Frederic Banzet

PSA names new chiefs for Citroen and DS brands

May 7, 2014 12:02 CET
Citroen's UK chief, Linda Jackson, will replace Frederic Banzet as the brand's CEO while strategy director Yves Bonnefont, who is Citroen's deputy head, will lead the upscale DS line as it becomes a stand-alone unit....
Read More »

 

Citroen C4 Cactus to start below 14,000 euros

March 12, 2014 06:15 CET
Citroen says the C4 Cactus will start at 13,950 euros when sales begin in June. That is well below the 18,850 euro starting price of the C4....
Read More »

 

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Citroen aims to pioneer 'pay-per-use' leasing scheme for C4 Cactus

March 3, 2014 06:15 CET
Citroen plans to be the first automaker in Europe to offer a "pay-per-use" leasing scheme with the launch of the new C4 Cactus. The scheme mirrors plans offered by mobile phone operators....
Read More »

 

C4 Cactus showcases Citroen's new positioning

Feb. 6, 2014 09:48 CET
PSA has introduced a new compact model as part of a move by the Citroen brand to serve customers seeking cheaper vehicles than its current lineup. The C4 Cactus is also key to PSA's strategy to better differentiate the Peugeot and Citroen brands....
Read More »

 

 
Newsletters & Alerts
  • Sample
  • Sample
  • Sample
  • Sample
Most Read
Special Report
Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

At Bay King Chrysler, Dodge, Jeep, Ram in Hamilton, Ontario, dealer Jamie Richter has put luxury-hotel touches in his new showroom. They include concierges who see to the needs of service customers. Mon., December 15
» Watch the Video