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BRUCE GAIN

Hollywood gives French brands a marketing boost

12:01 am U.S. ET | March 21, 2014
PSA and Renault are taking a battering in their slumping French domestic market, but globally the automakers are getting a big marketing boost from Hollywood's film industry....
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Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

At Bay King Chrysler, Dodge, Jeep, Ram in Hamilton, Ontario, dealer Jamie Richter has put luxury-hotel touches in his new showroom. They include concierges who see to the needs of service customers. Mon., December 15
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