Frederic Banzet

PSA names new chiefs for Citroen and DS brands

May 7, 2014 12:02 CET
Citroen's UK chief, Linda Jackson, will replace Frederic Banzet as the brand's CEO while strategy director Yves Bonnefont, who is Citroen's deputy head, will lead the upscale DS line as it becomes a stand-alone unit....
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Citroen C4 Cactus to start below 14,000 euros

March 12, 2014 06:15 CET
Citroen says the C4 Cactus will start at 13,950 euros when sales begin in June. That is well below the 18,850 euro starting price of the C4....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Citroen aims to pioneer 'pay-per-use' leasing scheme for C4 Cactus

March 3, 2014 06:15 CET
Citroen plans to be the first automaker in Europe to offer a "pay-per-use" leasing scheme with the launch of the new C4 Cactus. The scheme mirrors plans offered by mobile phone operators....
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C4 Cactus showcases Citroen's new positioning

Feb. 6, 2014 09:48 CET
PSA has introduced a new compact model as part of a move by the Citroen brand to serve customers seeking cheaper vehicles than its current lineup. The C4 Cactus is also key to PSA's strategy to better differentiate the Peugeot and Citroen brands....
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PSA IN CRISIS: SPECIAL REPORT

How PSA and France ran out of gas

Dec. 4, 2013 12:34 CET
PSA has spent years watching rivals find great success outside of Europe. Now both PSA and France must find a way -- if there is one -- to compete globally. In PSA's case, the company's future is at stake....
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