Advertising

BMW launches first U.S. ad from new agency

10:26 am U.S. ET | June 20, 2018
Goodby, Silverstein & Partners channels Albert Einstein in its first work for BMW since winning the account in March. The ad, "Relativity," promotes the brand's "Summer On" sales event.

Ford's ad review: Handicapping the contenders

3:36 pm U.S. ET | June 11, 2018
Ad agency holding companies going after Ford's massive global creative advertising business have to navigate a thicket of potential auto account conflicts -- and at least one firm is not involved for that reason.

Acura rocks out, cranks the volume with ad campaign for 2019 RDX

7:00 am U.S. ET | June 6, 2018
Acura is introducing the redesigned 2019 RDX crossover with an energetic TV spot, "Launch," during the NBA Finals.

AutoNation redoubles cancer efforts

12:01 am U.S. ET | June 4, 2018
AutoNation is launching its largest advertising campaign yet: A $25 million nationwide initiative centered on Drive Pink, the company's mission to devote nearly all its philanthropic efforts to cancer.

Acura's Ikeda recalls when marketing went adrift

12:01 am U.S. ET | May 26, 2018
In a quest to establish itself in a world that grew to include Lexus and Infiniti, the chief of Acura says the brand went down a "wandering road" where it lost touch with its roots.

Fiat Chrysler launches U.S. media agency review

7:37 pm U.S. ET | May 22, 2018
Fiat Chrysler Automobiles said it is beginning a media agency review in the United States. The incumbent is Interpublic's UM.

Mazda picks up a German accent

12:01 am U.S. ET | May 14, 2018
While Mazda can't pass itself off as a luxury brand, the mix of quality, handling and design have proved potent enough to draw upscale consumers who drive German cruisers.

Automakers got game

12:01 am U.S. ET | May 14, 2018
Some of the world's biggest automotive badges are affixed to marketing vehicles — professional sports stadiums in particular.

CHRISTIAAN HETZNER

VW hopes marketing overhaul will banish diesel stain

12:01 am U.S. ET | May 1, 2018
VW will support the launch of its I.D. electric cars with a marketing overhaul symbolic of what it calls "New Volkswagen," hoping to wipe away the shame associated with its diesel scandal that left deep skidmarks in its accounts.

VIDEO: First Shift: Amazon launches in-car deliveries with GM, Volvo

8:00 am U.S. ET | April 24, 2018
Amazon, GM, Volvo launch in-car deliveries; Historic shift in dealer ad spending; In Beijing: Ultraluxury from Mercedes, a new platform for Infiniti; Something to buzz about at Toyota.

Dealership internet ad spending tops in 2017

12:01 am U.S. ET | April 23, 2018
In 2017, for the first time, the Internet topped all other advertising spending by dealerships combined.

Ford puts huge ad account up for review

3:37 pm U.S. ET | April 20, 2018
Ford, citing the need for "greater marketing efficiency, effectiveness and customer insight," while leveraging the "latest tools and technology," placed its global creative advertising account led by WPP under review.

CDK Global buys digital agency Progressus Media

10:00 am U.S. ET | April 18, 2018
CDK Global has acquired Progressus Media, provider of mobile advertising services for dealerships and automotive marketing companies, for an undisclosed amount -- a move that bolsters the software giant's advertising business.

VW launches global creative ad agency review

2:37 pm U.S. ET | April 16, 2018
The Volkswagen Group launched a global creative agency review for its namesake brand as executives at the German auto giant look to centralize marketing control and improve VW's image in the wake of diesel emissions violations.

Mazda puts consumers first in 'Feel Alive' campaign

2:06 pm U.S. ET | April 3, 2018
Consumers are the centerpiece of Mazda's new "Feel Alive" advertising campaign as the company tries to reposition itself as a fan-first brand.

Ford to double the amount of money available to dealers for advertising

3:38 pm U.S. ET | March 24, 2018
Ford told dealers at its annual make meeting at the 2018 NADA Show that, by June, they'd have roughly $270 million available annually in their advertising co-op, up from about $135 million today.

