Ian Robertson

BMW brand tops rivals in Feb.; trails Audi overall

March 10, 2015 10:32 CET

BMW brand's February sales rose 5.2 percent to 131,416 vehicles. The monthly total beat rivals Audi and Mercedes after both automakers outsold BMW in January. Through two months, Audi remains ahead of BMW brand in the ranking of the world's best-selling premium carmakers....
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BMW's Robertson sees cheap gas making electric cars a harder sell

10:53 am U.S. ET | Jan. 19, 2015

Cheap gas may make electric cars an even harder sell, said a top executive at BMW, the German luxury automaker that’s aiming for plug-in versions of all its top models....
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BMW cautious but still expects record 2015

Jan. 12, 2015 17:00 CET

BMW is targeting a fifth consecutive record in annual deliveries this year as it rolls out new models and demand continues to recover in Europe. But the company remains cautious following a cooling in demand for premium cars in China....
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Q&A

BMW moves top tech from i3, i8 into mainstream vehicles

12:01 am U.S. ET | Jan. 12, 2015

BMW wants its mainstream models to benefit quickly from the cutting-edge technology offered in its i3 and i8, such as carbon fiber construction and high-performance, low-CO2 powertrains. BMW brand sales boss Ian Robertson explained the company's strategy to Automotive News Europe Editor Luca Ciferri....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Check out the ANE e-magazine for January

Jan. 7, 2015 06:01 CET

The latest issue of the Automotive News Europe monthly e-magazine is ready for you to view. This month's edition looks at why Jaguar expects 2015 to be a record-breaking year....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

BMW quickly moves top 'i' tech to mainstream models

Jan. 6, 2015 06:01 CET

BMW's mainstream models could soon benefit from technology offered in the i3 and i8, such as carbon fiber construction and high-performance low-CO2 powertrains, BMW brand sales boss Ian Robertson told Automotive News Europe....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

UK dealer puts BMW's Future Retail program to the test

Dec. 11, 2014 06:01 CET

BMW's Future Retail program, which launched last year in Europe and China, offers customers a high-tech but unrushed explanation of BMW products. Elms BMW in the UK was an early adopter as it wanted a new way to lure customers....
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BMW expects further sales growth in 2015

Dec. 4, 2014 15:49 CET

BMW expects its brand sales to increase in 2015, building on this year's solid expansion, even though economic growth in core European markets is stalling. The carmaker is sticking to its goal of selling more than 2 million group vehicles this year....
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BMW may need to boost i8 output to cut waiting time

Nov. 20, 2014 18:26 CET

BMW may have to increase production of its i8 plug-in hybrid supercar to meet high demand. The waiting time of up to 18 months for the 120,000 euro coupe is too long, BMW sales chief Ian Robertson said....
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BMW sees popularity of sports cars waning as customer tastes change

Nov. 11, 2014 12:00 CET

BMW says sports car sales may never reach pre-recession levels again as changing tastes among rich customers in China and other emerging markets hits demand. In Europe and North America, sports car demand has been hit too by growing sales of SUVs and crossovers....
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Robertson to speak at congress

12:01 am U.S. ET | Nov. 10, 2014

Ian Robertson, BMW AG's board member for sales and marketing, will speak during the opening afternoon of the Automotive News World Congress here on Jan. 13....
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BMW to boost i3, i8 availability in U.S.

2:07 pm U.S. ET | Oct. 2, 2014

BMW plans to allocate a higher share of i electric and plug-in hybrid output for the U.S. in the coming months. The company has sold 10,000 i3 compact electric vehicles and 280 i8 plug-in hybrid supercars worldwide to date, BMW's top sales executive said today....
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BMW's brand sales rise 6% in August on China, U.S. demand

Sept. 11, 2014 09:56 CET

Sales of BMW's core brand increased 6 percent in August, boosted by strong demand in China and the U.S. Eight-month deliveries rose 10 percent, helping the marque to maintain its lead in global premium sales over rival Audi....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

BMW invests 55 million euros to boost image in Korea

Aug. 12, 2014 06:01 CET

BMW will open its third global brand experience center later this month in South Korea, which will allow customers to test their driving skills on features including a winding handling circuit and an off-road course....
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BMW expects to meet global sales target of over 2 million vehicles

4:44 am U.S. ET | July 14, 2014

BMW expects to meet its target of selling more than 2 million vehicles globally this year, sales chief Ian Robertson said....
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BMW expects to meet global sales target of over 2 million vehicles

July 14, 2014 10:44 CET

BMW expects to meet its target of selling more than 2 million vehicles globally this year, sales chief Ian Robertson said....
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ANE's July e-magazine goes live Monday

July 4, 2014 06:01 CET

The latest issue of the Automotive News Europe monthly e-magazine goes live on Monday, July 7....
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BMW holds off Audi as A3 sedan tightens race for luxury car lead

June 10, 2014 12:51 CET

BMW Group held on to the lead in global luxury car sales as demand for 5-series sedans and X5 SUVs helped edge out Audi. BMW delivered about 1,000 more vehicles than Audi in May as the race for the top spot in the segment tightened....
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BMW launches i8 plug-in hybrid as Tesla shakes up green supercar segment

June 7, 2014 06:01 CET

BMW has begun rolling out the i8 plug-in hybrid supercar as Tesla shakes up the market for luxury cars with alternative powertrains....
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Q&A

Robertson: BMW's i subbrand will lift margins

12:01 am U.S. ET | June 7, 2014

There's a nice pricing advantage to be had for early entrants in new segments, says Ian Robertson, BMW Group board member in charge of BMW brand sales and marketing and group retail operations....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

BMW sales boss bullish on 'born electric' range

June 6, 2014 06:01 CET

BMW aims to leverage improved margins with the i subbrand at a time when it believes the global premium sector price war is easing everywhere except in Europe. BMW brand sales boss Ian Robertson spoke about the strategy....
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Check out the ANE e-magazine for June

June 2, 2014 06:01 CET

The latest issue of the Automotive News Europe monthly e-magazine is ready for you to view. This month's edition looks at Renault-Nissan CEO Carlos Ghosn's plan catch industry leaders Toyota, VW and GM....
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ANE's June e-magazine goes live Monday

May 30, 2014 06:01 CET

The latest issue of the Automotive News Europe monthly e-magazine goes live on Monday, June 2. This month's edition examines Renault-Nissan CEO Carlos Ghosn's plan to challenge Toyota, VW and GM....
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BMW maintains lead in global luxury race

May 13, 2014 11:01 CET

BMW Group remains the world's best-selling premium automaker after vehicle sales at its namesake BMW brand rose 8 percent to 140,840 in April....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

BMW dealers with Product Geniuses boost profit and customer satisfaction

April 17, 2014 06:15 CET

BMW dealers in Europe taking part in the automaker's Product Genius program are getting a financial boost. The tech-savvy employees' no-pressure explanation of the features available in BMW's vehicles has increased the purchase of high-margin options by 10 percent to 15 percent, the company said....
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