Toyota evokes 'Hands across America' with Olympics campaignFri, 05, Aug 2016
Toyota does not take over as a global Olympics sponsor until next year. So for the Rio Summer games, the automaker must still comply with strict trademark restrictions on Olympic phrases and imagery.
Ford uses Olympics to get aggressive on SnapchatThu, 04, Aug 2016
Ford is about to make its most aggressive play yet on Snapchat and the automaker is using the Olympics to launch the campaign. There's just one problem: Ford is not an official Olympics sponsor.
New Dodge ad campaign launched with tagline 'Domestic. Not Domesticated'Fri, 29, Jul 2016
Dodge is launching a new ad campaign with the tagline "Domestic. Not Domesticated." The brand, which had been running a Wieden & Kennedy campaign hearkening back to founding brothers John and Horace Dodge, has shifted gears with a pair of new ads backed by the Metallica song "Fuel."