Mark LaNeve

The digital evolution of Team Detroit

12:01 am U.S. ET | Feb. 10, 2014
Ever since Ford put Fiesta subcompacts in the hands of 100 social media savvy young people in its 2009 Fiesta Movement campaign, the automaker's marketing has been synonymous with digital experimentation....
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2014 AUTOMOTIVE NEWS WORLD CONGRESS

Marketers agree: Digital now runs the show

12:01 am U.S. ET | Jan. 20, 2014
Marketing executives from the automotive and tech world agree: Digital is now in the driver's seat....
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2014 AUTOMOTIVE NEWS WORLD CONGRESS

'Digital first' is now automaker marketing execs' mantra

6:24 pm U.S. ET | Jan. 14, 2014
Social media, YouTube videos and other digital advertising platforms are now driving how automotive marketing executives plan their campaigns, a panel of automotive marketing executives said Tuesday....
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Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

At Bay King Chrysler, Dodge, Jeep, Ram in Hamilton, Ontario, 5th-generation dealer Jamie Richter, acting on his dad's advice, has taken luxury-hotel touches and applied them to his newly built showroom. Mon., December 15
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