Klaus Draeger

BMW open to sharing battery technology with rivals

July 15, 2014 09:52 CET
BMW is open to sharing with rival automakers the EV battery cell technology it co-developed with Samsung SDI. Sharing the technology would reduce the cost of the battery cells -- the most expensive part of an electric vehicle....
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BMW: i8 sports car will be niche player

12:01 am U.S. ET | May 12, 2014
BMW's i8 plug-in hybrid will be scarce, and fewer than 500 of the supercars will be sold in the United States this year, said Ludwig Willisch, CEO of BMW of North America. It will start at $136,625, including shipping when sales begin in August....
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2013 Eurostar winner Klaus Draeger

Sept. 5, 2013 06:01 CET
The executives chosen as 2013 Automotive News Europe Eurostars rose above the rest by pushing their companies to new heights. BMW Board Member for Purchasing & Supplier Network Klaus Draeger is this year's winner for Purchasing Executive....
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Fewer bosses, Disney savvy, $2 idea lift stores

Fewer bosses, Disney savvy, $2 idea lift stores

A Chrysler Group dealership chain is stripping away layers of management to sell cars faster. A Chevrolet-Cadillac store is enchanting customers through Disney training. Mon., July 21
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