Volkswagen Brand

Volkswagen marketing chief quits

July 25, 2014 22:20 CET
Volkswagen's global marketing head, Simon Thomas, will leave the post after about a year in the job. Thomas, a former top Nissan Europe executive, said he is leaving VW at his own request....
Read More »

 

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

The 'better Golf'

July 21, 2014 08:09 CET
Volkswagen says the Golf Sportsvan combines the agility of the classic Golf hatchback with the roominess, easier access and higher seating position of a minivan, leading some commentators to dub it “the better Golf.”...
Read More »

 

E-Golf marks VW's flexible product path

12:01 am U.S. ET | July 19, 2014
Volkswagen's e-Golf has all the makings of a "compliance car" -- a vehicle whose sole purpose is to satisfy clean-air regulations in California and other states mandating the sale of zero-emission vehicles....
Read More »

 

VW aims to save 5 billion euros to lift profitability

July 15, 2014 15:27 CET
VW Group plans to reduce costs at its namesake brand by 5 billion euros ($6.8 billion) by 2017 as it seeks to lift sagging profitability after efficiency gains have failed to keep pace with rising labor costs....
Read More »

 

VW targets $6.8 billion in annual cuts to close profit gap with rivals

11:18 am U.S. ET | July 15, 2014
Volkswagen AG plans to cut costs and boost productivity at the VW brand by $6.8 billion a year by 2017 to lift sagging profitability. Efficiency gains have failed to keep pace with rising labor costs, CEO Martin Winterkorn said in an internal presentation to company managers....
Read More »

 

Volkswagen's consumer brands

12:01 am U.S. ET | July 14, 2014
With the purchase of Porsche in August 2012, Volkswagen AG added a 12th brand to its broad portfolio, which stretches from Ducati motorcycles to 40-ton trucks....
Read More »

 

New Passat for Europe teases next American design

12:01 am U.S. ET | July 14, 2014
The redesigned 2015 Volkswagen Passat for Europe features restyled sheet metal that is expected to preview design touches on U.S.-bound models....
Read More »

 

VW orders sales halt for Golf, GTI over steering flaw

11:24 am U.S. ET | July 8, 2014
Volkswagen has ordered dealers in the United States and Canada to not sell about 800 units of its new Golf and GTI hatchbacks because a mistake in assembly could cause steering problems....
Read More »

 

VW's new Passat to get fleet sales boost from euro zone's brighter outlook

July 4, 2014 09:52 CET
The new VW Passat is expected to get a sales boost as companies in Europe take advantage of a brightening economic outlook to resume investing in their fleets....
Read More »

 

VW takes Passat upscale to escape mid-market struggles

July 2, 2014 10:45 CET
Volkswagen is moving its new Passat upscale in Europe in a move aimed at lifting the model clear of a struggling market for mid-priced cars without alienating core family customers....
Read More »

 

DOUGLAS A. BOLDUC

BMW's iDrive earns high marks, but doesn't match Apple

7:37 am U.S. ET | June 27, 2014
BMW's iDrive system ranked highest in Germany and Italy for user experience in a recent test, but the automaker and its peers have a long way to go to match Apple....
Read More »

 

Citroen's move down-market key part of PSA's turnaround plan

June 22, 2014 12:11 CET
Citroen's C4 Cactus is more than just another compact car. It's a manifesto on wheels for the brand's move down-market as parent PSA struggles to return to profit....
Read More »

 

VW, boxed out of World Cup on TV, finds way to target fans in U.S.

12:17 pm U.S. ET | June 13, 2014
Volkswagen of America, seeking to get a marketing bump in the United States from the 2014 FIFA World Cup in Brazil, is rolling out its ambush marketing plans for the Golf GTI against the games' official auto partner, Hyundai Motor America....
Read More »

 

VW brand sales rise 4% in May on western Europe, China

June 10, 2014 12:56 CET
Volkswagen said sales of its core VW brand rose 4 percent in May on strong demand from China and western Europe....
Read More »

 

VW may offer six SUVs to help pass Toyota, report says

June 3, 2014 12:33 CET
Volkswagen could triple the VW brand's SUV lineup as it seeks to overtake Toyota in global sales, sources said. VW is said to be developing a coupe version and a longer variant of the Tiguan and may also offer a subcompact crossover....
Read More »

 

VW weighs tripling SUV lineup to overtake Toyota, report says

6:33 am U.S. ET | June 3, 2014
Volkswagen AG is considering tripling the namesake VW brand's SUV lineup in a bid to overtake Toyota in global sales, two people familiar with the matter told Bloomberg....
Read More »

 

VW's key crossover for U.S. delayed by incentive tug-of-war, report says

5:19 pm U.S. ET | June 2, 2014
A tug-of-war between Mexico and Tennessee over financial incentives is delaying Volkswagen's decision on where to build a make-or-break crossover in North America, sources told Reuters, delaying the German group's efforts to fix its ailing U.S. business....
Read More »

 

VW promises lighter, more fuel-efficient Passat

May 29, 2014 06:01 CET
VW says its new Passat will be be lighter, more fuel efficient and roomier than the current model. The eighth generation of Europe's top-selling mid-sized vehicle will debut at the Paris auto show in October....
Read More »

 

VW goes for value with Golf, GTI

12:01 am U.S. ET | May 25, 2014
With its seventh-generation Golf and Golf GTI, now made for the United States in Puebla, Mexico, VW had a chance to drive down costs and lower sticker prices in pursuit of market share. But instead, VW reinvested in smooth powertrains and practical-yet-refined interiors that outclass most rivals....
Read More »

 

Nissan packs new Pulsar with tech

May 22, 2014 06:01 CET
Nissan says its new Pulsar hatchback will be one of the most high-tech, frugal and spacious vehicles in Europe's compact segment, currently dominated by VW's Golf. Nissan pulled out of the segment in 2006 due to poor sales....
Read More »

 

Hyundai focuses on passion and loyalty for its 2014 World Cup campaign

7:04 am U.S. ET | May 22, 2014
Hyundai Motor America's ad campaign for the 2014 World Cup focuses on passion and loyalty as the Korean automaker seeks to maximize the impact of its multimedia blitz during the games....
Read More »

 

DOUGLAS A. BOLDUC

Audi TT, minicars on the rise

12:01 am U.S. ET | May 1, 2014
The Audi TT, Renault Twingo and Peugeot 108 were big Web winners during the first quarter because of their debuts at the Geneva auto show. The quarter's top performers, however, were the Volkswagen Golf and Land Rover's Range Rover....
Read More »

 

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Golf dominance, premium push intensify battle in compact segment

April 22, 2014 06:01 CET
Most volume automakers face double trouble in the crucial compact segment. They need to find a way to win sales from the dominant Volkswagen Golf while also defending against premium brands aggressively pushing into the segment....
Read More »

 

New reality: Think crash, not just flash

12:01 am U.S. ET | April 20, 2014
Safety watchdogs at the Insurance Institute for Highway Safety and Consumer Reports magazine had an outsize effect on the cars unveiled at the New York auto show last week....
Read More »

 

VW plans major World Cup ad push to counter Hyundai

6:30 am U.S. ET | April 18, 2014
Volkswagen is planning a major World Cup advertising push that will go head-to-head against official automotive sponsor Hyundai....
Read More »

 

Rocket Fuel