Ludwig Willisch

PEBBLE BEACH

BMW shows off limited M5, but holds on tight

12:01 am U.S. ET | Aug. 18, 2014
For all the BMW collectors who might want to add a 30th Anniversary Edition M5 to the portfolio, good luck....
Read More »

 

BMW hanging on to 30th anniversary M5

11:21 am U.S. ET | Aug. 15, 2014
For all the BMW collectors who might want to add a limited-edition 30th Anniversary M5 to the portfolio, good luck. Just one model remains unsold in the United States as of today, and BMW of North America CEO Ludwig Willisch says the automaker is in no hurry to let go of it....
Read More »

 

BMW North America names new CFO

3:40 pm U.S. ET | Aug. 11, 2014
BMW of North America appointed Stefan Walmrath CFO, effective Sept. 1, succeeding Stefan Sengewald, who will return to Germany to serve as a senior vice president for BMW Group....
Read More »

 

LUDWIG WILLISCH, CEO, BMW OF NORTH AMERICA

Electric drive is key to putting BMW on top in U.S.

12:01 am U.S. ET | May 19, 2014
In five years, BMW will be the biggest luxury brand, be known for its electric mobility and have top-rated customer service, says Ludwig Willisch, CEO of BMW of North America....
Read More »

 

BMW: i8 sports car will be niche player

12:01 am U.S. ET | May 12, 2014
BMW's i8 plug-in hybrid will be scarce, and fewer than 500 of the supercars will be sold in the United States this year, said Ludwig Willisch, CEO of BMW of North America. It will start at $136,625, including shipping when sales begin in August....
Read More »

 

BMW exec wants U.S. dealers to generate higher CSI scores

5:46 pm U.S. ET | Jan. 26, 2014
BMW's North American CEO pressed dealers to produce higher customer satisfaction scores this year and called on them to make commitments to invest in renovating showrooms....
Read More »

 

DAVE GUILFORD

For BMW, a Tesla makes a 'nice snowplow'

1:09 pm U.S. ET | Jan. 24, 2014
Ludwig Willisch, CEO of BMW of North America, pooh-poohs the notion that the company's new i series is particularly aimed at Tesla....
Read More »

 

BMW boss wants more U.S. inventory

5:37 pm U.S. ET | Jan. 24, 2014
Ludwig Willisch, CEO of BMW of North America, would like to add a big crossover to his lineup one day, but his main concern is getting enough of what BMW already builds....
Read More »

 

BMW: Electric i3 prices to be similar to 3 series

2:19 pm U.S. ET | Jan. 24, 2014
BMW expects the new i3 electric vehicle to be priced in the U.S. similarly to a 3-series compact car, the automaker's top executive for the market said....
Read More »

 

DIANA T. KURYLKO

At BMW, a careful eye on the EV market

12:35 pm U.S. ET | Jan. 14, 2014
BMW of North America has 100,000 hand-raisers for the new i3 compact electric car, CEO Ludwig Willisch says. Of course, not all of the prospects will turn into orders or sales, but BMW figures it will take “a few years” to satisfy demand for the i3, Willisch said....
Read More »

 

BMW's Willisch: A farm boy who wears Hermes ties

12:01 am U.S. ET | Dec. 16, 2013
Ludwig Willisch, the always well-turned-out CEO of BMW of North America, began his automotive career as a Porsche salesman in Germany in 1979 while still in college....
Read More »

 

BMW eyes $550 million prize in EU trade deal

Nov. 4, 2013 06:01 CET
BMW says it would save $550 million in duties every year if the United States and Europe got rid of their import tariffs on cars and trucks....
Read More »

 

BMW eyes a $550 million prize in EU trade deal

4:39 pm U.S. ET | Nov. 1, 2013
To understand why automakers are gung-ho about free trade talks between the United States and Europe, consider this number: $550 million....
Read More »

 

Rocket Fuel