Mark LaNeve

Ex-Cadillac boss LaNeve takes helm of Lincoln's ad agency

12:01 am U.S. ET | April 15, 2013
Mark LaNeve, former top North American marketer at General Motors and ex-head of Cadillac, now is devoting his talents to Cadillac's traditional American-luxury rival: Lincoln.... Read More »

 

Ex-GM marketing boss LaNeve takes over Lincoln's ad agency

5:15 pm U.S. ET | April 8, 2013
Mark LaNeve, former top North American marketer at General Motors and ex-head of Cadillac, has taken over as president of the Lincoln brand's ad agency. LaNeve replaces Cameron McNaughton, who had been president of the agency, Hudson Rouge, since it was founded in 2011.... Read More »

 

Where are they now?

12:01 am U.S. ET | Dec. 31, 2012
The Detroit 3, facing a rising wave of red ink in the middle of the last decade, shed hourly workers and managers as they restructured. Today the Detroit 3 are profitable again. But the head count at GM, Ford Motor Co. and Chrysler is well below former peak levels. Where did the departed executives go?... Read More »

 

JAMIE LaREAU

LaNeve at Ford: A culture clash? Only when you talk pigskin

12:01 am U.S. ET | Aug. 27, 2012
Mark LaNeve and his new boss, Satish Korde, already have a big-league conflict. “I follow football,” says Korde, CEO of Team Detroit, Ford's advertising agency. But former GM ad boss Mark LaNeve played the game. He was a linebacker at the University of Virginia in the late 1970s.... Read More »

 

Team Ford taps LaNeve's luxury cred

12:01 am U.S. ET | Aug. 27, 2012
Mark LaNeve's first priorities with Ford Motor Co.'s ad agency are to build its global dealer advertising groups and help revitalize the Lincoln luxury brand.... Read More »

 

Former GM exec LaNeve to join Ford ad agency Team Detroit as COO

2:54 pm U.S. ET | July 31, 2012
Former GM U.S. sales and marketing boss Mark LaNeve will become COO of Team Detroit, Ford Motor's advertising agency, the agency said. LaNeve is expected to start within the next two weeks at Team Detroit headquarters in Dearborn, Mich. He will report to CEO Satish Korde at Team Detroit, a subsidiary of global media giant WPP based in the United Kingdom.... Read More »