Olivier Francois

Dodge monkeys around with CGI in new ads

4:06 pm U.S. ET | March 26, 2015

Enforcing Dodge Law is serious business. So the brand turned to muscle car enthusiast Richard Rawlings of Discovery Channel's “Fast N' Loud” to restore order in an ad campaign that launched this month. But even with Rawlings' expertise in resurrecting vintage rides at his Gas Monkey Garage in Dallas, he needed a partner with a little attitude....
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2015 GENEVA AUTO SHOW

Fiat's Mazda-based roadster will be called the 124 Spider

March 4, 2015 14:24 CET

Fiat Chrysler CEO Sergio Marchionne revealed that Fiat will call its new Mazda-based roadster the 124 Spider, reviving a name from the 1960s. The roadster will be based on the Miata MX-5....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Fiat goes global with 500X

Feb. 13, 2015 09:42 CET

Fiat's 500X has the widest engine and transmission range in the automaker's lineup as the company prepares to offer the crossover in 100 global markets by year-end, including the U.S. where Fiat expects it to outsell the retro-styled 500 three-door hatchback....
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Jeep brings back summer -- and Michael Jackson -- in new push

11:29 am U.S. ET | May 8, 2014

Jeep is launching a marketing effort featuring an unreleased single from the late pop superstar Michael Jackson. Fiat Chrysler Chief Marketing Officer Olivier Francois is set to announce a partnership with Epic Records CEO L.A. Reid and USA Basketball to launch an ad campaign backed by Jackson singing "Love Never Felt So Good."...
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FIAT CHRYSLER 5-YEAR PLAN

Fiat focuses on profit in Europe

May 6, 2014 17:05 CET

Fiat aims to boost sales in its Europe, Africa and Middle East region by 27 percent to 1.5 million vehicles in 2018, but sees little growth for its core Fiat brand as it focuses on a return to profit....
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Fiat brand to add crossover, specialty vehicle in North America

11:07 am U.S. ET | May 6, 2014

The Fiat brand will expand its North American lineup to four vehicles from two, adding the 500X crossover this year and an unidentified specialty vehicle later, global Fiat brand chief Olivier Francois said today. The marque's current North American lineup consists of the 500 minicar and the larger 500L four-door hatchback....
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Tune in for Chrysler's 5-year plan

12:01 am U.S. ET | May 4, 2014

On Tuesday, May 6, a team of Automotive News editors and reporters will provide real-time coverage of Chrysler Group's and Fiat's five-year product and business plan....
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