Honda cranks up social media storytelling 7:14 pm U.S. ET | Oct. 19, 2012  Honda is using more social media to further its brand message through storytelling even though it may not represent the bulk of its marketing spending.... Read More »
DOUGLAS A. BOLDUC VW Golf, McLaren concept were Paris Web winners 3:30 am U.S. ET | Oct. 18, 2012  Volkswagen's seventh-generation Golf and McLaren's P1 supercar concept were the big Web winners from the Paris auto show this month, according to a study. The Golf was the media favorite while the P1 generated more than 2,900 mentions in the social media realm.... Read More »
NEWS ANALYSIS How Audi scored a sexy starring role in '50 Shades of Grey' 11:06 am U.S. ET | Aug. 14, 2012  If you've read the "50 Shades of Grey" erotic trilogy, then you know that Audis make an appearance throughout the books. Given that few other brands appear in the books, Audi's feat of securing a starring role for not just one of its models, but for several different cars is pretty astounding. Even better, it was all for free.... Read More »
BMW brings home the gold with Olympic advertising 4:02 pm U.S. ET | Aug. 14, 2012  It's safe to say the London Olympics were a success for the United States, which won 104 medals, the most of any country. But the games also were a triumph for BMW of North America and GM, which, driven by record ratings on NBC, experienced measurable buzz among consumers as a result of advertising.... Read More »
BEST PRACTICES Dealership's test drives build social media buzz 12:01 am U.S. ET | July 30, 2012  The Suburban Collection in Detroit has parlayed the idea of giving weekend loaners to local bloggers into what it calls the Social Test Drive. Now, almost a year later, with more than 20 Social Test Drives completed, it's a core part of the group's marketing strategy.... Read More »
THE 2012 LONDON OLYMPICS The auto industry and the Olympics 11:56 am U.S. ET | July 26, 2012  Hundreds of millions of people around the globe are expected to watch the London Olympic Games Friday through Aug. 12, and automakers are taking advantage of that massive audience to market their vehicles and sponsor athletes and teams.... Read More »
Social media marketing is new word-of-mouth 12:01 am U.S. ET | July 23, 2012  At its core, social media marketing is an amped-up version of the oldest and most powerful form of marketing: word-of-mouth.... Read More »
Hyundai gets social media boost from soccer sponsorshipJuly 20, 2012 14:45 CET  Hyundai said its sponsorship of the Euro 2012 soccer championship has been very successful in getting its brand name more widely known in the region, particularly in the social media spectrum. “We don't yet know how much traffic has been generated through showrooms, but it's reassuring to see stats such as the 43 percent increase in Facebook fans,” Hyundai Europe marketing head Mark Hall told Automotive News Europe.... Read More »
JAKE LINGEMAN Buick Verano pitched by Peyton Manning 9:51 am U.S. ET | July 11, 2012  Denver Broncos quarterback Peyton Manning will appear in a new spot for the Buick Verano this evening during ESPN's Espys Awards show.... Read More »
Dodge Dart TV spot to debut Tuesday during MLB All-Star Game 1:38 pm U.S. ET | July 9, 2012  Chrysler Group's first TV commercial for the 2013 Dodge Dart will debut Tuesday during the Major League Baseball All-Star Game and will feature a rapid-fire video montage of how to design, make and market a car.... Read More »
CARS & CONCEPTS Nissan to tap social media for ideas 12:01 am U.S. ET | July 9, 2012 Can more than a million online Nissan fans be wrong about the future? This summer, Nissan brand managers will begin asking followers on Facebook, Pinterest and other media for help in planning future products.... Read More »
GM in talks about resuming advertising on Facebook 5:04 am U.S. ET | July 3, 2012  General Motors, which said it would stop advertising on Facebook on the eve of the social network's initial public offering in May, is talking with the site about resuming the ads, two people familiar with the talks said.... Read More »
Trending now: Carmakers turn to new-age advertising 12:01 am U.S. ET | July 2, 2012  Ford's prelaunch marketing strategy for the redesigned 2013 Fusion, announced last week, is a sign of the times: The cutting-edge combination of social media and entertainment is the kind of nontraditional advertising that is breaking out all over in the auto business. Across the board, automakers are shifting advertising dollars from traditional media to an array of new methods that include search marketing, online video and social media.... Read More »
Ford, celebs use social media for Random Acts of Fusion 12:01 am U.S. ET | June 26, 2012  Ford will push its use of social media further today when it kicks off Random Acts of Fusion, a prelaunch marketing effort for the mid-sized 2013 Fusion, with TV host Ryan Seacrest.... Read More »
GM dials back, but other automakers embrace Facebook 3:18 pm U.S. ET | June 21, 2012  GM may have dialed back its ad spending on Facebook, but other automotive brands remain committed to aggressive social media plans with the online platform. Honda, Audi, Scion and Kia say Facebook is producing a sufficient return on investment to continue advertising and marketing ties with the social media site.... Read More »
|
