Advertising agencies

GM awards more business to ad agency Commonwealth

10:24 am U.S. ET | Feb. 9, 2016

Ad agency Commonwealth/McCann has added some more business from General Motors at the expense of Leo Burnett....
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Campbell-Ewald CEO Palmer terminated by parent company

10:52 am U.S. ET | Jan. 29, 2016

Jim Palmer is out as CEO of Campbell Ewald, the Detroit ad agency known for its longtime ties to General Motors. The agency's parent company said today it terminated Palmer, effective immediately....
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Acura runs with Van Halen for NSX Super Bowl spot

6:00 am U.S. ET | Jan. 29, 2016

David Lee Roth's potent vocals in the Van Halen classic "Runnin' with the Devil" proved irresistible for the creative team that developed the Super Bowl spot for the Acura NSX supercar....
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Hyundai's Super Bowl blitz reflects work of new marketing team

9:00 am U.S. ET | Jan. 28, 2016

Whether the Denver Broncos or Carolina Panthers end up winning the Super Bowl, Hyundai wants to come away as the winner of the advertising free-for-all that surrounds America's most-watched live event....
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Toyota is back in the Super Bowl for Prius

6:00 am U.S. ET | Jan. 11, 2016

Toyota will tout its newly redesigned 2016 Prius in a Super Bowl ad, using advertising's biggest stage to show off the hybrid car that has appeared in the game just once before....
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Fiat Chrysler poised to add two more ad agencies to roster, report says

8:28 am U.S. ET | Jan. 9, 2016

Fiat Chrysler is set to add Interpublic's FCB and Omnicom's DDB to its roster of ad agencies, people familiar with the matter told Advertising Age....
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VW plans to drop 'Das Auto' slogan as part of image rebuild

7:32 am U.S. ET | Dec. 22, 2015

Scarred by a public relations thrashing over its diesel emissions cheating scandal, Volkswagen is planning an image offensive, and its "Das Auto" global advertising slogan is an early casualty....
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Cox hires new ad agency for Autotrader, Kelley Blue Book

10:07 am U.S. ET | Dec. 21, 2015

Cox Automotive has appointed Zambezi as the lead brand strategy and creative agency for its Autotrader and Kelley Blue Book brands following a competitive review....
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Porsche 911 ad pits the best against the best

12:58 pm U.S. ET | Dec. 14, 2015

What happens when the greatest faces off against himself in the ring? That's what Porsche tries to find out in a new commercial for the 2017 911 sports car featuring the likeness of a young Muhammad Ali lacing up against himself....
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GM global media director Jonathan Halvorson has left

1:28 pm U.S. ET | Dec. 3, 2015

Jonathan Halvorson, director of global media strategy and branded entertainment at General Motors, has left the company after only eight months in the role, a spokeswoman confirmed....
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Ford touts 'backup trailer assist' function in new F-150 ads

7:17 am U.S. ET | Nov. 25, 2015

Comedian Denis Leary is crowing about something new in Ford F-150 ads: technology that is meant to make backing up a trailer easier....
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Fiat Chrysler launches 3 youth-targeted ads during American Music Awards

11:30 pm U.S. ET | Nov. 22, 2015

Fiat Chrysler Automobiles, in another high-profile advertising move, launched three spots during Sunday night's broadcast of the American Music Awards on ABC....
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Scion keeps it weird in new iM, iA ads

11:02 am U.S. ET | Nov. 19, 2015

Scion's “Weird, Right?” ad campaign for the iM hatchback and iA compact sedan is back for another round of weirdness....
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VW's aid for owners gets tepid response; ads pledge to 'make things right'

10:34 am U.S. ET | Nov. 15, 2015

Volkswagen of America's $1,000 gift card offer for 2.0-liter diesel owners was met with a mixed reaction last week. On Sunday, VWoA began running ads in major U.S. newspapers declaring that "we're working to make things right."...
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Dealership ad agencies find creative ways into NFL advertising game

12:01 am U.S. ET | Nov. 9, 2015

While Hyundai's big-ticket league sponsorship commands the biggest stage, dealers are creatively using the National Football League as a springboard for campaigns at the Tier 2 and Tier 3 levels - even if they don't have massive ad budgets....
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GM to review global PR agencies for all brands

11:36 am U.S. ET | Nov. 6, 2015

General Motors is planning to launch reviews for all of its PR agency partners around the globe, with the goal of consolidating with one agency of record per brand....
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Chevy's ad agency names new head of strategy, research

4:18 pm U.S. ET | Oct. 15, 2015

Commonwealth//McCann, Chevrolet's ad agency, appointed a new executive vice president who will lead global strategy for the Chevy account....
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Ford ad campaign aims to lift car lineup in U.S. market hot for trucks

12:52 pm U.S. ET | Oct. 2, 2015

Ford launched an ad campaign -- "By Design" -- for several cars to spotlight design and new technology in a U.S. market hot for trucks....
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Toyota readies biggest Tacoma campaign in decade amid truck battle

12:01 am U.S. ET | Oct. 2, 2015

Toyota's Tacoma is about to get dirty as it fends off new competition in the midsize truck segment. The 2016 model -- which has been overhauled for the first time in a decade -- is backed with a new campaign positioning the truck as the choice for dirt-bike racers, off-roaders, snowboarders, and other outdoor adventure seekers....
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VW diesel ad campaign gets sassy

8:18 am U.S. ET | July 31, 2015

The Golden Sisters -- Mary Bartnicki, Josie Cavaluzzi and Teresa Dahlquist -- may not be new kids on the block, but they are Volkswagen's secret weapon as it seeks to rebuild its flagging U.S. sales....
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Hyundai ad agency swaps CEOs; top marketer leaves

5:45 pm U.S. ET | June 29, 2015

Hyundai's ad agency, Innocean, has executed a changing of the guard that sources described as an attempt to strengthen ties with Hyundai....
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Aston Martin collaborates with ad giant WPP

3:00 am U.S. ET | June 26, 2015

Aston Martin is collaborating with advertising giant WPP on the automaker's global marketing communications in a step toward a formal working partnership next year, the British luxury automaker said today....
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VW will evaluate ad agency work, report says

11:40 am U.S. ET | May 22, 2015

Volkswagen Group has reached out to advertising companies about an impending global media agency review, people familiar with the matter told Advertising Age, an affiliate of Automotive News....
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Ram debuts 2 new ads during Kentucky Derby

3:57 pm U.S. ET | May 1, 2015

Ram debuted two TV ads that highlight female leaders and breaking away from the pack during the Kentucky Derby Saturday....
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Honda teams up with NBC, SNL for digital video series

12:22 pm U.S. ET | April 14, 2015

The 2015 Honda CR-V and 2016 HR-V crossovers serve as the backdrops for off-the-cuff comedy with Saturday Night Live cast members in the “Saturday Night Line” original digital video series....
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