Stores get customers in sync with carsJuly 31, 2017
Officials at the Jack Demmer dealerships realized they needed to address the frustration of buyers struggling with the technology Ford has been packing into its dashboards. Seminars have been the answer.
Ford's updated Sync taps into drivers' phonesJan. 4, 2017
'Intuitive' Sync 3 makes Ford dealers' lives easierMarch 28, 2016
The rollout of Ford Motor Co.'s new Sync 3 connectivity system has significantly reduced the amount of time and effort that dealers must spend teaching consumers how to use it, the head of the Ford National Dealer Council said.
Tech-savvy teens help buyers learn how to use car featuresAug. 24, 2015
Teenagers' addiction to their smartphone may be annoying to parents and teachers, but it makes them perfect candidates to work for Quirk Ford. The Massachusetts dealership employs high school students to teach its customers how to use the technology in their vehicles.