Social Media

Acura's new TLX assembly line: Twitter

12:01 am U.S. ET | Aug. 25, 2014
Acura has thrown down the social marketing gauntlet with a nifty new TLX launch campaign that lets the Twittersphere configure the premium sedan within a tweet....
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Penske Media acquires Fairchild trade magazines from Conde Nast

7:40 am U.S. ET | Aug. 21, 2014
Penske Media, the Los Angeles-based publishing company founded by automotive heir Jay Penske, is acquiring Fairchild Fashion Media's trade magazines from Conde Nast Publications....
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Social media fall flat for car shopping, research finds

12:01 am U.S. ET | Aug. 18, 2014
The body of evidence continues to grow that social media are ineffective for selling vehicles....
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Even millennials bypass social media during car-buying journey

12:30 pm U.S. ET | Aug. 12, 2014
Despite years of hype by automakers and dealers, social media remain a non-starter for car shopping. Just 1 percent of car buyers use social sites to shop for a vehicle, according to an AutoTrader survey....
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BEST PRACTICES

Self-promotion, social media help sell cars

12:01 am U.S. ET | Aug. 4, 2014
Saleswoman Laura Madison markets herself and the brand she sells, Toyota, but not her dealership....
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Credit union backs off ads blasting dealer reserve

12:01 am U.S. ET | July 21, 2014
A Florida credit union has backed off from an advertising and social medial campaign called “Expose the Truth,” which described dealer reserve as an unfair trade practice most consumers don’t know about....
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Slow growth masks big swings in ad budgets

12:01 am U.S. ET | July 14, 2014
The placid flow of automakers' advertising dollars toward digital platforms last year masked some rather powerful currents below the surface....
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JAMIE LaREAU

GM's Mary Barra is a woman. Get over it

4:15 pm U.S. ET | June 26, 2014
I learned some shocking news this morning watching “Today” with Matt Lauer. General Motors CEO Mary Barra is a woman....
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Honda sets stage for big push into music-driven marketing

3:00 pm U.S. ET | June 11, 2014
Honda is launching a major music-focused marketing effort to attract younger buyers who increasingly consume media online and on demand. At the heart of the initiative is a new music channel on YouTube.com, called the Honda Stage, where Honda will publish hundreds of videos of live music performances from a variety of artists....
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Buick lets blue hair down

12:01 am U.S. ET | June 9, 2014
With a changing product mix that now includes a turbocharged sports sedan and a compact crossover, Buick is diversifying its marketing approach, venturing into advertising media that are popular with young, connected millennials....
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Follow GM's recall report Thursday on autonews.com

4:03 pm U.S. ET | June 4, 2014
General Motors CEO Mary Barra will hold a town hall-type meeting with employees on Thursday to share the findings of an internal investigation into why the automaker took so long to recall vehicles with flawed ignition switches....
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Hyundai World Cup ads spotlight sports nut, bevy of births

12:15 pm U.S. ET | June 3, 2014
What can make a guy avoid sports through an entire work day so he can cheer for his favorite teams at night? That would be the 2014 FIFA World Cup Brazil, according to one of two new World Cup ads by Hyundai, the competition's official automotive partner....
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Motor Trend, Automobile magazines reshaped in consolidation

6:40 pm U.S. ET | May 29, 2014
Source Interlink, the publisher of magazines including Motor Trend, Hot Rod and Super Street, is restructuring its automotive titles under a new branding group called The Enthusiast Network....
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Acura to sponsor Seinfeld's show for 4 more seasons

7:00 am U.S. ET | May 23, 2014
Acura has signed up to sponsor comedian Jerry Seinfeld's "Comedians in Cars Getting Coffee" web series for four more seasons....
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Hyundai focuses on passion and loyalty for its 2014 World Cup campaign

7:04 am U.S. ET | May 22, 2014
Hyundai Motor America's ad campaign for the 2014 World Cup focuses on passion and loyalty as the Korean automaker seeks to maximize the impact of its multimedia blitz during the games....
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Ford's head of digital media communications departs

7:22 pm U.S. ET | May 19, 2014
Scott Monty, the architect and face of Ford's pioneering social media efforts, has left the company after nearly six years....
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Birthday videos court consumers

12:01 am U.S. ET | May 19, 2014
Sure, interrupting the daily grind to sing "Happy Birthday" to a stranger on Facebook can be inconvenient....
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Targeting shoppers online? Be careful

12:01 am U.S. ET | May 19, 2014
The use of big data to target customers online and cut marketing costs was a hot topic at the Digital Dealer Conference & Exhibition this month. Several presenters noted a looming regulatory crackdown aimed at protecting consumer privacy....
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MARK RECHTIN

Is the purchase funnel dead?

11:19 am U.S. ET | May 14, 2014
The automotive purchase funnel has been written in stone for decades. While more data than ever are available on consumer habits, those habits are becoming less predictable. Is it time to reconsider this longtime marketing methodology of generating sales?...
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Gannett mulls bid for all of Cars.com, report says

2:50 pm U.S. ET | May 7, 2014
Gannett, one of the newspaper owners of Cars.com, is exploring a bid for all of the auto sales website. It has discussed teaming up with private equity firms in a deal that could reach $3 billion, people familiar with the matter told Reuters....
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VW plans major World Cup ad push to counter Hyundai

6:30 am U.S. ET | April 18, 2014
Volkswagen is planning a major World Cup advertising push that will go head-to-head against official automotive sponsor Hyundai....
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VW plans major World Cup ad push to counter Hyundai

April 18, 2014 06:01 CET
Volkswagen is planning a major World Cup advertising push that will go head-to-head against official automotive sponsor Hyundai....
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GM seeks new PR boss, replaces human resources chief

11:21 am U.S. ET | April 14, 2014
General Motors today said its public-relations chief is leaving and appointed a new head of human resources, with both moves effective immediately. A GM spokesman, Greg Martin, said the actions are not connected to the company's ongoing recall crisis, but rather a result of Mary Barra's appointment as CEO three months ago....
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Ford moves Europe exec Cortesi to global corporate communications role

April 11, 2014 06:01 CET
Ford of Europe executive Elena Cortesi has been given a global role as the automaker's corporate communications manager....
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New route to Google in-store reviews

12:01 am U.S. ET | March 31, 2014
Two years ago, suspecting deceit, Google deleted virtually all customers' reviews of auto dealerships that were sent from dealerships' computers. But the debate about in-store reviews continues to rage....
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