Advertising agencies

Nissan returns to Super Bowl advertising after nearly two decades

10:26 am U.S. ET | Dec. 2, 2014

Nissan is returning to Super Bowl advertising after nearly 20 years away. A Nissan spokesman declined to say when the 60-second spot would run but confirmed that it will appear in-game and not during halftime....
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Fiat takes on 'Fix It Again, Tony' in spot for the 500X

11:30 am U.S. ET | Nov. 24, 2014

Fiat global brand head Olivier Francois calls Tony “the elephant in the room.” And for more than five years, Fiat has tried to run away from him, even though Tony does not exist, but no more. A new spot for the Fiat 500X finally takes on Tony -- the nom de guerre for the brand's decades-old quality woes in its “Fix It Again, Tony” English-language acronym....
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Chrysler blitzes American Music Awards

11:00 pm U.S. ET | Nov. 23, 2014

Chrysler on Sunday night launched an ad blitz during the American Music Awards that linked five of its brands to A-list recording artists in spots that co-promoted both the vehicles and Interscope singles....
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How the stars aligned with Chrysler brands

11:00 pm U.S. ET | Nov. 23, 2014

How did Chrysler decide which star fit best with which auto brand? Marissa Hunter, director of global brand advertising and head of Ram Truck brand advertising, laid it out like this....
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Infiniti set to name CP&B as its global advertising agency, report says

1:17 pm U.S. ET | Oct. 17, 2014

Infiniti is set to tap Crispin Porter + Bogusky as its global advertising agency after a drawn-out review, people familiar with the matter told Advertising Age, an affiliate of Automotive News....
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Toyota's first ad campaign from new marketing team to pitch Camry

12:01 am U.S. ET | Oct. 4, 2014

The first ad campaign created by Toyota Total, the automaker's multicultural marketing team, will break this weekend on some of the most mainstream programming around: NFL football....
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KC CRAIN

BLOG: Wrong move for Cadillac -- the creative vibe is in Detroit, not New York

11:28 am U.S. ET | Sept. 29, 2014

It seems like GM is missing a big opportunity in moving Cadillac's headquarters to trendy SoHo in New York. I know I'm biased, but I can't think of many cooler places to have a marketing office than Detroit....
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Hyundai taps actor Paul Rudd as new U.S. pitchman

6:10 pm U.S. ET | Sept. 8, 2014

Hyundai, in a push to appeal to younger buyers in the United States, has selected actor Paul Rudd as the brand's new celebrity pitchman....
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Toyota sponsors new 'People Now' show on Web

5:39 pm U.S. ET | Sept. 3, 2014

Toyota, in a move to expand its digital media marketing efforts, began sponsoring a new entertainment Web program that debuted Wednesday....
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Cadillac considers moving some staff functions to Manhattan

1:39 pm U.S. ET | Aug. 21, 2014

Cadillac is considering adding or shifting some staff functions from Detroit to Manhattan, GM said today, as part of an effort to remake the brand's image and broaden its appeal outside North America under new boss Johan de Nysschen....
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Honda consolidates digital media work

3:23 pm U.S. ET | Aug. 13, 2014

American Honda is consolidating its digital marketing business for both the Honda and Acura brands with a team drawn from Razorfish and siblings at Publicis Groupe....
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