Beijing Auto Show

HANS GREIMEL

BLOG: Why the Chinese auto shows will refocus on the car models

12:41 pm U.S. ET | Dec. 15, 2014

One hallmark of Chinese auto shows is their politically incorrect zeal for, ahem, “alluring” floor models. Now, show organizers are starting to have second thoughts about the old maxim “sex sells” and the damage done to their image...
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Volvo to skip most auto shows; focus will be on Detroit, Geneva, China

2:39 am U.S. ET | Dec. 15, 2014

Volvo is shifting its focus from auto shows to market more directly to buyers as part of a broader realignment of its marketing efforts that will place more focus on digital outreach. Starting next year, the company will take part in just one auto show per region, including the Detroit and Geneva auto shows....
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