Ludwig Willisch

LUDWIG WILLISCH, CEO, BMW OF NORTH AMERICA

Electric drive is key to putting BMW on top in U.S.

12:01 am U.S. ET | May 19, 2014
In five years, BMW will be the biggest luxury brand, be known for its electric mobility and have top-rated customer service, says Ludwig Willisch, CEO of BMW of North America....
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BMW: i8 sports car will be niche player

12:01 am U.S. ET | May 12, 2014
BMW's i8 plug-in hybrid will be scarce, and fewer than 500 of the supercars will be sold in the United States this year, said Ludwig Willisch, CEO of BMW of North America. It will start at $136,625, including shipping when sales begin in August....
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BMW exec wants U.S. dealers to generate higher CSI scores

5:46 pm U.S. ET | Jan. 26, 2014
BMW's North American CEO pressed dealers to produce higher customer satisfaction scores this year and called on them to make commitments to invest in renovating showrooms....
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DAVE GUILFORD

For BMW, a Tesla makes a 'nice snowplow'

1:09 pm U.S. ET | Jan. 24, 2014
Ludwig Willisch, CEO of BMW of North America, pooh-poohs the notion that the company's new i series is particularly aimed at Tesla....
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BMW boss wants more U.S. inventory

5:37 pm U.S. ET | Jan. 24, 2014
Ludwig Willisch, CEO of BMW of North America, would like to add a big crossover to his lineup one day, but his main concern is getting enough of what BMW already builds....
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BMW: Electric i3 prices to be similar to 3 series

2:19 pm U.S. ET | Jan. 24, 2014
BMW expects the new i3 electric vehicle to be priced in the U.S. similarly to a 3-series compact car, the automaker's top executive for the market said....
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DIANA T. KURYLKO

At BMW, a careful eye on the EV market

12:35 pm U.S. ET | Jan. 14, 2014
BMW of North America has 100,000 hand-raisers for the new i3 compact electric car, CEO Ludwig Willisch says. Of course, not all of the prospects will turn into orders or sales, but BMW figures it will take “a few years” to satisfy demand for the i3, Willisch said....
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BMW's Willisch: A farm boy who wears Hermes ties

12:01 am U.S. ET | Dec. 16, 2013
Ludwig Willisch, the always well-turned-out CEO of BMW of North America, began his automotive career as a Porsche salesman in Germany in 1979 while still in college....
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BMW eyes $550 million prize in EU trade deal

Nov. 4, 2013 06:01 CET
BMW says it would save $550 million in duties every year if the United States and Europe got rid of their import tariffs on cars and trucks....
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BMW eyes a $550 million prize in EU trade deal

4:39 pm U.S. ET | Nov. 1, 2013
To understand why automakers are gung-ho about free trade talks between the United States and Europe, consider this number: $550 million....
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BMW mulls new plant in Mexico

12:01 am U.S. ET | Aug. 26, 2013
BMW is studying expanding its North American manufacturing footprint with an assembly plant in Mexico....
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BMW sees no rival in Tesla as it readies plug-in i8 supercar

Aug. 20, 2013 06:01 CET
BMW's rechargeable i8 sports car is entering a soon-to-be-crowded field of supercars with a hint of green. The German automaker, however, isn't worried about competing with Telsa in the niche because BMW says the cars target different buyers....
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BMW mulls assembly plant in Mexico

Aug. 19, 2013 06:01 CET
BMW says it is studying expanding its North American manufacturing footprint with an assembly plant in Mexico after holding preliminary discussions with local authorities in the country....
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BMW studying Mexico assembly plant

10:49 am U.S. ET | Aug. 17, 2013
BMW is studying expanding its North American manufacturing footprint with an assembly plant in Mexico. Ludwig Willisch, CEO of BMW of North America, said that the automaker has been in preliminary discussions with "local governments" in Mexico about the possibility of building a factory in their districts....
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