Chevy joins 'Mad Men' buzz on Twitter 4:11 pm U.S. ET | May 20, 2013  Chevrolet brought some more attention to its role in "Mad Men" on Twitter after last night’s episode. AMC’s television drama "Mad Men" follows a fictional New York advertising agency in the late 1960s, which currently is working on a campaign for the Chevrolet Vega.... Read More »
AUTOMOTIVE NEWS EUROPE E-MAGAZINE Ford makes fresh start in EuropeMay 13, 2013 06:01 CET  Ford will use this month's UEFA Champions League soccer final to launch a new pan-European advertising campaign that focuses on its affordable, user-friendly technologies. It is just one aspect of a multi-faceted marketing overhaul the automaker hopes will help to stem its sales and profitability slump in Europe.... Read More »
LARRY P. VELLEQUETTE Fiat ad or (Arianna, Pitbull) music video? 7:42 am U.S. ET | May 4, 2013  I present to you Fiat's latest video in North America, "Sexy People." Some things just need to speak for themselves. I am left without words.... Read More »
INFORMATION TECHNOLOGY Social media aid Visteon design 12:01 am U.S. ET | April 15, 2013  Visteon Corp. is using social media-style software to share part designs with potential customers and employees, a process it says will help speed new products to market.... Read More »
GM refriends Facebook after automaker reverses decision on ads 4:50 pm U.S. ET | April 9, 2013  Facebook won back General Motors as an advertising customer 11 months after the automaker said it would quit running marketing messages on the world's largest social-networking service.... Read More »
DOUGLAS A. BOLDUC LaFerrari and Golf were Geneva Web winners 12:01 am U.S. ET | March 11, 2013  Ferrari's new supercar and Volkswagen's award-winning top seller were the big Web winners from this year's Geneva auto show, according to a study. The VW Golf was the media champion of the show because of the debut of the GTI version of the compact as well as the car's victory in the 2013 European Car of the Year contest.... Read More »
Fiesta's buzz builders 12:01 am U.S. ET | Feb. 25, 2013  Advertising material for the 2014 Ford Fiesta will come from videos, photos and other digital content created by 100 young bloggers -- not by Ford's ad agency.... Read More »
Study: Customers turn to social media for service 12:01 am U.S. ET | Feb. 25, 2013  Mastering social media is getting tougher for auto companies and dealers because of shifting consumer expectations. Consumers increasingly want their service questions answered via Facebook, Twitter, Google+ and fan sites, a new study by J.D. Power and Associates says.... Read More »
Jeep gets hacked on Twitter 4:07 pm U.S. ET | Feb. 19, 2013  The Jeep brand's Twitter account was hacked this afternoon and given a thorough makeover by Internet tricksters. The account's Jeep logo was swapped with a Cadillac logo and its wallpaper was replaced with a photo of a McDonald's-themed vehicle with a man holding a Ronald McDonald doll out of the window.... Read More »
BEST PRACTICES For Web-savvy buyers, it's all about the videos 12:01 am U.S. ET | Feb. 10, 2013  Dealer Shaun Del Grande is tapping the power of YouTube to reach Web-savvy auto shoppers in Silicon Valley. More than 1,000 videos shot and edited in-house are posted on his Del Grande Dealer Group's YouTube pages, with hundreds more on the way. Since the group began posting on YouTube in late 2009, the videos have received more than 926,000 views.... Read More »
Chrysler takes patriotic road with popular Super Bowl ads 10:48 am U.S. ET | Feb. 5, 2013  Chrysler was once again one of the big winners in the Super Bowl ad battle, scoring with a military-themed spot narrated by Oprah Winfrey and another highlighting farmers that underscored the automaker's attempts to rehabilitate its image by playing to viewers' patriotism.... Read More »
2013 SUPER BOWL ADVERTISING Hyundai teams up with rock band Flaming Lips for Super Bowl ad 4:06 pm U.S. ET | Jan. 25, 2013  Hyundai has teamed-up with psychedelic rock band the Flaming Lips for the brand’s 60-second Super Bowl commercial running prior to kickoff.... Read More »
2013 SUPER BOWL ADVERTISING VW releases ad teaser: No car, no problem 11:04 am U.S. ET | Jan. 24, 2013  Volkswagen of America gave a glimpse of its Super Bowl spot today with an online teaser video, and like another of the automaker's most recent advertisements, it does not include a car.... Read More »
