First Shift: Nissan's new weapon in pickup warFeb. 10
Good timesApril 2, 2016
Receptions, award ceremonies and the many other gatherings during the convention are times to make new friends and catch up with old ones. And with the U.S. auto industry coming off six straight years of rising sales, who doesn't have some good stories to share?
Friend from the factoryApril 1, 2016
Fred Diaz, right, Nissan North America vice president for trucks and light commercial vehicles, chats with Grant Petersen Jr., CEO of Bronco Motors in Nampa, Idaho, on Thursday at the Nissan North America dealer reception in the Venetian Hotel.
AutoNews Now: U.S. sales rise 3.1%, SAAR dipsApril 1, 2016
Nissan counts on commercial vehiclesApril 4, 2016
Fred Diaz, former sales and marketing chief for Nissan North America, is now tasked with cranking up Nissan's commercial vehicle sales in the U.S., Canada and Mexico - a key part of Nissan's goal of increasing market share.
AutoNews Now: Nissan's F-150 fighter enters ringMarch 24, 2016
Nissan share up -- but not enough to satisfy the bossDec. 13, 2015
With combined Nissan and Infiniti market share stalled at 8.5 percent after 12 months of new model launches and aggressive marketing, Nissan changed its North American management team to step things up.
Diaz has been down this road beforeDec. 14, 2015
Last week, Fred Diaz, 49, went from senior vice president for U.S. sales and marketing and operations at Nissan North America to a newly created position - vice president for truck sales. Why does this sound so familiar?
Nissan shifts Diaz to truck VP; Canada president replaces him as senior sales VPDec. 8, 2015
Nissan said Fred Diaz, senior vice president for U.S. sales and marketing and operations, will take on a new position dedicated to truck sales in the United States, Canada and Mexico. The automaker announced several other management moves for its North American operations.