Web

TrueCar says more than half of its web traffic now is mobile

8:13 pm U.S. ET | Jan. 21, 2015
As technology plays a more pivotal role in the vehicle-shopping process, mobile shoppers, for the first time, have begun to make up the majority of TrueCar's web traffic....
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Volvo to skip most auto shows; focus will be on Detroit, Geneva, China

2:39 am U.S. ET | Dec. 15, 2014
Volvo is shifting its focus from auto shows to market more directly to buyers as part of a broader realignment of its marketing efforts that will place more focus on digital outreach. Starting next year, the company will take part in just one auto show per region, including the Detroit and Geneva auto shows....
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Toyota sponsors new 'People Now' show on Web

5:39 pm U.S. ET | Sept. 3, 2014
Toyota, in a move to expand its digital media marketing efforts, began sponsoring a new entertainment Web program that debuted Wednesday....
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Dealer website provider Search Optics acquires DigiGo

3:34 pm U.S. ET | Aug. 19, 2014
Search Optics, a growing provider of dealer websites and digital marketing services, has purchased KPA's DigiGo division, formerly known as TK Carsites. Terms were not disclosed....
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THE GM RECALL

GM expands website for owners of recalled vehicles

12:18 pm U.S. ET | Aug. 19, 2014
General Motors' website for owners of its vehicles recalled for faulty ignition switches has been expanded to include all 20 models involved, the automaker said....
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JAMIE LaREAU

With Gen Y, where is online selling headed?

8:07 am U.S. ET | June 14, 2014
Imagine buying a car while picking up milk and eggs. Bryan Murphy’s friend did that. His story illustrates how comfortable Gen Y buyers are buying anything online -- even cars....
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AutoWeb pay-per-click ad startup to expand in Detroit, begin hiring

1:01 pm U.S. ET | May 29, 2014
A Miami-based automotive advertising startup is expanding in Detroit with the launch of its pay-per-click ad platform. AutoWeb is hiring account managers and account executives, said Angel Gambino, founder of The Alchemists Collective LLC, an economic development firm working to build business in Detroit....
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MARK RECHTIN

Is the purchase funnel dead?

11:19 am U.S. ET | May 14, 2014
The automotive purchase funnel has been written in stone for decades. While more data than ever are available on consumer habits, those habits are becoming less predictable. Is it time to reconsider this longtime marketing methodology of generating sales?...
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Audi starts digital agency review

3:18 pm U.S. ET | April 18, 2014
Audi of America has begun a review of its digital agency business, people familiar with the matter told Advertising Age, an affiliate of Automotive News. The pitch is part of a routine process that Volkswagen's luxury brand initiates every few years, industry executives said....
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AutoNation stepping away from third-party leads

7:15 am U.S. ET | April 17, 2014
AutoNation, tired of paying high prices for online leads, plans to de-emphasize third-party lead providers such as TrueCar, AutoTrader.com and Cars.com, CEO Mike Jackson says. He says he will strengthen AutoNation's Web site and digital presence to build traffic and sales....
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ADP Dealer Services to spin off, go public

12:01 am U.S. ET | April 14, 2014
Hot U.S. auto sales and the rise of online shopping have triggered a frenzy of merger and capital-raising activities among auto-retailing vendors....
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Longtime J.D. Power exec Tucker named CEO of DealerRater.com

9:00 am U.S. ET | April 8, 2014
Online car dealer review site DealerRater has named Gary Tucker as the company's first CEO, taking on the role split between founder Chip Grueter and Vice President Jamie Oldershaw since 2002....
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More auto brands upgrade Web site technology for all devices

2:47 pm U.S. ET | Feb. 7, 2014
More than 20 percent of auto manufacturers have launched Web sites that implement responsive design technology -- technology that allows shoppers to view the same Web site content across tablets, smartphones and desktop computers....
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