Social Media

SEAN GAGNIER

And then there were four (maybe) on Jimmy Fallon's truck-shopping list

4:09 pm U.S. ET | March 17, 2014
Jimmy Fallon, new host of “The Tonight Show” on NBC, has let the world know that he wants to buy a new truck and on Friday he narrowed his choices to four vehicles -- maybe....
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Pickup wars: Jockeying for Jimmy Fallon

12:01 am U.S. ET | March 10, 2014
A new front opened up last week in the pickup wars: the fight for late-night. Ford, Ram and Chevrolet are jockeying to be the provider of Jimmy Fallon's truck....
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GM uses social media to respond to customer gripes

12:01 am U.S. ET | March 8, 2014
General Motors has a strategy to deal with consumers' social media gripes about ignition switch defects: search for complaints, respond quickly and assist customers....
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VINCE BOND JR.

Corvette recovery draws online gawkers, cartoonists, profit seekers -- even doubters

5:00 pm U.S. ET | March 4, 2014
There's nothing like a good old-fashioned Internet conspiracy theory. After a cavernous sinkhole swallowed eight of the National Corvette Museum's prized gems last month, museum management decided to release as much information as possible and use social media to spread the word....
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Google Glass faces driving bans as states move to bar use

2:49 pm U.S. ET | Feb. 25, 2014
Motorists in at least six states may be barred from using Google Glass, the eyewear device under test that can access the Internet and take photos with a blink....
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Twitter, eyeing $15 billion auto ad market, says users buy more cars

12:34 pm U.S. ET | Feb. 13, 2014
Twitter, seeking a bigger slice of the more than $15 billion auto-advertising market, said households with users of its service were twice as likely to buy a new car as the average U.S. household....
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C-SUITE TWEETS

For executives, Twitter is a chance to serve the brand and show their human side

12:01 am U.S. ET | Feb. 10, 2014
The Twittersphere is probably the last thing on the mind of new General Motors CEO Mary Barra....
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Ford social strategy: Listen more, push less

12:01 am U.S. ET | Feb. 10, 2014
Automotive marketers and sales executives salivate at the idea of influencing the growing contingent of connected consumers on social networks, but Ford's Scott Monty says there's more to social media than hawking products....
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Game ads work OT on viewers' 'second screens'

12:01 am U.S. ET | Feb. 8, 2014
Right after Peyton Manning's first-quarter interception toss to Seattle Seahawks safety Kam Chancellor in Super Bowl XLVIII, American Honda tweeted out a condolence video of sorts....
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Rockefeller warns automakers, suppliers to cut risk of in-car mobile technology

5:19 pm U.S. ET | Feb. 6, 2014
An influential senator, Jay Rockefeller of West Virginia, warned automakers and technology executives on Thursday that he'll propose regulating in-car use of mobile phones to Internet-connected entertainment and information systems unless they do more to reduce driver distractions....
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Ford's store, company employees will buzz about Bowl spot

5:47 pm U.S. ET | Jan. 29, 2014
Ford is encouraging its more than 3,000 dealerships and their employees and Ford company employees to help create buzz for an advertising spot scheduled to air before the Super Bowl, and sustain it for several weeks after....
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Studies: Auto industry-buyer communication uneven

12:01 am U.S. ET | Jan. 6, 2014
The auto industry is doing a good job fielding social media questions from customers and shoppers, but dealerships too often fail to reach out to vehicle buyers after the sale, according to separate findings in a pair of new studies....
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DIANA T. KURYLKO

The Chicken War: Mercedes, Jaguar battle to rule the roost

3:53 pm U.S. ET | Dec. 18, 2013
Luxury brands and chickens? It started with Mercedes-Benz posting a YouTube commercial touting its Magic Body Control System on the redesigned S-class. Now enter Jaguar, the challenger....
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Want to sell a vehicle? Attach a video

