BMW's Krueger sticks to profit-margin target even with EV pushSept. 12
BMW plans to offer 12 full-electric cars by 2025Sept. 7
BMW will offer 12 full-electric vehicles by 2025, including a low-slung sedan to be unveiled at the Frankfurt auto show next week, as the automaker accelerates the rollout of battery-powered vehicles. CEO Harald Krueger said the EVs will have a range of up to 435 miles.
BMW X3: It better be top seller — or elseJuly 3
BMW aims to be electrification, connectivity leaderMay 20
BMW to revive 8 series in upmarket strategy pushMay 11
BMW to raise global production capacity 27% by 2020, report saysMay 9
BMW uses fear factor to rally staff in move to EVsApril 26
BMW has started putting staff through day-long events in Germany intended to warn them of the perils of not taking the electric-car revolution seriously. The message is that BMW must adapt, but the subtext is a recognition that the company has gone from leader to laggard in the technology.
BMW fights back against Mercedes with biggest model launch to dateMarch 21
BMW plans the biggest rollout of new and revamped models in its history as the automaker fights back after losing the luxury sales crown to Mercedes. Over the next two years, BMW will unveil 40 variants as CEO Harald Krueger seeks to revitalize growth after profitability fell to a six-year low in 2016.