Advertising agencies

VW plans major World Cup ad push to counter Hyundai

6:30 am U.S. ET | April 18, 2014
Volkswagen is planning a major World Cup advertising push that will go head-to-head against official automotive sponsor Hyundai.... Read More »

 

VW plans major World Cup ad push to counter Hyundai

April 18, 2014 06:01 CET
Volkswagen is planning a major World Cup advertising push that will go head-to-head against official automotive sponsor Hyundai.... Read More »

 

New Corvette gets driven by Scarlett Johansson in 'Captain America'

1:15 pm U.S. ET | April 5, 2014
"Captain America: The Winter Soldier" opened nationwide this weekend. But they might as well call it "Scarlett Johansson Drives a Corvette Stingray" because movie-goers will witness a flood of product placements from General Motors.... Read More »

 

Massachusetts dealership settles with the FTC over deceptive ads

11:27 am U.S. ET | March 24, 2014
Courtesy Auto Group of Massachusetts agreed to resolve FTC charges that the dealership violated the FTC Act by deceptively advertising that consumers could lease a vehicle for $0 down and specific monthly payments. But, the FTC said, the advertised amounts failed to include "substantial fees."... Read More »

 

Chevy distances itself from viral dying-dog spot

3:52 pm U.S. ET | March 10, 2014
Chevrolet is being lauded -- and ripped -- for an emotional new TV spot for the Equinox showing a woman saying goodbye to her pooch "Maddie" before the dying dog is euthanized. But the spot wasn't created by an ad agency. And Chevy has never actually aired the 60-second spot, said spokeswoman Cristi Vazquez.... Read More »

 

MIKE COLIAS

Why Cadillac's marketing boss has mixed feelings about 'Poolside' ad

10:22 am U.S. ET | March 6, 2014
Cadillac's “Poolside” commercial, featuring a middle-aged rich guy bragging about America's work-hard ethos, has generated mixed sentiments -- for Cadillac's own marketing chief.... Read More »

 

Ford splits with longtime TV pitchman Mike Rowe

7:33 am U.S. ET | Feb. 20, 2014
Ford and longtime pitchman Mike Rowe, host of "Dirty Jobs," have made a clean break. Ford spokesman Chris Preuss said the Detroit automaker has parted ways with the TV personality and host of the Discovery Channel's now cancelled show.... Read More »

 

Fiat casts Sean Combs in desert spot highlighting 500L

10:00 am U.S. ET | Feb. 12, 2014
Fiat-Chrysler's Fiat brand will kick off a marketing campaign Thursday for the 500L to help differentiate the four-door hatchback from the smaller two-door Fiat 500 minicar.... Read More »

 

The digital evolution of Team Detroit

12:01 am U.S. ET | Feb. 10, 2014
Ever since Ford put Fiesta subcompacts in the hands of 100 social media savvy young people in its 2009 Fiesta Movement campaign, the automaker's marketing has been synonymous with digital experimentation.... Read More »

 

Marketing movement

12:01 am U.S. ET | Feb. 10, 2014
A quick scan of changes in automotive marketing.... Read More »

 

2014 SUPER BOWL ADS

Amid Super Bowl rout, automakers tackle their brand challenges

9:07 pm U.S. ET | Feb. 2, 2014
This year's crop of Super Bowl ads, and the dollars spent on them during Seattle's 43-8 rout of Denver, spotlighted the unique challenges some automakers face in realigning their brand images with their expanding product portfolios. It also illustrated the divergent strategies they are using to build and maintain buzz around their big-budget marketing bets.... Read More »

 

Why VW picked outside agency for 'Wings' spot

12:01 am U.S. ET | Feb. 2, 2014
Why did Volkswagen of America skip its agency of record, Deutsch, when it came time to create this year's spot?... Read More »

 

Chrysler to feature Bob Dylan in Super Bowl ad, report says

11:24 am U.S. ET | Jan. 29, 2014
Singer-songwriter Bob Dylan will star in a Chrysler commercial during Sunday's Super Bowl, following celebrities such as Eminem, Clint Eastwood and Berry Gordy, according to Billboard magazine.... Read More »

