Social Media

Acura boss: 'I'm getting schooled' in marketing

12:01 am U.S. ET | Feb. 1, 2016

Acura General Manager Jon Ikeda is on a learning curve....
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Shoppers using mobile devices require less hand-holding

12:01 am U.S. ET | Jan. 11, 2016

A Facebook-commissioned study finds that 76 percent of what it calls "mobile-first" shoppers -- those who do most of their research on smartphones and tablets -- know the vehicle they want before heading to a dealership....
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Fiat turns to fans to tell the story

12:01 am U.S. ET | Jan. 3, 2016

Nearly five years after returning to the U.S. market, Fiat is ready to speak to the public through the voices of its owners....
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Chevy places four vehicles in Google most-searched list.

12:29 pm U.S. ET | Dec. 18, 2015

Four of the 10 most-searched vehicles using Google in 2015 were Chevrolet vehicles, including three of the top four....
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BEST PRACTICES

Store gives rapid response, round the clock

12:01 am U.S. ET | Dec. 14, 2015

At Keller Bros. Ford in Pennsylvania, staffers often respond to Internet leads around the clock, seven days a week, and within 5 minutes during business hours. The approach has helped produce record sales for two consecutive years....
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LINDSAY CHAPPELL

BLOG: The phony mask of company websites

9:29 am U.S. ET | Dec. 5, 2015

At what point does the hypocrisy become obvious that the auto industry really doesn't want customers to come calling on the Internet?...
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VINCE BOND JR.

BLOG: It takes 2 to get the full story of Smart's new ForTwo

12:05 pm U.S. ET | Dec. 2, 2015

Smart USA's latest pitch on Instagram for the new 2016 ForTwo is a tag-team effort. While much of the marketing content hitting the social sphere these days is designed for one person to absorb on a mobile device, Smart's campaign is meant for two -- just like its miniature cruiser....
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Fiat Chrysler launches 3 youth-targeted ads during American Music Awards

11:30 pm U.S. ET | Nov. 22, 2015

Fiat Chrysler Automobiles, in another high-profile advertising move, launched three spots during Sunday night's broadcast of the American Music Awards on ABC....
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Cadillac to launch holiday ad campaign for Escalade

4:05 pm U.S. ET | Nov. 18, 2015

Cadillac will launch a broad advertising campaign for the Escalade in time for the holiday shopping season, the first significant marketing effort behind the big SUV since the current design went on sale more than 18 months ago....
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Dealership ad agencies find creative ways into NFL advertising game

12:01 am U.S. ET | Nov. 9, 2015

While Hyundai's big-ticket league sponsorship commands the biggest stage, dealers are creatively using the National Football League as a springboard for campaigns at the Tier 2 and Tier 3 levels - even if they don't have massive ad budgets....
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BRADFORD WERNLE

BLOG: Dieselgate? Won't somebody please invent a better name for VW's scandal

11:04 am U.S. ET | Nov. 6, 2015

When Volkswagen’s diesel scandal broke in September, mere nanoseconds elapsed before some journalist typed the dreaded moniker “Dieselgate” onto a keyboard somewhere....
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VINCE BOND JR.

BLOG: For Jaguar Land Rover, latest Bond film is more than special effects

1:04 pm U.S. ET | Nov. 5, 2015

While spectators see entertainment in the wild car chases of the new James Bond movie Spectre, Jaguar Land Rover sees the ultimate branding opportunity....
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Tesla, Musk shine from free celebrity marketing, but will it last?

1:49 pm U.S. ET | Oct. 22, 2015

Stephen Colbert's glowing report about his Tesla show how the automaker benefits from celebrity enthusiasm -- for free, from customers that include Oprah Winfrey -- to promote the brand. Throw in some viral Internet clips, test drives and customer referral programs, and Tesla is able to spend money on developing products instead of on marketing....
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Fiat teams up with Pharrell again for 500X ad

10:24 am U.S. ET | Oct. 16, 2015

Fiat is once again teaming up with a celebrity for its newest ad blitz. In the 30-second TV commercial, Pharrell Williams’ song “Freedom” is played over a montage of people driving 2016 Fiat 500X subcompact crossovers....
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Nissan Teatro for Dayz concept targets social media junkies

12:01 am U.S. ET | Oct. 12, 2015

Nissan will unveil a concept minicar this month at the Tokyo Motor Show in which nearly every conceivable cabin surface is envisioned laminated with touch-screen displays. Dubbed the Teatro for Dayz, the concept anticipates a generation of social media junkies whose members will be getting their driver's licenses after 2020....
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Posting in pink

12:01 am U.S. ET | Oct. 12, 2015

Real men wear pink, tweets Mercedes-Benz USA CEO Steve Cannon, sporting pink Chucks from AutoNation....
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VW makes the rounds on late night comedy TV

3:39 pm U.S. ET | Sept. 29, 2015

The VW emissions scandal has proven to be maddening for consumers and dealers and potentially catastrophic to the company's bottom line. But it's also been great fodder for late night comedians....
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Volkswagen brand takes image hit as perception scores plummet

2:16 pm U.S. ET | Sept. 22, 2015

The growing emissions scandal at Volkswagen is starting to harm the automaker's brand image on social media and beyond, although its Audi brand appears to be sheltered some, according to new data....
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Volkswagen TDI owners sound off on Twitter

6:58 pm U.S. ET | Sept. 21, 2015

Jilted owners of Volkswagen TDI vehicles are voicing their displeasure on Twitter after news broke that the automaker used special software to manipulate emissions results for its "clean diesel" lineup going back to 2009....
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'Star Wars'-inspired Chargers back in Dodge's garage … for now

3:45 pm U.S. ET | Sept. 11, 2015

A crew of Stormtrooper-inspired Dodge Chargers have been returned to their home base. Hot Wheels said the eight Chargers that invaded New York last week for a Hot Wheels “Force Friday” promotion with Uber were shipped back to the automaker....
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Like? Dislike? Barra's blue talk on Facebook page

12:01 am U.S. ET | Sept. 7, 2015

As you probably deduced from all the “expletives deleted” in our recent Sergio Marchionne interview stories, the FCA chief can turn the air day-glo purple. You might not expect that from Mary Barra, but General Motors' CEO did get a bit profane on her new Facebook page -- maybe something she picked up from her days as a plant manager....
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Hyundai affiliate Innocean partners with Horizon to form global media buying agency

10:39 am U.S. ET | Aug. 17, 2015

Bill Koenigsberg, CEO and founder of U.S. independent agency giant Horizon, has inked a deal that in one fell swoop creates a new media agency, brings in a massive account with Hyundia-Kia, expands his shop's reach globally and lays the groundwork for a new network....
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BEST PRACTICES

Dealer's drone shoots video to stand out

12:01 am U.S. ET | Aug. 17, 2015

The Jeff Wyler Automotive Family has purchased a drone to spice up promotions, social-media campaigns and vehicle-delivery celebrations....
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Skoda tops Mercedes in online buzz for new launches

Aug. 9, 2015 06:01 CET

VW Group's value brand, Skoda, created a bigger digital buzz than luxury automaker Mercedes among online commentators who posted their thoughts on Europe's new-car launches, a survey shows....
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VW diesel ad campaign gets sassy

8:18 am U.S. ET | July 31, 2015

The Golden Sisters -- Mary Bartnicki, Josie Cavaluzzi and Teresa Dahlquist -- may not be new kids on the block, but they are Volkswagen's secret weapon as it seeks to rebuild its flagging U.S. sales....
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