EchoPark marketing strategy: Get them while they're youngSept. 19, 2016
As Sonic Automotive expands its used-vehicle-only EchoPark stores across the U.S., its grass-roots marketing targets future customers when they're young. Driver's education programs and sponsoring high school sports are among the ways it aims to get its brand in front of teens and their parents.
Softer sales, margins hit public retailersJuly 31
Publicly traded auto retailers had to balance gains in used-car sales, finance and insurance revenues and service and parts income against softer new-vehicle sales and margins in the second quarter. Results were mixed.
Thinner new-car margins drag down Sonic Q2 earningsJuly 28
Public dealership groups still see potential in used vehiclesMay 29
Sonic tweaks rollout of no-haggle sellingMay 13
Hail rains on Sonic's profitsMay 1
BMW dealers cry out for more 5 seriesApril 24
Sonic Q1 net swings to loss on refinancing costs, weak salesApril 26
Sonic Q4 net income rises 21%Feb. 21
Sonic CEO: We had to adapt or dieFeb. 6
First Shift: Lithia growth hope; Sonic dream teamJan. 27
M-B customers file fraud suit over partsJan. 30
Rebuffed on their federal civil racketeering conspiracy claims, customers of a Belmont, Calif., Mercedes-Benz dealership are pursuing a new suit accusing the store, Sonic Automotive Inc. and Mercedes-Benz USA of fraud, negligence and consumer protection violations.