Advertising agencies

Ford ad campaign aims to lift car lineup in U.S. market hot for trucks

12:52 pm U.S. ET | Oct. 2, 2015

Ford launched an ad campaign -- "By Design" -- for several cars to spotlight design and new technology in a U.S. market hot for trucks....
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Toyota readies biggest Tacoma campaign in decade amid truck battle

12:01 am U.S. ET | Oct. 2, 2015

Toyota's Tacoma is about to get dirty as it fends off new competition in the midsize truck segment. The 2016 model -- which has been overhauled for the first time in a decade -- is backed with a new campaign positioning the truck as the choice for dirt-bike racers, off-roaders, snowboarders, and other outdoor adventure seekers....
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VW diesel ad campaign gets sassy

8:18 am U.S. ET | July 31, 2015

The Golden Sisters -- Mary Bartnicki, Josie Cavaluzzi and Teresa Dahlquist -- may not be new kids on the block, but they are Volkswagen's secret weapon as it seeks to rebuild its flagging U.S. sales....
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Hyundai ad agency swaps CEOs; top marketer leaves

5:45 pm U.S. ET | June 29, 2015

Hyundai's ad agency, Innocean, has executed a changing of the guard that sources described as an attempt to strengthen ties with Hyundai....
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Aston Martin collaborates with ad giant WPP

3:00 am U.S. ET | June 26, 2015

Aston Martin is collaborating with advertising giant WPP on the automaker's global marketing communications in a step toward a formal working partnership next year, the British luxury automaker said today....
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VW will evaluate ad agency work, report says

11:40 am U.S. ET | May 22, 2015

Volkswagen Group has reached out to advertising companies about an impending global media agency review, people familiar with the matter told Advertising Age, an affiliate of Automotive News....
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Ram debuts 2 new ads during Kentucky Derby

3:57 pm U.S. ET | May 1, 2015

Ram debuted two TV ads that highlight female leaders and breaking away from the pack during the Kentucky Derby Saturday....
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Honda teams up with NBC, SNL for digital video series

12:22 pm U.S. ET | April 14, 2015

The 2015 Honda CR-V and 2016 HR-V crossovers serve as the backdrops for off-the-cuff comedy with Saturday Night Live cast members in the “Saturday Night Line” original digital video series....
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Kia Sorento campaign targets the adventurous

11:56 am U.S. ET | April 13, 2015

Kia is positioning the 2016 Sorento at drivers with adventurous mindsets in a new online series that launched last week on the Yahoo Screen streaming service....
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Chrysler 300 spot touts the American road to triumph

2:44 pm U.S. ET | April 9, 2015

The Chrysler brand is introducing a new commercial for the refreshed 300 sedan that focuses on the American path to success and is narrated by actor Peter Dinklage, who plays Tyrion Lannister on “Game of Thrones.”...
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Land Rover to consolidate advertising work with agency Spark44

8:00 am U.S. ET | March 27, 2015

Land Rover is shifting its global strategic and creative ad accounts to Spark44, the same agency that handles sister brand Jaguar. Spark44 is jointly owned by its management and Jaguar Land Rover....
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GM switches ad agencies for Silverado

9:11 am U.S. ET | March 26, 2015

General Motors said it has moved its Chevrolet Silverado ad account from Publicis Groupe's Leo Burnett to Interpublic's Commonwealth....
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GM hires new media-strategy director

12:33 pm U.S. ET | March 5, 2015

General Motors has hired Jonathan Halvorson as director of global media strategy and branded entertainment. The appointment is effective April 1....
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GMC doubles down with 10-year plan to boost U.S. share to 5%

12:30 pm U.S. ET | March 2, 2015

General Motors plans to roughly double its total spending on its GMC truck brand over the next decade with the goal of boosting its U.S. market share by two-thirds, the brand's top executive said today. Duncan Aldred, vice president of the GMC and Buick brands, said the doubling of investment in GMC will cut across vehicle development, marketing and other areas....
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Chevy Trax 'Hidden Gems' campaign leverages social media

3:21 pm U.S. ET | Feb. 27, 2015

Chevrolet is getting creative with its social media approach, using it to introduce a new vehicle. The 2015 Chevrolet Trax will be introduced in a social media campaign dubbed “Hidden Gems.”...
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Fiat Chrysler to review its digital agency business, report says

12:37 pm U.S. ET | Feb. 26, 2015

Fiat Chrysler Automobiles has begun a digital agency review, people familiar with the matter told Advertising Age, an affiliate of Automotive News....
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BLOG: Cadillac has a new brand strategy involving subtlety and fashion

2:05 pm U.S. ET | Feb. 20, 2015

Bet you never thought you'd utter the words "Anna Wintour" and "Cadillac" in the same breath. Well, think again....
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BLOG: How automakers fared capturing eyeballs during the Super Bowl

5:09 pm U.S. ET | Feb. 2, 2015

Super Bowl advertisers used a variety of tactics to capture eyeballs Sunday night. It's about moving metal. But before they can do that, they need to draw consumers in....
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BLOG: One vehicle that deserved a Super Bowl ad

12:01 am U.S. ET | Jan. 31, 2015

Back in January 2009, GM didn't have money for a Super Bowl commercial, but if it could have scraped together the funds, it had a golden opportunity to introduce the masses to the Chevy Volt....
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Many auto brands pass on Super Bowl ads

12:01 am U.S. ET | Jan. 24, 2015

The Super Bowl has lost its allure this year for some auto brands that have used the big game to launch new products, choosing instead to use their ad budgets elsewhere. So far, six brands -- BMW, Kia, Lexus, Mercedes-Benz, Nissan and Toyota -- are expected to run spots during the game, which airs next Sunday on NBC. Last year, 11 auto brands ran commercials during the game....
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BLOG: Toyota channels Muhammad Ali for Camry Super Bowl spot

1:59 pm U.S. ET | Jan. 23, 2015

Toyota channels boxing legend Muhammad Ali in its Camry Super Bowl spot about overcoming obstacles. “How Great I Am” was originally slated to run pre-game, but Toyota confirmed today that it will now run in the first quarter....
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BLOG: The other side of the digital ad craze

7:15 am U.S. ET | Jan. 23, 2015

One veteran ad agency owner has some advice for dealers pondering a shift in their marketing outlays: Don't be so quick to change horses....
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New Ram ads feature singer Miranda Lambert

7:14 am U.S. ET | Jan. 23, 2015

Ram's newest advertising blitz features singer Miranda Lambert and her song, “Roots and Wings,” written exclusively for the campaign. The campaign includes television, print, digital, social media and long form video elements....
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Nissan uses zany videos to boost Super Bowl spot

4:51 pm U.S. ET | Jan. 22, 2015

Nissan is letting YouTube stars add their own flavor to the automaker's Super Bowl storyline....
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CarMax starts media agency review, report says

7:43 am U.S. ET | Jan. 16, 2015

CarMax, the largest US used-car retailer, has begun a media agency review, people familiar with the situation told Advertising Age....
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Mazda marketer slams autonomous cars, protects 'Zoom-Zoom'

Mazda marketer slams autonomous cars, protects 'Zoom-Zoom'

Russell Wager says he has a 'real problem' with self-driving cars because they could erase popular tag lines and even brands.
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