part of an ongoing overhaul of the bow-tie brand's executive ranks....
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How 3 dealerships are connecting with tech-savvy shoppers

How 3 dealerships are connecting with tech-savvy shoppers

Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17
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