Ulrich Hackenberg

2014 PARIS AUTO SHOW

Audi reveals open-air TT with faster, lighter top

Sept. 24, 2014 19:53 CET
Audi says the softtop on its new TT Roadster is lighter and opens faster than on the model it will replace. Audi revealed a photo of the cabriolet Wednesday ahead of its public debut at the Paris auto show next week....
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Audi at work on a 3rd TT variant

12:01 am U.S. ET | Sept. 22, 2014
Audi r&d chief Ulrich Hackenberg says a third variant of the TT compact sports car is in the works....
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Audi set to add third TT variant

Sept. 12, 2014 13:21 CET
Audi has given the strongest hint so far that it intends to add an SUV/crossover derivative to its TT compact sports car lineup. An SUV variant would allow Audi to boost sales of the TT range in an increasingly popular vehicle segment....
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Walter de Silva: Italy's loss, VW's gain

6:37 am U.S. ET | June 13, 2014
Walter de Silva had to leave Italy to become a legend in the vehicle design world. It's a common story in a country that fails to nurture its best and brightest....
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BEIJING AUTO SHOW

Compact crossover likely to be 4th entry in Audi's TT lineup

12:01 am U.S. ET | April 28, 2014
Audi's TT Off-road Concept, a compact crossover unveiled at the auto show here, is expected to become the fourth member of the sporty TT family....
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Lamborghini helps give parent Audi a technical edge

April 17, 2014 11:43 CET
Lamborghini will showcase the Huracan LP 610-4, its newest technology-packed supercar at the Beijing auto show, with the model set to spice up its parent company Audi's own offerings....
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DOUGLAS A. BOLDUC

Hackenberg's next Audi R8 could rock the EV world

7:27 am U.S. ET | March 11, 2014
Audi technology boss Ulrich Hackenberg believes the R8 E-tron supercar's 450km range could change the way people think of electric cars....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Audi tech boss has high expectations for brand's first plug-in hybrid

March 7, 2014 06:15 CET
Ulrich Hackenberg, Audi's technology boss, sees alternative powertrains such as plug-in hybrids as the future for his unit....
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Check out the ANE monthly e-magazine

March 3, 2014 06:01 CET
The latest issue of the Automotive News Europe monthly e-magazine is ready for you to view. This edition looks at the vehicles poised to shake up the key minicar segment....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Audi, BMW race to be first with laser headlights

Feb. 17, 2014 06:15 CET
The race is on. BMW has announced plans to offer optional laser headlights on its new i8 plug-in hybrid supercar, while Audi has promised to get the technology to market even faster....
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LUCA CIFERRI

Google, smartwatches, self-driving cars dominate at CES

12:01 am U.S. ET | Jan. 9, 2014
There will be more Google in your next car and your first smartwatch might come from an automaker rather than a computer maker. Those are some of my takeaways from this year's CES....
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Next Audi TT to feature virtual cockpit

Jan. 8, 2014 15:56 CET
The next Audi TT will feature the automaker's virtual cockpit, which is highlighted by a digital instrument panel that displays all the car's information in front of the driver, eliminating the need for a central multimedia interface monitor....
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Audi's top designer Egger will move to Italdesign on Feb. 1

Dec. 19, 2013 06:01 CET
Audi confirmed that its chief designer, Wolfgang Egger, will move to Italdesign Giugiaro, where he will become the design house's styling director on Feb. 1, 2014....
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Audi's top designer Egger will move to Italdesign on Feb. 1

12:01 am U.S. ET | Dec. 19, 2013
Audi confirmed that its chief designer, Wolfgang Egger, will move to Italdesign Giugiaro, where he will become the design house's styling director on Feb. 1, 2014....
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Audi's top designer Egger will move to Italdesign, reports say

Dec. 5, 2013 17:28 CET
Audi's chief designer, Wolfgang Egger, will move to Italdesign Giugiaro as the company's design boss, German press reports said. Marc Lichte, a senior VW designer who was responsible for styling the current Golf, will be Egger's successor, the reports said....
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Audi's aim to top BMW at risk without new technology drive

Nov. 19, 2013 09:57 CET
Audi is showing signs that it's slipping behind its rivals when it comes to technology. Audi's r&d spending last year was far below the amount invested by both BMW and Mercedes owner Daimler. Audi, which is on its third r&d chief in 16 months, will fail to pass BMW as the world's No. 1 premium carmaker by 2018, analysts predict....
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Special Report
Racing, tech events draw crowds to Hoffman stores

Racing, tech events draw crowds to Hoffman stores

Hoffman Auto Group holds more than 100 elaborate events annually to attract and retain customers. Some buyers zip around a racetrack in Porsches at 130 mph. Mon., October 27
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