Advertising

Cadillac's new chief vows no retreat on pricing strategy

4:30 pm U.S. ET | Sept. 15, 2014
Cadillac has no plans to back off its sharply higher sticker prices or sweeten incentives to improve slumping U.S. sales, new brand chief Johan de Nysschen said. De Nysschen, who arrived at GM in August after stints at Infiniti and Audi, said in an interview today that Cadillac must be willing to forgo some traditional buyers as it works to attract the higher-end clientele it's now courting with a revitalized lineup....
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Ad campaign for redesigned Lincoln Navigator starts next month

12:46 pm U.S. ET | Sept. 10, 2014
Next month, Lincoln will kick off its first significant marketing campaign for the Lincoln Navigator since 2007, brand executives said at a press event here....
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Hyundai taps actor Paul Rudd as new U.S. pitchman

6:10 pm U.S. ET | Sept. 8, 2014
Hyundai, in a push to appeal to younger buyers in the United States, has selected actor Paul Rudd as the brand's new celebrity pitchman....
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GM headquarters wrapped up for GMC during 'Monday Night Football'

2:40 pm U.S. ET | Sept. 5, 2014
The signature element of Detroit's skyline -- GM's Renaissance Center headquarters -- is adorned with a massive GMC advertising wrap for the Detroit Lions' upcoming appearance on ESPN's “Monday Night Football” broadcast....
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Lincoln has high aspirations for football season's 2015 MKC campaign

12:01 am U.S. ET | Sept. 4, 2014
The ad campaign for the 2015 Lincoln MKC launches this weekend on major college and professional football games and will run at least through next April, substantially longer than some other Lincoln campaigns....
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Toyota sponsors new 'People Now' show on Web

5:39 pm U.S. ET | Sept. 3, 2014
Toyota, in a move to expand its digital media marketing efforts, began sponsoring a new entertainment Web program that debuted Wednesday....
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Toyota targets shoppers with location-based mobile ad tool

4:08 pm U.S. ET | Aug. 28, 2014
Toyota is using a location-based mobile ad tool to supercharge its annual clearance sale. The tool, Opera Mediaworks' Dynamic Sales Event platform, enables Toyota to target shoppers who are intent on making a purchase with banner ads on Web pages and apps that display the annual percentage rate for loans at dealerships in their regions....
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LARRY P. VELLEQUETTE

Fiat's cute cartoon characters suggest buying a 500 -- or else

3:38 pm U.S. ET | Aug. 27, 2014
Since Fiat was reintroduced to the United States in 2011, the Italian brand has stretched the advertising envelope. But a new animated spot set to debut on Gas Station TV touting the fuel and ecological advantages of a Fiat 500 minicar may be the brand's most wry offering yet....
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HANS GREIMEL

See the wild Lexus NX spot too retro for outside Japan

10:35 am U.S. ET | Aug. 27, 2014
Drifting cars, techno music, string bikinis and foam parties. At first glance, Lexus' new “Shampoo” TV spot seems tailor-made for the trendy young crowd the luxury brand craves. But the brilliant, visually enticing commercial for the new NX compact crossover won't air stateside....
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Ford's Quick Lane brand buys naming rights to Detroit bowl game

10:23 am U.S. ET | Aug. 26, 2014
Ford's Quick Lane brand of dealership auto service centers will be sponsoring Detroit's new college football bowl game in December at Ford Field. Members of the Ford family also own the NLF's Detroit Lions, organizers of the bowl. Financial terms of the multiyear title sponsorship were not disclosed....
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New 2015 Lincoln MKC ads star Matthew McConaughey

8:00 am U.S. ET | Aug. 21, 2014
Lincoln has signed a multiyear endorsement contract with Oscar-winning actor Matthew McConaughey that will begin in September with a series of spots promoting the 2015 MKC compact luxury crossover....
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Cadillac considers moving some staff functions to Manhattan

1:39 pm U.S. ET | Aug. 21, 2014
Cadillac is considering adding or shifting some staff functions from Detroit to Manhattan, GM said today, as part of an effort to remake the brand's image and broaden its appeal outside North America under new boss Johan de Nysschen....
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Penske Media acquires Fairchild trade magazines from Conde Nast

