Launch

Mazda, Kia launch drive-and-dine marketing projects

12:01 am U.S. ET | Aug. 19, 2013
Kia and Mazda are looking for dinner dates. Both brands recently began marketing campaigns catering to fans of haute cuisine in major U.S. cities in an effort to get their vehicles -- the redesigned Mazda6 and the new Kia Cadenza -- onto the shopping lists of more luxury-minded consumers.... Read More »

 

TO GOUGE OR NOT?

Corvette sellers weigh quick profit vs. long-term loyalty

12:01 am U.S. ET | Aug. 12, 2013
Chevrolet dealers preparing for the 2014 Corvette Stingray's arrival in early October face a choice between a short-term windfall and long-term loyalty.... Read More »

 

LATEST LAUNCHES

Citroen aims new C4 Picasso at top spot

July 30, 2013 11:48 CET
Citroen CEO Frederic Banzet believes the new C4 Picasso will outshine rivals to top Europe's compact minivan segment.... Read More »

 

HIP TO BE SQUARE?

Kia's task: Make sure the boxy Soul avoids a Scion-like swoon

12:01 am U.S. ET | July 29, 2013
As Kia prepares to launch a redesigned version of the hot-selling Soul this fall, it could learn a lot from its peers in the boxy small-car segment. Specifically, it could learn what not to do.... Read More »

 

Bentley to launch its 1st SUV in '16

12:01 am U.S. ET | July 29, 2013
Bentley, the venerable British carmaker famous for luxury sedans and coupes, said it will proceed with development of its first SUV.... Read More »

 

Redesigned Mazda3 gets more gadgetry for 2014

12:01 am U.S. ET | July 1, 2013
Mazda will introduce an updated infotainment and connectivity system in its 2014 Mazda3, finally addressing a major criterion for new-car buyers and an area in which Mazda has lagged the competition.... Read More »

 

New subcompact to lead MG's European expansion

June 18, 2013 13:16 CET
MG Motor, owned by China's SAIC Motor, will start production of the MG3 in England later this summer. The subcompact will lead MG Motor's expansion into other European markets.... Read More »

 

500 too small? Larger 500L to the rescue

12:01 am U.S. ET | June 17, 2013
Since returning to America in 2011, Fiat and its struggling dealers have been getting by on just the 500. But the cars that rolled off a transport ship from Europe in June promise to change that. The four-door 2014 Fiat 500L, going on sale this month in Fiat's 205 dealerships in the United States, shares most of its name with the smaller 500 coupe, but that's about all it shares.... Read More »

 

Jaguar goes with edgy ads to tout new F-Type

12:01 am U.S. ET | June 17, 2013
Rather than its traditional touting of genteel luxury and British roots, Jaguar is taking a walk on the wild side with the marketing of the new F-Type convertible. For the predominantly digital and TV campaign, Jaguar is partnering with celebrities and publications that it says are hip rather than haughty -- and not British.... Read More »

 

LATEST LAUNCHES

Jaguar F-Type sees early success

May 31, 2013 12:44 CET
Jaguar has a hit already with the F-Type convertible, the brand's first two-seat sports car in almost four decades.... Read More »

 

Jaguar F-Type speeds to early success

6:44 am U.S. ET | May 31, 2013
Jaguar has a hit already with the F-Type convertible, the brand's first two-seat sports car in almost four decades.... Read More »

 

GM unwraps Sierra Denali; pegs 6.2-liter engine at 420 hp

10:00 am U.S. ET | May 29, 2013
General Motors today unveiled the Denali version of its redesigned 2014 GMC Sierra and said the pickup's 6.2-liter V-8 engine will pack more horsepower and torque than the truck it replaces - and any light-duty truck on the market.... Read More »

 

With Cadenza, Kia stakes out turf in near-luxury market

12:01 am U.S. ET | May 27, 2013
Kia loaded its new U.S. flagship Cadenza sedan with high-tech content and upscale touches, hoping to seize on the rising image of its brand to steal customers from competitors such as the Acura TL, Lexus ES and Toyota Avalon.... Read More »

 

LATEST LAUNCHES

Renault Captur joins crowded segment

April 23, 2013 12:56 CET
Renault hopes a spacious interior and a competitive price will help the Captur win buyers in Europe's fast-growing small SUV segment.... Read More »

 

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How a Texas Toyota store solved used-car-supply challenge

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Mike Shaw Toyota in Corpus Christi, Texas, needed more used cars. But driving 150 miles to the nearest auction was time-consuming and costly. Mon., April 14
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