Scott Keogh2014 NEW YORK AUTO SHOW Voice of the fans brings back Audi A3 sportback 12:01 am U.S. ET | April 21, 2014  In its past life as a five-door, the Audi A3 never sold that well in the United States.... Read More »
Audi's Americas boss calls Tesla 'cool' while defending dealer modelOct. 21, 2013 06:01 CET  Audi views electric carmaker Tesla as a competitor in the United States while questioning its choice to skip dealers and sell directly to consumers, Audi of America President Scott Keogh, said.... Read More »
Audi seeks OK for Vegas-style signal 12:01 am U.S. ET | Sept. 28, 2013 Once again, Audi is standing up for its lights. This year, the German luxury brand was thwarted in its attempt to win quick regulatory approval in the United States for its auto-dimming Matrix Beam headlights. Now, Audi is going to bat for another light feature: sequential turn signals.... Read More »
Audi's new drop-top 12:01 am U.S. ET | Sept. 16, 2013  A3 convertible comes in late 2014.... Read More »
Audi on pace to top 150,000 sales goal in U.S., Keogh saysAug. 9, 2013 06:01 CET  Audi is on pace to sell more than its stated goal of 150,000 cars and SUVs in the United States this year and will get a boost from diesel models reaching dealerships this month, a brand executive said.... Read More »
Audi on pace to top 150,000 sales goal in U.S., Keogh says 3:49 pm U.S. ET | Aug. 8, 2013  Volkswagen AG's Audi unit is on pace to sell more than its stated goal of 150,000 cars and SUVs in the United States this year and will get a boost from diesel models reaching dealerships this month, a brand executive said.... Read More »
Audi's tight U.S. supply, fast turn rate lift dealer profitabilityMay 10, 2013 06:01 CET  Audi of America President Scott Keogh is presiding over a brand with momentum, with U.S. sales up 16 percent through April and a batch of new vehicles launched or on tap. Keogh, 44, became president of Audi of America in June, a promotion from chief marketing officer.... Read More »
TALK FROM THE TOP: SCOTT KEOGH Audi's tight supply, fast turn rate lift dealer profitability 12:01 am U.S. ET | May 6, 2013  Audi of America President Scott Keogh is presiding over a brand with momentum, with U.S. sales up 16 percent through April and a batch of new vehicles launched or on tap. Keogh, 44, became president of Audi of America in June, a promotion from chief marketing officer.... Read More »
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