Twitter

Ford bites back at Apple hype: Your tech's old news

12:01 am U.S. ET | Sept. 15, 2014
During the Apple Watch two-hour webcast, Ford used its main Twitter account and the hashtag "#wegotthat2" to joke that its products already offered many of the new devices' most alluring features....
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Acura's new TLX assembly line: Twitter

12:01 am U.S. ET | Aug. 25, 2014
Acura has thrown down the social marketing gauntlet with a nifty new TLX launch campaign that lets the Twittersphere configure the premium sedan within a tweet....
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Acura TLX's new assembly line is on Twitter

5:25 pm U.S. ET | Aug. 21, 2014
Acura is advancing the social marketing spectrum with an interactive TLX launch campaign that allows Twitter users to build their own versions of the premium sedan within a tweet....
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Social media fall flat for car shopping, research finds

12:01 am U.S. ET | Aug. 18, 2014
The body of evidence continues to grow that social media are ineffective for selling vehicles....
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Twitter, eyeing $15 billion auto ad market, says users buy more cars

12:34 pm U.S. ET | Feb. 13, 2014
Twitter, seeking a bigger slice of the more than $15 billion auto-advertising market, said households with users of its service were twice as likely to buy a new car as the average U.S. household....
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C-SUITE TWEETS

For executives, Twitter is a chance to serve the brand and show their human side

12:01 am U.S. ET | Feb. 10, 2014
The Twittersphere is probably the last thing on the mind of new General Motors CEO Mary Barra....
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Ford social strategy: Listen more, push less

12:01 am U.S. ET | Feb. 10, 2014
Automotive marketers and sales executives salivate at the idea of influencing the growing contingent of connected consumers on social networks, but Ford's Scott Monty says there's more to social media than hawking products....
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Game ads work OT on viewers' 'second screens'

12:01 am U.S. ET | Feb. 8, 2014
Right after Peyton Manning's first-quarter interception toss to Seattle Seahawks safety Kam Chancellor in Super Bowl XLVIII, American Honda tweeted out a condolence video of sorts....
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Studies: Auto industry-buyer communication uneven

12:01 am U.S. ET | Jan. 6, 2014
The auto industry is doing a good job fielding social media questions from customers and shoppers, but dealerships too often fail to reach out to vehicle buyers after the sale, according to separate findings in a pair of new studies....
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Reuss closes the book on Facebook

12:01 am U.S. ET | Nov. 11, 2013
Mark Reuss shut down his Facebook account last week after a tart reply to a Web site that wrote dismissively about General Motors' shrinking U.S. market share. But GM's top executive for North America hasn't sworn off social media altogether. He also engaged last week in a friendly (we think) exchange with Chrysler's Ralph Gilles on Twitter....
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