Edward T. Welburn Jr.

Bumblebee Camaro shows off GM's design muscle in 'Transformers' flick

3:54 pm U.S. ET | June 20, 2014
GM's Chevrolet Camaro will again transform into the gutsy black and yellow Autobot hero named Bumblebee in the latest Transformers film, which hits theaters June 27....
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Weekend at Welburn's: Catching up on Corvettes

12:01 am U.S. ET | May 26, 2014
The new Corvette has been launched and is selling well, but Ed Welburn can't quite let it go. Every Saturday morning, General Motors' global design boss calls Chevrolet dealers around the country and talks Corvette....
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RICHARD TRUETT

The drive to make car functions simple is cutting out simplicity

3:03 pm U.S. ET | May 21, 2014
Several industry executives spoke today about the challenges of integrating more and more electronics, apps, features and connectivity into automobiles and making them very easy for us to operate....
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GM brass 'really cares about interiors now,' design chief Welburn says

3:24 pm U.S. ET | May 21, 2014
If most vehicles are going to share technology and offer the same functionality, then styling will be the differentiator, General Motors global design chief Ed Welburn says....
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GM doubles size of Korean design center, hub for small-car development

12:59 pm U.S. ET | April 25, 2014
GM has doubled the size of its South Korean design center to take on a host of new tasks, from full-scale modeling to 3-D printing, as the carmaker aims to fortify its global hub for small-car development, design and manufacturing....
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Racing, tech events draw crowds to Hoffman stores

Racing, tech events draw crowds to Hoffman stores

Hoffman Auto Group holds more than 100 elaborate events annually to attract and retain customers. Some buyers zip around a racetrack in Porsches at 130 mph. Mon., October 27
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