Audi's Americas boss calls Tesla 'cool' while defending dealer modelOct. 21, 2013 06:01 CET  Audi views electric carmaker Tesla as a competitor in the United States while questioning its choice to skip dealers and sell directly to consumers, Audi of America President Scott Keogh, said.... Read More »
Audi seeks OK for Vegas-style signal 12:01 am U.S. ET | Sept. 28, 2013 Once again, Audi is standing up for its lights. This year, the German luxury brand was thwarted in its attempt to win quick regulatory approval in the United States for its auto-dimming Matrix Beam headlights. Now, Audi is going to bat for another light feature: sequential turn signals.... Read More »
Audi's new drop-top 12:01 am U.S. ET | Sept. 16, 2013  A3 convertible comes in late 2014.... Read More »
Audi on pace to top 150,000 sales goal in U.S., Keogh saysAug. 9, 2013 06:01 CET  Audi is on pace to sell more than its stated goal of 150,000 cars and SUVs in the United States this year and will get a boost from diesel models reaching dealerships this month, a brand executive said.... Read More »
Audi on pace to top 150,000 sales goal in U.S., Keogh says 3:49 pm U.S. ET | Aug. 8, 2013  Volkswagen AG's Audi unit is on pace to sell more than its stated goal of 150,000 cars and SUVs in the United States this year and will get a boost from diesel models reaching dealerships this month, a brand executive said.... Read More »
Audi's tight U.S. supply, fast turn rate lift dealer profitabilityMay 10, 2013 06:01 CET  Audi of America President Scott Keogh is presiding over a brand with momentum, with U.S. sales up 16 percent through April and a batch of new vehicles launched or on tap. Keogh, 44, became president of Audi of America in June, a promotion from chief marketing officer.... Read More »
TALK FROM THE TOP: SCOTT KEOGH Audi's tight supply, fast turn rate lift dealer profitability 12:01 am U.S. ET | May 6, 2013  Audi of America President Scott Keogh is presiding over a brand with momentum, with U.S. sales up 16 percent through April and a batch of new vehicles launched or on tap. Keogh, 44, became president of Audi of America in June, a promotion from chief marketing officer.... Read More »
Germans A-OK in the USAFeb. 6, 2013 06:01 CET  German automakers expect to partially offset Europe's sales slump with another year of double-digit volume gains in the hot U.S. market. “We expect to grow by about 10 percent this year,” Mercedes-Benz USA CEO Steve Cannon told Automotive News Europe... Read More »
FINAL ASSEMBLY Audi offers some lessons for Lincoln 12:01 am U.S. ET | Jan. 28, 2013 In seeking to reclaim its lost glory as a luxury brand, Lincoln has made no secret that it is lifting a few pages from the Audi playbook. So at the Automotive News World Congress this month, Audi of America President Scott Keogh was asked what Lincoln might learn from Audi's ascent.... Read More »
AUTOMOTIVE NEWS WORLD CONGRESS Tight supplies will keep Audi prices up, U.S. boss says 12:01 am U.S. ET | Jan. 21, 2013  Tight inventories will help Audi as the German brand works to boost its U.S. sales to 200,000 vehicles, Audi of America President Scott Keogh told the Automotive News World Congress.... Read More »
AUTOMOTIVE NEWS WORLD CONGRESS Audi of America's Keogh to speak at World Congress 12:01 am U.S. ET | Dec. 17, 2012  Scott Keogh, president of Audi of America, will be a featured speaker on Jan. 16, the second day of the Automotive News World Congress.... Read More »
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