Media

Google can disrupt car industry but is no automaker, Zetsche says

2:00 pm U.S. ET | Feb. 6, 2015

Technology companies such as Google are unlikely to become mass car manufacturers, even if they have the potential to disrupt an industry increasingly focused on software and automated driving, Daimler CEO Dieter Zetsche says....
Read More »

Google developing Uber rival, report says

6:07 pm U.S. ET | Feb. 2, 2015

Uber faces an ever-growing cast of adversaries. But the most significant threat to the app-based transportation company may be much closer to home: one of its biggest investors. Google is preparing to offer its own ride-hailing service, most likely in conjunction with its long-in-development driverless car project....
Read More »

VINCE BOND JR.

BLOG: How automakers fared capturing eyeballs during the Super Bowl

5:09 pm U.S. ET | Feb. 2, 2015

Super Bowl advertisers used a variety of tactics to capture eyeballs Sunday night. It's about moving metal. But before they can do that, they need to draw consumers in....
Read More »

KRISHNAN ANANTHARAMAN

BLOG: One vehicle that deserved a Super Bowl ad

12:01 am U.S. ET | Jan. 31, 2015

Back in January 2009, GM didn't have money for a Super Bowl commercial, but if it could have scraped together the funds, it had a golden opportunity to introduce the masses to the Chevy Volt....
Read More »

Fiat Chrysler to air 3 Super Bowl ads

4:21 pm U.S. ET | Jan. 29, 2015

Fiat Chrysler says it will air three Super Bowl commercials during Sunday's game. The first ad is slated to air as the first commercial after the two-minute warning in the second quarter....
Read More »

DIANA T. KURYLKO

BLOG: Volvo's interception not likely to win the game

6:43 am U.S. ET | Jan. 29, 2015

Volvo wants some of the attention the big boys with fat wallets will get during the Super Bowl....
Read More »

Nissan teases Super Bowl ad; full reveal will wait until big game

11:23 am U.S. ET | Jan. 28, 2015

Nissan is using a dreary Harry Chapin song as the backdrop for its Super Bowl ad, but the overall message won't be seen until the game on Sunday. The automaker unveiled a 10-second teaser today featuring Chapin's song “Cat's in the Cradle.”...
Read More »

Kia returns to Super Bowl for 6th consecutive year

6:26 am U.S. ET | Jan. 27, 2015

Kia's 2015 Super Bowl commercial will star Pierce Brosnan parodying his role as James Bond....
Read More »

EJECTING CD PLAYERS

Hyundai's new infotainment strategy: Leveraging smartphone apps

12:01 am U.S. ET | Jan. 26, 2015

Over the next few years, Hyundai plans to remove CD players from mainstream cars such as the Elantra and Sonata as it rolls out an infotainment system called Display Audio that's built around Apple's CarPlay and Google's Android Auto interfaces....
Read More »

Mercedes debuts Super Bowl ad on 'Ellen' show

3:49 pm U.S. ET | Jan. 26, 2015

Mercedes-Benz premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs. hare race -- on “The Ellen DeGeneres Show”...
Read More »

BMW Super Bowl ad compares i3 with early Internet

10:20 am U.S. ET | Jan. 26, 2015

In BMW's Super Bowl spot, the brand is casting its electric i3 hatchback as an ahead-of-its-time concoction that needs some explaining -- just like the Internet back in 1994. BMW debuted the 60-second ad today -- its first Super Bowl ad in four years -- on NBC's “Today.” It will run during the first quarter....
Read More »

Super Bowl advertisers hype their messages early and often

12:01 am U.S. ET | Jan. 26, 2015

Building an elaborate pregame hype machine reflects a growing trend among Super Bowl advertisers: To get the most bang for the buck from the biggest advertising event of the year, use social media early and often -- emphasis on "early."...
Read More »

Time honors Andy Crews as 2015 dealer of the year

7:00 pm U.S. ET | Jan. 23, 2015

Andy Crews is the 2015 Time Dealer of the Year. Crews, 44, received the award in San Francisco Friday. He is CEO of AutoFair Automotive Group in Manchester, N.H. Fifty-five auto dealers were nominated, and Crews was chosen from four finalists....
Read More »

VINCE BOND JR.

