Mini’s challenge: Growing while it shrinksSat, 30, Apr 2016
BMW's top executive for Mini, Peter Schwarzenbauer, says it will be tricky to launch a fifth nameplate that both attracts consumers and fits the brand's image.
BMW adapts to a changing view of driving with ReachNowMon, 18, Apr 2016
BMW's ReachNow will start as a classic point-to-point car-sharing service, with 370 vehicles — a mix of 3-series sedans, i3 electric cars and Mini Coopers — spread across central Seattle. Users reserve a car by smartphone, pick it up on the street, drive to their destination and then park on the street nearby.