Sonic Automotive

Echopark stores' iPad strategy reaps F&I results

12:01 am U.S. ET | June 8, 2015

Sonic Automotive Inc.'s three new used-vehicle stores in the Denver area are getting strong F&I results. The three stores together average nearly $1,000 per vehicle on sales of extended service contracts, guaranteed asset protection and other add-on items. That's despite having no dedicated F&I officers and using a one-price, one-salesperson process....
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Inside Sonic's used-only dealership

12:01 am U.S. ET | June 1, 2015

A tour inside a prototype Sonic Automotive used-car only store in Denver reveals fireplaces, "open consultation" stations with sofalike seating, and inventory searches guided by shoppers on a giant screen with an iPad. At EchoPark, it's all about the customer experience....
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Sonic to restore customer-pay service revenue

12:01 am U.S. ET | May 11, 2015

Sonic Automotive's warranty work is up so much, it was losing customer-pay service jobs due to lack of capacity. It's changing that now with several tweaks to its service lane....
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Public dealerships plan for growth

12:01 am U.S. ET | April 27, 2015

AutoNation, Sonic, Asbury and Lithia gave updates on their new projects as they reported generally robust first-quarter earnings. Here's what they said....
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Sonic to expand initiative piece by piece

12:01 am U.S. ET | March 30, 2015

Sonic Automotive Inc.'s rollout of its customer experience initiative to stores in the Charlotte, N.C., area came slower than expected, in part due to a malfunctioning website. But One Sonic-One Experience is now live at all five Sonic stores in that pilot market, and market share against local same-brand dealerships is rising at three of them....
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Sonic reports progress toward 45-minute transaction goal

9:01 am U.S. ET | Feb. 24, 2015

Sonic Automotive said today its new One Sonic-One Experience program to speed up transactions is making progress toward hitting its goal of cutting closing times to 45 minutes on average....
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As the new year begins, Sonic goes shopping

12:01 am U.S. ET | Jan. 26, 2015

Sonic Automotive Inc. plans to buy more dealerships in 2015 than the four it bought last year....
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Manheim stocks used cars for Sonic

12:01 am U.S. ET | Nov. 17, 2014

Sonic Automotive is contracting with Manheim to buy and stock used vehicles at a new-car store near Denver as part of an unprecedented pilot program....
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EDITORIAL

Dealers must tailor technology to their needs

12:01 am U.S. ET | Nov. 10, 2014

Sonic Automotive's One Sonic-One Experience pilot in Charlotte, N.C., is the latest effort to make car buying easier....
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How to buy your next car in 31 minutes

12:01 am U.S. ET | Nov. 3, 2014

To see if Sonic Automotive's new approach to selling cars really works, Automotive News Staff Reporter Amy Wilson headed to the dealership group's trailblazing Town and Country Toyota store in Charlotte, N.C. Here's how she “bought” a car in 31 minutes....
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Industry fishbowl: Everybody's watching Sonic

12:01 am U.S. ET | Nov. 3, 2014

The industry is closely watching Sonic Automotive Inc. as it seeks to reinvent auto retailing....
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Sonic will spend big to promote Charlotte car-buying initiative

12:01 am U.S. ET | Nov. 3, 2014

Sonic Automotive Inc. is more than tripling its advertising outlays here in the fourth quarter as it introduces its customer experience initiative....
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VIDEO: Test-driving Sonic's new dealership iPad app

12:01 am U.S. ET | Nov. 3, 2014

A Sonic guest experience guide shows how to sell a car using the dealership's iPad app....
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Sonic pushes back rollout of customer-experience program

3:40 pm U.S. ET | Oct. 21, 2014

Sonic Automotive will take at least six months longer than originally planned to roll its new customer experience program out to all of its dealerships....
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Sonic exits Mich., looks elsewhere

12:01 am U.S. ET | Aug. 4, 2014

After divesting the last of its four stores in Michigan last month, Sonic Automotive Inc. plans to use the proceeds of the sales to buy more dealerships in other markets....
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Sonic 'delighted' with rollout of new retail plan

12:01 am U.S. ET | July 28, 2014

Three weeks into Sonic Automotive Inc.'s customer experience initiative, customers at the pilot store aren't yet getting the promised iPad-enabled transaction with a single salesperson....
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Suburban Collection buys BMW, Mercedes dealerships in Ann Arbor

4:08 pm U.S. ET | July 23, 2014

The Suburban Collection has acquired two more Michigan dealerships: BMW of Ann Arbor and Mercedes-Benz of Ann Arbor. The two dealerships were acquired from Sonic Automotive for an undisclosed amount....
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Sonic's Q2 profits triple on extraordinary items; expenses rise

12:18 pm U.S. ET | July 22, 2014

Sonic Automotive posted higher revenue and net profit during the second quarter, but expenses increased as the retailer continues to ready its launches of a new customer-experience initiative and standalone used-car stores....
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Sonic bets new plan will transform automotive retailing

12:01 am U.S. ET | July 14, 2014

After more than five years of internal work and external carping, Sonic Automotive Inc. will roll out a bet-the-farm change in how it sells cars late this month at a Toyota store in Charlotte, N.C....
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Sales staff gets more responsibility, higher pay

12:01 am U.S. ET | July 14, 2014

Sonic Automotive began preparing its staff for the transition to its One Sonic-One Experience initiative years ago when it launched its playbooks, or guides for how to sell used cars, new cars, finance and insurance products and so on....
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