Public groups predict turnaroundOct. 30
Sonic's Q3 net rises 7% despite storms' impactOct. 24
Sonic issues earnings warning because of hurricanesOct. 16
Truckin' to HoustonSept. 4
EchoPark marketing strategy: Get them while they're youngSept. 19, 2016
As Sonic Automotive expands its used-vehicle-only EchoPark stores across the U.S., its grass-roots marketing targets future customers when they're young. Driver's education programs and sponsoring high school sports are among the ways it aims to get its brand in front of teens and their parents.
Softer sales, margins hit public retailersJuly 31
Publicly traded auto retailers had to balance gains in used-car sales, finance and insurance revenues and service and parts income against softer new-vehicle sales and margins in the second quarter. Results were mixed.