Sonic Automotive

Manheim stocks used cars for Sonic

12:01 am U.S. ET | Nov. 17, 2014
Sonic Automotive is contracting with Manheim to buy and stock used vehicles at a new-car store near Denver as part of an unprecedented pilot program....
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EDITORIAL

Dealers must tailor technology to their needs

12:01 am U.S. ET | Nov. 10, 2014
Sonic Automotive's One Sonic-One Experience pilot in Charlotte, N.C., is the latest effort to make car buying easier....
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How to buy your next car in 31 minutes

12:01 am U.S. ET | Nov. 3, 2014
To see if Sonic Automotive's new approach to selling cars really works, Automotive News Staff Reporter Amy Wilson headed to the dealership group's trailblazing Town and Country Toyota store in Charlotte, N.C. Here's how she “bought” a car in 31 minutes....
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Industry fishbowl: Everybody's watching Sonic

12:01 am U.S. ET | Nov. 3, 2014
The industry is closely watching Sonic Automotive Inc. as it seeks to reinvent auto retailing....
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Sonic will spend big to promote Charlotte car-buying initiative

12:01 am U.S. ET | Nov. 3, 2014
Sonic Automotive Inc. is more than tripling its advertising outlays here in the fourth quarter as it introduces its customer experience initiative....
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Test-driving Sonic's new dealership iPad app

12:01 am U.S. ET | Nov. 3, 2014
A Sonic guest experience guide shows how to sell a car using the dealership's iPad app....
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Sonic pushes back rollout of customer-experience program

3:40 pm U.S. ET | Oct. 21, 2014
Sonic Automotive will take at least six months longer than originally planned to roll its new customer experience program out to all of its dealerships....
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Sonic exits Mich., looks elsewhere

12:01 am U.S. ET | Aug. 4, 2014
After divesting the last of its four stores in Michigan last month, Sonic Automotive Inc. plans to use the proceeds of the sales to buy more dealerships in other markets....
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Sonic 'delighted' with rollout of new retail plan

12:01 am U.S. ET | July 28, 2014
Three weeks into Sonic Automotive Inc.'s customer experience initiative, customers at the pilot store aren't yet getting the promised iPad-enabled transaction with a single salesperson....
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Suburban Collection buys BMW, Mercedes dealerships in Ann Arbor

4:08 pm U.S. ET | July 23, 2014
The Suburban Collection has acquired two more Michigan dealerships: BMW of Ann Arbor and Mercedes-Benz of Ann Arbor. The two dealerships were acquired from Sonic Automotive for an undisclosed amount....
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Sonic's Q2 profits triple on extraordinary items; expenses rise

12:18 pm U.S. ET | July 22, 2014
Sonic Automotive posted higher revenue and net profit during the second quarter, but expenses increased as the retailer continues to ready its launches of a new customer-experience initiative and standalone used-car stores....
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Sonic bets new plan will transform automotive retailing

12:01 am U.S. ET | July 14, 2014
After more than five years of internal work and external carping, Sonic Automotive Inc. will roll out a bet-the-farm change in how it sells cars late this month at a Toyota store in Charlotte, N.C....
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Sales staff gets more responsibility, higher pay

12:01 am U.S. ET | July 14, 2014
Sonic Automotive began preparing its staff for the transition to its One Sonic-One Experience initiative years ago when it launched its playbooks, or guides for how to sell used cars, new cars, finance and insurance products and so on....
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Michigan's Suburban Collection acquires 2 Cadillac dealerships in state

3:11 pm U.S. ET | June 24, 2014
The Suburban Collection has acquired two Michigan dealerships -- Don Massey Cadillac in Plymouth and Capitol Cadillac in Lansing -- from Charlotte, N.C.-based Sonic Automotive Inc. for an undisclosed amount....
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Top seller CarMax watches as rivals circle

12:01 am U.S. ET | May 26, 2014
CarMax Inc. is the 400-pound gorilla of the used-car market. Now Sonic and Asbury Automotive Group Inc. are on track to open stand-alone used-car stores this year. CarMax is watching, but not all that worried....
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BEST PRACTICES

Sonic: E-sales offices speed replies to leads

12:01 am U.S. ET | May 26, 2014
In the past five years, Sonic Automotive dealerships have slashed average response times to electronic leads to seven minutes. E-sales offices now operating in most of the chain’s 105 stores have made the difference....
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Sonic, Asbury's paths to stand-alone used-car stores diverge

12:01 am U.S. ET | May 26, 2014
When it comes to stand-alone used-car stores, Asbury Automotive Group Inc. is dipping its toe in the water while Sonic Automotive Inc. is jumping in....
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Sonic plans to leave haggling far behind

12:01 am U.S. ET | May 3, 2014
Town and Country Toyota in Charlotte, N.C., will be Sonic's first store to adopt one-price selling beginning in July. By 2016, all Sonic stores, 105 at current count, will be converted to one-price selling, "God willing," said Jeff Dyke, Sonic executive vice president of operations....
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Public retailers want to take the wheel on leads

12:01 am U.S. ET | April 28, 2014
Public dealership groups are moving to improve their own online lead development and reduce reliance on third-party lead providers....
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APRIL U.S. SALES

U.S. sales on track to rise 9% in April, 2 forecasts show

3:44 pm U.S. ET | April 24, 2014
Auto sales are on pace to rise 9 percent in April from a year ago, as warmer weather coaxes out more shoppers who stayed home during the unusually harsh winter, according to two forecasts released today....
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Sonic Q1 profit falls 9% on weather, used-car start-up costs

11:30 am U.S. ET | April 22, 2014
Bad winter weather and costs associated with its standalone used-car store initiative contributed to a 9 percent drop in first-quarter profits for Sonic Automotive....
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Sonic extends hours to make up for time lost to weather

3:15 pm U.S. ET | Feb. 21, 2014
Sonic Automotive is extending store hours in parts of the country hit by severe winter weather in an effort to make up vehicle sales and service revenue lost during the storms....
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Sonic posts 8% drop in Q4 profit, but expects new pricing strategy to prevail

8:52 am U.S. ET | Feb. 19, 2014
Sonic Automotive today posted an 8 percent slide in fourth-quarter net income, but the retailer says it continued to gain traction on a new pricing strategy that some of its stores have struggled with....
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2 groups sign exclusive deals with Manheim

12:01 am U.S. ET | Feb. 3, 2014
Sonic Automotive Inc. and Hendrick Automotive Group have signed or extended agreements that make Manheim, the nation's largest vehicle auction company, those groups' exclusive provider of remarketing services. The deals also include technology to help centralize the groups' processes for wholesaling vehicles by eliminating the need to send a representative to a physical auction....
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Sonic refines outreach

12:01 am U.S. ET | Jan. 27, 2014
Sonic Automotive Inc. is revamping its customer communication strategy as it prepares to launch a customer experience initiative this summer....
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