Sonic Automotive

TrueCar, Sonic settle suit over 'True' usage

12:01 am U.S. ET | Aug. 3, 2015

TrueCar Inc. and Sonic Automotive Inc. have reached a settlement in TrueCar's lawsuit against the dealership group over trademark infringement....
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TrueCar, Sonic settle trademark lawsuit

3:00 pm U.S. ET | July 29, 2015

TrueCar and Sonic Automotive reached a settlement in TrueCar's lawsuit against the dealership group over trademark infringement. As part of the deal, Sonic agreed to transfer to TrueCar all rights to and use of its True Price, True View and all other True-related marks. Sonic also will lift a ban on using TrueCar at its dealerships....
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Echopark stores' iPad strategy reaps F&I results

12:01 am U.S. ET | June 8, 2015

Sonic Automotive Inc.'s three new used-vehicle stores in the Denver area are getting strong F&I results. The three stores together average nearly $1,000 per vehicle on sales of extended service contracts, guaranteed asset protection and other add-on items. That's despite having no dedicated F&I officers and using a one-price, one-salesperson process....
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Inside Sonic's used-only dealership

12:01 am U.S. ET | June 1, 2015

A tour inside a prototype Sonic Automotive used-car only store in Denver reveals fireplaces, "open consultation" stations with sofalike seating, and inventory searches guided by shoppers on a giant screen with an iPad. At EchoPark, it's all about the customer experience....
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Sonic to restore customer-pay service revenue

12:01 am U.S. ET | May 11, 2015

Sonic Automotive's warranty work is up so much, it was losing customer-pay service jobs due to lack of capacity. It's changing that now with several tweaks to its service lane....
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Public dealerships plan for growth

12:01 am U.S. ET | April 27, 2015

AutoNation, Sonic, Asbury and Lithia gave updates on their new projects as they reported generally robust first-quarter earnings. Here's what they said....
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Sonic to expand initiative piece by piece

12:01 am U.S. ET | March 30, 2015

Sonic Automotive Inc.'s rollout of its customer experience initiative to stores in the Charlotte, N.C., area came slower than expected, in part due to a malfunctioning website. But One Sonic-One Experience is now live at all five Sonic stores in that pilot market, and market share against local same-brand dealerships is rising at three of them....
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Sonic reports progress toward 45-minute transaction goal

9:01 am U.S. ET | Feb. 24, 2015

Sonic Automotive said today its new One Sonic-One Experience program to speed up transactions is making progress toward hitting its goal of cutting closing times to 45 minutes on average....
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As the new year begins, Sonic goes shopping

12:01 am U.S. ET | Jan. 26, 2015

Sonic Automotive Inc. plans to buy more dealerships in 2015 than the four it bought last year....
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Manheim stocks used cars for Sonic

12:01 am U.S. ET | Nov. 17, 2014

Sonic Automotive is contracting with Manheim to buy and stock used vehicles at a new-car store near Denver as part of an unprecedented pilot program....
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EDITORIAL

Dealers must tailor technology to their needs

12:01 am U.S. ET | Nov. 10, 2014

Sonic Automotive's One Sonic-One Experience pilot in Charlotte, N.C., is the latest effort to make car buying easier....
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How to buy your next car in 31 minutes

12:01 am U.S. ET | Nov. 3, 2014

To see if Sonic Automotive's new approach to selling cars really works, Automotive News Staff Reporter Amy Wilson headed to the dealership group's trailblazing Town and Country Toyota store in Charlotte, N.C. Here's how she “bought” a car in 31 minutes....
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Industry fishbowl: Everybody's watching Sonic

12:01 am U.S. ET | Nov. 3, 2014

The industry is closely watching Sonic Automotive Inc. as it seeks to reinvent auto retailing....
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Sonic will spend big to promote Charlotte car-buying initiative

12:01 am U.S. ET | Nov. 3, 2014

Sonic Automotive Inc. is more than tripling its advertising outlays here in the fourth quarter as it introduces its customer experience initiative....
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VIDEO: Test-driving Sonic's new dealership iPad app

12:01 am U.S. ET | Nov. 3, 2014

A Sonic guest experience guide shows how to sell a car using the dealership's iPad app....
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Sonic pushes back rollout of customer-experience program

3:40 pm U.S. ET | Oct. 21, 2014

Sonic Automotive will take at least six months longer than originally planned to roll its new customer experience program out to all of its dealerships....
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