John Mendel

American Honda splits marketing and sales operation by brand

2:00 pm U.S. ET | March 10, 2014
American Honda has reassigned marketing boss Mike Accavitti to lead the Acura brand amid a restructuring of the automaker's North American operation that will group marketing and sales functions under separate divisions for the Honda and Acura brands.... Read More »


Honda, lagging rivals, weighs opening board to foreigners

6:04 am U.S. ET | Feb. 22, 2014
Honda is considering diversifying its all-Japanese, all-male board by appointing a foreigner and could move as early as Monday, when it unveils its next slate of directors, sources close to the company told Reuters.... Read More »


Honda targets record year, expects 6% gain in U.S. sales

6:49 pm U.S. ET | Jan. 26, 2014
Honda Division is gunning for its best year ever in 2014. At the make meeting on Sunday, Honda told dealers it targets sales in the United States of about 1.44 million vehicles in 2014, up about 6 percent from 2013.... Read More »



Honda: We're on a roll

12:01 am U.S. ET | Jan. 25, 2014
With the core of its lineup redesigned within the past two years, Honda is entering a fallow period -- except for the Fit and Fit-based crossover arriving this year. How the Honda brand will keep things fresh was among the topics of a roundtable interview with John Mendel, 59, American Honda executive vice president of sales, this month at the Detroit auto show.... Read More »



Honda pitches a new Fit, with cargo room

12:01 am U.S. ET | Jan. 20, 2014
Honda made its bones in the United States in the 1970s with sensible small cars. The 2015 Fit, unveiled at the Detroit auto show, is Honda's attempt to lay claim to that re-emerging segment. The Fit stays relatively close in size to the previous version by pushing the wheels to the corners, gaining 1.2 inches of wheelbase and 0.3 inch of width but losing 1.6 inches of overall length.... Read More »


Honda adopts English as official language in global meetings

11:25 am U.S. ET | Nov. 22, 2013
Honda made English the official language of global meetings as the Japanese carmaker shifts decision-making power to regional units.... Read More »



Mendel-Accavitti team is pressed by Tokyo brass to regain share Honda lost since 2009 peak

12:01 am U.S. ET | July 15, 2013
American Honda is under pressure to repeat the success it enjoyed when Dick Colliver and Tom Elliott operated from 1993 to 2004.... Read More »


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