Social Media

Mercedes debuts Super Bowl ad on 'Ellen' show

3:49 pm U.S. ET | Jan. 26, 2015

Mercedes-Benz premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs. hare race -- on “The Ellen DeGeneres Show”...
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Social isn't selling cars, Acura chief says

12:01 am U.S. ET | Jan. 25, 2015

The promise of social media helping dealers to sell cars has yet to be realized, says Mike Accavitti, Acura division general manager....
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VINCE BOND JR.

BLOG: Toyota channels Muhammad Ali for Camry Super Bowl spot

1:59 pm U.S. ET | Jan. 23, 2015

Toyota channels boxing legend Muhammad Ali in its Camry Super Bowl spot about overcoming obstacles. “How Great I Am” was originally slated to run pre-game, but Toyota confirmed today that it will now run in the first quarter....
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LINDSAY CHAPPELL

BLOG: The other side of the digital ad craze

7:15 am U.S. ET | Jan. 23, 2015

One veteran ad agency owner has some advice for dealers pondering a shift in their marketing outlays: Don't be so quick to change horses....
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Nissan uses zany videos to boost Super Bowl spot

4:51 pm U.S. ET | Jan. 22, 2015

Nissan is letting YouTube stars add their own flavor to the automaker's Super Bowl storyline....
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A bad service review? No need to panic

12:00 pm U.S. ET | Jan. 22, 2015

A cottage industry of vendors has sprung up to help dealers manage the often bewildering world of online reviews. The vendors are adept at intercepting some bad reviews before they are posted....
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Audi to sit out Super Bowl for first time in 7 years

10:39 am U.S. ET | Jan. 20, 2015

Volkswagen's Audi brand, for the first time in seven years, isn't advertising during the Super Bowl this year, a spokesman confirmed today. The news comes a day after a Ford spokeswoman said the Ford and Lincoln brands wouldn't participate either....
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GUEST BLOG -- JEFF GREEN

BLOG: Auto show vet longs for toy cars and comes up with thumb drives

2:08 pm U.S. ET | Jan. 15, 2015

My fondest moments covering auto shows, after jostling with my peers at press briefings, have been collecting the swag -- toy cars, clocks, hats, even chairs emblazoned with logos of new models. I'm sorry to report, that era is over....
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Chevy energizes show display with large videos, more glitz

1:01 pm U.S. ET | Jan. 9, 2015

Chevrolet will bring new energy and plenty of stories to next week's Detroit auto show with video on massive screens, flashy lighting and upbeat music....
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KAR Auction names Peter Kelly president of new digital group

1:53 pm U.S. ET | Jan. 8, 2015

KAR Auction Services, parent of ADESA, has named Peter Kelly president of its new Digital Services Group, effective immediately. Kelly, 46, co-founded Openlane in 1999 and has been KAR’s chief technology officer since 2013....
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The repo man now hunts on social media

12:01 am U.S. ET | Dec. 20, 2014

Social media is used for more than just keeping up with friends. It's also being used to find people who have defaulted on their auto loans....
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Chevrolet hires ex-Ford social media manager to bolster strategy

1:20 pm U.S. ET | Dec. 1, 2014

Chevrolet, which wants a broader, more consistent social media strategy, has hired former Ford social media manager Craig Daitch....
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Volkswagen won't advertise during 2015 Super Bowl

11:41 am U.S. ET | Nov. 20, 2014

Volkswagen, which made a huge splash with its “The Force” Super Bowl spot in 2011, will be sitting out the big game this year, the company confirmed....
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JAMIE LaREAU

BLOG: What the rich and single drive these days

12:01 am U.S. ET | Nov. 9, 2014

Apparently, sleek product redesign and TV spots featuring handsome movie star Matthew McConaughey are resonating among some wealthy singletons. Or something?...
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After 'stuff' happens, Chevy team scrambles

12:01 am U.S. ET | Nov. 8, 2014

Chevy's swift response in converting an awkward World Series award presentation from a punch line to a marketing coup became a case study on the real-time power of social media to seize a moment. Chevy estimates it netted an extra $5 million in media exposure for its new midsize truck....
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Chevy retires 'technology and stuff' after reaping publicity windfall

3:44 pm U.S. ET | Nov. 7, 2014

Chevrolet is sending #ChevyGuy and his #TechnologyAndStuff pitch to the showers -- but not before recording about $5 million in free media exposure....
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THE GM RECALL

GM offers gift cards as bait for owners to get recalled cars fixed

12:04 pm U.S. ET | Nov. 4, 2014

General Motors is dangling $25 gift cards to Starbucks, Bass Pro Shops and other retailers to persuade nearly 1 million owners of recalled cars with faulty ignition switches to get them fixed....
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'Chevy Guy' turns into overnight marketing sensation

12:01 am U.S. ET | Nov. 3, 2014

Rikk Wilde's stumbling, train wreck of a free-truck presentation to the World Series MVP made him, literally, an overnight sensation. Now Chevy's trying to make the most of it....
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A bad service review? No need to panic

12:01 am U.S. ET | Nov. 2, 2014

A cottage industry of vendors has sprung up to help dealers manage the often bewildering world of online reviews. The vendors are adept at intercepting some bad reviews before they are posted....
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NICK BUNKLEY

BLOG: How the 'Chevy Guy' became, you know, a hit and stuff

10:51 am U.S. ET | Oct. 30, 2014

Late Wednesday night, General Motors introduced America to the 2015 Chevrolet Colorado -- the dependable, all-new pickup that comes with “you know, technology and stuff.”...
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On Twitter, 140 characters = $716 million in car sales

3:21 pm U.S. ET | Oct. 28, 2014

It's a burning question for auto marketers on Twitter: Are our tweets influencing people to buy cars? To tackle this question, the social network released new data today that attempts to show just how much 140 characters are worth....
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Scion's iM concept suggests Toyota's Auris is U.S.-bound

12:01 am U.S. ET | Oct. 27, 2014

Toyota Motor Corp., on a mission to rejuvenate its youth-oriented Scion brand, may replace its boxy xB subcompact with a version of Europe's Toyota Auris, new images suggest....
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LIKE OR DISLIKE?

Dealers split on value, effectiveness of Facebook advertising

12:01 am U.S. ET | Oct. 13, 2014

Fewer than 10 percent of the nation's 17,875 franchise dealers use Facebook advertising to any degree even though it's a fairly inexpensive way to get in front of shoppers. Ironically, automakers generally use Facebook heavily to build engagement with their brands....
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HANS GREIMEL

BLOG: Crash recorder video craze hits Japan

11:45 am U.S. ET | Oct. 10, 2014

Count Japan as the latest entrant to the dash cam craze. Across the country, drivers are uploading and swapping video footage taken through their vehicle crash data recorders....
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Tesla spokesman Sproule leaves to be CMO at Aston Martin

11:05 am U.S. ET | Oct. 7, 2014

Aston Martin, the British sports car brand, said today it hired Simon Sproule, the vice president of communications at Tesla Motors, to serve as chief marketing officer under new CEO Andy Palmer. The move is effective November 1....
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Special Video Report
Nissan's Munoz on dealers: 'You grow or you go'

Nissan's Munoz on dealers: 'You grow or you go'

Nissan North America Chairman Jose Munoz has a tough goal to meet: Raise the combined U.S. market share of Nissan and Infiniti from 8.4 percent to 10 percent by March of 2017.
» Watch the Video