Peter Schwarzenbauer

BMW's expansion in N. America will counter cooling China

March 21, 2015 06:01 CET

BMW's decision to add a car plant in Mexico was motivated by a desire to reduce its reliance on the cooling Chinese market, CEO Norbert Reithofer said. BMW plans to build up to 150,000 cars a year at a new factory in Mexico starting in 2019....
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Mini Superleggera roadster still under discussion, 'mini Mini' unlikely, top exec says

March 18, 2015 06:01 CET

BMW has not approved a roadster based on the Superleggera concept for its Mini brand nor a “mini Mini” that would be built with Toyota, Mini's top executive, Peter Schwarzenbauer, said....
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BMW's sales crown scrutinized as profits shrink, rivals catch up

March 17, 2015 15:58 CET

BMW's record car sales have meant big profits that have funded incentives and investment in new technologies. But competitors are catching up and profits are shrinking. Some industry observers are wondering if the "sales grow, profits look after themselves" formula still works....
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BMW CEO Reithofer sees challenges mounting for his successor

March 4, 2015 21:46 CET

The new boss of BMW Group, Harald Krueger, will have to cope with the rise of electric cars, automated driving and new competitors, as well as the traditional uncertainties over consumer demand and fuel prices, the company's outgoing CEO, Norbert Reithofer, said....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Mini expects profit boost from leaner lineup

Jan. 19, 2015 06:01 CET

BMW is trimming its Mini lineup from eight models down to five to boost the brand's prospects of long-term profitability. The carmaker is expected to discontinue three slow-selling vehicles -- the Coupe, Roadster and Paceman....
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Mini to pare lineup to 5 models

12:01 am U.S. ET | Dec. 15, 2014

By 2020 at the earliest, Mini's lineup will have only five models, down from seven today....
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BMW tackles car sharing in London after Daimler's exit

Dec. 6, 2014 06:01 CET

BMW has launched its car-sharing service in London, barely six months after Daimler said it was quitting the city with its service. A strong culture of private car ownership and parking problems make London difficult for car-sharing schemes....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Mini 5-door may become best-seller

Nov. 13, 2014 06:01 CET

The Mini five-door variant targets customers who need more space. Available for the first time with the option of a head-up display and adaptive cruise control, Mini says the five-door hatchback could become its best-seller....
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BMW names former Audi exec to lead high-performance M unit

Sept. 24, 2014 06:01 CET

BMW has appointed Franciscus "Frank" van Meel as head of its M in-house performance unit. Van Meel ran Audi's quattro division until April of this year....
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Decision to build BMW's new electric Mini months away

Sept. 9, 2014 19:25 CET

An electric version of the Mini that will move the classic British car further away from its original design will have to wait at least six months for a possible green light, BMW board member Peter Schwarzenbauer said....
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Mini studies new design with Superleggera concept

5:18 am U.S. ET | May 26, 2014

The future of Mini may look nothing like the iconic model designed by Sir Alec Issigonis in 1959 but a lot like the Superleggera Vision roadster concept the BMW subsidiary showed off Sunday in Italy....
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LUCA CIFERRI

BLOG: Mini boss experiences love at first sight

5:43 am U.S. ET | May 26, 2014

Mini boss Peter Schwarzenbauer's passion for the Superleggera Vision concept is deep. One look at the car and you'll understand why....
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Mini explores new look with Superleggera concept

May 26, 2014 11:18 CET

Some future Minis may look nothing like the iconic model designed by Sir Alec Issigonis in 1959, but a lot like the Superleggera Vision concept....
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