Launch

New Mustang will premiere in 5 time zones

11:47 am U.S. ET | Nov. 27, 2013
The next Ford Mustang will have its world premiere on "Good Morning America" Thursday, Dec. 5 -- while saying "Good afternoon, Spain" and "Good evening, China" at the same time....
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2013 L.A. Auto Show

When the Mustang goes global, marketing boss Farley will be in ...

12:01 am U.S. ET | Nov. 25, 2013
To make the point that it has global aspirations for the Mustang, Ford announced last week that the redesigned version marking the car's 50th anniversary will be introduced Dec. 5 in six cities around the globe: New York, Dearborn, Los Angeles, Barcelona, Shanghai and Sydney....
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RICHARD TRUETT

What new Ford product would sell overseas? Not the Mustang

11:19 am U.S. ET | Nov. 21, 2013
For the second time in its 50-year run, the Mustang will be exported. When the new model arrives late next year, Ford plans to market the iconic American sports coupe globally. This is the wrong move. And I predict the iconic pony car will flop....
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Hyundai will launch Genesis sedan in Europe

Oct. 25, 2013 10:52 CET
Hyundai will launch its new Genesis large sedan in Europe where it is trying to shed its image as a value-for-money brand....
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2013 FRANKFURT AUTO SHOW

Ferrari's 458 Speciale to sell for 238,000 euros

Sept. 10, 2013 16:39 CET
Ferrari's 458 Speciale, which will cost 238,000 euros in Italy, is targeting customers seeking a more extreme driving experience, the company's Chairman Luca di Montezemolo said....
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Mazda, Kia launch drive-and-dine marketing projects

12:01 am U.S. ET | Aug. 19, 2013
Kia and Mazda are looking for dinner dates. Both brands recently began marketing campaigns catering to fans of haute cuisine in major U.S. cities in an effort to get their vehicles -- the redesigned Mazda6 and the new Kia Cadenza -- onto the shopping lists of more luxury-minded consumers....
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TO GOUGE OR NOT?

Corvette sellers weigh quick profit vs. long-term loyalty

12:01 am U.S. ET | Aug. 12, 2013
Chevrolet dealers preparing for the 2014 Corvette Stingray's arrival in early October face a choice between a short-term windfall and long-term loyalty....
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