Fred Diaz

Maxima strategy: 5 trims, no options

12:01 am U.S. ET | April 12, 2015

When the redesigned 2016 Nissan Maxima sport sedan goes on sale this summer, it will come in five trim packages — “and zero options,” says Fred Diaz, vice president for U.S. sales and marketing and operations....
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Nissan bets ad dollars on 4 models

12:01 am U.S. ET | April 6, 2015

Nissan will focus its marketing dollars on four key models for the foreseeable future, even as it prepares for another wave of critical product launches....
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Q&A

Nissan's Diaz says 2016 Titan is no F-150 look-alike

12:01 am U.S. ET | Feb. 21, 2015

Nissan's redesigned 2016 Titan pickup that debuted at the Detroit auto show drew plenty of comparisons to the Ford F-150. The shape of the grille and headlights, and the dip in the upper edge of the front doors recall styling of the F-150. But Nissan's senior vice president for U.S. sales and marketing and operations, Fred Diaz, says he never thought the truck had a close resemblance to Ford top seller....
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Nissan's Diaz leads automaker's return to Super Bowl after 18-year absence

7:30 pm U.S. ET | Feb. 1, 2015

Nissan's 18-year hiatus from the Super Bowl ended tonight — thanks to a simple question from sales and marketing chief Fred Diaz: “Why aren't we in the Super Bowl?”...
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Partying at Nissan

6:08 pm U.S. ET | Jan. 23, 2015

Fred Diaz, left, head of the Nissan brand's U.S. sales, marketing and operations, and industry veteran Jim Press at Nissan's reception....
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Nissan uses zany videos to boost Super Bowl spot

4:51 pm U.S. ET | Jan. 22, 2015

Nissan is letting YouTube stars add their own flavor to the automaker's Super Bowl storyline....
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Nissan returns to Super Bowl advertising after nearly two decades

10:26 am U.S. ET | Dec. 2, 2014

Nissan is returning to Super Bowl advertising after nearly 20 years away. A Nissan spokesman declined to say when the 60-second spot would run but confirmed that it will appear in-game and not during halftime....
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Nissan goal: Instant retail feedback

12:01 am U.S. ET | Aug. 11, 2014

Nissan will try to speed feedback from vehicle shoppers and move beyond widely accepted customer satisfaction practices....
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2014 MANAGEMENT BRIEFING SEMINARS

Nissan taking more time to hire new N.A. ad boss

2:31 pm U.S. ET | Aug. 7, 2014

Nissan is taking its time to hire its next North American advertising chief, and it will not necessarily be someone from the auto industry who takes the job....
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2014 MANAGEMENT BRIEFING SEMINARS

Nissan exec wants faster customer satisfaction feedback

1:02 pm U.S. ET | Aug. 6, 2014

Nissan will attempt to speed up feedback from car shoppers and move beyond widely accepted customer-satisfaction practices, Nissan's top sales executive for the United States said today....
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Nissan uses World Cup to embrace Hispanic customers

4:02 pm U.S. ET | June 12, 2014

Nissan North America kicked off a Spanish-language ad campaign today to capitalize on twin opportunities: global mania for the World Cup soccer championship, and Nissan's own popularity among Hispanic consumers in the United States. The ads will run on TV and social media, featuring high-energy Hispanic soccer fans playing soccer, watching the World Cup games and driving Nissans....
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