Web

Dealer website provider Search Optics acquires DigiGo

3:34 pm U.S. ET | Aug. 19, 2014
Search Optics, a growing provider of dealer websites and digital marketing services, has purchased KPA's DigiGo division, formerly known as TK Carsites. Terms were not disclosed....
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THE GM RECALL

GM expands website for owners of recalled vehicles

12:18 pm U.S. ET | Aug. 19, 2014
General Motors' website for owners of its vehicles recalled for faulty ignition switches has been expanded to include all 20 models involved, the automaker said....
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JAMIE LaREAU

With Gen Y, where is online selling headed?

8:07 am U.S. ET | June 14, 2014
Imagine buying a car while picking up milk and eggs. Bryan Murphy’s friend did that. His story illustrates how comfortable Gen Y buyers are buying anything online -- even cars....
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AutoWeb pay-per-click ad startup to expand in Detroit, begin hiring

1:01 pm U.S. ET | May 29, 2014
A Miami-based automotive advertising startup is expanding in Detroit with the launch of its pay-per-click ad platform. AutoWeb is hiring account managers and account executives, said Angel Gambino, founder of The Alchemists Collective LLC, an economic development firm working to build business in Detroit....
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MARK RECHTIN

Is the purchase funnel dead?

11:19 am U.S. ET | May 14, 2014
The automotive purchase funnel has been written in stone for decades. While more data than ever are available on consumer habits, those habits are becoming less predictable. Is it time to reconsider this longtime marketing methodology of generating sales?...
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Audi starts digital agency review

3:18 pm U.S. ET | April 18, 2014
Audi of America has begun a review of its digital agency business, people familiar with the matter told Advertising Age, an affiliate of Automotive News. The pitch is part of a routine process that Volkswagen's luxury brand initiates every few years, industry executives said....
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AutoNation stepping away from third-party leads

7:15 am U.S. ET | April 17, 2014
AutoNation, tired of paying high prices for online leads, plans to de-emphasize third-party lead providers such as TrueCar, AutoTrader.com and Cars.com, CEO Mike Jackson says. He says he will strengthen AutoNation's Web site and digital presence to build traffic and sales....
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ADP Dealer Services to spin off, go public

12:01 am U.S. ET | April 14, 2014
Hot U.S. auto sales and the rise of online shopping have triggered a frenzy of merger and capital-raising activities among auto-retailing vendors....
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Longtime J.D. Power exec Tucker named CEO of DealerRater.com

9:00 am U.S. ET | April 8, 2014
Online car dealer review site DealerRater has named Gary Tucker as the company's first CEO, taking on the role split between founder Chip Grueter and Vice President Jamie Oldershaw since 2002....
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More auto brands upgrade Web site technology for all devices

2:47 pm U.S. ET | Feb. 7, 2014
More than 20 percent of auto manufacturers have launched Web sites that implement responsive design technology -- technology that allows shoppers to view the same Web site content across tablets, smartphones and desktop computers....
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Digital media choices overwhelm, but the reward is great, panelists say

11:35 am U.S. ET | Jan. 25, 2014
The challenge for automakers trying to funnel shoppers to dealerships via digital media is mind-boggling -- how to simplify communications in a technology sphere that is continually growing and changing. But the reward, according to panelists at the J.D. Power International Automotive Roundtable here, makes the effort worthwhile....
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More millennials interested in buying, leasing cars, study says

12:11 pm U.S. ET | Jan. 16, 2014
Contrary to the perception that Generation Y doesn't like to drive as much as previous generations, a study released today says 61 percent of millennials in the United States are expected to buy or lease a car in the next three years. That's up from 50 percent last year, according to an annual report from consulting firm Deloitte LLP....
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Honda launches review of digital advertising, marketing work

1:55 pm U.S. ET | Jan. 7, 2014
After selecting new creative and media agencies last March, American Honda is turning its attention to digital strategy and web development for its brands in North America. The Japanese automaker sent out a request for information this week as it preps for a review....
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Cox buys back 25 percent stake in AutoTrader

11:27 am U.S. ET | Jan. 3, 2014
Cox Enterprises has regained almost complete control of AutoTrader Group after buying back a 25 percent stake in the online shopping site and software vendor that it sold in 2010....
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Database tracks parts through auto supply chain

3:14 pm U.S. ET | Dec. 16, 2013
A federal border patrol initiative sparked by 9/11 terrorism may lead to an automotive industry breakthrough in mapping its complex supply chain. The Automotive Industry Action Group of suburban Detroit is launching a new Web-based database for identifying the physical movement of finished goods, parts and materials through the automotive supply chain....
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Mercedes to test-drive online car sales at German dealership

Dec. 3, 2013 06:01 CET
Mercedes will start selling cars online for the first time through its dealership in Hamburg, following BMW in experimenting with Web sales....
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Dataium settles with New Jersey over sharing consumer data

3:52 pm U.S. ET | Nov. 25, 2013
An automotive market research company has settled with the state of New Jersey after being accused of using software code to monitor online consumer behavior without consent. Dataium, which tracks the online shopping activity of 20 million vehicle shoppers each month, says it agreed to a $400,000 settlement to avoid the cost of litigation....
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NICK BUNKLEY

Can Edmunds.com's crazy promise lead to higher grosses, happier customers?

12:01 am U.S. ET | Nov. 23, 2013
Edmunds' new Price Promise program sounds bizarre: Basically, dealers tell a customer the price of a car, then -- try to stay with me here -- actually charge that price when the customer comes in to buy the car....
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GM to expand online Shop-Click-Drive program nationwide

11:01 am U.S. ET | Nov. 6, 2013
General Motors is rolling out nationwide a digital car-shopping tool that allows buyers to complete all aspects of a purchase online, from getting a price to applying for financing. GM said today that all of its roughly 4,300 Chevrolet, Cadillac and Buick-GMC dealerships can feature the Shop-Click-Drive tool on their Web sites....
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DOUGLAS A. BOLDUC

BMW i3 makes massive media gains

12:01 am U.S. ET | Oct. 18, 2013
The BMW i3 is a big Web winner. The electric car's Frankfurt auto show debut led to huge increases in coverage via online news stories, Twitter posts and blog mentions....
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DOUGLAS A. BOLDUC

BMW i3 makes massive media gains

12:01 am U.S. ET | Oct. 18, 2013
The BMW i3 is a big Web winner. The electric car's Frankfurt auto show debut led to huge increases in coverage via online news stories, Twitter posts and blog mentions....
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Facebook's pitch to automakers: We have reach -- and the data to prove it

10:24 am U.S. ET | Oct. 14, 2013
Facebook revved up its charm offensive for the auto industry last month, holding its first "summits" in Detroit and Los Angeles for executives from Team Detroit, Carat, GM, Ford and Toyota....
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GM to offer online car-buying program to dealers nationally

2:39 pm U.S. ET | Oct. 7, 2013
General Motors plans to go national by year end with a program that allows online shoppers to buy vehicles from start to delivery from dealership Web sites....
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Seinfeld pledges to help make Acura master of its domain

12:41 pm U.S. ET | Oct. 4, 2013
What's the deal with auto commercials showing cars driving through the desert? Who does that? Not Acura, if Jerry Seinfeld has anything to say about it....
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Satisfaction surveys are untapped dealer source for customer reviews, Maritz says

2:05 pm U.S. ET | Oct. 1, 2013
Dealers would be wise to reach into their customer satisfaction surveys for consumer comments to post as reviews on their Web sites, says an analyst for Maritz Research....
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