First Shift: Calif. dealers vs. CadillacSept. 7, 2016
2017 Mazda3, Mazda6 fine-tuned to deliver smoother drive, handlingAug. 16, 2016
Mazda is updating the Mazda3 and Mazda6 with the company's G-Vectoring Control as standard equipment for 2017. GVC controls engine drive torque to generate deceleration G forces when the driver begins turning the steering wheel, thereby shifting load to the front wheels. The system also increases front wheel tire grip.
G-Vectoring system is simple, effective, free and hard to marketJuly 2, 2016
Mazda's latest feature is a software-based system that boosts handling and agility while reducing driver fatigue. But selling the benefits of features that are invisible until the driver gets on the road is a marketing challenge.
Mazda’s diesel dreams for U.S. in doubt after VW scandalOct. 1, 2015
Mazda's plans to introduce a diesel car in its most important market risk falling further behind schedule after Volkswagen AG flouted U.S. rules and unleashed global regulatory scrutiny on the technology.