Paul Willcox

Germany frustrates Nissan's No. 1 goal

Oct. 10, 2014 10:08 CET
Nissan says its goal of becoming the top-selling Asian brand in Europe is being held back by Germany and its preference for domestic brands. To help boost sales, Nissan aims to improve its brand image and retail network in the market....
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Nissan appoints diesel expert Shirakawa as European r&d chief

April 3, 2014 06:01 CET
Nissan named Takashi Shirakawa as its head of research and development in Europe, effective April 1....
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Nissan names VW exec Willcox as new Europe head

Dec. 20, 2013 09:15 CET
Nissan has appointed new regional bosses for Europe and the Africa-Middle East-India regions, tapping Paul Willcox for Europe and bringing in Takashi Hata from transmission maker Jatco to run the emerging market portfolio....
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How 3 dealerships are connecting with tech-savvy shoppers

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