Ludwig Willisch

BMW exec wants U.S. dealers to generate higher CSI scores

5:46 pm U.S. ET | Jan. 26, 2014
BMW's North American CEO pressed dealers to produce higher customer satisfaction scores this year and called on them to make commitments to invest in renovating showrooms.... Read More »

 

DAVE GUILFORD

For BMW, a Tesla makes a 'nice snowplow'

1:09 pm U.S. ET | Jan. 24, 2014
Ludwig Willisch, CEO of BMW of North America, pooh-poohs the notion that the company's new i series is particularly aimed at Tesla.... Read More »

 

BMW boss wants more U.S. inventory

5:37 pm U.S. ET | Jan. 24, 2014
Ludwig Willisch, CEO of BMW of North America, would like to add a big crossover to his lineup one day, but his main concern is getting enough of what BMW already builds.... Read More »

 

BMW: Electric i3 prices to be similar to 3 series

2:19 pm U.S. ET | Jan. 24, 2014
BMW expects the new i3 electric vehicle to be priced in the U.S. similarly to a 3-series compact car, the automaker's top executive for the market said.... Read More »

 

DIANA T. KURYLKO

At BMW, a careful eye on the EV market

12:35 pm U.S. ET | Jan. 14, 2014
BMW of North America has 100,000 hand-raisers for the new i3 compact electric car, CEO Ludwig Willisch says. Of course, not all of the prospects will turn into orders or sales, but BMW figures it will take “a few years” to satisfy demand for the i3, Willisch said.... Read More »

 

BMW's Willisch: A farm boy who wears Hermes ties

12:01 am U.S. ET | Dec. 16, 2013
Ludwig Willisch, the always well-turned-out CEO of BMW of North America, began his automotive career as a Porsche salesman in Germany in 1979 while still in college.... Read More »

 

BMW eyes $550 million prize in EU trade deal

Nov. 4, 2013 06:01 CET
BMW says it would save $550 million in duties every year if the United States and Europe got rid of their import tariffs on cars and trucks.... Read More »

 

BMW eyes a $550 million prize in EU trade deal

4:39 pm U.S. ET | Nov. 1, 2013
To understand why automakers are gung-ho about free trade talks between the United States and Europe, consider this number: $550 million.... Read More »

 

BMW mulls new plant in Mexico

12:01 am U.S. ET | Aug. 26, 2013
BMW is studying expanding its North American manufacturing footprint with an assembly plant in Mexico.... Read More »

 

BMW sees no rival in Tesla as it readies plug-in i8 supercar

Aug. 20, 2013 06:01 CET
BMW's rechargeable i8 sports car is entering a soon-to-be-crowded field of supercars with a hint of green. The German automaker, however, isn't worried about competing with Telsa in the niche because BMW says the cars target different buyers.... Read More »

 

BMW mulls assembly plant in Mexico

Aug. 19, 2013 06:01 CET
BMW says it is studying expanding its North American manufacturing footprint with an assembly plant in Mexico after holding preliminary discussions with local authorities in the country.... Read More »

 

BMW studying Mexico assembly plant

10:49 am U.S. ET | Aug. 17, 2013
BMW is studying expanding its North American manufacturing footprint with an assembly plant in Mexico. Ludwig Willisch, CEO of BMW of North America, said that the automaker has been in preliminary discussions with "local governments" in Mexico about the possibility of building a factory in their districts.... Read More »

 

TALK FROM THE TOP: LUDWIG WILLISCH, CEO, BMW OF NORTH AMERICA

BMW counts on new models to keep luxury sales crown

12:01 am U.S. ET | May 20, 2013
Mercedes-Benz led the U.S. luxury-brand sales race through April of 2013, but BMW of North America CEO Ludwig Willisch expects BMW to repeat as No. 1 for the year. Willisch says help is on the way in the form of three models debuting this fall: the 3-series GT crossover, 4-series coupe and a redesigned X5 crossover.... Read More »

 

BMW counts on new models to keep U.S. luxury lead

May 20, 2013 06:01 CET
Mercedes-Benz led the U.S. premium-brand sales race through April of 2013, but BMW of North America CEO Ludwig Willisch expects BMW to repeat as No. 1 for the year. Willisch says help is on the way in the form of three models debuting later this year: the 3-series GT crossover, 4-series coupe and a redesigned X5 crossover.... Read More »

 

CARS & CONCEPTS

BMW plans to price i3 near 3 series

12:01 am U.S. ET | May 6, 2013
BMW's i3 electric car will be priced at about $40,000, or roughly the same as a well-equipped 3-series sedan, says Ludwig Willisch, CEO of BMW of North America.... Read More »

 

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