Chevrolet remembers Prince with full-page adsFri, 22, Apr 2016
When legendary musician Prince died on Thursday, Chevrolet tweeted out a picture of a red, 1963 Corvette -- a nod to his hit 1982 song “Little Red Corvette.” Chevrolet also ran full page ads in Friday newspapers across the country, including The New York Times, The Detroit News and The Star Tribune. Here's a roundup of reaction from social media.
Teasing Tesla: No waiting on a Nissan LeafMon, 25, Apr 2016
Nissan couldn't resist taking a swipe at Tesla last weekend, reminding consumers in nationwide advertising that it has been mass-producing the all-electric Leaf since 2010.
Nissan ads take a poke at upstart TeslaFri, 22, Apr 2016
Tesla Motors has been crowing about the nearly 400,000 "reservations" it has received for its electric Model 3 sedan. Nissan has now turned those reservations into fodder for its own advertising for the electric Nissan Leaf.
Audi tests the frontier of virtual reality technologyMon, 18, Apr 2016
Marketers are eager to exploit virtual-reality technology, but there is no playbook for how to use it effectively as a marketing tool. Audi, a pioneer, is developing one as it goes.
'Audi Man' Tony Stark takes R8 for a spin in latest superhero flickMon, 18, Apr 2016
Allegiances will be in question during upcoming superhero flick Captain America: Civil War as friends turn to foes. But the alliance between Tony Stark and Audi will be as solid as ever.
Ads will tout KBB.com as go-to site for new-car infoMon, 18, Apr 2016
Kelley Blue Book wants consumers to know that it can do more than tell them the market value of their vehicles before a trade-in. In its first major ad campaign in four years, Kelley Blue Book is reminding car shoppers that KBB.com is a hub for new-vehicle information, too.
Chrysler enlists a deadpan comedian to pitch Pacifica to new audienceSat, 09, Apr 2016
Chrysler is turning to a comedian, but more importantly, a dad, to pitch the 2017 Pacifica.
Mini pulls Abby Wambach ads after DUI arrest; she wasn't driving a MiniMon, 04, Apr 2016
Mini says it is pulling ad content featuring Abby Wambach and "re-evaluating" its relationship with the retired soccer star after she was arrested Sunday and charged with driving under the influence.
See the VW and Audi 'Clean Diesel' spots in FTC's crosshairsMon, 04, Apr 2016
Advertising became a major part of VW's emissions-rigging scandal last month when the Federal Trade Commission alleged in a federal complaint that the automaker deceived consumers with ads that promoted "clean diesel" VWs and Audis.
Audi plans big ad push for A4, Q7Fri, 01, Apr 2016
Audi of America will spend more on marketing this year to support key model launches and maintain its record sales momentum. Scott Keogh, president of Audi of America, declined to quantify the increase but said the luxury brand's 2016 marketing budget is “tens of millions of more dollars” than its 2015 expenditures.
Garagiola's 'Buy a car, get a check' pitch changed the gameMon, 04, Apr 2016
Joe Garagiola's passing last month at age 90 was followed by numerous tributes to the baseball catcher turned broadcast funnyman. Largely overlooked, though, was Garagiola's incidental yet instrumental role in automotive history.
New Google tools link dealers, mobile shoppersMon, 04, Apr 2016
Google has rolled out two mobile-search ad formats to help drive consumers to dealerships as more car-shopping activity occurs on mobile devices.