Roelant de Waard

Ford unveils upscale S-Max concept with Vignale badge

April 9, 2014 13:19 CET
Ford has unveiled a concept previewing an upscale Vignale variant of its S-Max large minivan, the second vehicle to receive the trim line after the Mondeo sedan.... Read More »


Ford of Europe eyes higher 2014 sales on new models, market upturn

Jan. 15, 2014 14:52 CET
Ford is counting on new models and a stabilizing European car market to increase sales in the region this year, after shrinking demand inflicted a small drop in 2013 deliveries.... Read More »



Ford sales chief expects SUV push will drive brand back to profitability in Europe

Jan. 9, 2014 06:15 CET
Ford of Europe says it's on track to turn a profit again by 2015 after years of heavy losses. A key to the turnaround is the automaker's fast-growing lineup of SUVs, which Ford of Europe sales boss Roelant de Waard expects to earn strong margins.... Read More »



Europe's car sales forecast to rise 3% in 2014, but price war to linger

Jan. 6, 2014 06:15 CET
Europe's battered car market is set to grow in 2014 after its six-year slump comes to an end, but with some of the region's carmakers saddled with losses that will weaken them for years, the rebound will be slow.... Read More »



Ford joins race upscale in Europe with Vignale line

Sept. 4, 2013 06:01 CET
Ford of Europe will launch a badge called Vignale for upscale cars at the Frankfurt auto show with a concept based on the new Mondeo. With Vignale, Ford joins mass-market rivals such as PSA and Renault in creating specially badged vehicles aimed at luring buyers away from BMW, Audi and Mercedes.... Read More »



Europe ready to re-boot

Sept. 2, 2013 06:01 CET
Green shoots of recovery are beginning to appear for Europe's carmakers, despite continued shrinkage in the region's overall new-car sales. “The worst is over,” Roelant de Waard, Ford of Europe's head of sales and marketing said in an interview last month.... Read More »


Ford of Europe sales boss sees no quick end to price war

Aug. 15, 2013 15:51 CET
Europe's car market may be on the rebound, but a manufacturers' price war will not let up until sales increase significantly, Ford of Europe's sales chief says.... Read More »


Ford pushes new models over rental sales in Europe revival

June 17, 2013 10:34 CET
Ford is counting on new models such as the EcoSport small SUV to help reduce reliance on low-margin sales to rental-car companies in Europe in the battle to stem losses in the region.... Read More »


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Mike Shaw Toyota in Corpus Christi, Texas, struggled to find good used cars. So it started providing free appraisals to service customers and offered to buy their vehicles on the spot. Mon., April 14
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