Ludwig Willisch

LUDWIG WILLISCH, CEO, BMW OF NORTH AMERICA

Willisch is eager for more crossovers from Spartanburg

12:01 am U.S. ET | May 18, 2015

BMW of North America CEO Ludwig Willisch is focused on the hot-selling crossover segment. There may be no market for the 2-series five- or seven-seat wagon/minivan in the U.S. But The X7, a full-size crossover coming in three years, is what the U.S. market needs, he said. In general, there's a shortage of crossovers - especially the compact X3 and midsize X5....
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Why BMW loves California

12:01 am U.S. ET | Dec. 8, 2014

BMW North America is headquartered in New Jersey, which means shorter flights to Munich for CEO Ludwig Willisch. But Willisch spends much time thinking about the West Coast....
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