Mark Fields

Fields: But how many parodies do your ads have?

12:01 am U.S. ET | Nov. 17, 2014

What does Mark Fields think of all those spoofs of the Lincoln MKC commercials starring Matthew McConaughey?...
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Ford's Farley, Odell to swap jobs

4:15 am U.S. ET | Nov. 7, 2014

Ford global marketing chief Jim Farley will move to Germany to steer Ford of Europe starting January 1 in a job swap with European boss Stephen Odell, the company said. Odell, who has led European operations for Ford since 2010, will succeed Farley as executive vice president in charge of global marketing, sales and service, Ford said in a statement today....
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Hammer price is high for lunch with a honcho

12:01 am U.S. ET | Nov. 3, 2014

Last week, an anonymous bidder going by the handle "FordFan" paid $100,000 to break bread with Ford CEO Mark Fields in the penthouse of Ford World Headquarters in Dearborn....
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Ford’s Fields lunch auction draws top bid of $100,000

3:57 pm U.S. ET | Oct. 29, 2014

The price to have lunch with Mark Fields? $100,000. Ford's new CEO will have an exclusive lunch with the highest bidder to benefit Detroit charity Focus: HOPE....
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Ford plans to overhaul Lincoln with $5 billion push, report says

5:13 pm U.S. ET | Oct. 24, 2014

New Ford CEO Mark Fields, with the renewed backing of Executive Chairman Bill Ford and the company's board, has committed the automaker to a multiyear, multibillion-dollar overhaul of Lincoln that includes a significant investment in a new premium vehicle platform that will underpin several future Lincoln vehicles, four sources told Reuters....
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Mazda's Wager: Self-driving cars will be ‘disastrous’ for industry

Mazda's Wager: Self-driving cars will be ‘disastrous’ for industry

Mazda’s N.A. marketing chief Russell Wager says a lot is at risk in the rush to create self-driving cars – including brands and advertising as we know it.
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