Jaguar Land Rover taps Havas Formula to handle public relations in U.S.Tue, 09, Aug 2016
Jaguar Land Rover has hired Havas Formula as its agency of record for automotive and lifestyle public relations in the U.S., following a competitive review.
Auto brands show their mettle as Summer Olympics beginSat, 06, Aug 2016
While Jeep isn't a sponsor of the Games, its USA Basketball partnership has allowed the automaker to align its brand with some of the event's most high-profile athletes in the months leading up to the Olympics. It's among several automakers seeking to latch on to Olympic hype.
Corvette zooms past sports cars in Twitter engagement for JulyFri, 05, Aug 2016
The Chevrolet Corvette blew past all other sports cars in the Twitter engagement race in July. The Corvette Stingray was followed by the Ford Mustang, Audi R8, Porsche 911 and Nissan GTR, according to ListenFirst Media, a New York company that analyzes conversations around brands and vehicles on Twitter.
Toyota evokes 'Hands across America' with Olympics campaignFri, 05, Aug 2016
Toyota does not take over as a global Olympics sponsor until next year. So for the Rio Summer games, the automaker must still comply with strict trademark restrictions on Olympic phrases and imagery.
Ford uses Olympics to get aggressive on SnapchatThu, 04, Aug 2016
Ford is about to make its most aggressive play yet on Snapchat and the automaker is using the Olympics to launch the campaign. There's just one problem: Ford is not an official Olympics sponsor.