BLOG: Toyota channels Muhammad Ali for Camry Super Bowl spot

1:59 pm U.S. ET | Jan. 23, 2015

Toyota channels boxing legend Muhammad Ali in its Camry Super Bowl spot about overcoming obstacles. “How Great I Am” was originally slated to run pre-game, but Toyota confirmed today that it will now run in the first quarter....
Read More »

LINDSAY CHAPPELL

BLOG: The other side of the digital ad craze

7:15 am U.S. ET | Jan. 23, 2015

One veteran ad agency owner has some advice for dealers pondering a shift in their marketing outlays: Don't be so quick to change horses....
Read More »

Nissan uses zany videos to boost Super Bowl spot

4:51 pm U.S. ET | Jan. 22, 2015

Nissan is letting YouTube stars add their own flavor to the automaker's Super Bowl storyline....
Read More »

55 dealers nominated for Time magazine award

12:00 pm U.S. ET | Jan. 22, 2015

Fifty-five auto dealers have been nominated by automotive trade associations for the Time Dealer of the Year award. The nominees were announced by Time and Ally Financial, this year's sponsor....
Read More »

Audi to sit out Super Bowl for first time in 7 years

10:39 am U.S. ET | Jan. 20, 2015

Volkswagen's Audi brand, for the first time in seven years, isn't advertising during the Super Bowl this year, a spokesman confirmed today. The news comes a day after a Ford spokeswoman said the Ford and Lincoln brands wouldn't participate either....
Read More »

Google's self-driving car underpinned by Detroit area suppliers

11:39 am U.S. ET | Jan. 20, 2015

The fate of Google's self-driving car rests in the hands of Roush Industries and several other Detroit area suppliers. Roush, an engineering and specialty manufacturing company known for its custom Ford Mustang models, will assemble a test fleet of 100 Google prototypes in 2015....
Read More »

Ford, Lincoln say no Super Bowl ads as more brands stay on sidelines

3:28 pm U.S. ET | Jan. 19, 2015

Ford and Lincoln will not run Super Bowl commercials this year, a spokeswoman confirmed today, as more automakers sit out the game. So far, 6 brands plan to run ads this year compared with 11 last year....
Read More »

2015 AUTOMOTIVE NEWS WORLD CONGRESS

Google car project finds friends in industry

12:01 am U.S. ET | Jan. 19, 2015

Chris Urmson, the director of Google's autonomous driving project, revealed at the Automotive News World Congress last week that Google is working closely with global suppliers such as Bosch and Continental to build the prototypes that it plans to begin testing on California roads this year....
Read More »

Toyota Super Bowl ads honor dads; Mercedes taps Jerry Rice

12:51 pm U.S. ET | Jan. 16, 2015

Toyota kicked off its Super Bowl XLIX ad offensive today with an online video featuring good dads of the NFL, such as retired quarterback Kurt Warner and former all-pro linebacker LaVar Arrington....
Read More »

CarMax starts media agency review, report says

7:43 am U.S. ET | Jan. 16, 2015

CarMax, the largest US used-car retailer, has begun a media agency review, people familiar with the situation told Advertising Age....
Read More »

GUEST BLOG -- JEFF GREEN

BLOG: Auto show vet longs for toy cars and comes up with thumb drives

2:08 pm U.S. ET | Jan. 15, 2015

My fondest moments covering auto shows, after jostling with my peers at press briefings, have been collecting the swag -- toy cars, clocks, hats, even chairs emblazoned with logos of new models. I'm sorry to report, that era is over....
Read More »

BMW to pitch i3 electric in Super Bowl

3:08 pm U.S. ET | Jan. 15, 2015

BMW and Lexus will return to the Super Bowl after sitting on the bench for several years. BMW said today that it will pitch the i3 electric in a 60-second spot during the game’s first quarter. Meanwhile, Lexus will run its second Super Bowl commercial ever....
Read More »

 
Newsletters & Alerts
  • Sample
  • Sample
  • Sample
  • Sample
Most Read