Roelant de Waard

Ford aims Vignale Mondeo at business buyers

Feb. 14, 2015 06:01 CET

Ford of Europe's Vignale upscale trim line, which will launch In September on the new Mondeo, will be aimed mainly at business customers. Ford is seeking to boost profit margins with Vignale and fend off competition in the midsize segment from BMW, Mercedes and Audi....
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NICK GIBBS

BLOG: Ford Mondeo hybrid may benefit from diesel backlash

7:53 am U.S. ET | Feb. 10, 2015

Ford does not expect its Mondeo hybrid to be a big seller in Europe but the environmentally friendly car could benefit from a backlash in some countries against diesels due to health fears over particulate emissions....
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Ford's shift upscale across Europe draws skeptics

12:01 am U.S. ET | May 27, 2014

Ford intends to compete with premium automakers with high-end versions of its mass-market models in a bid to end years of financial losses in Europe. But the strategy is not without risk....
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Ford's upscale push in Europe draws skeptics

May 26, 2014 12:58 CET

Ford intends to compete with premium carmakers with high-end versions of its mass-market models in a bid to end years of losses in Europe, but the strategy is not without risk....
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Ford expects new models, stabilizing markets to sustain European sales growth

May 14, 2014 11:57 CET

Ford is counting on new models and stabilizing markets to boost its European sales after the automaker's regional deliveries rose 7 percent in April. The improvement outpaced total industry growth of 4 percent....
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