At Fiat-Chrysler 'it's all about differentiating the brands'May 17, 2013 06:01 CET  Olivier Francois, chief marketing officer for Fiat and Chrysler, has helped rehabilitate Chrysler Group's image since its 2009 bankruptcy. Chrysler has racked up 37 consecutive months of year-over-year U.S. sales increases, thanks in part to memorable commercials, such as rapper Eminem's coup during the 2011 Super Bowl.... Read More »
MARKETING EXECUTIVE Q&A: OLIVIER FRANCOIS At Chrysler-Fiat 'it's all about differentiating the brands' 12:01 am U.S. ET | May 13, 2013  Olivier Francois, chief marketing officer for Fiat and Chrysler, has helped rehabilitate Chrysler Group's image since its 2009 bankruptcy. Chrysler has racked up 37 consecutive months of year-over-year U.S. sales increases, thanks in part to memorable commercials, such as rapper Eminem's coup during the 2011 Super Bowl.... Read More »
LATEST LAUNCHES Fiat aims 500L at familiesMarch 11, 2013 06:01 CET  Fiat added the 500L to provide a car for customers who have grown out of three-door 500, specifically at couples who have started families. The 500L – the L stands for large – is a five-door small minivan that is 602mm longer than the 500.... Read More »
AUTOMOTIVE NEWS MARKETING SEMINAR Finding marketing opportunities in a changing world 12:01 am U.S. ET | March 4, 2013 Four influential automotive marketers will speak May 14 at the Automotive News Marketing Seminar at the Westin Bonaventure Hotel in Los Angeles.... Read More »
ADVERTISING AGE'S MARKETER OF THE YEAR: CHRYSLER GROUP A turnaround Born of Fire 12:01 am U.S. ET | Dec. 3, 2012 How Frenchman Olivier Francois restored Motor City pride at bankrupt Chrysler with ad campaigns that resonated across America. Advertising Age named Chrysler Group its 2012 Marketer of the Year. Advertising Age is an affiliate of Automotive News.... Read More »
2012 LOS ANGELES AUTO SHOW Fiat sees potential in U.S. for SUV-styled 500LNov. 29, 2012 10:30 CET  Fiat says the 500L Trekking, an SUV-styled variant of its 500L small minivan, could account for half of overall 500L sales in the U.S. market.... Read More »
How Olivier Francois restored Motor City pride in a bankrupt Chrysler 10:46 am U.S. ET | Nov. 26, 2012  Chrysler Group's turnaround since Fiat rescued the automaker out of bankruptcy in 2009 has been punctuated by an advertising strategy led by Olivier Francois and his team. The advertising message draws parallels between the comeback of a gritty, tough city and the once-troubled automaker. This week Chrysler is being honored as the 2012 Marketer of the Year by Advertising Age, an affiliate of Automotive News.... Read More »
Dodge Dart TV spot to debut Tuesday during MLB All-Star Game 1:38 pm U.S. ET | July 9, 2012  Chrysler Group's first TV commercial for the 2013 Dodge Dart will debut Tuesday during the Major League Baseball All-Star Game and will feature a rapid-fire video montage of how to design, make and market a car.... Read More »
Fiat announces pricing but no sales targets for 500L minivanJuly 6, 2012 12:05 CET  Fiat says prices for the 500L minivan will start at 15,550 euros in Europe, but declined to give any sales targets for the new model.... Read More »
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