Toyota to sponsor USA Today's new virtual reality showThu, 20, Oct 2016
Toyota is testing a new type of advertising by running the first commercial designed to be viewed within USA Today's new virtual reality program. The ad for Toyota's 2017 Camry will debut today when it sponsors the first episode of "VRtually There," said the show's creator, Gannett Inc.
Google, automakers object to California rules for self-driving carsWed, 19, Oct 2016
Google and automakers objected to California proposals to set new, mandatory rules for testing self-driving cars in the state, which industry officials said could hobble their efforts in the home to much of self-driving vehicle testing and development.
BMW Films is coming back -- but does it matter?Wed, 19, Oct 2016
When BMW Films debuted in 2001, YouTube didn't exist, Mark Zuckerberg was 17 years old and tweeting is what birds did. So why should people care that the luxury automaker is bringing BMW Films back next week after a 14-year absence?
How Apple scaled back titanic plan to take on DetroitMon, 17, Oct 2016
Apple has dramatically scaled back its automotive ambitions, leading to hundreds of job cuts and a new direction that, for now, no longer includes building its own car, people familiar with the project told Bloomberg. New leadership of the initiative, known internally as Project Titan, has refocused on developing an autonomous driving system that gives Apple flexibility to either partner with existing carmakers, or return to designing its own vehicle in the future.
Cue the '18 Mercedes E-class coupeMon, 17, Oct 2016
Mercedes-Benz will follow up its high-tech 2017 E-class sedan with a redesigned coupe next year.
Report: Low desire for online buyingMon, 10, Oct 2016
A new report shows dealers may be overestimating how strong consumer demand for completing vehicle purchases fully online really is.
Hyundai rises to 15th in ranking of largest U.S. corporate sponsorsTue, 11, Oct 2016
Hyundai's NFL sponsorship helped the automaker make a major gain in U.S. sponsorship rankings for 2015, jumping from No. 58 to No. 15 on consultant IEG’s annual report of top spenders.
Next Mini Countryman will be biggerMon, 10, Oct 2016
The new Mini Countryman crossover due early next year will grow in size to better compete in the U.S., said Sebastian Mackensen, Mini's global brand chief.
Lincoln taps Annie Leibovitz for new Continental campaignMon, 10, Oct 2016
Acclaimed photographer Annie Leibovitz, perhaps best known for her iconic covers for Rolling Stone and Vanity Fair, goes behind the lens for a campaign promoting the 2017 Lincoln Continental, what the brand says is her “first foray into car photography.”
A bomb drops on Ram foray into product placementSat, 08, Oct 2016
A yet-to-be released movie, "Monster Trucks", is already dubbed a dud and Ram products are found throughout the film.
Google makes progress on self-driving cars, hits 2 million mile markWed, 05, Oct 2016
Google's self-driving vehicles are mastering complex situations on public roads, from cars going the wrong way to bicycles darting in front of traffic, as the technology company strives to win the high-profile race to achieve full vehicle automation, executives said today.
The next wave of electric vehiclesMon, 03, Oct 2016
Automakers learned the pool of green consumers who would tolerate low ranges and high prices was limited. Now they're bringing out a batch of EVs that are more consumer-friendly.