Advertising agencies

Hyundai taps actor Paul Rudd as new U.S. pitchman

6:10 pm U.S. ET | Sept. 8, 2014
Hyundai, in a push to appeal to younger buyers in the United States, has selected actor Paul Rudd as the brand's new celebrity pitchman....
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Toyota sponsors new 'People Now' show on Web

5:39 pm U.S. ET | Sept. 3, 2014
Toyota, in a move to expand its digital media marketing efforts, began sponsoring a new entertainment Web program that debuted Wednesday....
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Cadillac considers moving some staff functions to Manhattan

1:39 pm U.S. ET | Aug. 21, 2014
Cadillac is considering adding or shifting some staff functions from Detroit to Manhattan, GM said today, as part of an effort to remake the brand's image and broaden its appeal outside North America under new boss Johan de Nysschen....
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Honda consolidates digital media work

3:23 pm U.S. ET | Aug. 13, 2014
American Honda is consolidating its digital marketing business for both the Honda and Acura brands with a team drawn from Razorfish and siblings at Publicis Groupe....
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Fine-tuning the pitch to women

12:01 am U.S. ET | July 14, 2014
A 2013 spot for the Cadillac SRX reflects a slow shift in advertising geared to females. It shows a woman clearly depicted as a professional, in the driver's seat of a luxury vehicle....
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Chevy ad launched for sponsorship deal with Manchester United

2:24 pm U.S. ET | July 7, 2014
General Motors turned one of the most hotly debated sports sponsorship deals of recent years into an advertising reality today by launching a video that celebrates the Chevrolet's "Bowtie" logo succeeding AON as Manchester United's match-shirt sponsor....
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Jerry Seinfeld pens another batch of Web ads for Acura

11:59 am U.S. ET | July 1, 2014
For the second season in a row, Jerry Seinfeld has taken a stab at writing Acura ads that will appear before and after episodes of "Comedians in Cars Getting Coffee."...
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No apologies from Cadillac CMO

7:00 am U.S. ET | June 23, 2014
Uwe Ellinghau is unapologetic about pushing four-wheeled symbols of affluence. And the former BMW marketing executive is about to deliver a wake-up call to American sports executives by undertaking a line-by-line assessment of every nickel Cadillac spends on sports marketing. He is charged with creating a consistent brand strategy for Cadillac around the world -- rather than the localized efforts that have produced mixed results...
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Detroit's Casey Kasem lent voice to Chevy, Ford commercials

12:14 pm U.S. ET | June 16, 2014
Casey Kasem, the Detroit-born disc jockey who hosted the popular radio show “American Top 40” and died on Sunday, lent his voice to American classics -- rock 'n' roll, cartoons and cars. Kasem, 82, died of sepsis and was suffering from Lewy body dementia. The Wayne State University graduate did voice-over in commercials for Chevrolet and Ford in the 1970s and 1980s....
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Chrysler spot pitches the 200 and the workers who make it

6:47 am U.S. ET | June 6, 2014
Chrysler will market its all-new 200 as a car with "swagger" and "soul" in a new campaign breaking Saturday that focuses not just on the car, but the people who make it....
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Hyundai World Cup ads spotlight sports nut, bevy of births

12:15 pm U.S. ET | June 3, 2014
What can make a guy avoid sports through an entire work day so he can cheer for his favorite teams at night? That would be the 2014 FIFA World Cup Brazil, according to one of two new World Cup ads by Hyundai, the competition's official automotive partner....
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AutoWeb pay-per-click ad startup to expand in Detroit, begin hiring

1:01 pm U.S. ET | May 29, 2014
A Miami-based automotive advertising startup is expanding in Detroit with the launch of its pay-per-click ad platform. AutoWeb is hiring account managers and account executives, said Angel Gambino, founder of The Alchemists Collective LLC, an economic development firm working to build business in Detroit....
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Acura to sponsor Seinfeld's show for 4 more seasons

7:00 am U.S. ET | May 23, 2014
Acura has signed up to sponsor comedian Jerry Seinfeld's "Comedians in Cars Getting Coffee" web series for four more seasons....
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Hyundai focuses on passion and loyalty for its 2014 World Cup campaign

7:04 am U.S. ET | May 22, 2014
Hyundai Motor America's ad campaign for the 2014 World Cup focuses on passion and loyalty as the Korean automaker seeks to maximize the impact of its multimedia blitz during the games....
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Nissan's marketing chief Brancheau departs

12:00 pm U.S. ET | May 9, 2014
Jon Brancheau, Nissan's North American marketing chief who helped the brand sharpen its image with consumers over the past four years, is leaving the company. Both Brancheau and Nissan officials today said the move was voluntary....
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Omnicom, Publicis call off proposed $35 billion ad merger

10:52 pm U.S. ET | May 8, 2014
The proposed $35 billion merger between Omnicom Group and rival Publicis Groupe has been called off as the challenges in forming the world's largest advertising agency proved too immense for the partners....
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Jeep brings back summer -- and Michael Jackson -- in new push

11:29 am U.S. ET | May 8, 2014
Jeep is launching a marketing effort featuring an unreleased single from the late pop superstar Michael Jackson. Fiat Chrysler Chief Marketing Officer Olivier Francois is set to announce a partnership with Epic Records CEO L.A. Reid and USA Basketball to launch an ad campaign backed by Jackson singing "Love Never Felt So Good."...
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Where Toyota goes, will support firms follow?

12:01 am U.S. ET | May 5, 2014
Some of Toyota's closest suppliers and support companies are asking the same question thousands of the automaker's employees will ask over the next two years....
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Auto advertising execs reveal what's in their garages

10:36 am U.S. ET | April 30, 2014
Ad agency executives spend hundreds of millions of dollars of their automotive clients' money trying to get consumers to buy specific cars/trucks. But what do these creative directors and account directors actually drive to work themselves?...
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Audi starts digital agency review

3:18 pm U.S. ET | April 18, 2014
Audi of America has begun a review of its digital agency business, people familiar with the matter told Advertising Age, an affiliate of Automotive News. The pitch is part of a routine process that Volkswagen's luxury brand initiates every few years, industry executives said....
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VW plans major World Cup ad push to counter Hyundai

6:30 am U.S. ET | April 18, 2014
Volkswagen is planning a major World Cup advertising push that will go head-to-head against official automotive sponsor Hyundai....
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VW plans major World Cup ad push to counter Hyundai

April 18, 2014 06:01 CET
Volkswagen is planning a major World Cup advertising push that will go head-to-head against official automotive sponsor Hyundai....
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New Corvette gets driven by Scarlett Johansson in 'Captain America'

1:15 pm U.S. ET | April 5, 2014
"Captain America: The Winter Soldier" opened nationwide this weekend. But they might as well call it "Scarlett Johansson Drives a Corvette Stingray" because movie-goers will witness a flood of product placements from General Motors....
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Massachusetts dealership settles with the FTC over deceptive ads

11:27 am U.S. ET | March 24, 2014
Courtesy Auto Group of Massachusetts agreed to resolve FTC charges that the dealership violated the FTC Act by deceptively advertising that consumers could lease a vehicle for $0 down and specific monthly payments. But, the FTC said, the advertised amounts failed to include "substantial fees."...
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Chevy distances itself from viral dying-dog spot

3:52 pm U.S. ET | March 10, 2014
Chevrolet is being lauded -- and ripped -- for an emotional new TV spot for the Equinox showing a woman saying goodbye to her pooch "Maddie" before the dying dog is euthanized. But the spot wasn't created by an ad agency. And Chevy has never actually aired the 60-second spot, said spokeswoman Cristi Vazquez....
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