Mazda dealers promised ad blitz in April

9:36 am U.S. ET | March 24, 2018
Mazda will roll out a major advertising campaign to reposition the brand after talking with dealers who feel its marketing has been lackluster in recent months.

BMW hires new creative ad agency in U.S.

7:03 pm U.S. ET | March 22, 2018
BMW appointed Goodby, Silverstein & Partners, which has handled advertising for Chevrolet, Saturn and most recently Fiat Chrysler Automobiles, as its lead creative ad agency in the U.S.

Reinvigorated Mitsubishi goes big in new Eclipse Cross campaign

1:33 pm U.S. ET | March 20, 2018
Mitsubishi has returned to network TV in its biggest marketing push in over a decade -- one that features the 2018 Eclipse Cross and underscores the brand's renewed commitment to the crossover market.

Buick, Lexus score marketing points during March Madness

2:26 pm U.S. ET | March 15, 2018
Buick and Lexus will put the game in customer's hands during March Madness, betting on NCAA partnerships for consumer engagement and marketplace penetration.

VIDEO: First Shift: Jeep unleashes new Wrangler, Cherokee ads

8:15 am U.S. ET | March 14, 2018
Jeep unleashes new Wrangler, Cherokee ads; VW brand warns of profit roadblocks; Barra meets with EPA, DOT on fuel rules; Aerospace giants push flying cars closer to takeoff.

Hyundai's ad agency puts chief creative officer on leave amid harassment charges

7:18 am U.S. ET | March 13, 2018
Hyundai's ad agency Innocean has put chief creative officer Eric Springer on leave amid sexual harassment allegations, the latest case of a prominent ad executive being accused of impropriety.

Sonic shifts its focus to used-vehicle operations

12:01 am U.S. ET | March 5, 2018
Sonic Automotive will focus on its EchoPark used-only retail stores this year, while putting an initiative aimed at speeding up the sales process on the back burner.

Cadillac shifts advertising tone -- to dealers' delight

12:01 am U.S. ET | March 4, 2018
The commercials showcase the full range of Cadillac brand elements and mark a drastic change in messaging for the brand following the departure of Chief Marketing Officer Uwe Ellinghaus.

Cadillac previews XT4 crossover in new Oscar ads

10:15 am U.S. ET | March 2, 2018
Cadillac is giving consumers their first official look at the all-new XT4 compact crossover, which introduces a new design language for the venerable luxury American brand.

 
Automotive News Europe supplement 

Turn the pages of the 2018 Automotive News Europe Rising Stars program on your computer

 
VW board was weak and indecisive over Audi CEO crisis


5:30 am U.S. ET | June 20 2018

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When a crisis strikes, a company's board must spring into action and take charge to quickly restore ...
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Stadler's words return to haunt him

Christiaan Hetzner
9:23 am U.S. ET | June 18 2018

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Audi CEO Rupert Stadler could not have been more prophetic when he said last month: "The diesel cris ...
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70 years later, appreciating the genius of Ferry Porsche

Richard Johnson
12:01 am U.S. ET | June 15 2018

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We all know Ferdinand Porsche. But history has forgotten that it was his boy, Ferry, who created the ...
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Why VW should share its skateboard and change the world

Larry P. Vellequette
3:34 pm U.S. ET | June 13 2018

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Volkswagen Group CEO Herbert Diess has plenty on his plate, but he should consider these three words ...
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Land Rover sets course for Defender to come home

Richard Truett
11:42 am U.S. ET | June 12 2018

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Authenticity is crucially important for the next Defender. Building the iconic off-roader in its spi ...
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Volvo's Polestar commits to guiding light feature

Douglas A. Bolduc
12:01 am U.S. ET | June 9 2018

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Polestar CEO Thomas Ingenlath says that the Volvo-controlled brand will extend a unique design featu ...
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The Elkann style: Sustainability … at Ferrari speed

Andrea Malan
12:01 am U.S. ET | June 8 2018

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Lapo Elkann, scion of the Agnelli family and still part owner of Fiat Chrysler and Ferrari, showed a ...
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Why BMW's new 3 series needs to up its game

