John Mendel

The incentives debate: Who's being 'stupid'?

12:01 am U.S. ET | Aug. 25, 2014
Some big rivals dismiss American Honda sales boss John Mendel's grim warning that extended loan terms and other strategies being employed by competitors hurt resale values, customer loyalty and ultimately profits. So who's right?...
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Honda's Mendel says U.S. sales 'near top,' warns market may suffer from 'stupid things'

1:30 pm U.S. ET | Aug. 19, 2014
Auto sales in the United States are approaching the highest levels that the market can sustainably support and could suffer long-term damage as automakers increasingly turn to subprime financing and seven-year loans to boost market share, the top sales executive at American Honda warned today....
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NICK BUNKLEY

Why Honda's John Mendel wants customers to buy a Treasury bond on wheels

3:28 pm U.S. ET | Aug. 19, 2014
Jittery stock market? Honda's John Mendel wants you to take your money out of Google, Apple and Tesla -- and put it in Hondas. Not Honda stock. Actual Hondas. They're like Treasury bonds on wheels, with cupholders....
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Hyundai, Honda execs prepared for more scrutiny on safety

5:29 pm U.S. ET | May 8, 2014
GM's ignition switch controversy inevitably will lead to greater regulatory scrutiny of auto safety defects, top executives from Honda and Hyundai say....
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American Honda splits marketing and sales operation by brand

2:00 pm U.S. ET | March 10, 2014
American Honda has reassigned marketing boss Mike Accavitti to lead the Acura brand amid a restructuring of the automaker's North American operation that will group marketing and sales functions under separate divisions for the Honda and Acura brands....
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Honda, lagging rivals, weighs opening board to foreigners

6:04 am U.S. ET | Feb. 22, 2014
Honda is considering diversifying its all-Japanese, all-male board by appointing a foreigner and could move as early as Monday, when it unveils its next slate of directors, sources close to the company told Reuters....
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Honda targets record year, expects 6% gain in U.S. sales

6:49 pm U.S. ET | Jan. 26, 2014
Honda Division is gunning for its best year ever in 2014. At the make meeting on Sunday, Honda told dealers it targets sales in the United States of about 1.44 million vehicles in 2014, up about 6 percent from 2013....
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Q&A: JOHN MENDEL

Honda: We're on a roll

12:01 am U.S. ET | Jan. 25, 2014
With the core of its lineup redesigned within the past two years, Honda is entering a fallow period -- except for the Fit and Fit-based crossover arriving this year. How the Honda brand will keep things fresh was among the topics of a roundtable interview with John Mendel, 59, American Honda executive vice president of sales, this month at the Detroit auto show....
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DETROIT AUTO SHOW

Honda pitches a new Fit, with cargo room

12:01 am U.S. ET | Jan. 20, 2014
Honda made its bones in the United States in the 1970s with sensible small cars. The 2015 Fit, unveiled at the Detroit auto show, is Honda's attempt to lay claim to that re-emerging segment. The Fit stays relatively close in size to the previous version by pushing the wheels to the corners, gaining 1.2 inches of wheelbase and 0.3 inch of width but losing 1.6 inches of overall length....
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Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

At Bay King Chrysler, Dodge, Jeep, Ram in Hamilton, Ontario, dealer Jamie Richter has put luxury-hotel touches in his new showroom. They include concierges who see to the needs of service customers. Mon., December 15
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