Media

Daimler's Zetsche sees opportunity from convergence with tech firms

March 3, 2015 14:33 CET

Daimler is not afraid of new competitors from the technology and telecoms industries such as Google and Apple, CEO Dieter Zetsche said, adding that there is a tremendous opportunity for cooperation....
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GMC doubles down with 10-year plan to boost U.S. share to 5%

12:30 pm U.S. ET | March 2, 2015

General Motors plans to roughly double its total spending on its GMC truck brand over the next decade with the goal of boosting its U.S. market share by two-thirds, the brand's top executive said today. Duncan Aldred, vice president of the GMC and Buick brands, said the doubling of investment in GMC will cut across vehicle development, marketing and other areas....
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Apple car rumors fuel debate on future vehicles

March 2, 2015 10:53 CET

Reports that Apple may be building a car have got established automakers wondering whether they are still in pole position to build the car of the future and will likely fuel debate at this week's Geneva auto show on the role of tech companies in the future of carmaking....
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Brawny Bentley

12:01 am U.S. ET | March 2, 2015

Spy photos of Bentley's first SUV, the Bentayga, reveal a front fascia inspired by the U.K. superluxury brand's Continental sedan, with a prominent grille flanked by circular headlights....
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Chevy Trax 'Hidden Gems' campaign leverages social media

3:21 pm U.S. ET | Feb. 27, 2015

Chevrolet is getting creative with its social media approach, using it to introduce a new vehicle. The 2015 Chevrolet Trax will be introduced in a social media campaign dubbed “Hidden Gems.”...
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Fiat Chrysler to review its digital agency business, report says

12:37 pm U.S. ET | Feb. 26, 2015

Fiat Chrysler Automobiles has begun a digital agency review, people familiar with the matter told Advertising Age, an affiliate of Automotive News....
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Next-gen Chrysler minivan will be taller, wider with a rotary shifter

12:01 am U.S. ET | Feb. 22, 2015

The next-generation Chrysler Town & Country minivan will get a rotary shifter and other interior features common in Fiat Chrysler vehicles. The minivan also will be slightly taller and wider than the current version. The revelations come from spy photographers and supplier documents posted online....
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Cadillac launches brand-building ad for Oscars night

1:30 pm U.S. ET | Feb. 18, 2015

Cadillac will debut its new advertising direction during the Oscars broadcast Sunday with a contemplative commercial that quotes from a Teddy Roosevelt speech, anchored by the tag line "Dare Greatly."...
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Tech industry interlopers force car industry to react, Bosch CEO says

Feb. 17, 2015 16:24 CET

The auto industry is stepping up efforts to introduce highly automated cars as software makers Google and perhaps even Apple forge plans to build a vehicle, Volkmar Denner, the CEO of Bosch, said....
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CHARLES CHILD

BLOG: Resist the temptation, Apple: Cars are a tricky proposition

9:13 am U.S. ET | Feb. 14, 2015

So if media reports are true, Apple wants to join Google in the car business. Apple, please resist -- for your own good....
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AutoWeb sells Web traffic -- but it's not stopping there

11:56 am U.S. ET | Feb. 14, 2015

There’s another Web traffic source for dealers to use. Miami-based AutoWeb is an online search company that allows dealers to see which vehicles potential shoppers are interested in....
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VINCE BOND JR.

BLOG: Brady handoff generates more publicity for Colorado

12:31 pm U.S. ET | Feb. 11, 2015

Super Bowl MVP Tom Brady made his final handoff of the season Tuesday, a new Chevrolet Colorado for teammate Malcolm Butler. Brady's gesture gives Chevy another infusion of publicity for the Colorado....
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UK gives go-ahead to test driverless cars on roads

Feb. 11, 2015 08:28 CET

Britons will be joined on the roads by driverless cars starting in the summer after the government gave the go-ahead for the vehicles to be tested on public roads to encourage companies developing the technology to invest in the country....
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Fiat Chrysler launches millennial marketing push for Jeep Renegade

3:51 pm U.S. ET | Feb. 9, 2015

The Jeep brand is going after millennials with a marketing push on TV and social media for the new Renegade subcompact SUV....
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Google can disrupt car industry but is no automaker, Zetsche says

2:00 pm U.S. ET | Feb. 6, 2015

Technology companies such as Google are unlikely to become mass car manufacturers, even if they have the potential to disrupt an industry increasingly focused on software and automated driving, Daimler CEO Dieter Zetsche says....
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Google developing Uber rival, report says

6:07 pm U.S. ET | Feb. 2, 2015

Uber faces an ever-growing cast of adversaries. But the most significant threat to the app-based transportation company may be much closer to home: one of its biggest investors. Google is preparing to offer its own ride-hailing service, most likely in conjunction with its long-in-development driverless car project....
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VINCE BOND JR.

BLOG: How automakers fared capturing eyeballs during the Super Bowl

5:09 pm U.S. ET | Feb. 2, 2015

Super Bowl advertisers used a variety of tactics to capture eyeballs Sunday night. It's about moving metal. But before they can do that, they need to draw consumers in....
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KRISHNAN ANANTHARAMAN

BLOG: One vehicle that deserved a Super Bowl ad

12:01 am U.S. ET | Jan. 31, 2015

Back in January 2009, GM didn't have money for a Super Bowl commercial, but if it could have scraped together the funds, it had a golden opportunity to introduce the masses to the Chevy Volt....
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Fiat Chrysler to air 3 Super Bowl ads

4:21 pm U.S. ET | Jan. 29, 2015

Fiat Chrysler says it will air three Super Bowl commercials during Sunday's game. The first ad is slated to air as the first commercial after the two-minute warning in the second quarter....
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DIANA T. KURYLKO

BLOG: Volvo's interception not likely to win the game

6:43 am U.S. ET | Jan. 29, 2015

Volvo wants some of the attention the big boys with fat wallets will get during the Super Bowl....
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Nissan teases Super Bowl ad; full reveal will wait until big game

11:23 am U.S. ET | Jan. 28, 2015

Nissan is using a dreary Harry Chapin song as the backdrop for its Super Bowl ad, but the overall message won't be seen until the game on Sunday. The automaker unveiled a 10-second teaser today featuring Chapin's song “Cat's in the Cradle.”...
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Kia returns to Super Bowl for 6th consecutive year

6:26 am U.S. ET | Jan. 27, 2015

Kia's 2015 Super Bowl commercial will star Pierce Brosnan parodying his role as James Bond....
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EJECTING CD PLAYERS

Hyundai's new infotainment strategy: Leveraging smartphone apps

12:01 am U.S. ET | Jan. 26, 2015

Over the next few years, Hyundai plans to remove CD players from mainstream cars such as the Elantra and Sonata as it rolls out an infotainment system called Display Audio that's built around Apple's CarPlay and Google's Android Auto interfaces....
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Mercedes debuts Super Bowl ad on 'Ellen' show

3:49 pm U.S. ET | Jan. 26, 2015

Mercedes-Benz premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs. hare race -- on “The Ellen DeGeneres Show”...
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BMW Super Bowl ad compares i3 with early Internet

10:20 am U.S. ET | Jan. 26, 2015

In BMW's Super Bowl spot, the brand is casting its electric i3 hatchback as an ahead-of-its-time concoction that needs some explaining -- just like the Internet back in 1994. BMW debuted the 60-second ad today -- its first Super Bowl ad in four years -- on NBC's “Today.” It will run during the first quarter....
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