You must have an Automotive Newssubscription to view the digital edition
Click here to subscribe
Subaru of America is sticking to its dog-friendly formula with its "Dog Tested. Dog Approved" ad campaign.
Hyundai is vowing to surprise millions of people on Super Bowl Sunday. But it's not above a little teasing, first.
Mercedes-Benz estimates that 25 percent of its new- and used-vehicle sales will be completed online by 2025, sales chief Britta Seeger says.
Chevrolet will once again go for advertising gold at the Winter Olympic Games, but it won't tip its hand on the Super Bowl.
Toyota, which sat out last year's Super Bowl, will make a big splash in this year's game with two 60-second spots. Lexus also will advertise in the game for the second year in a row
Lincoln is putting Matthew McConaughey back in the driver's seat -- this time in the redesigned 2018 Navigator for a new marketing campaign.
Most memorable ads of 2017: Kia takes Melissa McCarthy on 'Hero's Journey'; Tears, troops and Hyundai; Escape challenges CR-V; Antarctic adventure; Baby hamster on board.
Seoul-based advertising agency group Innocean has bought independent creative agency David & Goliath, a deal that unites two companies known for their work with South Korean automakers.
Hyundai, which ran a post-game Super Bowl ad last season, has secured ad time during the 2018 game.
MediaCom is poised to win media duties for Uber in North America, people with knowledge of the matter told Advertising Age.
Matt Parsons and Mary Meyers have joined Automotive News as regional sales managers.
For the second year in a row, Subaru of America's year-end marketing event doesn't include its vehicles.
Automotive NewsJobs Board
Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that's vital to your business.
Sign up today to get the best of Automotive News delivered straight to your email inbox, free of charge. Choose your news – we'll deliver.
Entire contents © Crain Communications, Inc.
Use of editorial content without permission is strictly prohibited. All Rights Reserved.