Peter Schreyer

2015 GENEVA AUTO SHOW

Hyundai returns to the Tucson name for ix35 successor

Feb. 3, 2015 11:36 CET

Hyundai will revive the Tucson name for the successor to the ix35 compact SUV, the brand's best-selling model in Europe. The new-generation Tucson will debut at the Geneva auto show....
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Q&A

Hyundai needs a design hierarchy, Schreyer says

12:01 am U.S. ET | Nov. 28, 2014

Hyundai Motor Group President Peter Schreyer gave Kia a fresh, familywide look after being hired from Volkswagen Group in 2006. Now he's doing the same for Hyundai, for which he took design responsibility in 2012. Schreyer, 61, wants to give Hyundai the equivalent of Kia's "tiger nose" grille so all of the brand's vehicles have a familiar face....
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Top Kia exec casts doubts on Schreyer's hopes for roadster

May 9, 2014 06:01 CET

A top Kia executive doused designer Peter Schreyer's dreams for a sporty roadster, saying it wouldn't adequately build the brand or boost profits....
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Seattle VW dealer mixes metrics and fun

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