First Shift: Volvo to invest in sibling Lynk & COJuly 20
Audi made an ad in China comparing a wife to a used car -- it's not going over wellJuly 18
BMW names new ad agency in Canada as U.S. review loomsJuly 18
Kelley Blue Book launches national TV campaignJuly 17
Mazda targets Hispanics … in Japanese?July 13
Escalating cost of NFL deal adds to company's burdensJuly 9
It was the day before the 2015 NFL draft in Chicago, and preparations were nearly complete for the announcement of a monster marketing deal: Hyundai's massive sponsorship of America's most popular sports league. Then a call came from South Korea.
FCA alone in top 10 radio advertisersJuly 10
Chevy's Mahoney refocuses the brand's global marketing footprintJuly 10
Porsche under investigation by German prosecutors for fraud, false advertisingJuly 10
Mercedes lifts key local advertising limitJune 26
FCA backs new public education campaign on auto recallsJune 22
The National Safety Council launched Check To Protect, a national campaign to encourage drivers to check for recalls on their vehicles. The program is backed by Fiat Chrysler under a settlement with NHTSA.