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University of Michigan students are taking on a challenge that the automotive industry will be grappling with in the future -- how to handle the media backlash following an autonomous vehicle error.
Elon Musk gave his 16.7 million Twitter followers what he meant to send to the chief technology officer of virtual-reality company Oculus: his phone number.
Del Grande Dealer Group in Silicon Valley has created its own in-house technology and marketing group to promote its brand and vehicles.
Honda will use Facebook's custom-audiences tool to find car owners with defective Takata airbags.
Facebook has updated two of the platform's ad tools to better serve the auto industry in its quest to reach mobile shoppers.
Despite Daimler CEO Dieter Zetsche's rather prominent post, career networking site LinkedIn has another suggestion: a job at arch rival BMW.
Google and Facebook executives at the Digital Dealer Conference & Expo offered a variety of tips to dealerships looking to use videos to market to consumers.
Florida dealer Ed Napleton wound up in a social media storm after Irma, blasted for parking cars where evacuees wanted to. Here's his side of the story.
Toyota takes Twitter emoji ad targeting to the next level with 83 unique videos designed to match a person's online mood.
After taking flak on social media, Dodge took down posts promoting drag races that took place the same day the driver of one of its vehicles killed a protester in Charlottesville, Va.
The most marketing-savvy dealerships are communicating with their service customers via social media such as Facebook and Twitter, smartphone apps and slick YouTube videos.
Facebook COO Sheryl Sandberg was in Detroit to forge closer ties between the social network and carmakers.
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