Steve Cannon

Customers' luxury motivation turns to self-reward, execs say

1:48 pm U.S. ET | April 15, 2014
The definition of luxury automotive brands, and the motivation of luxury-car shoppers, is changing from an outward-directed display of wealth to a self reward for a successful customer. That was the conclusion of a panel of luxury-brand executives at the NADA/J.D. Power Automotive Forum in New York today.... Read More »

 

DETROIT AUTO SHOW

Mercedes-Benz expects GLA to be hot, scarce

12:01 am U.S. ET | Jan. 20, 2014
Mercedes-Benz expects the GLA crossover to be an even bigger seller than its CLA sibling when it goes on sale this fall. That means dealers probably can count on shortages of that vehicle, too, said Steve Cannon, CEO of Mercedes-Benz USA.... Read More »

 

2014 DETROIT AUTO SHOW

High costs likely to keep Smart's 4-seater from U.S.

12:01 am U.S. ET | Jan. 18, 2014
U.S. dealers aren't likely to get the new Smart ForFour four-seat car that goes on sale in Europe this year. Although executives said a decision hasn't been made, the car has not been homologated for the United States, Smart boss Annette Winkler said here at the auto show.... Read More »

 

High costs likely to keep Smart's 4-seater from U.S.

Jan. 18, 2014 06:01 CET
U.S. dealers aren't likely to get the new Smart ForFour four-seat car that goes on sale in Europe this year.... Read More »

 

GOOD NEWS/BAD NEWS

Strong start for CLA, not enough cars

12:01 am U.S. ET | Jan. 13, 2014
The new Mercedes-Benz CLA sedan will be in short supply until the second quarter because of hot sales. Dealers will see higher allocations as the year progresses, and the situation is expected to ease in the second quarter, says Steve Cannon, CEO of Mercedes-Benz USA.... Read More »

 

Mercedes beats BMW in U.S. luxury race

Jan. 6, 2014 06:01 CET
Mercedes had to withstand another December charge by BMW to capture the U.S. luxury-brand sales crown for 2013 -- the first time Mercedes finished on top since 1999. Fresh products did the trick, said Steve Cannon, CEO of Mercedes-Benz USA.... Read More »

 

Mercedes beats BMW in luxury race

12:01 am U.S. ET | Jan. 6, 2014
Mercedes-Benz had to withstand another December charge by BMW to capture the U.S. luxury-brand sales crown for 2013 -- the first time Mercedes finished on top since 1999. Fresh products did the trick, said Steve Cannon, CEO of Mercedes-Benz USA.... Read More »

 

CRASH FLASHBACK

Cannon: Credit 'was essentially frozen'

12:01 am U.S. ET | Nov. 4, 2013
Mercedes-Benz USA CEO Steve Cannon recalls how the crisis threatened his brand, which might have seemed insulated from Detroit's problems. Cannon was head of Mercedes' marketing in 2008.... Read More »

 

M-B's Steve Cannon likes to step out some

12:01 am U.S. ET | Oct. 7, 2013
Steve Cannon, CEO of Mercedes-Benz USA and West Point graduate, was an Army Ranger patrolling the Czech-West German border when the Iron Curtain fell in 1989.... Read More »

 

Mercedes aims for 30,000 CLA sales

12:01 am U.S. ET | Oct. 5, 2013
The new front-wheel-drive CLA compact sedan that went on sale last month will be Mercedes-Benz's conquest vehicle, with a target of 30,000 annual U.S. sales within a few years, says Steve Cannon, CEO of Mercedes-Benz USA.... Read More »

 

Mercedes USA CEO: Customer service will be 'my legacy'

May 10, 2013 06:01 CET
Mercedes-Benz USA CEO Steve Cannon says customer service will be "the next major battlefield for all luxury manufacturers" and will be Cannon's main priority over the next five years.... Read More »

 

TALK FROM THE TOP: STEVE CANNON

Mercedes CEO: Customer service will be 'my legacy'

12:01 am U.S. ET | May 6, 2013
Mercedes-Benz USA CEO Steve Cannon says customer service will be "the next major battlefield for all luxury manufacturers" and will be Cannon's main priority over the next five years.... Read More »

 

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