New vision helps Prius bounce backSun, 16, Oct 2016
Toyota had high hopes when it brought the Prius to Mexico in 2010. After an initial flop, those hopes are finally being realized, thanks to a lower price and shrewd marketing.
Mexico's other attractionMon, 17, Oct 2016
Mexico's rising prominence in the auto industry isn't just about its role as a low-wage export platform. It's also a growing market for products that are made locally, particularly small sedans.
Toyota taps Daihatsu skills on small carsMon, 10, Oct 2016
Toyota Motor Corp. will rely on its small-car partner Daihatsu to tackle a big problem. Emerging markets are seen as the key to long-term growth for the auto industry. But Toyota and other Japanese automakers largely trail their global rivals there.