7:40 am U.S. ET | Aug. 21, 2014
Penske Media, the Los Angeles-based publishing company founded by automotive heir Jay Penske, is acquiring Fairchild Fashion Media's trade magazines from Conde Nast Publications....
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Honda digital ad budget to grow

12:01 am U.S. ET | Aug. 18, 2014
Honda dealers are endorsing factory plans to increase spending next year for digital advertising....
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Honda consolidates digital media work

3:23 pm U.S. ET | Aug. 13, 2014
American Honda is consolidating its digital marketing business for both the Honda and Acura brands with a team drawn from Razorfish and siblings at Publicis Groupe....
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Freeze! It's the Honda ad police

12:01 am U.S. ET | Aug. 11, 2014
An extension of Honda's marketing department in the United States keeps a close watch on the activities of dealers who participate in the brand's dealer marketing allowance program and cracks down on any who violate strict rules on what dealers can and can't say in their advertising....
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Acura sees TLX campaign as start of image makeover

12:01 am U.S. ET | Aug. 11, 2014
Acura's new TLX sedan takes on the high-wire act of replacing both the TL and TSX in the brand's lineup. But the ad campaign for it largely plays it safe, with heavy buys on TV, live sports, online video and other digital ad media....
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JAMES B. TREECE

Toyota, supporter of Korean culture

12:28 pm U.S. ET | Aug. 8, 2014
Would you do a double-take if Volvo were the sponsor of the Country Music Awards? How about if BMW were the primary sponsor, and the only automotive sponsor, of a museum exhibit of Japanese samurai swords?...
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2014 MANAGEMENT BRIEFING SEMINARS

Nissan taking more time to hire new N.A. ad boss

2:31 pm U.S. ET | Aug. 7, 2014
Nissan is taking its time to hire its next North American advertising chief, and it will not necessarily be someone from the auto industry who takes the job....
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2014 MANAGEMENT BRIEFING SEMINARS

Volt marketing will get redesigned next year with new vehicle

12:42 pm U.S. ET | Aug. 7, 2014
Chevrolet will overhaul its marketing plan for the Chevy Volt when it launches the second-generation in 2015, using existing Volt owners as product evangelists focusing marketing efforts regionally....
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Subaru ad blitz aims to boost Legacy sales 40%

12:01 am U.S. ET | July 21, 2014
Subaru is spending big with hopes of improving Legacy sales more than 40 percent in the next 12 months, as executives are confident the sixth-generation mid-sized sedan is finally the right size with features U.S. consumers want....
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Ford to tout new F-450 towing capacity, hp, torque as best in class

12:29 pm U.S. ET | July 16, 2014
In new spots appearing this fall, Ford will claim that the heavy-duty F-450 is capable of a best-in-class towing capacity of 31,200 pounds, an increase of 6,500 pounds over that of the current model....
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Slow growth masks big swings in ad budgets

12:01 am U.S. ET | July 14, 2014
The placid flow of automakers' advertising dollars toward digital platforms last year masked some rather powerful currents below the surface....
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Fine-tuning the pitch to women

12:01 am U.S. ET | July 14, 2014
A 2013 spot for the Cadillac SRX reflects a slow shift in advertising geared to females. It shows a woman clearly depicted as a professional, in the driver's seat of a luxury vehicle....
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Chevy ad launched for sponsorship deal with Manchester United

2:24 pm U.S. ET | July 7, 2014
General Motors turned one of the most hotly debated sports sponsorship deals of recent years into an advertising reality today by launching a video that celebrates the Chevrolet's "Bowtie" logo succeeding AON as Manchester United's match-shirt sponsor....
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Special Report
Defying Dad, by building on his legacy

Defying Dad, by building on his legacy

At Courtesy Auto Group in Illinois, second-generation dealers Ray and Rik Fregia have seen a 30 percent boost in sales this year, thanks largely to million-dollar overhauls at their three stores. Mon., September 15
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