Olivier Francois

Star power still sells -- if choice is smart

12:01 am U.S. ET | Dec. 8, 2013
With the battle for market share growing tighter, automakers continue the time-tested tradition of recruiting titans of sports and Hollywood for their ad campaigns. The trick is picking the right celeb -- one whose image won't backfire, and whose persona meshes with the marketing theme.... Read More »

 

Chrysler brand chief Chehab leaves to head Maserati marketing

10:47 am U.S. ET | Nov. 11, 2013
Saad Chehab, head of the Chrysler and Lancia brands, will give up those positions to become the chief marketing officer of Fiat's Maserati luxury brand, Chrysler said today. Al Gardner, 49, who has been head of Chrysler Group's southeast business center in Florida, will take over as head of the Chrysler brand, a company statement said.... Read More »

 

Chrysler brand chief Chehab will head Maserati marketing

Nov. 11, 2013 16:47 CET
Saad Chehab, head of the Chrysler and Lancia brands, is Maserati's new chief marketing officer. The new Chrysler brand boss is Al Gardner, head of Chrysler's southeast business center in Florida.... Read More »

 

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Fiat builds on its strength – minicars – to revive slumping sales

Nov. 5, 2013 06:15 CET
Fiat aims to win back customers to its core brand with the likely expansion of its Panda and 500 model lines to 12 derivatives that will cover the minicar, subcompact and compact segments.... Read More »

 

Dodge Durango ads starring Ron Burgundy look like a hit

12:01 am U.S. ET | Oct. 14, 2013
A series of 70 new Dodge Durango spots featuring comedian Will Ferrell as fictional anchorman Ron Burgundy turns traditional automotive advertising on its ear.... Read More »

 

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Ford, Renault move upscale in bid to win back sales from German premium brands

Oct. 7, 2013 06:01 CET
Ford and Renault are launching upscale badges in Europe to reverse losses and boost profitability – but the strategy is not without potential risks.... Read More »

 

At Fiat-Chrysler 'it's all about differentiating the brands'

May 17, 2013 06:01 CET
Olivier Francois, chief marketing officer for Fiat and Chrysler, has helped rehabilitate Chrysler Group's image since its 2009 bankruptcy. Chrysler has racked up 37 consecutive months of year-over-year U.S. sales increases, thanks in part to memorable commercials, such as rapper Eminem's coup during the 2011 Super Bowl.... Read More »

 

MARKETING EXECUTIVE Q&A: OLIVIER FRANCOIS

At Chrysler-Fiat 'it's all about differentiating the brands'

12:01 am U.S. ET | May 13, 2013
Olivier Francois, chief marketing officer for Fiat and Chrysler, has helped rehabilitate Chrysler Group's image since its 2009 bankruptcy. Chrysler has racked up 37 consecutive months of year-over-year U.S. sales increases, thanks in part to memorable commercials, such as rapper Eminem's coup during the 2011 Super Bowl.... Read More »

 

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