 

Kia's Super Bowl ad features Fishburne and The Matrix

2:03 pm U.S. ET | Jan. 28, 2014
Actor Laurence Fishburne returns to his dark glasses and trenchcoat as Morpheus from "The Matrix" in Kia's Super Bowl effort this year.... Read More »

 

Honda tweaks national Civic ad that spotlighted Detroit's 'pain'

4:29 pm U.S. ET | Jan. 25, 2014
Honda has tweaked a national commercial for the Civic compact after the original spot caused an uproar in Detroit for featuring images of protesters outside of a federal court in the bankrupt city.... Read More »

 

Infiniti wants more distance from Nissan ads

4:36 pm U.S. ET | Jan. 25, 2014
Infiniti wants to have a new global ad agency selected and in place by July as it pushes further away from its mass-market sibling, Nissan.... Read More »

 

Nissan, ad agency settle with FTC over faked pickup commercial

2:21 pm U.S. ET | Jan. 23, 2014
Nissan North America and its advertising agency, TBWA Worldwide, have reached a settlement with the Federal Trade Commission over claims that a TV commercial for the Nissan Frontier misled consumers about the pickup truck's hill-climbing prowess.... Read More »

 

Auto marketing vet Deborah Wahl to join McDonald's

1:39 pm U.S. ET | Jan. 23, 2014
Deborah Wahl, the former Toyota marketing executive who jumped to Chrysler before leaving the industry in 2008, has been named the chief marketing officer for McDonald’s Corp.... Read More »

 

Honda launches review of digital advertising, marketing work

12:01 am U.S. ET | Jan. 13, 2014
American Honda put its digital advertising strategy, currently handled by a handful of agencies, under review.... Read More »

 

Q&A: VW's new marketing chief will 'carry the torch' of cute ads

12:57 pm U.S. ET | Jan. 12, 2014
Vinay Shahani, the new vice president of marketing at Volkswagen of America, plans to stay the course. This month, in his first interview since he joined VW in November, Shahani told Automotive News that he does not intend to change VW's motto or its marketing style.... Read More »

 

Fowlerville Ford settled FTC complaint rather than pay 'prohibitive' court fees

12:36 pm U.S. ET | Jan. 10, 2014
Fowlerville Ford today said it agreed to a settlement with the Federal Trade Commission over allegedly deceptive ads because “the cost of appealing” the FTC's conclusions “would have been prohibitive.”... Read More »

 

Chevy moves Hispanic ad work to McCann's Casanova from LatinWorks

3:38 pm U.S. ET | Jan. 9, 2014
Chevrolet is moving all its Hispanic advertising work in the United States to Casanova Pendrill, McCann Worldgroup's Hispanic agency, from Omnicom-backed LatinWorks. The shift is essentially a consolidation with Commonwealth, McCann's dedicated agency for General Motors' Chevrolet account.... Read More »

 

Honda launches review of digital advertising, marketing work

1:55 pm U.S. ET | Jan. 7, 2014
After selecting new creative and media agencies last March, American Honda is turning its attention to digital strategy and web development for its brands in North America. The Japanese automaker sent out a request for information this week as it preps for a review.... Read More »

 

Toyota seeks more input from multicultural ad agencies

7:00 am U.S. ET | Dec. 18, 2013
The advertising agencies Toyota uses to reach African-American, Hispanic and Asian-American consumers will soon have a larger role in crafting the brand's general-market advertising, Toyota's U.S. marketing boss said.... Read More »

 

Star power still sells -- if choice is smart

12:01 am U.S. ET | Dec. 8, 2013
With the battle for market share growing tighter, automakers continue the time-tested tradition of recruiting titans of sports and Hollywood for their ad campaigns. The trick is picking the right celeb -- one whose image won't backfire, and whose persona meshes with the marketing theme.... Read More »

 

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