DAVE GUILFORD Why Super Bowl ads have become awkward 4:17 pm U.S. ET | Jan. 23, 2013  We haven't seen many of automakers' Super Bowl ads so far. But we probably will. The argument seems to be that putting your ad up on the Web in advance is free, so why not get the additional exposure?... Read More »
Social media emerge as tool to find defects 10:15 am U.S. ET | Jan. 22, 2013  Using the auto industry's newest tool to detect vehicle defects is as simple as logging on to Twitter, Facebook or other social media Web sites. And federal regulators already are doing it, too. National Highway Traffic and Safety Administration investigators now use various forms of social media to do their jobs, an agency spokeswoman acknowledged last week.... Read More »
Cars.com to open 'Why Drama' campaign with Super Bowl spot 3:56 pm U.S. ET | Jan. 21, 2013  Cars.com will return to the Super Bowl next month with a commercial touting how the vehicle shopping Web site takes the drama out of car buying. In a statement, Cars.com says the commercial will be the first of a new ad campaign -- dubbed "Why Drama" -- that the company says will air beyond the 2013 calendar year. The spot will mark the Web site's sixth straight year as a Super Bowl advertiser.... Read More »
GM in talks with Facebook about return to paid ads 11:31 am U.S. ET | Jan. 16, 2013  General Motors and Facebook are discussing the return of the automaker as a paid advertiser about eight months after GM said it would stop running ads on the social networking website, a top GM executive said.... Read More »
SOCIAL MEDIA SURPRISE Facebook photos of dunked Land Rover get salesman fired, but NLRB finds hot dog criticism is protected speech 12:01 am U.S. ET | Nov. 19, 2012  The issue for dealers: Many marketers view social media as a good way for salespeople to engage customers, establish a following and build sales. But salespeople need to behave within limits to protect dealerships' reputations.... Read More »
BRADFORD WERNLE Ford mixes reality TV, charity to make new Fusion a star 3:00 pm U.S. ET | Nov. 16, 2012  Allow me to make a confession: I have never watched “American Idol” before. And until Ford rolled out its “Random Acts of Fusion” social media campaign for the 2013 Fusion, I could not have picked Ryan Seacrest out in a police lineup.... Read More »
Half of drivers under 30 use Web behind wheel, survey shows 1:56 pm U.S. ET | Nov. 16, 2012 Almost half of drivers from ages 18 to 29 use the internet behind the wheel, as more people buy smart phones, State Farm Mutual Automobile Insurance said in a survey released today.... Read More »
Cadillac, as it goes global, shifts more ad dollars to digital 12:10 pm U.S. ET | Oct. 25, 2012  As General Motors attempts to take the Cadillac brand global, its ad spending is going digital.... Read More »
Honda cranks up social media storytelling 7:14 pm U.S. ET | Oct. 19, 2012  Honda is using more social media to further its brand message through storytelling even though it may not represent the bulk of its marketing spending.... Read More »
DOUGLAS A. BOLDUC VW Golf, McLaren concept were Paris Web winners 3:30 am U.S. ET | Oct. 18, 2012  Volkswagen's seventh-generation Golf and McLaren's P1 supercar concept were the big Web winners from the Paris auto show this month, according to a study. The Golf was the media favorite while the P1 generated more than 2,900 mentions in the social media realm.... Read More »
NEWS ANALYSIS How Audi scored a sexy starring role in '50 Shades of Grey' 11:06 am U.S. ET | Aug. 14, 2012  If you've read the "50 Shades of Grey" erotic trilogy, then you know that Audis make an appearance throughout the books. Given that few other brands appear in the books, Audi's feat of securing a starring role for not just one of its models, but for several different cars is pretty astounding. Even better, it was all for free.... Read More »
BMW brings home the gold with Olympic advertising 4:02 pm U.S. ET | Aug. 14, 2012  It's safe to say the London Olympics were a success for the United States, which won 104 medals, the most of any country. But the games also were a triumph for BMW of North America and GM, which, driven by record ratings on NBC, experienced measurable buzz among consumers as a result of advertising.... Read More »
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