Ludwig Willisch

Why BMW loves California

12:01 am U.S. ET | Dec. 8, 2014
BMW North America is headquartered in New Jersey, which means shorter flights to Munich for CEO Ludwig Willisch. But Willisch spends much time thinking about the West Coast....
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PEBBLE BEACH

BMW shows off limited M5, but holds on tight

12:01 am U.S. ET | Aug. 18, 2014
For all the BMW collectors who might want to add a 30th Anniversary Edition M5 to the portfolio, good luck....
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BMW hanging on to 30th anniversary M5

11:21 am U.S. ET | Aug. 15, 2014
For all the BMW collectors who might want to add a limited-edition 30th Anniversary M5 to the portfolio, good luck. Just one model remains unsold in the United States as of today, and BMW of North America CEO Ludwig Willisch says the automaker is in no hurry to let go of it....
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BMW North America names new CFO

3:40 pm U.S. ET | Aug. 11, 2014
BMW of North America appointed Stefan Walmrath CFO, effective Sept. 1, succeeding Stefan Sengewald, who will return to Germany to serve as a senior vice president for BMW Group....
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LUDWIG WILLISCH, CEO, BMW OF NORTH AMERICA

Electric drive is key to putting BMW on top in U.S.

12:01 am U.S. ET | May 19, 2014
In five years, BMW will be the biggest luxury brand, be known for its electric mobility and have top-rated customer service, says Ludwig Willisch, CEO of BMW of North America....
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BMW: i8 sports car will be niche player

12:01 am U.S. ET | May 12, 2014
BMW's i8 plug-in hybrid will be scarce, and fewer than 500 of the supercars will be sold in the United States this year, said Ludwig Willisch, CEO of BMW of North America. It will start at $136,625, including shipping when sales begin in August....
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BMW exec wants U.S. dealers to generate higher CSI scores

5:46 pm U.S. ET | Jan. 26, 2014
BMW's North American CEO pressed dealers to produce higher customer satisfaction scores this year and called on them to make commitments to invest in renovating showrooms....
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