Jeff Conrad

Drifting Acura brand gets own sales, marketing unit

12:01 am U.S. ET | March 17, 2014
American Honda last week took a big symbolic step toward giving Acura a clearer direction by carving out a separate sales and marketing operation for the luxury brand.... Read More »

 

American Honda splits marketing and sales operation by brand

2:00 pm U.S. ET | March 10, 2014
American Honda has reassigned marketing boss Mike Accavitti to lead the Acura brand amid a restructuring of the automaker's North American operation that will group marketing and sales functions under separate divisions for the Honda and Acura brands.... Read More »

 

TSX could be squeezed out of Acura lineup

12:01 am U.S. ET | June 3, 2013
The future of Acura's TSX appears uncertain as Honda Motor prepares to abandon the platform used for the compact sedan.... Read More »

 

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