BMW launches first U.S. ad from new agency
10:26 am U.S. ET | June 20, 2018
Goodby, Silverstein & Partners channels Albert Einstein in its first work for BMW since winning the account in March. The ad, "Relativity," promotes the brand's "Summer On" sales event.
Ford's ad review: Handicapping the contenders
3:36 pm U.S. ET | June 11, 2018
Ad agency holding companies going after Ford's massive global creative advertising business have to navigate a thicket of potential auto account conflicts -- and at least one firm is not involved for that reason.
Acura rocks out, cranks the volume with ad campaign for 2019 RDX
7:00 am U.S. ET | June 6, 2018
Acura is introducing the redesigned 2019 RDX crossover with an energetic TV spot, "Launch," during the NBA Finals.
AutoNation redoubles cancer efforts
12:01 am U.S. ET | June 4, 2018
AutoNation is launching its largest advertising campaign yet: A $25 million nationwide initiative centered on Drive Pink, the company's mission to devote nearly all its philanthropic efforts to cancer.
Acura's Ikeda recalls when marketing went adrift
12:01 am U.S. ET | May 26, 2018
In a quest to establish itself in a world that grew to include Lexus and Infiniti, the chief of Acura says the brand went down a "wandering road" where it lost touch with its roots.
Fiat Chrysler launches U.S. media agency review
7:37 pm U.S. ET | May 22, 2018
Fiat Chrysler Automobiles said it is beginning a media agency review in the United States. The incumbent is Interpublic's UM.
Mazda picks up a German accent
12:01 am U.S. ET | May 14, 2018
While Mazda can't pass itself off as a luxury brand, the mix of quality, handling and design have proved potent enough to draw upscale consumers who drive German cruisers.
Automakers got game
12:01 am U.S. ET | May 14, 2018
Some of the world's biggest automotive badges are affixed to marketing vehicles — professional sports stadiums in particular.
VW hopes marketing overhaul will banish diesel stain
12:01 am U.S. ET | May 1, 2018
VW will support the launch of its I.D. electric cars with a marketing overhaul symbolic of what it calls "New Volkswagen," hoping to wipe away the shame associated with its diesel scandal that left deep skidmarks in its accounts.
VIDEO: First Shift: Amazon launches in-car deliveries with GM, Volvo
8:00 am U.S. ET | April 24, 2018
Amazon, GM, Volvo launch in-car deliveries; Historic shift in dealer ad spending; In Beijing: Ultraluxury from Mercedes, a new platform for Infiniti; Something to buzz about at Toyota.
Dealership internet ad spending tops in 2017
12:01 am U.S. ET | April 23, 2018
In 2017, for the first time, the Internet topped all other advertising spending by dealerships combined.
Ford puts huge ad account up for review
3:37 pm U.S. ET | April 20, 2018
Ford, citing the need for "greater marketing efficiency, effectiveness and customer insight," while leveraging the "latest tools and technology," placed its global creative advertising account led by WPP under review.
CDK Global buys digital agency Progressus Media
10:00 am U.S. ET | April 18, 2018
CDK Global has acquired Progressus Media, provider of mobile advertising services for dealerships and automotive marketing companies, for an undisclosed amount -- a move that bolsters the software giant's advertising business.
VW launches global creative ad agency review
2:37 pm U.S. ET | April 16, 2018
The Volkswagen Group launched a global creative agency review for its namesake brand as executives at the German auto giant look to centralize marketing control and improve VW's image in the wake of diesel emissions violations.
Mazda puts consumers first in 'Feel Alive' campaign
2:06 pm U.S. ET | April 3, 2018
Consumers are the centerpiece of Mazda's new "Feel Alive" advertising campaign as the company tries to reposition itself as a fan-first brand.
Ford to double the amount of money available to dealers for advertising
3:38 pm U.S. ET | March 24, 2018
Ford told dealers at its annual make meeting at the 2018 NADA Show that, by June, they'd have roughly $270 million available annually in their advertising co-op, up from about $135 million today.
Mazda dealers promised ad blitz in April
9:36 am U.S. ET | March 24, 2018
Mazda will roll out a major advertising campaign to reposition the brand after talking with dealers who feel its marketing has been lackluster in recent months.
BMW hires new creative ad agency in U.S.
7:03 pm U.S. ET | March 22, 2018
BMW appointed Goodby, Silverstein & Partners, which has handled advertising for Chevrolet, Saturn and most recently Fiat Chrysler Automobiles, as its lead creative ad agency in the U.S.
Reinvigorated Mitsubishi goes big in new Eclipse Cross campaign
1:33 pm U.S. ET | March 20, 2018
Mitsubishi has returned to network TV in its biggest marketing push in over a decade -- one that features the 2018 Eclipse Cross and underscores the brand's renewed commitment to the crossover market.
Buick, Lexus score marketing points during March Madness
2:26 pm U.S. ET | March 15, 2018
Buick and Lexus will put the game in customer's hands during March Madness, betting on NCAA partnerships for consumer engagement and marketplace penetration.
VIDEO: First Shift: Jeep unleashes new Wrangler, Cherokee ads
8:15 am U.S. ET | March 14, 2018
Jeep unleashes new Wrangler, Cherokee ads; VW brand warns of profit roadblocks; Barra meets with EPA, DOT on fuel rules; Aerospace giants push flying cars closer to takeoff.
Hyundai's ad agency puts chief creative officer on leave amid harassment charges
7:18 am U.S. ET | March 13, 2018
Hyundai's ad agency Innocean has put chief creative officer Eric Springer on leave amid sexual harassment allegations, the latest case of a prominent ad executive being accused of impropriety.
Sonic shifts its focus to used-vehicle operations
12:01 am U.S. ET | March 5, 2018
Sonic Automotive will focus on its EchoPark used-only retail stores this year, while putting an initiative aimed at speeding up the sales process on the back burner.
Cadillac shifts advertising tone -- to dealers' delight
12:01 am U.S. ET | March 4, 2018
The commercials showcase the full range of Cadillac brand elements and mark a drastic change in messaging for the brand following the departure of Chief Marketing Officer Uwe Ellinghaus.
Cadillac previews XT4 crossover in new Oscar ads
10:15 am U.S. ET | March 2, 2018
Cadillac is giving consumers their first official look at the all-new XT4 compact crossover, which introduces a new design language for the venerable luxury American brand.