Ludwig Willisch

Why BMW loves California

12:01 am U.S. ET | Dec. 8, 2014
BMW North America is headquartered in New Jersey, which means shorter flights to Munich for CEO Ludwig Willisch. But Willisch spends much time thinking about the West Coast....
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PEBBLE BEACH

BMW shows off limited M5, but holds on tight

12:01 am U.S. ET | Aug. 18, 2014
For all the BMW collectors who might want to add a 30th Anniversary Edition M5 to the portfolio, good luck....
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BMW hanging on to 30th anniversary M5

11:21 am U.S. ET | Aug. 15, 2014
For all the BMW collectors who might want to add a limited-edition 30th Anniversary M5 to the portfolio, good luck. Just one model remains unsold in the United States as of today, and BMW of North America CEO Ludwig Willisch says the automaker is in no hurry to let go of it....
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BMW North America names new CFO

3:40 pm U.S. ET | Aug. 11, 2014
BMW of North America appointed Stefan Walmrath CFO, effective Sept. 1, succeeding Stefan Sengewald, who will return to Germany to serve as a senior vice president for BMW Group....
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LUDWIG WILLISCH, CEO, BMW OF NORTH AMERICA

Electric drive is key to putting BMW on top in U.S.

12:01 am U.S. ET | May 19, 2014
In five years, BMW will be the biggest luxury brand, be known for its electric mobility and have top-rated customer service, says Ludwig Willisch, CEO of BMW of North America....
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BMW: i8 sports car will be niche player

12:01 am U.S. ET | May 12, 2014
BMW's i8 plug-in hybrid will be scarce, and fewer than 500 of the supercars will be sold in the United States this year, said Ludwig Willisch, CEO of BMW of North America. It will start at $136,625, including shipping when sales begin in August....
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BMW exec wants U.S. dealers to generate higher CSI scores

5:46 pm U.S. ET | Jan. 26, 2014
BMW's North American CEO pressed dealers to produce higher customer satisfaction scores this year and called on them to make commitments to invest in renovating showrooms....
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DAVE GUILFORD

For BMW, a Tesla makes a 'nice snowplow'

1:09 pm U.S. ET | Jan. 24, 2014
Ludwig Willisch, CEO of BMW of North America, pooh-poohs the notion that the company's new i series is particularly aimed at Tesla....
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BMW boss wants more U.S. inventory

5:37 pm U.S. ET | Jan. 24, 2014
Ludwig Willisch, CEO of BMW of North America, would like to add a big crossover to his lineup one day, but his main concern is getting enough of what BMW already builds....
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BMW: Electric i3 prices to be similar to 3 series

2:19 pm U.S. ET | Jan. 24, 2014
BMW expects the new i3 electric vehicle to be priced in the U.S. similarly to a 3-series compact car, the automaker's top executive for the market said....
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DIANA T. KURYLKO

At BMW, a careful eye on the EV market

12:35 pm U.S. ET | Jan. 14, 2014
BMW of North America has 100,000 hand-raisers for the new i3 compact electric car, CEO Ludwig Willisch says. Of course, not all of the prospects will turn into orders or sales, but BMW figures it will take “a few years” to satisfy demand for the i3, Willisch said....
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Special Report
Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

At Bay King Chrysler, Dodge, Jeep, Ram in Hamilton, Ontario, 5th-generation dealer Jamie Richter, acting on his dad's advice, has taken luxury-hotel touches and applied them to his newly built showroom. Mon., December 15
» Watch the Video