Christiaan Hetzner
12:01 am U.S. ET | June 6 2018

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The BMW 3 series is still the benchmark against which all midsize sedans are measured, but the outgo ...
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Why Chinese cars, crossovers should worry Europe's brands

Luca Ciferri
12:01 am U.S. ET | June 2 2018

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Chinese cars are now on par with products from Europe’s brands in terms of design, handling, p ...
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VW Group's new CEO Diess may have too much power

Christiaan Hetzner
12:01 am U.S. ET | May 24 2018

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Former BMW executive Herbert Diess now heads both VW Group and its core VW brand, which may be conce ...
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China in control as industry enters new era
China has been the world's biggest auto market since 2009, when it eclipsed the U.S. ...
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European sales flat in May on fewer sales days
European sales rose a marginal 0.6 percent in May due in part to fewer working days. ...
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Jeep is biggest winner as Spain sales rise 7%
New-car registrations in Spain increased 7 percent in May with healthy demand from private and compa ...
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German market down 6% but VW bucks trend with new SUV
VW brand was among the few brands that gained new volume as German vehicle sales fell nearly 6 perce ...
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UK sales rise 3% in May on private demand
UK registrations increased 3.4 percent in May as growing demand from individual consumers offset a d ...
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Italy sales decline 3% on political uncertainty, diesel slump
Sales of new cars in Italy declined 2.8 percent in May, with political uncertainty after recent elec ...
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French May sales flat despite strong gains by Jeep, Hyundai, Skoda
French new-car registrations rose 0.2 percent in May, with Jeep, Hyundai, Skoda, DS and Dacia record ...
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VW Group's China sales rose 12% in April on Audi, Skoda demand
Volkswagen Group's China sales rose nearly 12 percent in April, led by demand at the Audi and Skoda ...
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VW, Toyota, Dacia rise as Europe sales rise 10% in April
VW, Toyota and Dacia all saw their European sales rise sharply in April, outpacing a market that gre ...
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Russian sales rise 18% as buyers try to beat price hikes
New-car sales in Russia rose 18 percent in April, as consumers hastened purchases anticipating that ...
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Europe's small SUV sales projected to 'grow like crazy'
European sales of small SUVs are poised to surge beyond the segment's typically strong growth, as ne ...
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Premium automakers add drivetrains, body styles to stabilize midsize sales
Europe's premium automakers are diversifying drivetrain and body style choices in the core midsize s ...
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Europe's automakers invest in sedans despite SUV surge
Automakers in Europe are continuing to invest in sedans even though the body style has been losing c ...
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Hyundai, Seat add body styles to spice up key sector
Automakers such as Hyundai, Ford, Kia and Seat are experimenting with new compact-car body styles in ...
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Audi, BMW forecast to give key SUV sector a lift with new flagships
A two-year slump in the demand for premium large SUVs in Europe is expected to end in 2019 as BMW an ...
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Tesla Model S outsells German luxury flagships in Europe
Germany's premium brands are under pressure to accelerate their plans for electric cars after Tesla' ...
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Europe's luxury compact car segment forecast to decline for second year
Aging models such as the BMW 1 series and Audi A3 as well as the continued rise of SUV alternatives ...
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Europe's EV sales expected to top 200,000 this year
Sales of full-electric cars are set to surge to 200,000 this year, helped by the arrival of the new ...
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VW, Peugeot, Seat propel compact SUV sector toward new record
Strong demand for new entries from VW, Peugeot and Seat helped to increase European sales in the com ...
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PSA finance boss de Chatillon quits to join pharmaceutical company
PSA finance chief Jean-Baptiste de Chatillon will leave the automaker to join French pharmaceutical ...
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Apple poaches senior self-driving engineer from Waymo
Apple hired a senior self-driving car engineer from Alphabet's Waymo unit in a sign that the iPhone ...
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GM names first female finance chief
General Motors CFO Chuck Stevens is retiring and will be succeeded by Dhivya Suryadevara, a 39-year- ...
