Incentive Program

Ford lets employees share discounts outside family

12:22 pm U.S. ET | Jan. 20, 2016

Through the end of February, Ford is letting employees and retirees share their discount on a new car or truck with anyone who has a competitive vehicle, according to a memo distributed to dealers....
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Ford drops 'Friends & Neighbors' sale early, opts for traditional year-end discounts

2:25 pm U.S. ET | Nov. 27, 2015

Ford is dropping its “Friends & Neighbors” promotion five weeks earlier than planned, after the offers failed to resonate with consumers as much as more traditional year-end discounts offered by competitors....
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Will Trudeau's victory mark a win for industry in Canada?

12:01 am U.S. ET | Oct. 26, 2015

Last week's dramatic election in Canada could turn out to be good news for the country's beleaguered auto industry. The winning left-leaning Liberal Party, led by prime minister-designate Justin Trudeau, campaigned by pledging a greater willingness to spend money to stimulate the economy and create or preserve jobs....
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VW discounts almost double U.S. average after cheating scandal

9:10 am U.S. ET | Oct. 22, 2015

Volkswagen, trying to woo U.S. consumers amid its diesel emissions cheating scandal, is offering new-vehicle discounts that by one measure are almost twice the industry average....
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Musk takes page from PayPal with Tesla Model S referral offer

7:06 am U.S. ET | Aug. 28, 2015

Elon Musk reached back to his days at PayPal for Tesla's first-ever incentive offer. Anyone who orders a new Model S sedan before Oct. 31 using the referral link of a current owner will get $1,000 off the purchase price, under the program announced July 29....
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Cadillac works to revise dealer incentives

1:54 pm U.S. ET | Aug. 7, 2015

Two main elements of Johan de Nysschen’s plan to rehabilitate Cadillac’s image are to tighten dealers’ inventories and quash their sell-at-any-cost mentality. There’s a big problem though....
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