New Dodge ad campaign launched with tagline 'Domestic. Not Domesticated'Fri, 29, Jul 2016
Dodge is launching a new ad campaign with the tagline "Domestic. Not Domesticated." The brand, which had been running a Wieden & Kennedy campaign hearkening back to founding brothers John and Horace Dodge, has shifted gears with a pair of new ads backed by the Metallica song "Fuel."