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Mitsubishi, now under Nissan's control, is beefing up its marketing plans in the United States and has hired Butler Shine Stern & Partners to handle creative, social and digital duties.
Company executives thought stores would ease up on local ads after they stopped asking for documentation, but the opposite happened instead.
WPP's dedicated Ford agency has hired Tito Melega, an Argentinian native with nearly two decades of auto ad agency experience, as its global chief creative officer.
As car and truck brands flood NFL games with TV ads in the coming weeks, Subaru is staying on the sidelines once again -- and with good reason. The automaker is enjoying big sales gains.
Toyota takes Twitter emoji ad targeting to the next level with 83 unique videos designed to match a person's online mood.
Honda, which is fond of using visual razzle-dazzle in its ads, is unleashing some new optical tricks as it seeks to inject new life into its subcompact Fit.
The technology will launch in the coming months as standard on the top-end Cadillac CT6 Platinum, which starts at $85,290.
Even if listeners can’t catch a word of it, the fast-talk disclosures at the end of radio ads serve an important purpose.
Auto brands are overlooking certain segments within minority groups and falling into the trap of putting ethnic consumers into boxes defined by old stereotypes.
Alan Peckolick, the artist behind a version of the General Motors logo, died Aug. 3 in Danbury, Conn. He was 76.
While watching the simulcast launch of Tesla's Model 3, Barclays Capital analyst Brian Johnson saw the following similarities to low-budget, late-night local dealership TV ads.
Tesla CEO Elon Musk stressed this week that the electric car maker is not spending much to market its Model 3, a sedan the company is counting on to enter the mainstream.
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