Scott Keogh
AUDI'S SCOTT KEOGH: U.S. boss sees another sales record in 2017
June 5In this Q&A, Scott Keogh, president of Audi of America, discusses 2017 sales, the political climate and how the VW diesel scandal will impact Audi this year.
AutoNews Now: Nissan, Porsche, Audi speedsters
April 13Fast times in NY: Nissan, Porsche, Audi speedsters; Infiniti's bolder SUV styling; Volvo dealers are 'hot' for the XC60; No Mercedes-Benz diesel decision; China-built Volvo EV?
Audi can prosper in the industry's brave new world, Keogh says
Jan. 27Self-driving cars and electric vehicles will present challenges to the industry, but Audi of America President Scott Keogh says they offer huge opportunities for Audi.
First Shift: Lithia growth hope; Sonic dream team
Jan. 27At NADA: Lithia's hope for growth, Sonic's journey from 'Wild Wild West' to single team; Honda's all-American defense strategy?; Audi and the Trump effect.
Don't bet on an Audi smaller than A3/Q3
Jan. 23Audi may have room in its lineup for a larger three-row crossover and for more variants of current vehicles, but probably not for anything smaller than its current A3 sedan and Q3 crossover.
Audi 'fanatically focused' on dealer profitability
Jan. 23Audi of America's six-year string of consecutive year-over-year monthly sales gains may grab headlines, but it is other industry-leading numbers associated with the luxury brand that turn dealer heads, says U.S. brand boss Scott Keogh.
First Shift: Nissan's 'big, hairy, audacious goals'
Jan. 11Nissan's Munoz on unhappy dealers and 'big, hairy, audacious goals'; NADA exec decries 'trust-killers'; Rosekind's tip for next NHTSA boss; Audi, video games and self-driving cars.
AutoNews Now: Mulally meeting with Trump
Dec. 8, 2016Mulally meeting with Trump; Audi gets connected in Vegas; Ford tech remembers to put car in 'park'; Germany probes Porsche; BMW-Magna deal.
Audi's U.S. boss sees record sales in 2017
Nov. 26, 2016Audi's U.S. chief expects the luxury brand to post another record year of U.S. sales in 2017 on the back of a continued product offensive that includes the first major redesign of its top-selling nameplate.
Audi sees potential for just one diesel model in U.S.
Nov. 16, 2016Audi envisions the potential of just one diesel model in its U.S. product mix in the wake of diesel emissions violations that have embroiled its parent company Volkswagen AG, Audi's U.S. head says.
'Forbidden fruit' Audi A5, S5 Sportback coming to U.S.
Nov. 16, 2016After months of hints, Audi finally confirmed the A5 and S5 Sportback for the U.S. market, revealing it here at an event on the eve of the L.A. auto show.
Audi's Philadelphia campaign
June 6, 2016Audi has undertaken a dramatic overhaul of its retail network aimed at strengthening its competitiveness in greater Philadelphia's luxury market. And similar overhauls are occurring in other major markets nationwide as Audi positions itself to join Lexus, BMW and Mercedes-Benz in the highest tier of the U.S. luxury car market.
