Steve Mattin

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

AvtoVAZ design chief Mattin outlines his plans for Lada

Aug. 6, 2013 06:01 CET
Former Volvo styling chief Steve Mattin was hired to transform Lada's dull designs. Mattin says future Ladas will look simple and robust but must also excite potential buyers.... Read More »

 

Lada aims to mimic Kia's success with style revolution

July 11, 2013 13:12 CET
AvtoVAZ Design Director Steve Mattin aims to lead a styling revolution at Lada in the same way that Kia's design chef Peter Schreyer transformed the Korean brand's image. Kia's rapid sales growth through design is something Mattin wants to replicate at Russia's top-selling brand.... Read More »

 

Subscribe
 
 
Most Read
Special Report
How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, needed more used cars. But driving 150 miles to the nearest auction was time-consuming and costly. Mon., April 14
» Watch the Video
     
Rocket Fuel