Thomas Sedran

Opel CEO Neumann wants less overlap with Chevrolet in Europe

Nov. 28, 2013 06:15 CET
Opel CEO Karl-Thomas Neumann says his automaker and sister brand Chevrolet need to do a better job differentiating from one another in Europe. Neumann's comments come just weeks after GM CEO Dan Akerson said he is frustrated by the “confusing” overlap between the automakers....
Read More »


GM execs differ on the overlap of Chevrolet and Opel in Europe

Sept. 18, 2013 06:01 CET
GM says it is hatching a plan on how to best position Chevrolet and Opel/Vauxhall in Europe, but disagreement on branding still exists between the marque's top managers....
Read More »


GM execs differ on overlap of Chevy-Opel

12:01 am U.S. ET | Sept. 16, 2013
General Motors executives say they're hatching a plan for how best to position the Chevrolet and Opel/Vauxhall brands in Europe; analysts say they overlap too much to coexist and grow together....
Read More »



Chevrolet sees Korean drive upmarket as opportunity in Europe

Sept. 10, 2013 16:46 CET
Korean automakers are increasingly focused on chasing better-off customers in Europe, creating an opportunity for General Motors to push its own value brand Chevrolet, Thomas Sedran, president of Chevrolet Europe, said....
Read More »


Rocket Fuel