Mark LaNeve

The digital evolution of Team Detroit

12:01 am U.S. ET | Feb. 10, 2014
Ever since Ford put Fiesta subcompacts in the hands of 100 social media savvy young people in its 2009 Fiesta Movement campaign, the automaker's marketing has been synonymous with digital experimentation....
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2014 AUTOMOTIVE NEWS WORLD CONGRESS

Marketers agree: Digital now runs the show

12:01 am U.S. ET | Jan. 20, 2014
Marketing executives from the automotive and tech world agree: Digital is now in the driver's seat....
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2014 AUTOMOTIVE NEWS WORLD CONGRESS

'Digital first' is now automaker marketing execs' mantra

6:24 pm U.S. ET | Jan. 14, 2014
Social media, YouTube videos and other digital advertising platforms are now driving how automotive marketing executives plan their campaigns, a panel of automotive marketing executives said Tuesday....
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Munoz, LaNeve to join marketing panel at congress

12:01 am U.S. ET | Nov. 25, 2013
Jose Munoz, Nissan's new head of North American operations, and Mark LaNeve, COO of the advertising agency Global Team Ford, will take part in a roundtable discussion on marketing at the Automotive News World Congress in January in Detroit....
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Racing, tech events draw crowds to Hoffman stores

Racing, tech events draw crowds to Hoffman stores

Hoffman Auto Group holds more than 100 elaborate events annually to attract and retain customers. Some buyers zip around a racetrack in Porsches at 130 mph. Mon., October 27
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