Audi can prosper in the industry's brave new world, Keogh saysFri, 27, Jan 2017
Don't bet on an Audi smaller than A3/Q3Mon, 23, Jan 2017
Audi 'fanatically focused' on dealer profitabilityMon, 23, Jan 2017
Audi of America's six-year string of consecutive year-over-year monthly sales gains may grab headlines, but it is other industry-leading numbers associated with the luxury brand that turn dealer heads, says U.S. brand boss Scott Keogh.
Audi's U.S. boss sees record sales in 2017Sat, 26, Nov 2016
Audi's U.S. chief expects the luxury brand to post another record year of U.S. sales in 2017 on the back of a continued product offensive that includes the first major redesign of its top-selling nameplate.
Audi sees potential for just one diesel model in U.S.Wed, 16, Nov 2016
'Forbidden fruit' Audi A5, S5 Sportback coming to U.S.Wed, 16, Nov 2016
Audi's Philadelphia campaignMon, 06, Jun 2016
Audi has undertaken a dramatic overhaul of its retail network aimed at strengthening its competitiveness in greater Philadelphia's luxury market. And similar overhauls are occurring in other major markets nationwide as Audi positions itself to join Lexus, BMW and Mercedes-Benz in the highest tier of the U.S. luxury car market.
Audi to focus on dealer profitability and an increased marketing spendMon, 11, Apr 2016
Audi plans big ad push for A4, Q7Fri, 01, Apr 2016
Audi of America will spend more on marketing this year to support key model launches and maintain its record sales momentum. Scott Keogh, president of Audi of America, declined to quantify the increase but said the luxury brand's 2016 marketing budget is “tens of millions of more dollars” than its 2015 expenditures.
Audi dealers want profits to reboundMon, 28, Mar 2016
Audi scraps 2.0-liter diesel for retooled A4 in U.S.Tue, 15, Mar 2016
Audi of America is scrapping plans to launch the redesigned 2017 A4 sedan with an optional 2.0-liter diesel engine. The decision reflects lower demand for diesel-engine variants of Audi sedans relative to crossovers, Audi of America President Scott Keogh told Automotive News.