Frederic Banzet

Citroen C4 Cactus to start below 14,000 euros

March 12, 2014 06:15 CET
Citroen says the C4 Cactus will start at 13,950 euros when sales begin in June. That is well below the 18,850 euro starting price of the C4.... Read More »

 

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Citroen aims to pioneer 'pay-per-use' leasing scheme for C4 Cactus

March 3, 2014 06:15 CET
Citroen plans to be the first automaker in Europe to offer a "pay-per-use" leasing scheme with the launch of the new C4 Cactus. The scheme mirrors plans offered by mobile phone operators.... Read More »

 

C4 Cactus showcases Citroen's new positioning

Feb. 6, 2014 09:48 CET
PSA has introduced a new compact model as part of a move by the Citroen brand to serve customers seeking cheaper vehicles than its current lineup. The C4 Cactus is also key to PSA's strategy to better differentiate the Peugeot and Citroen brands.... Read More »

 

PSA IN CRISIS: SPECIAL REPORT

How PSA and France ran out of gas

Dec. 4, 2013 12:34 CET
PSA has spent years watching rivals find great success outside of Europe. Now both PSA and France must find a way -- if there is one -- to compete globally. In PSA's case, the company's future is at stake.... Read More »

 

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Citroen CEO outlines brand's strategy for upscale and affordable car lines

Nov. 7, 2013 06:15 CET
Citroen wants its new C-line to match the success of its DS upscale subbrand. CEO Frederic Banzet told Automotive News Europe how the automaker aims to position its affordable, practical model line.... Read More »

 

ANE monthly e-magazine goes live Monday

Nov. 1, 2013 06:01 CET
The latest issue of the Automotive News Europe monthly e-magazine looks at a battle between Audi, BMW and Mercedes-Benz that goes beyond unit sales. The German automakers are constantly trying to out-engineer one another with their money-making high-performance subbrands.... Read More »

 

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Ford, Renault move upscale in bid to win back sales from German premium brands

Oct. 7, 2013 06:01 CET
Ford and Renault are launching upscale badges in Europe to reverse losses and boost profitability – but the strategy is not without potential risks.... Read More »

 

2013 FRANKFURT AUTO SHOW

Citroen to build large SUV only for Asia

Sept. 12, 2013 09:55 CET
Citroen will begin production of a large crossover/SUV in China between the end of next year and early 2015. The model will be sold in Asia but is not planned for Europe, Citroen CEO Frederic Banzet said.... Read More »

 

BRUCE GAIN

Citroen fights to shake 'taxi' image in China

12:01 am U.S. ET | Aug. 15, 2013
Citroen wants to develop an upscale image in China, but it's not easy because when people there see a Citroen on the road it is often being used as a taxi.... Read More »

 

LATEST LAUNCHES

Citroen aims new C4 Picasso at top spot

July 30, 2013 11:48 CET
Citroen CEO Frederic Banzet believes the new C4 Picasso will outshine rivals to top Europe's compact minivan segment.... Read More »

 

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Late-arriving French automakers hope China's love for French luxury brands will lead to sales boom

June 3, 2013 06:01 CET
German automakers have long seen China as a key market. Now their late-arriving French rivals hope to catch up fast with help from the popularity of France's fashion brands.... Read More »

 

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Citroen reinvents itself

May 8, 2013 06:01 CET
Peugeot and Citroen have suffered for years because car buyers have trouble distinguishing one brand from the other. Citroen CEO Frederic Banzet is determined to change that.... Read More »

 

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