Hyundai Europe doubles ad budget to fight image problemMarch 7, 2013 11:36 CET  Hyundai plans to double its advertising spending in Europe in a bid to build on market share gains at a time when struggling rivals like Opel and Peugeot are becoming more aggressive in cutting prices.... Read More »
Hyundai Europe expects to keep market share in 2013Feb. 20, 2013 12:58 CET  Hyundai Europe says it expects to keep the 3.5 percent market share it enjoyed in 2012, despite overall regional sales beginning their sixth year of decline.... Read More »
Hyundai, seeking more performance cred, readies Nuerburgring test center 12:01 am U.S. ET | Feb. 16, 2013  Hyundai has begun construction of a vehicle test center at Germany's famous Nuerburgring race track as the automaker seeks to lift its brand profile in Europe. The new facility, which will open in June, will be used to test all vehicles designed specifically for the European auto market.... Read More »
Hyundai builds test center at Germany's NuerburgringFeb. 15, 2013 06:01 CET  Hyundai has begun construction of a vehicle test center at Germany's famous Nuerburgring race track as the automaker seeks to lift its brand profile in Europe. The new facility, which will open in June, will be used to test all vehicles designed specifically for the European auto market.... Read More »
Hyundai picks former Russia boss to head Europe unitJan. 9, 2013 17:38 CET  Hyundai has appointed former Russia boss Byung Kwon Rhim to head its growing operations in Europe. Rhim, 52, also has held several marketing positions within Europe and previously headed the Europe division at Hyundai's headquarters in Korea.... Read More »
FROM THE CURRENT ANE PRINT ISSUE Are Korean automakers winning the right way in Europe?Nov. 14, 2012 06:01 CET  While struggling European carmakers reduce production and consider plant closures, Hyundai and affiliate Kia are reporting record sales. The Korean brands attribute buoyant sales to their lean organizations and modestly priced, desirable new cars. Others disagree.... Read More »
Hyundai Europe to delay sales, market share targets by at least one yearSept. 26, 2012 11:37 CET  Hyundai's European operations will likely need to defer its mid-term sales and market share targets due to a dismal outlook for overall demand in the region, said Allan Rushforth, COO of Hyundai Europe.... Read More »
Hyundai, Kia accused of dumping by French ministerAug. 28, 2012 14:00 CET  Hyundai and Kia have been accused of dumping practices by French Industry Minister Arnaud Montebourg, who says the tactic is hurting domestic automakers. Montebourg has asked the European Commission to investigate the legality of the Hyundai Group’s strategy in France and Europe under the terms of a trade agreement between the European Union and South Korea.... Read More »
|
