Advertising

JAMES B. TREECE

FTC finds fine print too fine, imposes fines

12:01 am U.S. ET | Dec. 14, 2014
Dealers should remember Americans are getting older. And while smartphone screens are getting bigger, they're still dinky compared to that big-screen TV on your wall. Think big print....
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FTC launches second crackdown on auto dealer advertising

2:13 pm U.S. ET | Dec. 12, 2014
The Federal Trade Commission today charged two auto dealership groups with violating earlier orders from the FTC to avoid misleading advertising regarding payments and financing, such as improper use of fine print and failure to adequately disclose significant costs....
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JAMIE LaREAU

Toyota, dealers get pop culture boost on 'Modern Family'

4:23 pm U.S. ET | Dec. 11, 2014
Pop culture can have a powerful impact on social perceptions. In which case, the TV show “Modern Family” on ABC polished the tarnished image of the modern car dealership in Wednesday night's episode....
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The ultimate marketing vehicle?

12:01 am U.S. ET | Dec. 8, 2014
The center stack is already a hub for entertainment and navigation, but what if it could help you get half off a turkey sandwich at a deli that's just around the corner? For automakers and their technology partners, it's an appetizing thought....
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Lexus adopts bolder, racier persona in ads

12:01 am U.S. ET | Dec. 7, 2014
Lexus' advertising is increasingly taking on the personality of its newest models: racier, more daring and with a hint of fun. Lexus is applying that strategy across several channels....
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Cadillac names Publicis Worldwide as new global ad agency

11:23 am U.S. ET | Dec. 4, 2014
Cadillac today named Publicis Worldwide its new global advertising agency of record, replacing agencies controlled by Interpublic Group, which held the account since July 2013....
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LINDSAY CHAPPELL

Why it will be a different Nissan that returns to the Super Bowl

10:05 am U.S. ET | Dec. 4, 2014
Jeremy Tucker was still in college the last time Nissan ran an ad during the Super Bowl back in 1997. Now 38 and vice president of US marketing for the automaker, Tucker will execute Nissan's return to the high-profile advertising stage in February....
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Bob Thomas, former U.S. boss of Nissan, dies at 69

7:09 am U.S. ET | Dec. 3, 2014
Bob Thomas, who led Nissan's United States sales operations in the 1990s before joining AutoNation and Edmunds, has died in Hawaii. Thomas died November 23 after a brief illness, according to friends and former colleagues. He was 69....
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Nissan returns to Super Bowl advertising after nearly two decades

10:26 am U.S. ET | Dec. 2, 2014
Nissan is returning to Super Bowl advertising after nearly 20 years away. A Nissan spokesman declined to say when the 60-second spot would run but confirmed that it will appear in-game and not during halftime....
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Fiat finally confronts 'Fix It Again, Tony'

12:01 am U.S. ET | Dec. 1, 2014
Tony doesn't exist, yet Fiat global brand head Olivier Francois calls Tony "the elephant in the room." And in a new commercial for the Fiat 500X, Francois takes on Tony....
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Not in Kansas anymore

12:01 am U.S. ET | Dec. 1, 2014
On Nov. 17, Scholfield Honda, in Wichita, Kan., received an email from Robert Farrell of Aberdeen, N.C., saying one of the dealership's promotional balloons had landed in his backyard -- about 1,180 miles from Wichita....
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Fiat takes on 'Fix It Again, Tony' in spot for the 500X

11:30 am U.S. ET | Nov. 24, 2014
Fiat global brand head Olivier Francois calls Tony “the elephant in the room.” And for more than five years, Fiat has tried to run away from him, even though Tony does not exist, but no more. A new spot for the Fiat 500X finally takes on Tony -- the nom de guerre for the brand's decades-old quality woes in its “Fix It Again, Tony” English-language acronym....
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Chevy will sit out Super Bowl

12:01 am U.S. ET | Nov. 24, 2014
After two big plays in the last Super Bowl, Chevrolet may watch from the couch....
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Chrysler blitzes American Music Awards

11:00 pm U.S. ET | Nov. 23, 2014
Chrysler on Sunday night launched an ad blitz during the American Music Awards that linked five of its brands to A-list recording artists in spots that co-promoted both the vehicles and Interscope singles....
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How the stars aligned with Chrysler brands

11:00 pm U.S. ET | Nov. 23, 2014
How did Chrysler decide which star fit best with which auto brand? Marissa Hunter, director of global brand advertising and head of Ram Truck brand advertising, laid it out like this....
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Volkswagen won't advertise during 2015 Super Bowl

11:41 am U.S. ET | Nov. 20, 2014
Volkswagen, which made a huge splash with its “The Force” Super Bowl spot in 2011, will be sitting out the big game this year, the company confirmed....
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Hyundai's U.S. marketing boss Shannon steps down

10:20 am U.S. ET | Nov. 14, 2014
Hyundai Motor America marketing chief Steve Shannon, the General Motors veteran who joined Hyundai in 2011 to help the Korean brand continue its ascendance in the United States market, has parted ways with the company....
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Mercedes gears up for its 3rd Super Bowl appearance

4:27 pm U.S. ET | Nov. 7, 2014
Automakers' plans for the Super Bowl in February are beginning to emerge. Mercedes-Benz has bought time in the big game, according to Donna Boland, a spokeswoman for the company. The news was reported earlier Friday by The New York Times....
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NICK BUNKLEY

How the 'Chevy Guy' became, you know, a hit and stuff

10:51 am U.S. ET | Oct. 30, 2014
Late Wednesday night, General Motors introduced America to the 2015 Chevrolet Colorado -- the dependable, all-new pickup that comes with “you know, technology and stuff.”...
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On Twitter, 140 characters = $716 million in car sales

3:21 pm U.S. ET | Oct. 28, 2014
It's a burning question for auto marketers on Twitter: Are our tweets influencing people to buy cars? To tackle this question, the social network released new data today that attempts to show just how much 140 characters are worth....
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Lincoln's McConaughey ads get another parody, this time from SNL

4:10 pm U.S. ET | Oct. 27, 2014
If the success of an ad campaign -- and the brand it touts -- was measured by the number of parodies it generated, Lincoln's moody ads featuring Oscar-winning actor Matthew McConaughey would already be in the advertising Hall of Fame....
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Edmunds YouTube flap underscores tension with 3rd-party sites

12:01 am U.S. ET | Oct. 27, 2014
Edmunds.com's YouTube ad campaign that spoofed price haggling at dealerships lasted just two days. The third-party vehicle shopping site, which dealers pay to find sales leads, pulled the videos on Thursday after an outcry from some dealers who found the ads offensive....
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AutoNation signs on to sponsor college bowl game

5:16 pm U.S. ET | Oct. 23, 2014
AutoNation will become title sponsor of a new college football bowl game that will raise money for breast cancer research....
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Toyota's ad agency will join move to Texas

5:30 pm U.S. ET | Oct. 23, 2014
Toyota's Los Angeles-based U.S. advertising agency is following its longtime client to Dallas in a bid to prolong their nearly 40-year relationship....
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Dealers fume over new Edmunds videos that spoof price haggling

4:18 pm U.S. ET | Oct. 22, 2014
New YouTube ads from Edmunds.com have provoked a backlash. Some dealers say the four videos perpetuate stereotypes of dealers as unscrupulous bargainers. Edmunds says the ads are simply spoofs intended to show that customers dislike haggling....
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Special Report
Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

At Bay King Chrysler, Dodge, Jeep, Ram in Hamilton, Ontario, dealer Jamie Richter has put luxury-hotel touches in his new showroom. They include concierges who see to the needs of service customers. Mon., December 15
» Watch the Video