Klaus Draeger

BMW open to sharing battery technology with rivals

July 15, 2014 09:52 CET
BMW is open to sharing with rival automakers the EV battery cell technology it co-developed with Samsung SDI. Sharing the technology would reduce the cost of the battery cells -- the most expensive part of an electric vehicle....
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BMW: i8 sports car will be niche player

12:01 am U.S. ET | May 12, 2014
BMW's i8 plug-in hybrid will be scarce, and fewer than 500 of the supercars will be sold in the United States this year, said Ludwig Willisch, CEO of BMW of North America. It will start at $136,625, including shipping when sales begin in August....
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Racing, tech events draw crowds to Hoffman stores

Racing, tech events draw crowds to Hoffman stores

Hoffman Auto Group holds more than 100 elaborate events annually to attract and retain customers. Some buyers zip around a racetrack in Porsches at 130 mph. Mon., October 27
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