Mark LaNeve

The digital evolution of Team Detroit

12:01 am U.S. ET | Feb. 10, 2014
Ever since Ford put Fiesta subcompacts in the hands of 100 social media savvy young people in its 2009 Fiesta Movement campaign, the automaker's marketing has been synonymous with digital experimentation.... Read More »

 

2014 AUTOMOTIVE NEWS WORLD CONGRESS

Marketers agree: Digital now runs the show

12:01 am U.S. ET | Jan. 20, 2014
Marketing executives from the automotive and tech world agree: Digital is now in the driver's seat.... Read More »

 

2014 AUTOMOTIVE NEWS WORLD CONGRESS

'Digital first' is now automaker marketing execs' mantra

6:24 pm U.S. ET | Jan. 14, 2014
Social media, YouTube videos and other digital advertising platforms are now driving how automotive marketing executives plan their campaigns, a panel of automotive marketing executives said Tuesday.... Read More »

 

Munoz, LaNeve to join marketing panel at congress

12:01 am U.S. ET | Nov. 25, 2013
Jose Munoz, Nissan's new head of North American operations, and Mark LaNeve, COO of the advertising agency Global Team Ford, will take part in a roundtable discussion on marketing at the Automotive News World Congress in January in Detroit.... Read More »

 

Team Detroit, Ford's agency, names new president

12:01 am U.S. ET | July 15, 2013
David Murphy, an executive with broad automotive experience, has been tapped as the new president of Team Detroit, Ford's advertising and marketing agency.... Read More »

 

LaNeve envisions Lincoln brand as 'warm' luxury

12:01 am U.S. ET | June 3, 2013
A decade ago, Mark LaNeve was general manager of a beleaguered brand called Cadillac, working hard on its rebirth. These days LaNeve is across town working on the rebirth of the brand that was once Cadillac's great American rival but has recently fallen on hard times itself: Lincoln.... Read More »

 

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