Jeff Conrad

Drifting Acura brand gets own sales, marketing unit

12:01 am U.S. ET | March 17, 2014
American Honda last week took a big symbolic step toward giving Acura a clearer direction by carving out a separate sales and marketing operation for the luxury brand....
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American Honda splits marketing and sales operation by brand

2:00 pm U.S. ET | March 10, 2014
American Honda has reassigned marketing boss Mike Accavitti to lead the Acura brand amid a restructuring of the automaker's North American operation that will group marketing and sales functions under separate divisions for the Honda and Acura brands....
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