Nissan ad capitalizes on Star Wars with Rogue tie-inThu, 27, Oct 2016
Nissan's new Rogue One: A Star Wars Story movie marketing campaign for the facelifted 2017 Nissan Rogue is the brand's biggest campaign ever, and the most integrated across all promotional channels, said Jeremy Tucker, vice president, marketing communications and media, Nissan North America.
BMW Films is coming back -- but does it matter?Wed, 19, Oct 2016
When BMW Films debuted in 2001, YouTube didn't exist, Mark Zuckerberg was 17 years old and tweeting is what birds did. So why should people care that the luxury automaker is bringing BMW Films back next week after a 14-year absence?
Lincoln taps Annie Leibovitz for new Continental campaignMon, 10, Oct 2016
Acclaimed photographer Annie Leibovitz, perhaps best known for her iconic covers for Rolling Stone and Vanity Fair, goes behind the lens for a campaign promoting the 2017 Lincoln Continental, what the brand says is her “first foray into car photography.”
FTC charges Sage Auto Group with deceptive, unfair sales and financingThu, 29, Sep 2016
The Federal Trade Commission charged Sage Auto Group with using deceptive and unfair sales and financing tactics, including so-called “yo-yo” financing.
Nissan plans Rogue limited edition for Star Wars promotionFri, 30, Sep 2016
Nissan said today it will design a 2017 Nissan Rogue: Rogue One Star Wars Limited Edition to go along with the latest Star Wars movie, Rogue One: A Star Wars Story, which arrives in theaters Dec. 16.