Fred Diaz

Diaz has been down this road before

12:01 am U.S. ET | Dec. 14, 2015

Last week, Fred Diaz, 49, went from senior vice president for U.S. sales and marketing and operations at Nissan North America to a newly created position - vice president for truck sales. Why does this sound so familiar?...
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Nissan share up -- but not enough to satisfy the boss

12:01 am U.S. ET | Dec. 13, 2015

With combined Nissan and Infiniti market share stalled at 8.5 percent after 12 months of new model launches and aggressive marketing, Nissan changed its North American management team to step things up....
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Nissan shifts Diaz to truck VP; Canada president replaces him as senior sales VP

7:17 pm U.S. ET | Dec. 8, 2015

Nissan said Fred Diaz, senior vice president for U.S. sales and marketing and operations, will take on a new position dedicated to truck sales in the United States, Canada and Mexico. The automaker announced several other management moves for its North American operations....
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Titan gives Nissan dealers work-truck cred

12:01 am U.S. ET | Nov. 22, 2015

Nissan's U.S. dealers are undergoing training again to sell a big truck as output of the redesigned Nissan Titan begins in Mississippi....
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Nissan marketing exec Mohnke adds U.S. sales duties

11:50 am U.S. ET | Sept. 2, 2015

Nissan North America's chief marketing officer Dan Mohnke will add U.S. sales to his responsibilities beginning today, the automaker said in a news release....
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Nissan Sentra to be 'almost all new' after midcycle freshening

12:01 am U.S. ET | June 15, 2015

Nissan plans significant enhancements to the 2016 Sentra beyond the typical mid-cycle freshen....
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Maxima strategy: 5 trims, no options

12:01 am U.S. ET | April 12, 2015

When the redesigned 2016 Nissan Maxima sport sedan goes on sale this summer, it will come in five trim packages — “and zero options,” says Fred Diaz, vice president for U.S. sales and marketing and operations....
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Nissan bets ad dollars on 4 models

12:01 am U.S. ET | April 6, 2015

Nissan will focus its marketing dollars on four key models for the foreseeable future, even as it prepares for another wave of critical product launches....
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Q&A

Nissan's Diaz says 2016 Titan is no F-150 look-alike

12:01 am U.S. ET | Feb. 21, 2015

Nissan's redesigned 2016 Titan pickup that debuted at the Detroit auto show drew plenty of comparisons to the Ford F-150. The shape of the grille and headlights, and the dip in the upper edge of the front doors recall styling of the F-150. But Nissan's senior vice president for U.S. sales and marketing and operations, Fred Diaz, says he never thought the truck had a close resemblance to Ford top seller....
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