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Former GM chief Henderson named interim CEO of seating supplier Adient
Fritz Henderson, who steered GM through its 2009 bankruptcy, has been named interim CEO of seating s ...
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Rolls-Royce design chief Taylor leaves automaker
Rolls-Royce design director Giles Taylor has left the automaker to "pursue alternative business inte ...
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Rolls-Royce design chief Taylor leaves automaker
Rolls-Royce design director Giles Taylor has left the automaker to "pursue alternative business inte ...
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Lotus CEO Gales steps down, replaced by top Geely executive
Jean-Marc Gales has stepped down as Lotus Cars CEO and will be replaced by Feng Qing Feng, chief tec ...
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Daimler's Winkler to step down as Smart CEO
The CEO of Daimler's Smart business, Annette Winkler, is stepping down after eight years as head of ...
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Kia Motors America names Michael Cole as COO
Kia Motors America has handed the COO reins to Michael Cole, who had the same position for its Europ ...
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Porsche Canada gets new marketing director with digital focus
Porsche Canada has tapped Colas Henckes to be its new marketing director. ...
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Suzuki keeps Jimny's gritty look for new generation
Suzuki is gearing up to launch the fourth generation of its long-running Jimny small SUV 20 years af ...
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Audi drops A1 diesel variant due to low demand
Audi's new A1 Sportback subcompact hatchback will launch without a diesel version and will only be a ...
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Volvo's new S60 signals 'dynamic' powertrain changes
The redesigned Volvo S60 compact sports sedan will be Volvo's first U.S.-manufactured vehicle and it ...
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BMW 8 series will offer 320-hp diesel in Europe
BMW is reintroducing the 8 series with a diesel engine, which the automaker said is unprecedented in ...
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Kia shakes up Ceed family
Kia is shaking up its Ceed compact car family in response to the rising popularity of SUVs and cross ...
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Ford gives new Focus multiple personalities
Ford says it has has injected more emotion and personality into the new Focus compact in a bid to ra ...
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BMW X5 gains space, off-road package
BMW's new X5 SUV is getting a major styling makeover and will be larger than its predecessor with ex ...
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Audi Q8 debuts with plans for autonomous parking system
Audi's Q8 flagship SUV will offer a feature called garage pilot that will allow the driver to be out ...
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VW takes Touareg upscale with high-tech features
VW has packed its new Touareg with the latest high-tech equipment available, including thermal imagi ...
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VW takes Touareg upscale with high-tech features
VW has packed its new Touareg with the latest high-tech equipment available, including thermal imagi ...
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Suppliers to the new Seat Ateca
Assembly of the all-new Seat Ateca began in April 2016 at parent Volkswagen Group's plant in Kvasiny ...
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Suppliers to the new Porsche 718 Cayman
Assembly of the third-generation Porsche Cayman began in July 2016 at parent Volkswagen Group’ ...
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Suppliers to the new Nissan Micra
Assembly of the fifth-generation Nissan Micra began in December 2016 at alliance partner RenaultR ...
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Suppliers to the new Hyundai i30
Assembly of the third-generation Hyundai i30 began in December 2016 at Hyundai's plant in Nosovice, ...
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Suppliers to the new Opel/Vauxhall Insignia
Assembly of the third-generation Ope/Vauxhall Insignia began in March 2016 at the automaker's plant ...
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Suppliers to the new Ford GT
Assembly of the second-generation Ford GT began in October 2016 at Ford's plant in Markham, Canada. ...
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Suppliers to the new Audi A5
Assembly of the second-generation Audi A5 began in June 2016 at the Volkswagen Group subsidiary's pl ...
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Suppliers to the new Honda Civic
Assembly of the 10th-generation Honda Civic began in July 2016 in at Honda's plant in Swindon, Engla ...
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Suppliers to the new Ford Fiesta
Assembly of the seventh-generation Ford Fiesta began in May 2017 in at Ford's plant in Cologne, Germ ...
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Suppliers to the new Citroen C3
Assembly of the third-generation Citroen C3 began in September 2016 in at PSA's plant in Trnava, Slo ...
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