Edward T. Welburn Jr.

ANATOMY OF A CONCEPT

Buick's showstopper spans 2 hemispheres

11:00 am U.S. ET | Feb. 10, 2015
How does a concept car go from drawing board to show stand? Most start with a couple-hundred-word design brief, explaining what executives are looking for, how it fits the brand, the size, the concept, the platform …The brief for the stunning Buick Avenir was considerably briefer, just nine words long: “Find a vision for the ultimate expression of Buick.”...
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Welburn inspires GM's evolving style

12:01 am U.S. ET | Jan. 5, 2015
Ed Welburn is approaching a milestone: March marks his 10th year as General Motors' first global design chief....
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GM hustles to make the Malibu competitive

12:01 am U.S. ET | Dec. 22, 2014
Car executives typically don't talk about future models more than a year before they hit showrooms for fear of dampening enthusiasm for the current one. But in the case of the Chevrolet Malibu, there's not much enthusiasm to dampen....
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Cadillac styling won't take sharp turn with flagship CT6

11:00 am U.S. ET | Dec. 16, 2014
Cadillac's forthcoming CT6 sedan is supposed to be trailblazing for the brand. But don't expect a radical new design direction....
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Chevy's next-gen cars will get Corvette styling cues

12:01 am U.S. ET | Dec. 15, 2014
Subtle design elements of the Corvette will be recognizable in many of Chevrolet's upcoming cars....
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VINCE BOND JR.

Chevy Chaparral 2X Vision Gran Turismo concept pays homage to past, future

3:36 pm U.S. ET | Nov. 20, 2014
It's ironic that the most futuristic Vision Gran Turismo virtual racer to date also has the deepest historical ties to motorsports....
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Bumblebee Camaro shows off GM's design muscle in 'Transformers' flick

3:54 pm U.S. ET | June 20, 2014
GM's Chevrolet Camaro will again transform into the gutsy black and yellow Autobot hero named Bumblebee in the latest Transformers film, which hits theaters June 27....
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Weekend at Welburn's: Catching up on Corvettes

12:01 am U.S. ET | May 26, 2014
The new Corvette has been launched and is selling well, but Ed Welburn can't quite let it go. Every Saturday morning, General Motors' global design boss calls Chevrolet dealers around the country and talks Corvette....
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RICHARD TRUETT

The drive to make car functions simple is cutting out simplicity

3:03 pm U.S. ET | May 21, 2014
Several industry executives spoke today about the challenges of integrating more and more electronics, apps, features and connectivity into automobiles and making them very easy for us to operate....
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GM brass 'really cares about interiors now,' design chief Welburn says

3:24 pm U.S. ET | May 21, 2014
If most vehicles are going to share technology and offer the same functionality, then styling will be the differentiator, General Motors global design chief Ed Welburn says....
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GM doubles size of Korean design center, hub for small-car development

12:59 pm U.S. ET | April 25, 2014
GM has doubled the size of its South Korean design center to take on a host of new tasks, from full-scale modeling to 3-D printing, as the carmaker aims to fortify its global hub for small-car development, design and manufacturing....
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