Fred Diaz

Nissan returns to Super Bowl advertising after nearly two decades

10:26 am U.S. ET | Dec. 2, 2014
Nissan is returning to Super Bowl advertising after nearly 20 years away. A Nissan spokesman declined to say when the 60-second spot would run but confirmed that it will appear in-game and not during halftime....
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Nissan goal: Instant retail feedback

12:01 am U.S. ET | Aug. 11, 2014
Nissan will try to speed feedback from vehicle shoppers and move beyond widely accepted customer satisfaction practices....
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2014 MANAGEMENT BRIEFING SEMINARS

Nissan taking more time to hire new N.A. ad boss

2:31 pm U.S. ET | Aug. 7, 2014
Nissan is taking its time to hire its next North American advertising chief, and it will not necessarily be someone from the auto industry who takes the job....
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2014 MANAGEMENT BRIEFING SEMINARS

Nissan exec wants faster customer satisfaction feedback

1:02 pm U.S. ET | Aug. 6, 2014
Nissan will attempt to speed up feedback from car shoppers and move beyond widely accepted customer-satisfaction practices, Nissan's top sales executive for the United States said today....
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Nissan uses World Cup to embrace Hispanic customers

4:02 pm U.S. ET | June 12, 2014
Nissan North America kicked off a Spanish-language ad campaign today to capitalize on twin opportunities: global mania for the World Cup soccer championship, and Nissan's own popularity among Hispanic consumers in the United States. The ads will run on TV and social media, featuring high-energy Hispanic soccer fans playing soccer, watching the World Cup games and driving Nissans....
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Truck veteran Diaz tinkered with Titan styling

12:01 am U.S. ET | March 17, 2014
Fred Diaz, Nissan's top sales exec in North America, figured he knew a thing or two about full-sized pickups when he joined the company last April....
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Diaz: Nissan N.A. to gain 'profitable' share

4:45 pm U.S. ET | Feb. 27, 2014
U.S. sales boss Fred Diaz expects Nissan North America to continue gaining U.S. market share in 2014 as it rolls out more new models. After Nissan North America's volume jumped 9 percent in 2013, Diaz expects the company's growth to slow this year but still outperform the rest of the industry....
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CHICAGO AUTO SHOW

Nissan mulls small diesel, seeks input

12:01 am U.S. ET | Feb. 10, 2014
Nissan wants consumers, dealers and the media to help decide whether to put a turbocharged four-cylinder Cummins diesel engine into its mid-sized Frontier pickup, which would make it one of the few small-diesel trucks in the United States....
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Nissan dealers get stair-step relief

6:31 pm U.S. ET | Jan. 25, 2014
Nissan has modified its brand-new stair-step sales incentive plan to cut dealers in some markets some slack. Nissan launched its Dealer Growth Program on Jan. 1, a detailed sales incentive plan that the factory and its retailers spent more than a year hammering out together....
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2014 DETROIT AUTO SHOW

Nissan sedan concept teases racier Maxima

4:00 pm U.S. ET | Jan. 13, 2014
Nissan's Sport Sedan Concept demonstrates how it would produce a racier large sedan for the masses. The concept unveiled today at the Detroit auto show, for all intents and purposes, is the next Maxima, which is due out in late 2015....
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Nissan team to tackle inventory problems

12:01 am U.S. ET | Jan. 13, 2014
Nissan has assembled a team of sales managers, forecasters, planners, retailers, factory engineers and logistics managers in North America and Japan to execute its right-car mission. But one problem continues to hold the franchise back -- a U.S. inventory chain with a few holes in it, says Fred Diaz, Nissan Division senior vice president for U.S. sales, marketing, parts and service....
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Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

At Bay King Chrysler, Dodge, Jeep, Ram in Hamilton, Ontario, dealer Jamie Richter has put luxury-hotel touches in his new showroom. They include concierges who see to the needs of service customers. Mon., December 15
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