12:01 am U.S. ET | Dec. 9, 2013
As the world goes digital, it's clear: Videos sell cars. At Dave Wright Nissan-Subaru in Cedar Rapids, Iowa, salespeople shoot and send a 55-second vehicle video to every prospect who calls, e-mails or walks into the showroom, dealer Dave Wright says. The video requirement is helping the dealership sell more cars and has nudged salespeople to become more responsive....
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Facebook exec joins speakers

12:01 am U.S. ET | Dec. 9, 2013
Kass Dawson, who took over in April as Facebook's head of Automotive, Global Vertical Strategy, will speak at the Automotive News World Congress next month in Detroit....
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Quirky BuzzFeed lists lure millennials, car marketers

12:01 am U.S. ET | Dec. 9, 2013
Some automakers are feeding the viral-content cravings of millennials in an effort to create brand appeal. Volkswagen, Ford, Toyota, Mini and others are diversifying their ad strategies with quirky posts on BuzzFeed, a millennial-dominated social media site known for its "Top (insert number)" lists ranking every topic you might imagine....
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Hyundai gets swift reviews

12:01 am U.S. ET | Nov. 25, 2013
Hyundai Motor America says online consumer reviews of dealership service operations are becoming more useful than traditional customer satisfaction surveys. The reason: Faster feedback enables dealerships to troubleshoot problems quickly and possibly retain dissatisfied customers tempted to switch dealerships, said Barry Ratzlaff, Hyundai executive director of Customer Connect, Blue Link and service business development....
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Sites give dealers bragging room

12:01 am U.S. ET | Nov. 18, 2013
Dealerships are getting more online real estate to sell themselves on Internet vehicle shopping sites. At KBB.com, for example, dealers now have their own profile pages to post photos, reviews and ratings to differentiate themselves from rivals, said Jared Rowe, president of Kelley Blue Book....
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Leases, marketing vital to Volvo survival plan

12:01 am U.S. ET | Nov. 11, 2013
Until new vehicles start arriving late next year, Volvo's plan for survival in the United States involves an aggressive return to leasing....
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Jaguar Land Rover seeks out TV, movie roles

4:57 pm U.S. ET | Nov. 7, 2013
Range Rovers, F-Types and XJs now have their own Hollywood agent. Jaguar Land Rover has tapped ICM Partners, a talent agency in Los Angeles, to help boost the British luxury brands' exposure in North America through the entertainment and sports worlds....
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Reuss defends GM on Facebook, then deactivates account

5:58 pm U.S. ET | Nov. 4, 2013
Mark Reuss, GM's top executive for North America, deactivated his Facebook account on Monday after he responded to a Web site that wrote dismissively about the company's shrinking U.S. auto market share....
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ANDREW THURLOW

GM cancels 'Silverado Strong' promotion, gets criticized anyway

3:58 pm U.S. ET | Oct. 30, 2013
Boston may not have its World Series crown yet, but for now, it appears to own the word "strong." That's after GM canceled a "Silverado Strong" promotion at the World Series this week because of a conflict with the "Boston Strong" phrase that emerged since the marathon bombing in April....
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PLAYING DEFENSE

GM's social media team helps resolve complaints, keep customers

12:01 am U.S. ET | Oct. 21, 2013
In a command center with a wall of monitors resembling an air-traffic control room, General Motors employees "listen in" on social media....
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Accavitti: American Honda needs to take more risks with marketing

5:25 pm U.S. ET | Oct. 16, 2013
American Honda’s product and marketing boss says the company needs to take more risks with marketing to create a stronger bond with consumers. That means allocating marketing funds and time for new ideas and approaches and accepting the fact that some ideas will fail, Mike Accavitti, senior vice president of automobile operations at American Honda, said Wednesday at the J.D. Power Automotive Marketing Roundtable....
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Seinfeld pledges to help make Acura master of its domain

12:41 pm U.S. ET | Oct. 4, 2013
What's the deal with auto commercials showing cars driving through the desert? Who does that? Not Acura, if Jerry Seinfeld has anything to say about it....
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