BMW shores up leadership as U.S. sales sagMon, 06, Feb 2017
For two years, BMW's Bernhard Kuhnt has overseen business in more than 80 countries. Starting March 1, his main focus will be the United States, a key market where BMW sales in the past year have lagged rivals Mercedes-Benz and Lexus.
BMW names Bernhard Kuhnt CEO for North AmericaThu, 02, Feb 2017
BMW said it named Bernhard Kuhnt to become CEO of BMW of North America effective March 1. Ludwig Willisch, who previously held that title, is now head of BMW Group Region Americas, according to a statement released Thursday.
BMW works to balance inventorySat, 28, Jan 2017
BMW of North America will launch the redesigned 5-series sedan Feb. 11. It is also braced for a flood of vehicles coming off lease and it will improve its product mix to meet consumer demand for light trucks.
Pull-ahead, CPO leasing will help manage BMW off-lease volumeMon, 11, Apr 2016
BMW service satisfaction will go up, Willisch saysSat, 26, Mar 2016
'Punching' cars not ideal, 'but it happens,' says BMW's WillischTue, 22, Mar 2016
BMW's top North American executive ruefully conceded that vehicle punching “happens” during key sales periods. Dealers have cited strong suggestions from some automakers to self-register cars as loaners, a practice known as “punching.”
Willisch: U.S. enthusiasts have big influence on BMWMon, 07, Mar 2016
BMW tailors its pitch to the young and wealthyWed, 13, Jan 2016
By BMW's math, X equals 40%Sat, 02, Jan 2016
BMW confident X1, 7 series will drive N.A. sales growth in 2016Wed, 18, Nov 2015
Willisch is eager for more crossovers from SpartanburgMon, 18, May 2015
BMW of North America CEO Ludwig Willisch is focused on the hot-selling crossover segment. There may be no market for the 2-series five- or seven-seat wagon/minivan in the U.S. But The X7, a full-size crossover coming in three years, is what the U.S. market needs, he said. In general, there's a shortage of crossovers - especially the compact X3 and midsize X5.