AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Citroen reinvents itself

May 8, 2013 06:01 CET
Peugeot and Citroen have suffered for years because car buyers have trouble distinguishing one brand from the other. Citroen CEO Frederic Banzet is determined to change that.... Read More »

 

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Peugeot already sees benefits from upmarket move

April 10, 2013 06:01 CET
The boss of PSA/Peugeot-Citroen's namesake brand says he's already seeing benefits from efforts to move upmarket, which the automaker considers crucial to returning to profit. “Just 15 percent of sales for the 208 are entry-level models while 35 percent are our highest trim lines,” Peugeot CEO Maxime Picat said.... Read More »

 

Automakers shrink their European dealer networks

Nov. 29, 2012 06:01 CET
Automakers are using the expiry of the EU's block exemption regulations for new-car sales to eliminate underperforming dealers and shrink dealer networks in countries where vehicle sales are falling heavily.... Read More »